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Advertising, the uneasy persuasion : its dubious impact on American society / / Michael Schudson
| Advertising, the uneasy persuasion : its dubious impact on American society / / Michael Schudson |
| Autore | Schudson Michael |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (xxiv, 308 p.) |
| Disciplina | 659.1/042/0973 |
| Collana | Routledge Library Editions: Advertising |
| Soggetto topico | Advertising - United States - History |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-203-58274-8
1-136-66818-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The advertiser's perspective -- 2. What advertising agencies know -- 3. The consumer's information environment -- 4. An anthropology of goods -- 5. Historical roots of consumer culture -- 6. The emergence of new consumer patterns : a case study of the cigarette -- 7. Advertising as capitalist realism -- 8. An evaluation of advertising. |
| Record Nr. | UNINA-9910452289403321 |
Schudson Michael
|
||
| Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising, the uneasy persuasion : its dubious impact on American society / / Michael Schudson
| Advertising, the uneasy persuasion : its dubious impact on American society / / Michael Schudson |
| Autore | Schudson Michael |
| Pubbl/distr/stampa | Oxfordshire, England ; ; New York, : Routledge, c1993 |
| Descrizione fisica | 1 online resource (xxiv, 308 p.) |
| Disciplina | 659.1/042/0973 |
| Collana | Routledge Library Editions: Advertising |
| Soggetto topico | Advertising - United States - History |
| ISBN |
0-203-58274-8
1-136-66818-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The advertiser's perspective -- 2. What advertising agencies know -- 3. The consumer's information environment -- 4. An anthropology of goods -- 5. Historical roots of consumer culture -- 6. The emergence of new consumer patterns : a case study of the cigarette -- 7. Advertising as capitalist realism -- 8. An evaluation of advertising. |
| Record Nr. | UNINA-9910779742203321 |
|
Schudson Michael
|
||
| Oxfordshire, England ; ; New York, : Routledge, c1993 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising, the uneasy persuasion : its dubious impact on American society / / Michael Schudson
| Advertising, the uneasy persuasion : its dubious impact on American society / / Michael Schudson |
| Autore | Schudson Michael |
| Pubbl/distr/stampa | Oxfordshire, England ; ; New York, : Routledge, c1993 |
| Descrizione fisica | 1 online resource (xxiv, 308 p.) |
| Disciplina | 659.1/042/0973 |
| Collana | Routledge Library Editions: Advertising |
| Soggetto topico | Advertising - United States - History |
| ISBN |
0-203-58274-8
1-136-66818-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The advertiser's perspective -- 2. What advertising agencies know -- 3. The consumer's information environment -- 4. An anthropology of goods -- 5. Historical roots of consumer culture -- 6. The emergence of new consumer patterns : a case study of the cigarette -- 7. Advertising as capitalist realism -- 8. An evaluation of advertising. |
| Record Nr. | UNINA-9910800083403321 |
|
Schudson Michael
|
||
| Oxfordshire, England ; ; New York, : Routledge, c1993 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising, the uneasy persuasion : its dubious impact on American society / / Michael Schudson
| Advertising, the uneasy persuasion : its dubious impact on American society / / Michael Schudson |
| Autore | Schudson Michael |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Oxfordshire, England ; ; New York, : Routledge, c1993 |
| Descrizione fisica | 1 online resource (xxiv, 308 p.) |
| Disciplina | 659.1/042/0973 |
| Collana | Routledge Library Editions: Advertising |
| Soggetto topico | Advertising - United States - History |
| ISBN |
9780203582749
0203582748 9781136668180 1136668187 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The advertiser's perspective -- 2. What advertising agencies know -- 3. The consumer's information environment -- 4. An anthropology of goods -- 5. Historical roots of consumer culture -- 6. The emergence of new consumer patterns : a case study of the cigarette -- 7. Advertising as capitalist realism -- 8. An evaluation of advertising. |
| Record Nr. | UNINA-9910972500103321 |
|
Schudson Michael
|
||
| Oxfordshire, England ; ; New York, : Routledge, c1993 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||