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Developing new products and services [[electronic resource] ] : learning, differentiation, and innovation / / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.]
| Developing new products and services [[electronic resource] ] : learning, differentiation, and innovation / / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.] |
| Autore | Sanders G. Lawrence |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 |
| Descrizione fisica | 1 online resource (363 p.) |
| Disciplina | 658.575 |
| Altri autori (Persone) | HuefnerRonald J |
| Collana | Marketing research collection |
| Soggetto topico |
New products
Product differentiation |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Developing new products services
NPD product design learning, differentiation price discrimination product features innovation business planning organizational analysis diffusion entrepreneurship technology and product life cycles product and service versioning product demand product line optimization creativity lock-in real options business valuation and project management |
| ISBN |
1-78268-070-5
1-283-89286-3 1-60649-242-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910461494603321 |
Sanders G. Lawrence
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Developing new products and services [[electronic resource] ] : learning, differentiation, and innovation / / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.]
| Developing new products and services [[electronic resource] ] : learning, differentiation, and innovation / / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.] |
| Autore | Sanders G. Lawrence |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 |
| Descrizione fisica | 1 online resource (363 p.) |
| Disciplina | 658.575 |
| Altri autori (Persone) | HuefnerRonald J |
| Collana | Marketing research collection |
| Soggetto topico |
New products
Product differentiation |
| Soggetto non controllato |
Developing new products services
NPD product design learning, differentiation price discrimination product features innovation business planning organizational analysis diffusion entrepreneurship technology and product life cycles product and service versioning product demand product line optimization creativity lock-in real options business valuation and project management |
| ISBN |
1-78268-070-5
1-283-89286-3 1-60649-242-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910790465503321 |
|
Sanders G. Lawrence
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Developing new products and services [[electronic resource] ] : learning, differentiation, and innovation / / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.]
| Developing new products and services [[electronic resource] ] : learning, differentiation, and innovation / / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.] |
| Autore | Sanders G. Lawrence |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 |
| Descrizione fisica | 1 online resource (363 p.) |
| Disciplina | 658.575 |
| Altri autori (Persone) | HuefnerRonald J |
| Collana | Marketing research collection |
| Soggetto topico |
New products
Product differentiation |
| Soggetto non controllato |
Developing new products services
NPD product design learning, differentiation price discrimination product features innovation business planning organizational analysis diffusion entrepreneurship technology and product life cycles product and service versioning product demand product line optimization creativity lock-in real options business valuation and project management |
| ISBN |
1-78268-070-5
1-283-89286-3 1-60649-242-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910815904803321 |
|
Sanders G. Lawrence
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||