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Advances in Global Marketing : A Research Anthology / / edited by Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee, Bilge Aykol
| Advances in Global Marketing : A Research Anthology / / edited by Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee, Bilge Aykol |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XIX, 517 p. 30 illus., 8 illus. in color.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
International business enterprises Entrepreneurship International Business |
| ISBN | 3-319-61385-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | International marketing research: A state-of-the-art review and the way forward.- Lean start-up’ practices: Initial internationalization and evolving business models -- Reverse internationalization: A review and suggestions for future research -- The roles of INVs and their agents in the organization of marketing tasks -- Home country institutional agents (HCIAs) as boundary spanners supporting SME internationalization -- Exploring informal and formal learning activities as enablers of learning-by-exporting in small and medium sized firms -- Strengthening innovation for greater exporting: A strategic path for developing country firms -- Antecedents, marketing capabilities contingencies and performance consequences of innovative imitation orientation: A resource orchestration perspective -- Comparative Thick Descripti on: Articulating similarities and differences in local beer consumption experience -- Face concerns and purchase intentions: A cross-cultural perspective -- The VCW-Value Creation Wheel: A framework for market selection and global growth -- Market withdrawal, international orientation and international marketing: Effects on SME performance in foreign markets -- Ethics, sustainability, and culture: A review and directions for research. |
| Record Nr. | UNINA-9910298212203321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International marketing in the Asia-Pacific region . Part 2 / [[electronic resource] /] / guest editors, Paul Chao, Saeed Samiee and Leslie Sai-Chung Yip
| International marketing in the Asia-Pacific region . Part 2 / [[electronic resource] /] / guest editors, Paul Chao, Saeed Samiee and Leslie Sai-Chung Yip |
| Pubbl/distr/stampa | [Bradford, England], : Emerald Group Pub., 2004 |
| Descrizione fisica | 1 online resource (103 p.) |
| Disciplina | 330.972 |
| Altri autori (Persone) |
ChaoPaul <1919->
SamieeSaeed YipLeslie Sai-Chung |
| Collana | International marketing review |
| Soggetto topico |
Export marketing - Asia
Export marketing - China Export marketing - Thailand |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-51510-4
9786610515103 1-84544-367-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | CONTENTS; EDITORIAL ADVISORY BOARD; Abstracts and keywords; French abstracts; Spanish abstracts; Guest editorial International marketing in the Asia-Pacific region; VIEWPOINT International marketing in Southeast Asia; Identifying export opportunities: the case of Thailand; China's entry to WTO: global marketing issues, impact, and implications for China; Marketing and e-commerce as tools of development in the Asia-Pacific region: a dual path; The marketing strategy-performance relationship in an export-driven developing economy |
| Record Nr. | UNINA-9910449765003321 |
| [Bradford, England], : Emerald Group Pub., 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International marketing in the Asia-Pacific region . Part 2 / [[electronic resource] /] / guest editors, Paul Chao, Saeed Samiee and Leslie Sai-Chung Yip
| International marketing in the Asia-Pacific region . Part 2 / [[electronic resource] /] / guest editors, Paul Chao, Saeed Samiee and Leslie Sai-Chung Yip |
| Pubbl/distr/stampa | [Bradford, England], : Emerald Group Pub., 2004 |
| Descrizione fisica | 1 online resource (103 p.) |
| Disciplina | 330.972 |
| Altri autori (Persone) |
ChaoPaul <1919->
SamieeSaeed YipLeslie Sai-Chung |
| Collana | International marketing review |
| Soggetto topico |
Export marketing - Asia
Export marketing - China Export marketing - Thailand |
| ISBN |
1-280-51510-4
9786610515103 1-84544-367-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | CONTENTS; EDITORIAL ADVISORY BOARD; Abstracts and keywords; French abstracts; Spanish abstracts; Guest editorial International marketing in the Asia-Pacific region; VIEWPOINT International marketing in Southeast Asia; Identifying export opportunities: the case of Thailand; China's entry to WTO: global marketing issues, impact, and implications for China; Marketing and e-commerce as tools of development in the Asia-Pacific region: a dual path; The marketing strategy-performance relationship in an export-driven developing economy |
| Record Nr. | UNINA-9910783065703321 |
| [Bradford, England], : Emerald Group Pub., 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International marketing in the Asia-Pacific region . Part 2 / / guest editors, Paul Chao, Saeed Samiee and Leslie Sai-Chung Yip
| International marketing in the Asia-Pacific region . Part 2 / / guest editors, Paul Chao, Saeed Samiee and Leslie Sai-Chung Yip |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [Bradford, England], : Emerald Group Pub., 2004 |
| Descrizione fisica | 1 online resource (103 p.) |
| Disciplina | 330.972 |
| Altri autori (Persone) |
ChaoPaul <1919->
SamieeSaeed YipLeslie Sai-Chung |
| Collana | International marketing review |
| Soggetto topico |
Export marketing - Asia
Export marketing - China Export marketing - Thailand |
| ISBN |
1-280-51510-4
9786610515103 1-84544-367-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | CONTENTS; EDITORIAL ADVISORY BOARD; Abstracts and keywords; French abstracts; Spanish abstracts; Guest editorial International marketing in the Asia-Pacific region; VIEWPOINT International marketing in Southeast Asia; Identifying export opportunities: the case of Thailand; China's entry to WTO: global marketing issues, impact, and implications for China; Marketing and e-commerce as tools of development in the Asia-Pacific region: a dual path; The marketing strategy-performance relationship in an export-driven developing economy |
| Record Nr. | UNINA-9910822461303321 |
| [Bradford, England], : Emerald Group Pub., 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||