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Gurus and oracles [[electronic resource] ] : the marketing of information / / Miklos Sarvary
| Gurus and oracles [[electronic resource] ] : the marketing of information / / Miklos Sarvary |
| Autore | Sarvary M (Miklos) |
| Pubbl/distr/stampa | Cambridge, Mass., : MIT Press, c2012 |
| Descrizione fisica | 1 online resource (193 p.) |
| Disciplina | 001.068/8 |
| Soggetto topico |
Information services industry
Information networks Information technology |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-42077-5
9786613420770 0-262-30117-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Introduction: The Information Industry; I The Economics of Information; 1 Is There a Market for Information?; 2 Decisions and Information; A Classic Puzzle: Where Is the Treasure?; Information Product Attributes; Information Attributes and Perceptions; The Perceptual Map for Information Products; A Simple Experiment; Market Evidence; Key Lessons; 3 Competitive Pricing of Information; Information Substitutes; Information Complements; Scientific Evidence: Another Experiment; Buying a Second Opinion; Pricing First versus Second Opinions; Differentiation in Content, Source, or Time
Ignorance Is Bliss: The Case of Information CascadesFollow the Herd; Selling Information in a Cascade; Monopolists, Cartels, Collusion, and Regulation; Key Lessons; 4 Why Information Sellers May Lie; Bias as Wisdom; Partisan Bias; The Case of Credit Rating Agencies; Partisan Bias and Reputation; Bias from Independent Forecasters; Contests among Forecasters; Forecasters Competing for Reputation; Media Bias and Biased Consumers; Media Bias and Differentiation; Key Lessons; II Bringing Information to Market; 5 The Information Value Chain; Data, Information, and Knowledge The Taxonomy of Information ProductsThe Information "Value Net"; Selling Data versus Selling Knowledge; Reuters' Struggle from Data to Knowledge; Value Proposition for Information Products; Versioning; Bundling; Information Built to Order; Exclusive Selling; Shared Information Products; Key Lessons; 6 Networks, Interfaces, and Search; Information Distribution and Technology; The Internet and the World Wide Web; Search and Networks; Google's PageRank; The Structure of the Web; The Market for Links; Search in Real Time; Humanlike Interfaces; "The Media Equation"; Avatars; Virtual Worlds From Virtual Reality to Augmented RealityKey Lessons; 7 Branding Information; Persuasion in Knowledge Markets; Branding "Unreliability"; Positioning Information on the "Shelf"; Communication with Multiple Brands; Communicating with Competitors; Key Lessons; 8 R&D for Information and Knowledge; "The Free Encyclopedia That Anyone Can Edit"; "Inclusionists" vs. "Deletionists"; Folksonomies; Questions and Answers; Paying for Content; Prediction Markets; Securitization on Event Markets; Information Bubbles; Prediction Markets Everywhere?; Extracting Information from Online Communities; Key Lessons 9 ConclusionNotes; Introduction; 1 Is There a Market for Information?; 2 Decisions and Information; 3 Competitive Pricing of Information; 4 Why Information Sellers May Lie; 5 The Information Value Chain; 6 Networks, Interfaces, and Search; 7 Branding Information; 8 R&D for Information and Knowledge; 9 Conclusion; References; Index |
| Record Nr. | UNINA-9910457234703321 |
Sarvary M (Miklos)
|
||
| Cambridge, Mass., : MIT Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Gurus and oracles : the marketing of information / / Miklos Sarvary
| Gurus and oracles : the marketing of information / / Miklos Sarvary |
| Autore | Sarvary M (Miklos) |
| Pubbl/distr/stampa | Cambridge, Mass., : MIT Press, ©2012 |
| Descrizione fisica | 1 online resource (193 p.) |
| Disciplina | 001.068/8 |
| Soggetto topico |
Information services industry
Information networks Information technology |
| Soggetto non controllato |
BUSINESS/Marketing
INFORMATION SCIENCE/Technology & Policy |
| ISBN |
0-262-30038-9
1-283-42077-5 9786613420770 0-262-30117-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Introduction: The Information Industry; I The Economics of Information; 1 Is There a Market for Information?; 2 Decisions and Information; A Classic Puzzle: Where Is the Treasure?; Information Product Attributes; Information Attributes and Perceptions; The Perceptual Map for Information Products; A Simple Experiment; Market Evidence; Key Lessons; 3 Competitive Pricing of Information; Information Substitutes; Information Complements; Scientific Evidence: Another Experiment; Buying a Second Opinion; Pricing First versus Second Opinions; Differentiation in Content, Source, or Time
Ignorance Is Bliss: The Case of Information CascadesFollow the Herd; Selling Information in a Cascade; Monopolists, Cartels, Collusion, and Regulation; Key Lessons; 4 Why Information Sellers May Lie; Bias as Wisdom; Partisan Bias; The Case of Credit Rating Agencies; Partisan Bias and Reputation; Bias from Independent Forecasters; Contests among Forecasters; Forecasters Competing for Reputation; Media Bias and Biased Consumers; Media Bias and Differentiation; Key Lessons; II Bringing Information to Market; 5 The Information Value Chain; Data, Information, and Knowledge The Taxonomy of Information ProductsThe Information "Value Net"; Selling Data versus Selling Knowledge; Reuters' Struggle from Data to Knowledge; Value Proposition for Information Products; Versioning; Bundling; Information Built to Order; Exclusive Selling; Shared Information Products; Key Lessons; 6 Networks, Interfaces, and Search; Information Distribution and Technology; The Internet and the World Wide Web; Search and Networks; Google's PageRank; The Structure of the Web; The Market for Links; Search in Real Time; Humanlike Interfaces; "The Media Equation"; Avatars; Virtual Worlds From Virtual Reality to Augmented RealityKey Lessons; 7 Branding Information; Persuasion in Knowledge Markets; Branding "Unreliability"; Positioning Information on the "Shelf"; Communication with Multiple Brands; Communicating with Competitors; Key Lessons; 8 R&D for Information and Knowledge; "The Free Encyclopedia That Anyone Can Edit"; "Inclusionists" vs. "Deletionists"; Folksonomies; Questions and Answers; Paying for Content; Prediction Markets; Securitization on Event Markets; Information Bubbles; Prediction Markets Everywhere?; Extracting Information from Online Communities; Key Lessons 9 ConclusionNotes; Introduction; 1 Is There a Market for Information?; 2 Decisions and Information; 3 Competitive Pricing of Information; 4 Why Information Sellers May Lie; 5 The Information Value Chain; 6 Networks, Interfaces, and Search; 7 Branding Information; 8 R&D for Information and Knowledge; 9 Conclusion; References; Index |
| Record Nr. | UNINA-9910781517503321 |
|
Sarvary M (Miklos)
|
||
| Cambridge, Mass., : MIT Press, ©2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Gurus and oracles : the marketing of information / / Miklos Sarvary
| Gurus and oracles : the marketing of information / / Miklos Sarvary |
| Autore | Sarvary M (Miklos) |
| Pubbl/distr/stampa | Cambridge, Mass., : MIT Press, ©2012 |
| Descrizione fisica | 1 online resource (193 p.) |
| Disciplina | 001.068/8 |
| Soggetto topico |
Information services industry
Information networks Information technology |
| Soggetto non controllato |
BUSINESS/Marketing
INFORMATION SCIENCE/Technology & Policy |
| ISBN |
0-262-30038-9
1-283-42077-5 9786613420770 0-262-30117-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Introduction: The Information Industry; I The Economics of Information; 1 Is There a Market for Information?; 2 Decisions and Information; A Classic Puzzle: Where Is the Treasure?; Information Product Attributes; Information Attributes and Perceptions; The Perceptual Map for Information Products; A Simple Experiment; Market Evidence; Key Lessons; 3 Competitive Pricing of Information; Information Substitutes; Information Complements; Scientific Evidence: Another Experiment; Buying a Second Opinion; Pricing First versus Second Opinions; Differentiation in Content, Source, or Time
Ignorance Is Bliss: The Case of Information CascadesFollow the Herd; Selling Information in a Cascade; Monopolists, Cartels, Collusion, and Regulation; Key Lessons; 4 Why Information Sellers May Lie; Bias as Wisdom; Partisan Bias; The Case of Credit Rating Agencies; Partisan Bias and Reputation; Bias from Independent Forecasters; Contests among Forecasters; Forecasters Competing for Reputation; Media Bias and Biased Consumers; Media Bias and Differentiation; Key Lessons; II Bringing Information to Market; 5 The Information Value Chain; Data, Information, and Knowledge The Taxonomy of Information ProductsThe Information "Value Net"; Selling Data versus Selling Knowledge; Reuters' Struggle from Data to Knowledge; Value Proposition for Information Products; Versioning; Bundling; Information Built to Order; Exclusive Selling; Shared Information Products; Key Lessons; 6 Networks, Interfaces, and Search; Information Distribution and Technology; The Internet and the World Wide Web; Search and Networks; Google's PageRank; The Structure of the Web; The Market for Links; Search in Real Time; Humanlike Interfaces; "The Media Equation"; Avatars; Virtual Worlds From Virtual Reality to Augmented RealityKey Lessons; 7 Branding Information; Persuasion in Knowledge Markets; Branding "Unreliability"; Positioning Information on the "Shelf"; Communication with Multiple Brands; Communicating with Competitors; Key Lessons; 8 R&D for Information and Knowledge; "The Free Encyclopedia That Anyone Can Edit"; "Inclusionists" vs. "Deletionists"; Folksonomies; Questions and Answers; Paying for Content; Prediction Markets; Securitization on Event Markets; Information Bubbles; Prediction Markets Everywhere?; Extracting Information from Online Communities; Key Lessons 9 ConclusionNotes; Introduction; 1 Is There a Market for Information?; 2 Decisions and Information; 3 Competitive Pricing of Information; 4 Why Information Sellers May Lie; 5 The Information Value Chain; 6 Networks, Interfaces, and Search; 7 Branding Information; 8 R&D for Information and Knowledge; 9 Conclusion; References; Index |
| Record Nr. | UNINA-9910818481203321 |
|
Sarvary M (Miklos)
|
||
| Cambridge, Mass., : MIT Press, ©2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||