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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / / David Meerman Scott
| The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / / David Meerman Scott |
| Autore | Scott David Meerman |
| Edizione | [Sixth edition.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2017 |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Internet in public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-36247-4
1-119-36244-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910467884903321 |
Scott David Meerman
|
||
| Hoboken, New Jersey : , : Wiley, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / / David Meerman Scott
| The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / / David Meerman Scott |
| Autore | Scott David Meerman |
| Edizione | [Sixth edition.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2017 |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Internet in public relations |
| ISBN |
1-119-36247-4
1-119-36244-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910794819603321 |
|
Scott David Meerman
|
||
| Hoboken, New Jersey : , : Wiley, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / / David Meerman Scott
| The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / / David Meerman Scott |
| Autore | Scott David Meerman |
| Edizione | [Sixth edition.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2017 |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Internet in public relations |
| ISBN |
1-119-36247-4
1-119-36244-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910808472803321 |
|
Scott David Meerman
|
||
| Hoboken, New Jersey : , : Wiley, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / / David Meerman Scott
| The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / / David Meerman Scott |
| Autore | Scott David Meerman |
| Edizione | [Fifth edition.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (465 pages) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Internet marketing
Public relations |
| ISBN |
1-119-07067-8
1-119-17249-7 1-119-07066-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Praise for The New Rules of Marketing & PR; Title Page; Copyright; Dedication; Foreword; Introduction; The New Rules; Life with the New Rules; What's New; Writing Like on a Blog, But in a Book; Showcasing Success; Part I: How the Web Has Changed the Rules of Marketing and PR; Chapter 1: The Old Rules of Marketing and PR Are Ineffective in an Online World; Advertising: A Money Pit of Wasted Resources; One-Way Interruption Marketing Is Yesterday's Message; The Old Rules of Marketing; Public Relations Used to Be Exclusively about the Media; Public Relations and Third-Party Ink
Yes, the Media Are Still Important Press Releases and the Journalistic Black Hole; The Old Rules of PR; Learn to Ignore the Old Rules; Chapter 2: The New Rules of Marketing and PR; The Most Important Communication Revolution in Human History; Open for Business; The Long Tail of Marketing; Tell Me Something I Don't Know, Please; Bricks-and-Mortar News; The Long Tail of PR; The New Rules of Marketing and PR; The Convergence of Marketing and PR on the Web; Chapter 3: Reaching Your Buyers Directly; The Right Marketing in a Wired World; Let the World Know about Your Expertise Develop Information Your Buyers Want to Consume Big Birge Plumbing Company Grows Business in a Competitive Market; Buyer Personas: The Basics; Think Like a Publisher; Staying Connected with Members and the Community; Know the Goals and Let Content Drive Action; Content and Thought Leadership; Part II: Web-Based Communications to Reach Buyers Directly; Chapter 4: Social Media and Your Targeted Audience; What Is Social Media, Anyway?; Social Media Is a Cocktail Party; "Upgrade to Canada" Social Program Nabs Tourists from Other Countries; Social Networking and Agility; The New Rules of Job Search How to Find a New Job via Social Media Insignificant Backwaters or Valuable Places to Connect?; Your Best Customers Participate in Online Forums-So Should You; Your Space in the Forums; Wikis, Listservs, and Your Audience; Social Networking Drives Adagio Teas' Success; Chapter 5: Blogs: Tapping Millions of Evangelists to Tell Your Story; Blogs, Blogging, and Bloggers; A Blog (or Not a Blog); California Lawyer Blogs to Build Authority and Drive More Business; Understanding Blogs in the World of the Web; The Four Uses of Blogs for Marketing and PR Monitor Blogs-Your Organization's Reputation Depends on It Comment on Blogs to Get Your Viewpoint Out There; Work with the Bloggers Who Talk about You; Bloggers Love Interesting Experiences; How to Reach Bloggers around the World; Do You Allow Employees to Send Email? How about Letting Them Blog?; Not Another Junky Blog; The Power of Blogs; Get Started Today; Chapter 6: Audio and Video Drive Action; Create Goodwill with Customers; What University Should I Attend?; The Best Job in the World; Have Fun with Your Videos; Audio Content Delivery through Podcasting Hack the Entrepreneur Podcast Delivers New Customers for Host's Business |
| Record Nr. | UNINA-9910797662403321 |
|
Scott David Meerman
|
||
| Hoboken, New Jersey : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / / David Meerman Scott
| The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / / David Meerman Scott |
| Autore | Scott David Meerman |
| Edizione | [Fifth edition.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (465 pages) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Internet marketing
Public relations |
| ISBN |
1-119-07067-8
1-119-17249-7 1-119-07066-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Praise for The New Rules of Marketing & PR; Title Page; Copyright; Dedication; Foreword; Introduction; The New Rules; Life with the New Rules; What's New; Writing Like on a Blog, But in a Book; Showcasing Success; Part I: How the Web Has Changed the Rules of Marketing and PR; Chapter 1: The Old Rules of Marketing and PR Are Ineffective in an Online World; Advertising: A Money Pit of Wasted Resources; One-Way Interruption Marketing Is Yesterday's Message; The Old Rules of Marketing; Public Relations Used to Be Exclusively about the Media; Public Relations and Third-Party Ink
Yes, the Media Are Still Important Press Releases and the Journalistic Black Hole; The Old Rules of PR; Learn to Ignore the Old Rules; Chapter 2: The New Rules of Marketing and PR; The Most Important Communication Revolution in Human History; Open for Business; The Long Tail of Marketing; Tell Me Something I Don't Know, Please; Bricks-and-Mortar News; The Long Tail of PR; The New Rules of Marketing and PR; The Convergence of Marketing and PR on the Web; Chapter 3: Reaching Your Buyers Directly; The Right Marketing in a Wired World; Let the World Know about Your Expertise Develop Information Your Buyers Want to Consume Big Birge Plumbing Company Grows Business in a Competitive Market; Buyer Personas: The Basics; Think Like a Publisher; Staying Connected with Members and the Community; Know the Goals and Let Content Drive Action; Content and Thought Leadership; Part II: Web-Based Communications to Reach Buyers Directly; Chapter 4: Social Media and Your Targeted Audience; What Is Social Media, Anyway?; Social Media Is a Cocktail Party; "Upgrade to Canada" Social Program Nabs Tourists from Other Countries; Social Networking and Agility; The New Rules of Job Search How to Find a New Job via Social Media Insignificant Backwaters or Valuable Places to Connect?; Your Best Customers Participate in Online Forums-So Should You; Your Space in the Forums; Wikis, Listservs, and Your Audience; Social Networking Drives Adagio Teas' Success; Chapter 5: Blogs: Tapping Millions of Evangelists to Tell Your Story; Blogs, Blogging, and Bloggers; A Blog (or Not a Blog); California Lawyer Blogs to Build Authority and Drive More Business; Understanding Blogs in the World of the Web; The Four Uses of Blogs for Marketing and PR Monitor Blogs-Your Organization's Reputation Depends on It Comment on Blogs to Get Your Viewpoint Out There; Work with the Bloggers Who Talk about You; Bloggers Love Interesting Experiences; How to Reach Bloggers around the World; Do You Allow Employees to Send Email? How about Letting Them Blog?; Not Another Junky Blog; The Power of Blogs; Get Started Today; Chapter 6: Audio and Video Drive Action; Create Goodwill with Customers; What University Should I Attend?; The Best Job in the World; Have Fun with Your Videos; Audio Content Delivery through Podcasting Hack the Entrepreneur Podcast Delivers New Customers for Host's Business |
| Record Nr. | UNINA-9910823287403321 |
|
Scott David Meerman
|
||
| Hoboken, New Jersey : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
World wide rave [[electronic resource] ] : creating triggers that get millions of people to spread your ideas and share your stories / / David Meerman Scott
| World wide rave [[electronic resource] ] : creating triggers that get millions of people to spread your ideas and share your stories / / David Meerman Scott |
| Autore | Scott David Meerman |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2009 |
| Descrizione fisica | 1 online resource (224 p.) |
| Disciplina | 650.1 |
| Soggetto topico |
Creative ability in business
Interest (Psychology) Internet advertising Internet marketing Viral marketing Word-of-mouth advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-470-45942-5
1-282-03078-7 9786612030789 1-118-25828-2 0-470-43045-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories; Copyright; Contents; You (and I) Are Incredibly Lucky; A World Wide Rave; Rules of the Rave; Telling stories; When 7=350,000,000; Tapping the enthusiasm of millions of fans; Advice for generating a World Wide Rave; The World Wide Rave empowers you; You must ignore the old rules of advertising and PR; We are the world; A dream come true; Fear not: You, too, can create a World Wide Rave; Girls Fight Back!; Get out your mobile phones!; Advice for generating a World Wide Rave
Nobody Cares about Your Products (Except You)Understand buyer personas to trigger a World Wide Rave; I love a good audit; Stupid cancer: I'm Too Young for This!; Advice for generating a World Wide Rave; Forget about your products; Are you a talent fanatic?; Advice for generating a World Wide Rave; How big is your ""world""?; Fear not!; A resume? or an e-book?; Advice for generating a World Wide Rave; What about business-to-business e-books?; How to make your e-book a World Wide Rave; Sex, shaving, and your oral health; E-book your way to fame and fortune You can't do that with the Yellow PagesAdvice for generating a World Wide Rave; When not to have sex (in your e-book); A local World Wide Rave; People want to do business with people; No Coercion Required; Unscrupulous marketing techniques; Careful: Dodgy ""viral marketing"" sucks; Ad agencies beware: Your viral campaign may be against the law; Advice for generating a World Wide Rave; Viral marketing is rarely a World Wide Rave; Lose Control; No strings required; A top-ten unsigned band on myspace; Advice for generating a World Wide Rave; The Grateful Dead? or Led Zeppelin? A World Wide Rave is not about sales leadsReturn on investment is just an excuse; But we can't do that!; Advice for generating a World Wide Rave; Sold out, so what!; Online video and the World Wide Rave; Let's be honest; Block social media sites at your own peril; Do you trust your employees?; We're talking about people, not technology; IBM's social computing guidelines; New York Islanders win big; Do you work for a company that blocks access?; Put Down Roots; When friends trigger a World Wide Rave; Anyone can trigger a World Wide Rave; Thousands of fans; one random youth soccer team Advice for generating a World Wide RaveFacebook applications: Where's your widget?; How many cities have you visited?; Advice for generating a World Wide Rave; Are you on Twitter yet?; Social networking and a World Wide Rave; World Wide Rant: When buzz turns negative; US Airways: Coffee, tea, or a credit card application?; Participating in social media; Preventing a World Wide Rant; How to monitor and participate in social media; Create Triggers that Encourage People to Share; Nothing is guaranteed to be a World Wide Rave; Think like a venture capitalist The Venture Capital | World Wide Rave Bell Curve |
| Record Nr. | UNINA-9910145954203321 |
|
Scott David Meerman
|
||
| Hoboken, N.J., : John Wiley & Sons, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
World wide rave [[electronic resource] ] : creating triggers that get millions of people to spread your ideas and share your stories / / David Meerman Scott
| World wide rave [[electronic resource] ] : creating triggers that get millions of people to spread your ideas and share your stories / / David Meerman Scott |
| Autore | Scott David Meerman |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2009 |
| Descrizione fisica | 1 online resource (224 p.) |
| Disciplina | 650.1 |
| Soggetto topico |
Creative ability in business
Interest (Psychology) Internet advertising Internet marketing Viral marketing Word-of-mouth advertising |
| ISBN |
0-470-45942-5
1-282-03078-7 9786612030789 1-118-25828-2 0-470-43045-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories; Copyright; Contents; You (and I) Are Incredibly Lucky; A World Wide Rave; Rules of the Rave; Telling stories; When 7=350,000,000; Tapping the enthusiasm of millions of fans; Advice for generating a World Wide Rave; The World Wide Rave empowers you; You must ignore the old rules of advertising and PR; We are the world; A dream come true; Fear not: You, too, can create a World Wide Rave; Girls Fight Back!; Get out your mobile phones!; Advice for generating a World Wide Rave
Nobody Cares about Your Products (Except You)Understand buyer personas to trigger a World Wide Rave; I love a good audit; Stupid cancer: I'm Too Young for This!; Advice for generating a World Wide Rave; Forget about your products; Are you a talent fanatic?; Advice for generating a World Wide Rave; How big is your ""world""?; Fear not!; A resume? or an e-book?; Advice for generating a World Wide Rave; What about business-to-business e-books?; How to make your e-book a World Wide Rave; Sex, shaving, and your oral health; E-book your way to fame and fortune You can't do that with the Yellow PagesAdvice for generating a World Wide Rave; When not to have sex (in your e-book); A local World Wide Rave; People want to do business with people; No Coercion Required; Unscrupulous marketing techniques; Careful: Dodgy ""viral marketing"" sucks; Ad agencies beware: Your viral campaign may be against the law; Advice for generating a World Wide Rave; Viral marketing is rarely a World Wide Rave; Lose Control; No strings required; A top-ten unsigned band on myspace; Advice for generating a World Wide Rave; The Grateful Dead? or Led Zeppelin? A World Wide Rave is not about sales leadsReturn on investment is just an excuse; But we can't do that!; Advice for generating a World Wide Rave; Sold out, so what!; Online video and the World Wide Rave; Let's be honest; Block social media sites at your own peril; Do you trust your employees?; We're talking about people, not technology; IBM's social computing guidelines; New York Islanders win big; Do you work for a company that blocks access?; Put Down Roots; When friends trigger a World Wide Rave; Anyone can trigger a World Wide Rave; Thousands of fans; one random youth soccer team Advice for generating a World Wide RaveFacebook applications: Where's your widget?; How many cities have you visited?; Advice for generating a World Wide Rave; Are you on Twitter yet?; Social networking and a World Wide Rave; World Wide Rant: When buzz turns negative; US Airways: Coffee, tea, or a credit card application?; Participating in social media; Preventing a World Wide Rant; How to monitor and participate in social media; Create Triggers that Encourage People to Share; Nothing is guaranteed to be a World Wide Rave; Think like a venture capitalist The Venture Capital | World Wide Rave Bell Curve |
| Record Nr. | UNINA-9910830104803321 |
|
Scott David Meerman
|
||
| Hoboken, N.J., : John Wiley & Sons, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
World wide rave : creating triggers that get millions of people to spread your ideas and share your stories / / David Meerman Scott
| World wide rave : creating triggers that get millions of people to spread your ideas and share your stories / / David Meerman Scott |
| Autore | Scott David Meerman |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2009 |
| Descrizione fisica | 1 online resource (224 p.) |
| Disciplina | 650.1 |
| Soggetto topico |
Creative ability in business
Interest (Psychology) Internet advertising Internet marketing Viral marketing Word-of-mouth advertising |
| ISBN |
0-470-45942-5
1-282-03078-7 9786612030789 1-118-25828-2 0-470-43045-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories; Copyright; Contents; You (and I) Are Incredibly Lucky; A World Wide Rave; Rules of the Rave; Telling stories; When 7=350,000,000; Tapping the enthusiasm of millions of fans; Advice for generating a World Wide Rave; The World Wide Rave empowers you; You must ignore the old rules of advertising and PR; We are the world; A dream come true; Fear not: You, too, can create a World Wide Rave; Girls Fight Back!; Get out your mobile phones!; Advice for generating a World Wide Rave
Nobody Cares about Your Products (Except You)Understand buyer personas to trigger a World Wide Rave; I love a good audit; Stupid cancer: I'm Too Young for This!; Advice for generating a World Wide Rave; Forget about your products; Are you a talent fanatic?; Advice for generating a World Wide Rave; How big is your ""world""?; Fear not!; A resume? or an e-book?; Advice for generating a World Wide Rave; What about business-to-business e-books?; How to make your e-book a World Wide Rave; Sex, shaving, and your oral health; E-book your way to fame and fortune You can't do that with the Yellow PagesAdvice for generating a World Wide Rave; When not to have sex (in your e-book); A local World Wide Rave; People want to do business with people; No Coercion Required; Unscrupulous marketing techniques; Careful: Dodgy ""viral marketing"" sucks; Ad agencies beware: Your viral campaign may be against the law; Advice for generating a World Wide Rave; Viral marketing is rarely a World Wide Rave; Lose Control; No strings required; A top-ten unsigned band on myspace; Advice for generating a World Wide Rave; The Grateful Dead? or Led Zeppelin? A World Wide Rave is not about sales leadsReturn on investment is just an excuse; But we can't do that!; Advice for generating a World Wide Rave; Sold out, so what!; Online video and the World Wide Rave; Let's be honest; Block social media sites at your own peril; Do you trust your employees?; We're talking about people, not technology; IBM's social computing guidelines; New York Islanders win big; Do you work for a company that blocks access?; Put Down Roots; When friends trigger a World Wide Rave; Anyone can trigger a World Wide Rave; Thousands of fans; one random youth soccer team Advice for generating a World Wide RaveFacebook applications: Where's your widget?; How many cities have you visited?; Advice for generating a World Wide Rave; Are you on Twitter yet?; Social networking and a World Wide Rave; World Wide Rant: When buzz turns negative; US Airways: Coffee, tea, or a credit card application?; Participating in social media; Preventing a World Wide Rant; How to monitor and participate in social media; Create Triggers that Encourage People to Share; Nothing is guaranteed to be a World Wide Rave; Think like a venture capitalist The Venture Capital | World Wide Rave Bell Curve |
| Record Nr. | UNINA-9910876949803321 |
|
Scott David Meerman
|
||
| Hoboken, N.J., : John Wiley & Sons, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||