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Direct and interactive marketing
| Direct and interactive marketing |
| Autore | Sargeant Adrian |
| Pubbl/distr/stampa | [Place of publication not identified], : Oxford University Press, 2001 |
| Disciplina | 658.8/4 |
| Soggetto topico |
Direct marketing
Interactive marketing Commerce Business & Economics Marketing & Sales |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996208513103316 |
Sargeant Adrian
|
||
| [Place of publication not identified], : Oxford University Press, 2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Direct and interactive marketing
| Direct and interactive marketing |
| Autore | Sargeant Adrian |
| Pubbl/distr/stampa | [Place of publication not identified], : Oxford University Press, 2001 |
| Disciplina | 658.8/4 |
| Soggetto topico |
Direct marketing
Interactive marketing Commerce Business & Economics Marketing & Sales |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910224599803321 |
|
Sargeant Adrian
|
||
| [Place of publication not identified], : Oxford University Press, 2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fundraising principles and practice / / Adrian Sargeant, Jen Shang, and Associates
| Fundraising principles and practice / / Adrian Sargeant, Jen Shang, and Associates |
| Autore | Sargeant Adrian |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2017 |
| Descrizione fisica | 1 online resource (745 pages) : illustrations |
| Disciplina | 658.15/224 |
| Collana | THEi Wiley ebooks |
| Soggetto topico |
Fund raising
Nonprofit organizations - Finance Nonprofit organizations - Marketing |
| ISBN |
1-119-19651-5
1-119-22897-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910164059403321 |
|
Sargeant Adrian
|
||
| Hoboken, New Jersey : , : Wiley, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fundraising principles and practice [[electronic resource] /] / Adrian Sargeant, Jen Shang
| Fundraising principles and practice [[electronic resource] /] / Adrian Sargeant, Jen Shang |
| Autore | Sargeant Adrian |
| Pubbl/distr/stampa | San Francisco, : Jossey-Bass, c2010 |
| Descrizione fisica | 1 online resource (691 p.) |
| Disciplina | 658.15/224 |
| Altri autori (Persone) | ShangJen <1979-> |
| Collana | Essential Texts for Nonprofit and Public Leadership and Management |
| Soggetto topico |
Fund raising
Nonprofit organizations - Finance Nonprofit organizations - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-470-60936-2
1-282-54911-1 9786612549113 0-470-60934-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Fundraising Principles and Practice; Contents; Figures, Table, and Exhibits; Preface; Acknowledgments; The Authors; Part One: Introduction to Fundraising and Donor Behavior; Chapter One: INTRODUCTION TO THE NONPROFIT SECTOR; Chapter Two: THE DEVELOPMENT OF A PROFESSION; Chapter Three: ETHICAL FUNDRAISING; Chapter Four: INDIVIDUAL GIVING BEHAVIOR; Chapter Five: SOCIAL INFLUENCES ON GIVING; Part Two: Fundraising Planning; Chapter Six: FUNDRAISING PLANNING; Chapter Seven: FUNDRAISING PLANNING; Chapter Eight: THE CASE FOR SUPPORT; Chapter Nine: ASSESSING FUNDRAISING PERFORMANCE
Part Three: Fundraising Methods Chapter Ten: DIRECT RESPONSE FUNDRAISING; Chapter Eleven: FUNDRAISING ONLINE; Chapter Twelve: DONOR RETENTION AND DEVELOPMENT; Chapter Thirteen: MAJOR GIFT FUNDRAISING; Chapter Fourteen: BEQUEST, IN MEMORIAM, AND TRIBUTE GIVING; Chapter Fifteen: PLANNED GIVING; Chapter Sixteen: CORPORATE GIVING AND FUNDRAISING; Chapter Seventeen: GRANT FUNDRAISING; Part Four: Fundraising and Civil Society; Chapter Eighteen: MANAGING FUNDRAISING VOLUNTEERS; Chapter Nineteen: FUNDRAISING EVENTS; Chapter Twenty: WOMEN AND PHILANTHROPY Chapter Twenty-One: PUBLIC TRUST AND CONFIDENCE Chapter Twenty-Two: THE SOCIAL ROLE OF FUNDRAISING; References; Name Index; Subject Index |
| Record Nr. | UNINA-9910459456203321 |
|
Sargeant Adrian
|
||
| San Francisco, : Jossey-Bass, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fundraising principles and practice [[electronic resource] /] / Adrian Sargeant, Jen Shang
| Fundraising principles and practice [[electronic resource] /] / Adrian Sargeant, Jen Shang |
| Autore | Sargeant Adrian |
| Pubbl/distr/stampa | San Francisco, : Jossey-Bass, c2010 |
| Descrizione fisica | 1 online resource (691 p.) |
| Disciplina | 658.15/224 |
| Altri autori (Persone) | ShangJen <1979-> |
| Collana | Essential Texts for Nonprofit and Public Leadership and Management |
| Soggetto topico |
Fund raising
Nonprofit organizations - Finance Nonprofit organizations - Marketing |
| ISBN |
0-470-60936-2
1-282-54911-1 9786612549113 0-470-60934-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Fundraising Principles and Practice; Contents; Figures, Table, and Exhibits; Preface; Acknowledgments; The Authors; Part One: Introduction to Fundraising and Donor Behavior; Chapter One: INTRODUCTION TO THE NONPROFIT SECTOR; Chapter Two: THE DEVELOPMENT OF A PROFESSION; Chapter Three: ETHICAL FUNDRAISING; Chapter Four: INDIVIDUAL GIVING BEHAVIOR; Chapter Five: SOCIAL INFLUENCES ON GIVING; Part Two: Fundraising Planning; Chapter Six: FUNDRAISING PLANNING; Chapter Seven: FUNDRAISING PLANNING; Chapter Eight: THE CASE FOR SUPPORT; Chapter Nine: ASSESSING FUNDRAISING PERFORMANCE
Part Three: Fundraising Methods Chapter Ten: DIRECT RESPONSE FUNDRAISING; Chapter Eleven: FUNDRAISING ONLINE; Chapter Twelve: DONOR RETENTION AND DEVELOPMENT; Chapter Thirteen: MAJOR GIFT FUNDRAISING; Chapter Fourteen: BEQUEST, IN MEMORIAM, AND TRIBUTE GIVING; Chapter Fifteen: PLANNED GIVING; Chapter Sixteen: CORPORATE GIVING AND FUNDRAISING; Chapter Seventeen: GRANT FUNDRAISING; Part Four: Fundraising and Civil Society; Chapter Eighteen: MANAGING FUNDRAISING VOLUNTEERS; Chapter Nineteen: FUNDRAISING EVENTS; Chapter Twenty: WOMEN AND PHILANTHROPY Chapter Twenty-One: PUBLIC TRUST AND CONFIDENCE Chapter Twenty-Two: THE SOCIAL ROLE OF FUNDRAISING; References; Name Index; Subject Index |
| Record Nr. | UNINA-9910792351703321 |
|
Sargeant Adrian
|
||
| San Francisco, : Jossey-Bass, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fundraising principles and practice [[electronic resource] /] / Adrian Sargeant, Jen Shang
| Fundraising principles and practice [[electronic resource] /] / Adrian Sargeant, Jen Shang |
| Autore | Sargeant Adrian |
| Pubbl/distr/stampa | San Francisco, : Jossey-Bass, c2010 |
| Descrizione fisica | 1 online resource (691 p.) |
| Disciplina | 658.15/224 |
| Altri autori (Persone) | ShangJen <1979-> |
| Collana | Essential Texts for Nonprofit and Public Leadership and Management |
| Soggetto topico |
Fund raising
Nonprofit organizations - Finance Nonprofit organizations - Marketing |
| ISBN |
0-470-60936-2
1-282-54911-1 9786612549113 0-470-60934-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Fundraising Principles and Practice; Contents; Figures, Table, and Exhibits; Preface; Acknowledgments; The Authors; Part One: Introduction to Fundraising and Donor Behavior; Chapter One: INTRODUCTION TO THE NONPROFIT SECTOR; Chapter Two: THE DEVELOPMENT OF A PROFESSION; Chapter Three: ETHICAL FUNDRAISING; Chapter Four: INDIVIDUAL GIVING BEHAVIOR; Chapter Five: SOCIAL INFLUENCES ON GIVING; Part Two: Fundraising Planning; Chapter Six: FUNDRAISING PLANNING; Chapter Seven: FUNDRAISING PLANNING; Chapter Eight: THE CASE FOR SUPPORT; Chapter Nine: ASSESSING FUNDRAISING PERFORMANCE
Part Three: Fundraising Methods Chapter Ten: DIRECT RESPONSE FUNDRAISING; Chapter Eleven: FUNDRAISING ONLINE; Chapter Twelve: DONOR RETENTION AND DEVELOPMENT; Chapter Thirteen: MAJOR GIFT FUNDRAISING; Chapter Fourteen: BEQUEST, IN MEMORIAM, AND TRIBUTE GIVING; Chapter Fifteen: PLANNED GIVING; Chapter Sixteen: CORPORATE GIVING AND FUNDRAISING; Chapter Seventeen: GRANT FUNDRAISING; Part Four: Fundraising and Civil Society; Chapter Eighteen: MANAGING FUNDRAISING VOLUNTEERS; Chapter Nineteen: FUNDRAISING EVENTS; Chapter Twenty: WOMEN AND PHILANTHROPY Chapter Twenty-One: PUBLIC TRUST AND CONFIDENCE Chapter Twenty-Two: THE SOCIAL ROLE OF FUNDRAISING; References; Name Index; Subject Index |
| Record Nr. | UNINA-9910814420903321 |
|
Sargeant Adrian
|
||
| San Francisco, : Jossey-Bass, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||