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Television advertising and televangelism [[electronic resource] ] : discourse analysis of persuasive language / / Rosemarie Schmidt and Joseph F. Kess
| Television advertising and televangelism [[electronic resource] ] : discourse analysis of persuasive language / / Rosemarie Schmidt and Joseph F. Kess |
| Autore | Schmidt Rosemarie |
| Pubbl/distr/stampa | Amsterdam ; ; Philadelphia, : J. Benjamins Pub. Co., 1986 |
| Descrizione fisica | 1 online resource (97 p.) |
| Disciplina | 808.5/0141 |
| Altri autori (Persone) | KessJoseph F |
| Collana | Pragmatics & beyond |
| Soggetto topico |
Persuasion (Rhetoric)
Television advertising - Language Television in religion Evangelistic work - Language |
| Soggetto genere / forma | Electronic books. |
| ISBN |
90-272-8629-9
1-283-09295-6 9786613092953 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | TELEVISION ADVERTISING AND TELEVANGELISM DISCOURSE ANALYSIS OF PERSUASIVE LANGUAGE; Editorial page; Title page; Copyright page; Table of contents; 1. INTRODUCTION; 2. THE LANGUAGE OF PERSUASION; 3. THE LANGUAGE OF TELEVANGELISM; 4. RESULTS AND DISCUSSION; 5. SUMMARY AND CONCLUSIONS; FOOTNOTES; APPENDICES; A. H.P. GRICE'S PRINCIPLES OF CONVERSATION; B. TRANSCRIPTS OF PROMOTIONAL SEGMENTS; REFERENCES; The series PRAGMATICS & BEYOND series |
| Record Nr. | UNINA-9910456301103321 |
Schmidt Rosemarie
|
||
| Amsterdam ; ; Philadelphia, : J. Benjamins Pub. Co., 1986 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Television advertising and televangelism [[electronic resource] ] : discourse analysis of persuasive language / / Rosemarie Schmidt and Joseph F. Kess
| Television advertising and televangelism [[electronic resource] ] : discourse analysis of persuasive language / / Rosemarie Schmidt and Joseph F. Kess |
| Autore | Schmidt Rosemarie |
| Pubbl/distr/stampa | Amsterdam ; ; Philadelphia, : J. Benjamins Pub. Co., 1986 |
| Descrizione fisica | 1 online resource (97 p.) |
| Disciplina | 808.5/0141 |
| Altri autori (Persone) | KessJoseph F |
| Collana | Pragmatics & beyond |
| Soggetto topico |
Persuasion (Rhetoric)
Television advertising - Language Television in religion Evangelistic work - Language |
| ISBN |
90-272-8629-9
1-283-09295-6 9786613092953 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | TELEVISION ADVERTISING AND TELEVANGELISM DISCOURSE ANALYSIS OF PERSUASIVE LANGUAGE; Editorial page; Title page; Copyright page; Table of contents; 1. INTRODUCTION; 2. THE LANGUAGE OF PERSUASION; 3. THE LANGUAGE OF TELEVANGELISM; 4. RESULTS AND DISCUSSION; 5. SUMMARY AND CONCLUSIONS; FOOTNOTES; APPENDICES; A. H.P. GRICE'S PRINCIPLES OF CONVERSATION; B. TRANSCRIPTS OF PROMOTIONAL SEGMENTS; REFERENCES; The series PRAGMATICS & BEYOND series |
| Record Nr. | UNINA-9910781260203321 |
|
Schmidt Rosemarie
|
||
| Amsterdam ; ; Philadelphia, : J. Benjamins Pub. Co., 1986 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Television advertising and televangelism [[electronic resource] ] : discourse analysis of persuasive language / / Rosemarie Schmidt and Joseph F. Kess
| Television advertising and televangelism [[electronic resource] ] : discourse analysis of persuasive language / / Rosemarie Schmidt and Joseph F. Kess |
| Autore | Schmidt Rosemarie |
| Pubbl/distr/stampa | Amsterdam ; ; Philadelphia, : J. Benjamins Pub. Co., 1986 |
| Descrizione fisica | 1 online resource (97 p.) |
| Disciplina | 808.5/0141 |
| Altri autori (Persone) | KessJoseph F |
| Collana | Pragmatics & beyond |
| Soggetto topico |
Persuasion (Rhetoric)
Television advertising - Language Television in religion Evangelistic work - Language |
| ISBN |
90-272-8629-9
1-283-09295-6 9786613092953 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | TELEVISION ADVERTISING AND TELEVANGELISM DISCOURSE ANALYSIS OF PERSUASIVE LANGUAGE; Editorial page; Title page; Copyright page; Table of contents; 1. INTRODUCTION; 2. THE LANGUAGE OF PERSUASION; 3. THE LANGUAGE OF TELEVANGELISM; 4. RESULTS AND DISCUSSION; 5. SUMMARY AND CONCLUSIONS; FOOTNOTES; APPENDICES; A. H.P. GRICE'S PRINCIPLES OF CONVERSATION; B. TRANSCRIPTS OF PROMOTIONAL SEGMENTS; REFERENCES; The series PRAGMATICS & BEYOND series |
| Record Nr. | UNINA-9910811027803321 |
|
Schmidt Rosemarie
|
||
| Amsterdam ; ; Philadelphia, : J. Benjamins Pub. Co., 1986 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||