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The Great Facilitator : Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research / / edited by Barry J. Babin, Marko Sarstedt
| The Great Facilitator : Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research / / edited by Barry J. Babin, Marko Sarstedt |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (VIII, 212 p. 66 illus., 61 illus. in color.) |
| Disciplina | 658.83 |
| Soggetto topico |
Marketing
Executives - Training of Research - Methodology Management Education Research Skills |
| ISBN | 3-030-06031-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Colleague, Mentor, and Leader -- DBA -- Coauthor -- Global Scholar. . |
| Record Nr. | UNINA-9910337799803321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Market Research : The Process, Data, and Methods Using Stata / / by Erik Mooi, Marko Sarstedt, Irma Mooi-Reci
| Market Research : The Process, Data, and Methods Using Stata / / by Erik Mooi, Marko Sarstedt, Irma Mooi-Reci |
| Autore | Mooi Erik |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XX, 416 p. 212 illus., 50 illus. in color.) |
| Disciplina | 658.83 |
| Collana | Springer Texts in Business and Economics |
| Soggetto topico |
Marketing research
Statistics Knowledge management Market Research/Competitive Intelligence Statistics for Business, Management, Economics, Finance, Insurance Knowledge Management |
| ISBN | 981-10-5218-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Introduction -- Chapter 2: The Market Research Process -- Chapter 3: Data -- Chapter 4: Getting Data -- Chapter 5: Descriptive Statistics -- Chapter 6: Hypothesis Testing -- Chapter 7: Regression Analysis -- Chapter 8: Factor Analysis -- Chapter 9: Cluster Analysis -- Chapter 10: Communicating the Results. |
| Record Nr. | UNINA-9910298179603321 |
Mooi Erik
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| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Partial least squares structural equation modeling (PLS-SEM) using R : a workbook / / Joseph F. Hair [et al.]
| Partial least squares structural equation modeling (PLS-SEM) using R : a workbook / / Joseph F. Hair [et al.] |
| Autore | Hair Joseph F., Jr., <1944-> |
| Pubbl/distr/stampa | Cham, : Springer International Publishing AG, 2021 |
| Descrizione fisica | 1 online resource (xiv, 197 pages) : illustrations (some color) |
| Altri autori (Persone) |
HultG. Tomas M
RingleChristian M SarstedtMarko DanksNicholas P RaySoumya |
| Collana | Classroom companion |
| Soggetto topico |
Finance - Mathematical models
Least squares R (Computer program language) Structural equation modeling |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910508504903321 |
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Hair Joseph F., Jr., <1944->
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| Cham, : Springer International Publishing AG, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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