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Improving the evaluation of scholarly work : the application of service theory / / Evert Gummesson, Montserrat Díaz-Méndez, Michael Saren, editors
| Improving the evaluation of scholarly work : the application of service theory / / Evert Gummesson, Montserrat Díaz-Méndez, Michael Saren, editors |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2022] |
| Descrizione fisica | 1 online resource (183 pages) |
| Disciplina | 001.4 |
| Soggetto topico |
Research - Evaluation
Operations research Avaluació Investigació operativa |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-031-17662-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Foreword -- About This Book -- Contents -- Contributors -- Introduction -- 1 Background -- 2 What is the Problem? -- 3 Measuring Performance in Public Services -- 4 About This Book -- References -- Balanced Centricity in the Higher Education Service Ecosystem -- 1 Introduction -- 2 Managing HEIs as an Ecosystem -- 3 The Role of Institutions in the Context of a HEI-University Ecosystem -- 4 The Context: Balanced Centricity (BC) -- 5 Engaged Actors in the HEI-University -- 6 The Balanced Centricity HEI-University Ecosystem Model -- 7 Discussion -- 7.1 Theoretical Roots and Contributions -- 7.2 Implications for Management -- References -- Students Are Not Customers: Reframing Student's Role in Higher Education Through Value Co-creation and Service-Dominant Logic -- 1 Introduction -- 2 Student's Role in the Marketized University -- 3 Higher Education as a Service Ecosystem -- 3.1 Resource Integration in HE -- 3.2 An Ecosystem Perspective of HE -- 4 Managing the Ecosystem's Resources for the Value Co-creation -- 5 Implications and Conclusion -- References -- Understanding the Contribution of the A4A Approach to Higher Education -- 1 Introduction -- 2 Reference Framework: The Actor-4-Actor Approach -- 3 The Focus on HE, an Interesting 'Ground' for A4A -- 3.1 HE in Italy, the Growth of On-line Universities -- 3.2 An A4A Approach to 'Read' the Digital Re-configuration of All Universities -- 4 Discussion -- 5 Managerial Implications -- 6 Conclusions -- References -- Case Research and Theory in Service Research -- 1 Introduction -- 2 Case Study Research -- 3 Narrative Case Study -- 4 Conclusion -- References -- Lights and Shadows on Student Evaluation Surveys: Insights from Service Dominant Logic -- 1 Introduction -- 2 HE Service Complexity: The Student is not the Customer -- They Are the Student -- 3 Students' Evaluation Surveys (SES).
4 What Do Student Surveys Measure? -- 5 Managing Teaching Quality and Learning Through a SDL View: Practical Tips -- 6 Lights and Shadows on SES -- References -- Learning and Teaching in Higher Education: Developing Different Approaches for Teaching and Evaluating Based on a Constructivist Methodology -- 1 Introduction -- 2 The Learner and Her Goals -- 3 The Background -- 4 The Outcome -- 5 Evaluation -- References -- (Co-)learning and (Co-)evaluation in Scholarly Ecosystem: Challenges and Opportunities in the Covid-19 Era -- 1 Introduction -- 2 Technology- Enhanced Learning and Evaluation -- 3 Higher Education as a Service Ecosystem -- 4 University Ecosystem: A Framework -- 4.1 Micro-level: Establishing Common Ground -- 4.2 Meso-Level: Co-learning and New Knowledge Creation -- 4.3 Macro-level: Continuous Improvement and Social Change -- 5 Discussion -- 6 Concluding Remarks -- References -- Deep Learning in Higher Education: A Service-Dominant Logic Perspective -- 1 Introduction -- 2 Theoretical Framework -- 2.1 Resource Integration -- 2.2 Deep Learning and Transferable Competencies -- 3 Higher Education and Universities as a Context -- 4 Deep Learning-Competencies and Motivation -- 5 Conclusion and Practical Implications -- References -- An Evaluation of Quality Metrics for Distance and Blended Teaching -- 1 Introduction -- 2 Theoretical Literature -- 3 Methodological Literature -- 4 Summary and Conclusion -- Appendix -- References -- Metrics and Processes for Evaluating Scholarship in Higher Education: Experts' Critical Reflections on Key Questions. |
| Record Nr. | UNINA-9910629276303321 |
| Cham, Switzerland : , : Springer, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The marketing pathfinder : key concepts and cases for marketing strategy and decision making / / David Stewart and Michael Saren
| The marketing pathfinder : key concepts and cases for marketing strategy and decision making / / David Stewart and Michael Saren |
| Autore | Stewart David <1948-> |
| Pubbl/distr/stampa | Chichester, West Sussex, [England] : , : John Wiley & Sons, , 2014 |
| Descrizione fisica | 1 online resource (283 p.) |
| Disciplina | 658.8/02 |
| Altri autori (Persone) | SarenMichael |
| Soggetto topico |
Marketing - Management
Strategic planning |
| ISBN |
1-118-75891-9
1-118-75868-4 1-118-75876-5 |
| Classificazione | BUS043000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Contents; Pathways to Marketing; The Marketing Pathfinder Map; About the Authors; Chapter 1 Mobilizing the Marketing Endeavour; Border Patrol; Whatever Way You Look at It; 1. Functionalist; 2. Managerialist; 3. Collaborative; 4. Relational; Above and Beyond; Does my Value Look Big in this Proposition?; Conclusion; References and Further Reading; Case Acknowledgements; Chapter 2 Developing Products and Services; What Counts as What?; The Only Constant is Change; Metamorphosis; Spread the Word; First Off the Blocks; References and Further Reading
Case AcknowledgementsChapter 3 Analysis and Understanding; It's Written in the Stars; What's Going On Out There?; Winners and Losers; We're Listening; References and Further Reading; Case Acknowledgements; Chapter 4 Understanding Why They Buy; I Think Therefore I Shop; Come Together, Right Now; Power to the People; Decisions, Decisions, Decisions; Stairway to Heaven; References and Further Reading; Case Acknowledgements; Chapter 5 How Much Are They Prepared to Pay; Making a Buck; Everything Comes at a Price; Claim to Fame; Money Makes the World Go Around; Optimized or Just Optimistic? References and Further ReadingCase Acknowledgements; Chapter 6 Over-Promising, Ethics, and Sustainability; Promises, Promises; The Truth is Out There; Honest Guv!; It's Not Easy Being Green; References and Further Reading; Case Acknowledgements; Chapter 7 Successful Brand Building; Whose Needs are Being Met?; Vive la Différence; Read the Signals Jerry; To Boldly Go; What's it Worth?; References and Further Reading; Case Acknowledgements; Chapter 8 Finding the Right Marketing Space; The Role of Space and Place; Go with the Flow; Right Time, Right Place; More than Just Numbers; Mission Critical References and Further ReadingCase Acknowledgements; Chapter 9 Communication Heaven; Join Together; Can You Hear Me Now?; Mixing it Up; Advertising; Public Relations; Sales Promotion; Sales Force; Direct Marketing; Sponsorship; Design/Servicescape; Contact Centres; Media Matters; References and Further Reading; Case Acknowledgements; Chapter 10 Maverick Marketing; Why Marketing Needs Mavericks; The Ways Things Are Done Around Here; A Call to Service; Service Dominant Logic; The Foundational Premises of SDL; The New Frontier; References and Further Reading; Case Acknowledgements; Glossary Acronyms UsedIndex; EULA |
| Record Nr. | UNINA-9910132344603321 |
Stewart David <1948->
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| Chichester, West Sussex, [England] : , : John Wiley & Sons, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||