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Communication in the U.K. budget airline industry : how pr affects corporate success / / Matthias Schimmel
| Communication in the U.K. budget airline industry : how pr affects corporate success / / Matthias Schimmel |
| Autore | Schimmel Matthias |
| Pubbl/distr/stampa | Hamburg, Germany : , : Anchor Academic Publishing, , 2014 |
| Descrizione fisica | 1 online resource (90 p.) |
| Disciplina | 341.7567 |
| Soggetto topico |
Aeronautics, Commercial - Law and legislation
Airlines - Deregulation - Germany |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-95489-663-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Communication in the U.K. Budget Airline Industry; Acknowledgements; Table of Content; Table of Figures; Table of Abbreviations; Abstract; 1. Introduction; 1.1 The UK Air Transport Market; 1.2 PR in the Airline Industry; 1.3 Research Aims; 2. Literature Review; 2.1 Public Relations; 2.2 Consumer Behaviour; 2.3 Budget Airlines; 3. Methodology; 3.1 Research Approach and Hypotheses; 3.2 Research Method; 3.3 Sample Structure; 3.4 Analysis; 3.5 Limitations; 4. Findings & Discussion; 4.1 Respondent Profile; 4.2 Findings; 4.3 Summary of Findings; 5. Conclusion & Research Implications; Appendices
1. Survey Screenshots 2. Invitation E-Mail and Survey Start Page; 3. Statistical Analysis; References |
| Record Nr. | UNINA-9910463780703321 |
Schimmel Matthias
|
||
| Hamburg, Germany : , : Anchor Academic Publishing, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Communication in the U.K. budget airline industry : how pr affects corporate success / / Matthias Schimmel
| Communication in the U.K. budget airline industry : how pr affects corporate success / / Matthias Schimmel |
| Autore | Schimmel Matthias |
| Pubbl/distr/stampa | Hamburg, Germany : , : Anchor Academic Publishing, , 2014 |
| Descrizione fisica | 1 online resource (90 p.) |
| Disciplina | 341.7567 |
| Soggetto topico |
Aeronautics, Commercial - Law and legislation
Airlines - Deregulation - Germany |
| ISBN | 3-95489-663-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Communication in the U.K. Budget Airline Industry; Acknowledgements; Table of Content; Table of Figures; Table of Abbreviations; Abstract; 1. Introduction; 1.1 The UK Air Transport Market; 1.2 PR in the Airline Industry; 1.3 Research Aims; 2. Literature Review; 2.1 Public Relations; 2.2 Consumer Behaviour; 2.3 Budget Airlines; 3. Methodology; 3.1 Research Approach and Hypotheses; 3.2 Research Method; 3.3 Sample Structure; 3.4 Analysis; 3.5 Limitations; 4. Findings & Discussion; 4.1 Respondent Profile; 4.2 Findings; 4.3 Summary of Findings; 5. Conclusion & Research Implications; Appendices
1. Survey Screenshots 2. Invitation E-Mail and Survey Start Page; 3. Statistical Analysis; References |
| Record Nr. | UNINA-9910787703503321 |
|
Schimmel Matthias
|
||
| Hamburg, Germany : , : Anchor Academic Publishing, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Communication in the U.K. budget airline industry : how pr affects corporate success / / Matthias Schimmel
| Communication in the U.K. budget airline industry : how pr affects corporate success / / Matthias Schimmel |
| Autore | Schimmel Matthias |
| Pubbl/distr/stampa | Hamburg, Germany : , : Anchor Academic Publishing, , 2014 |
| Descrizione fisica | 1 online resource (90 p.) |
| Disciplina | 341.7567 |
| Soggetto topico |
Aeronautics, Commercial - Law and legislation
Airlines - Deregulation - Germany |
| ISBN | 3-95489-663-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Communication in the U.K. Budget Airline Industry; Acknowledgements; Table of Content; Table of Figures; Table of Abbreviations; Abstract; 1. Introduction; 1.1 The UK Air Transport Market; 1.2 PR in the Airline Industry; 1.3 Research Aims; 2. Literature Review; 2.1 Public Relations; 2.2 Consumer Behaviour; 2.3 Budget Airlines; 3. Methodology; 3.1 Research Approach and Hypotheses; 3.2 Research Method; 3.3 Sample Structure; 3.4 Analysis; 3.5 Limitations; 4. Findings & Discussion; 4.1 Respondent Profile; 4.2 Findings; 4.3 Summary of Findings; 5. Conclusion & Research Implications; Appendices
1. Survey Screenshots 2. Invitation E-Mail and Survey Start Page; 3. Statistical Analysis; References |
| Record Nr. | UNINA-9910826002903321 |
|
Schimmel Matthias
|
||
| Hamburg, Germany : , : Anchor Academic Publishing, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||