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European Retail Research : 2013, Volume 27, Issue II / / edited by Thomas Foscht, Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein, Bernhard Swoboda
| European Retail Research : 2013, Volume 27, Issue II / / edited by Thomas Foscht, Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein, Bernhard Swoboda |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015 |
| Descrizione fisica | 1 online resource (157 p.) |
| Disciplina |
330
650 658.81 |
| Collana | European Retail Research |
| Soggetto topico |
Business
Management science Sales management Business and Management, general Sales/Distribution |
| ISBN | 3-658-07038-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Customer Behavioral Intentions for Online Grocery Shopping -- Reciprocity of a Retailer’s Corporate Image and Store Image -- Retailing in Romania -- Retailing in Slovenia -- Retailing in South Africa. . |
| Record Nr. | UNINA-9910298514903321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
European Retail Research : 2014, Volume 28, Issue I / / edited by Thomas Foscht, Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein, Bernhard Swoboda
| European Retail Research : 2014, Volume 28, Issue I / / edited by Thomas Foscht, Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein, Bernhard Swoboda |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015 |
| Descrizione fisica | 1 online resource (165 p.) |
| Disciplina | 381.1094 |
| Collana | European Retail Research |
| Soggetto topico |
Sales management
Sales/Distribution |
| ISBN | 3-658-09603-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Preface; Contents; Making Consumers Switch from Counterfeit to Genuine Luxury-A Retail Perspective; Abstract; Keywords; 1 Introduction; 2 Theoretical Background; 2.1 Towards a typology of non-deceptive counterfeiters; 2.2 Counterfeit Consumer Behaviour Specificities; 2.3 Retailing of genuine and fake luxury products; 3 Material and methods; 4 Results; 4.1 What's in the World of Luxury?; 4.1.1 Product Characteristics; 4.1.2 Product usage; 4.1.3 Define Oneself, i.e. building one's identity; 4.1.4 Another World; 4.1.5 Identification; 4.1.6 Express Oneself, i.e. showing one's identity
4.2 What's in the World of Counterfeiting?4.2.1 Context; 4.2.2 Consumer; 4.2.3 Brand; 4.2.4 Product; 4.2.5 Interaction Between the Actors; 5 Discussion; 5.1 What Incentives to Switch Consumption from Fake to Real?; 5.2 Impact on product policy; 5.3 Impact on price policy; 5.4 Impact on Promotion policy; 5.5 Impact on Place Policy (including store localisation, store atmosphere and sales force); 6 Conclusions; Appendixes; Appendix A: Interview Guide; Appendix B: The Fake Rolex; References Successful GAM Organisation for Companies that Supply International Retailers and the Role of international Marketing StrategyAbstract; Keywords; 1 Introduction; 2 Hypotheses Development; 2.1 Theory and conceptualization; 2.2 Hypotheses on GAM strategy and performance; 2.3 Hypotheses on GAM structure and performance; 2.4 GAM strategy, structure and performance; 2.5 Moderating role of IMS; 3 Empirical Study; 3.1 Sample; 3.2 Measurements and method; 4 Results; 5 Discussion; 6 Limitations and research directions; Appendix A; References The World's Leading E-Retailers and Environmental SustainabilityAbstract; Keywords; 1 Introduction; 2 Corporate Social Responsibility and Environmental Sustainability; 3 Methodology; 4 Findings; 5 Discussion; 6 Conclusion; References; Willingness to Pay in Food Retailing-An Empirical Study of Consumer Behaviour in the Context of the Proliferation of Organic Products; Abstract; Keywords; 1 Willingness to Pay in the Context of Food Distribution; 1.1 Introduction; 1.2 Research Framework; 2 State of Research and Hypotheses Development; 2.1 Determinants of the Purchase of Organic Food 2.2 Determinants of the Purchase of Conventional Private Labels2.3 Direct Determinants of WTP in Food Retailing; 2.4 Influence of Socio-Demographics on Psychographics and Purchasing Behaviour; 2.5 The Research Model at a Glance; 3 Data Base, Methodology, Empirical Results and Implications; 3.1 Household Panel Data; 3.2 Measurement of Constructs; 3.2.1 Level of Purchasing Behaviour; 3.2.2 Level of Psychographics; 3.2.3 Level of Socio-demographics; 3.3 Quality Analysis of the Reflective Specified Multiple-Item Constructs; 3.4 Estimating the Structural Equation Model 3.5 Results and Implications |
| Record Nr. | UNINA-9910298471003321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
European Retail Research : 2013, Volume 27, Issue I / / edited by Hanna Schramm-Klein, Thomas Foscht, Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Bernhard Swoboda
| European Retail Research : 2013, Volume 27, Issue I / / edited by Hanna Schramm-Klein, Thomas Foscht, Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Bernhard Swoboda |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2014 |
| Descrizione fisica | 1 online resource (130 p.) |
| Disciplina | 381.1094 |
| Collana | European Retail Research |
| Soggetto topico |
Business
Management science Sales management Business and Management, general Sales/Distribution |
| ISBN | 3-658-05313-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Self-monitoring and Fashion Retailer Choice -- Purchasing the Counterfeit -- Differentiation in Online Retailing -- Store Flyer Advertising -- Self-Service Technologies -- Retailing in Portugal. |
| Record Nr. | UNINA-9910298529903321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
European Retail Research : 2012, Volume 26, Issue II / / edited by Hanna Schramm-Klein
| European Retail Research : 2012, Volume 26, Issue II / / edited by Hanna Schramm-Klein |
| Edizione | [1st ed. 2013.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2013 |
| Descrizione fisica | 1 online resource (173 p.) |
| Disciplina |
330
381.1094 658.81 |
| Collana | European Retail Research |
| Soggetto topico |
Sales management
Sales/Distribution |
| ISBN | 3-658-00717-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Brand-Driven Leadership in Retailing -- Store Environment -- Trade Promotion -- Word of Mouth and Customer Satisfaction -- Country Reports Lithunia and Sweden. |
| Record Nr. | UNINA-9910438088003321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Käuferverhalten : Grundlagen - Perspektiven - Anwendungen / / von Thomas Foscht, Bernhard Swoboda, Hanna Schramm-Klein
| Käuferverhalten : Grundlagen - Perspektiven - Anwendungen / / von Thomas Foscht, Bernhard Swoboda, Hanna Schramm-Klein |
| Autore | Foscht Thomas |
| Edizione | [6th ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XIV, 346 S. 214 Abb. in Farbe.) |
| Disciplina | 658.8 |
| Soggetto topico | Marketing |
| ISBN | 3-658-17465-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Grundlagen von Kaufverhalten und Kaufentscheidungen -- Kaufprozesse bei Konsumenten -- Kaufprozesse bei Organisationen. |
| Record Nr. | UNINA-9910484943703321 |
Foscht Thomas
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Strategic International Management : Text and Cases / / by Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
| Strategic International Management : Text and Cases / / by Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes |
| Autore | Morschett Dirk |
| Edizione | [3rd ed. 2015.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015 |
| Descrizione fisica | 1 online resource (XIV, 561 p. 122 illus.) |
| Disciplina | 658.049 |
| Soggetto topico |
Leadership
Business Management science Management Business Strategy/Leadership Business and Management, general |
| ISBN | 3-658-07884-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction to Strategic International Management -- The External Environment -- International Coordination -- Foreign Operation Modes -- Selected Value Chain Activities -- Selected International Business Functions. |
| Record Nr. | UNINA-9910298497803321 |
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Morschett Dirk
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Strategic Retail Management : Text and International Cases / / by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
| Strategic Retail Management : Text and International Cases / / by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein |
| Autore | Zentes Joachim |
| Edizione | [3rd ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XVI, 468 p. 150 illus.) |
| Disciplina | 658.87 |
| Soggetto topico |
Trade
Business Commerce Sales management Marketing Sales/Distribution |
| ISBN | 3-658-10183-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Functions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying, Logistics and Performance Measurement. |
| Record Nr. | UNINA-9910254925703321 |
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Zentes Joachim
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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