Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics / / by Marko Sarstedt, Erik Mooi
| A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics / / by Marko Sarstedt, Erik Mooi |
| Autore | Sarstedt Marko |
| Edizione | [3rd ed. 2019.] |
| Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (XVII, 396 p. 178 illus., 109 illus. in color.) |
| Disciplina | 658.83 |
| Collana | Springer Texts in Business and Economics |
| Soggetto topico |
Marketing
Management Statistics |
| ISBN | 3-662-56707-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction to Market Research -- The Market Research Process -- Data -- Getting Data -- Descriptive Statistics -- Hypothesis Testing & ANOVA -- Regression Analysis -- Principal Component and Factor Analysis.-Cluster Analysis -- Communicating the Results. . |
| Record Nr. | UNINA-9910337818203321 |
Sarstedt Marko
|
||
| Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics / / by Marko Sarstedt, Erik Mooi
| A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics / / by Marko Sarstedt, Erik Mooi |
| Autore | Sarstedt Marko |
| Edizione | [2nd ed. 2014.] |
| Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2014 |
| Descrizione fisica | 1 online resource (XXII, 347 p. 119 illus.) |
| Disciplina | 005.55 |
| Collana | Springer Texts in Business and Economics |
| Soggetto topico |
Marketing
Management Statistics Statistics for Business, Management, Economics, Finance, Insurance |
| ISBN | 3-642-53965-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- 1 Introduction to Market Research -- 2 The Market Research Process -- 3 Data -- 4 Getting Data -- 5 Descriptive Statistics -- 6 Hypothesis Testing & ANOVA -- 7 Regression Analysis -- 8 Factor Analysis -- 9 Cluster Analysis -- Index. |
| Record Nr. | UNINA-9910298541303321 |
|
Sarstedt Marko
|
||
| Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Multisensory Design of Retail Environments : Vision, Sound, and Scent / / by Marko Sarstedt, Monika Imschloss, Susanne Adler
| Multisensory Design of Retail Environments : Vision, Sound, and Scent / / by Marko Sarstedt, Monika Imschloss, Susanne Adler |
| Autore | Sarstedt Marko |
| Edizione | [2nd ed. 2024.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2024 |
| Descrizione fisica | 1 online resource (96 pages) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
ImschlossMonika
AdlerSusanne |
| Collana | Science meets Practice |
| Soggetto topico |
Marketing
Sales management Business information services Sales and Distribution IT in Business |
| ISBN |
9783658456788
3658456787 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Experience retail environments with (almost) all senses -- 2. Vision -- 3. Sound -- 4. Scent -- 5. The interaction of different sensory stimuli. |
| Record Nr. | UNINA-9910911286203321 |
|
Sarstedt Marko
|
||
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Multisensory Design of Retail Environments : Vision, Sound, and Scent / / by Marko Sarstedt, Monika Imschloss, Susanne Adler
| Multisensory Design of Retail Environments : Vision, Sound, and Scent / / by Marko Sarstedt, Monika Imschloss, Susanne Adler |
| Autore | Sarstedt Marko |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (82 pages) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
ImschlossMonika
AdlerSusanne |
| Collana | Science meets Practice |
| Soggetto topico |
Marketing
Consumer behavior Sales management Business information services Consumer Behavior Sales and Distribution IT in Business |
| ISBN | 3-658-41242-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 Experience retail environments with (almost) all senses -- Chapter 2 Vision -- 2.1 Why visual stimuli? -- 2.2 The devil is in the details: How visual stimuli affect consumers -- 2.3 The whole is greater than the sum of its parts: How the visual context influences consumer behavior -- 2.4 Outlook on the use of augmented reality (AR) in the retail environment -- Chapter 3 Sound -- 3.1 Music influences consumer behavior, but there is nothing like the "right music" -- 3.2 Music influences the product choice: You buy what you hear -- 3.3 Music influences product perception: Feeling, tasting, and seeing what you hear -- 3.4 Music influences shopping and spending behavior -- 3.5 Recommendations for practice: Targeted vs. intuitive use of music -- 3.6 Acoustic stimuli at the point of sale: More than just background music -- 3.7 Outlook on music and sounds in online retail environments -- Chapter 4 Scent -- 4.1 Why ambient scents? -- 4.2 Scents act differently -- 4.3 The effect of warm and cool scents -- 4.4 Scents evoke specific associations -- 4.5 Ambient scents also have a long-term effect -- 4.6 Cultural preferences -- 4.7 The use of ambient scents raises ethical questions -- Chapter 5 The interaction of different sensory stimuli -- 5.1 Why combine different sensory stimuli? -- 5.2 How multisensory congruence elicits positive evaluations -- 5.3 How sensory perceptions influence one another (crossmodal correspondence) -- References. |
| Record Nr. | UNINA-9910743691303321 |
|
Sarstedt Marko
|
||
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||