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Strategic Innovative Marketing : 6th IC-SIM, Pafos, Cyprus 2017 / / edited by Damianos P. Sakas, Dimitrios K. Nasiopoulos
| Strategic Innovative Marketing : 6th IC-SIM, Pafos, Cyprus 2017 / / edited by Damianos P. Sakas, Dimitrios K. Nasiopoulos |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (273 pages) |
| Disciplina |
004
658.05 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Information technology
Business—Data processing Marketing Application software IT in Business Information Systems Applications (incl. Internet) |
| ISBN | 3-030-16099-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Managing consumers' negative comments in period of crisis. The case of the the Greek super markets -- Chapter 2. Perceived Corporate Social Responsibility and job satisfaction in a port logistics organization -- Chapter 3. Emotional exhaustion and perceived Corporate Social Responsibility: A case study of a port logistics organization -- Chapter 4. Public Sector Marketing in a period of crisis: perceptions and challenges for the public sector managers -- Chapter 5. Consideration of consumer behavior on environmental labeled agrifood products -- Chapter 6. Evaluation of the re-use of packaging in the food supply chain -- Chapter 7. Public policies and benchmarking in tourism as a key to success for destination -- Chapter 8. Customer Relationship Management & Social media in Greek Tourism -- Chapter 9. Tourism & Destination Marketing the case of Greece -- Chapter 10. Marketing Challenges of Sports Tourism Development in Destinations with Focus on Generation Y and Z -- Chapter 11. Local Food and Beverages as a Tool of Destination Marketing -- Chapter 12. How to win with the use of creative thinking - the integration of theory and practice in tertiary education -- Chapter 13. Ambient media design as a tool of creation of new communication media -- Chapter 14. Implementation of current marketing communication tools into practice in the Czech and Slovak republic -- Chapter 15. Quo Vadis Advertisement Positives and negatives of current ad -- Chapter 16. European Class III Medical Devices: Strategic Considerations for Marketing in the Middle East -- Chapter 17. The analysis of the perceived usefulness of online communication tools when searching for SMEs -- Chapter 18. An empirical examination of innovation management system and financial performance -- Chapter 19. Assessing reputation of an enterprise as a socially responsible organization -- Chapter 20. Spontaneous Brand Awareness and Consumer Attitudes to Brands in the Czech Republic and Slovakia -- Chapter 21. A methodological approach for effective and sustainable strategic planning in Independent Authorities: the case of the Hellenic Ombudsman -- Chapter 22. Modeling and Simulation of the Strategic Use of the Internet Forum aiming at Business Success of High Technology Companies -- Chapter 23. Modeling the Strategy of Digital Communications -- Chapter 24. Partial Least Square Modeling Measurement & Technology Evaluation of Exporting Companies -- Chapter 25. Hospital Information Systems Planning: Strategic IT Alignment in Healthcare -- Chapter 26. Work-related Stress in Public Healthcare: A Case Study in Greece during economic crisis -- Chapter 27. Modeling and Simulation of the Strategic Use of Marketing in Search Engines for the Business Success of High Technology Companies -- Chapter 28. Modeling and Simulation of the Strategic Use of Social Media Networks in Search Engines for the Business Success of High Technology Companies -- Chapter 29. Modelling and simulation of pedestrian behaviour on museum exhibition spaces -- Chapter 30. Improving Website Usability and Traffic Based on Users Perceptions and Suggestions. A User-Centered Digital Marketing Approach -- Chapter 31. The problems of teaching and learning in a cross-cultural environment. |
| Record Nr. | UNINA-9910337807603321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategic Innovative Marketing : 4th IC-SIM, Mykonos, Greece 2015 / / edited by Androniki Kavoura, Damianos P. Sakas, Petros Tomaras
| Strategic Innovative Marketing : 4th IC-SIM, Mykonos, Greece 2015 / / edited by Androniki Kavoura, Damianos P. Sakas, Petros Tomaras |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XXXVI, 764 p. 100 illus., 60 illus. in color.) |
| Disciplina | 658.4038011 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Business information services
Marketing Application software IT in Business Computer and Information Systems Applications Màrqueting Tecnologia de la informació Empreses Processament de dades |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-319-33865-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface: Proceedings of the 4th International Conference on Strategic Innovative Marketing (IC-SIM 2015) -- Part I: 2nd Symposium on Transportation Marketing: Trends and Future Directions -- Ambient Media in the View of the General Public and Their Relation to This Communication Form -- Generation Y Marketing – The Path to Achievement of Successful Marketing Results Among the Young Generation -- Blueprinting an Event & Tourist Service Marketing Strategy: The Case of the SMF Greek Tourism Small Scale Sport Event -- The Role of Gender in the Construction of Self Through Fashion Brands -- Bologna Tools to Promote Skills and Competences in Higher Education: The Greek Context -- Core Skills as Marketing and Management Tools: Evidence from the Tourism Sector -- Part II: 5th Symposium on Management Challenges (IANOS): Crisis Kills or Links? -- Knowledge Management and Employee General Competencies in Accounting Firms -- Personal Characteristics and Job Satisfaction of Greek Banking Employees -- Social Networking Sites’ Usage in a Period of Crisis: A Segmentation Analysis of Greek College Students -- Personal Characteristics and Organizational Culture of Greek Banking Employees -- Sustainability, Social Marketing & Host Attitudes About Tourism in the City of Larissa -- Led to Change or Change to Lead? -- Part III: 3rd Destination and Cultural Marketing Symposium: Trends and Future Outlook -- An Innovative Promotional Tactic to Enhance TV Viewership Using Social Media -- Branding in the New Museum Era.-E-marketing in the Hotel Industry: Marketing Mix Strategies -- IMC Strategies of Festivals in Destination Branding -- Tourism Innovation: Theoretical and Empirical Review -- The Communication Role of the ‘Imagined Communities’ in the Promotion of International Events -- E-Services Development in the Collaborative World -- Business Transformation Through Service Science: A Path for Business Continuity -- The Concept of Corporate Reputation Assessment Model – the Stock Market Investors Perspective -- How Nonprofit Organizations in Greece Are Using Facebook as a Public Relations Tool -- Specifics of Marketing in the Process of Reintegration of Slovak Researchers -- Eye Tracking Measuring of Visual Perception of Erotic Appeals in the Content of Printed Advertising Communicates and Analysis of Their Impact on Consumers -- Perceived Behavioural Control in the Theory of Planned Behaviour: Variability of Conceptualization and Operationalization and Implications for Measurement -- The Cultural Organizations' Revival Lies in the Use of Business Management Strategy: The Case Study of Greek Local Cultural Organizations -- Priming Effects On Cross Cultural Business Ethical Perceptions -- Part IV: 2nd Marketing Communication in SMEs -- Understanding Journalists on Twitter: The Czech Case -- The Relation of Knowledge Management and Marketing Communication of Small and Medium-Sized Producers in the Segment of Outdoor Clothing in the Czech Republic -- Reverse Logistics in Marketing Campaigns -- Part V: 2nd Marketing in Entrepreneurship -- Competitive Strategies and Managers’ Perceptions in Greek Food Manufacturing Firms -- The Perception of Warning Signs at Different Cultures -- Humor - The Strongest Emotional Appeal in Advertising -- The Links Among Quality, Service Recovery, Value, Loyalty on the Internet -- Part VI: Business Modelling -- Water Footprint Mitigation Strategies for Agrifood Products: The Application of System Dynamics in Green Marketing -- The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential Attributes -- Electricity Pricing Mechanism in a Sustainable Environment: A Review and a System Dynamics Modelling Approach -- Strategic Communication Process for Sustainable Entrepreneurial Environment in Nonprofit Organizations -- Corporate Competitiveness based on Sustainability and CSR values: Case studies of Spanish MNCs -- Motivations for Participation and E-Wom Among Supporters of Crowdfunding Campaigns -- Changes in the Legal System of the Nongovernmental Organizations in the Czech Republic and the Possibilities for Innovation of Communication Policy in the Non-Profit Sector -- Environmental Reporting as a Part of a Marketing Communication -- Corporate Social Responsibility and Financial Performance within the Business Sector in Greece -- Part VII: Healthcare Services: Special Aspects and Challenges in an Evolving Environment -- Management of Medical Crisis Events Using ICT Tools -- Long-Term Cancer Patient Care: “New Insight on Training Needs for Health Professionals in Today’s Greece” -- Leadership Capabilities and Their Effect on Job Performance, an Approach in Health Care Sector -- Medical Brain Drain in Debt-Stricken Greece: Is There a Way to Address it? -- The Importance of Family Planning and the Development of a Robust Network of Relative Centers in the Greek National Health System -- Assessment of Inhabitants’ Health Care Needs in Local Community -- Innovation and Knowledge-Based Entrepreneurship -- The Role of Marketing Interventions in Fostering the Diffusion of Green Energy Technologies -- Analysis of the Characteristics of Knowledge-Intensive Firms in Greece -- A Comparative Analysis of Knowledge-Based Firms In High-Tech Sectors and Knowledge Intensive Business Services -- Reporting of Human Capital as One of the Corporate Social Responsibility Areas -- Part IX: Strategic Marketing of Heritage, Cultural and Architectural Tourism -- Food Experiences: The Oldest Social Network… -- Tourism Events: the SATA Rallye Azores in Facebook and Twitter -- Cultural Festivals on Sites of Cultural Heritage as a Means of Development of Alternative Forms of Tourism -- Regional Museums as Centers of Strengthening the Local Cultural Identity and as Tourist Attraction: The Case Study of the Display and the Educational Pro-Gram of the Archaeological Collection of Thespies (Biotia, Greece) -- Cultural Policy and Marketing Management: The case study of New Museum of Acropolis -- Part X: Symposium on Business Informatics and Modelling -- Information Systems Engineering and Knowledge-Based Enterprise Modelling: Towards Foundations of Theory -- Modeling the Promotion Process of Academic Conferences Through Social Media -- Merchandising IT Products via Social Networks: Modeling and Simulation of the Procedures -- The Contribution of Social Media in the Management of Social Relations with Customers: Modelling and Simulation of the Problem -- Modeling of Market Segmentation in Social Networks and Media -- Modeling of B2C Communication Strategies in Electronic Commerce -- Robots in the Hospital Setting: A Case Study -- A Case Study on the Use of 3d Printing Technologies in an Educational Institution -- Information Systems Phases and Firm Performance: A Conceptual Framework -- Complex Dynamics of Single Agent Choice Governed by Dual-Channel Multi-Mode Reinforcement Learning -- Blended Learning and Business Modeling in Technical Translation Studies -- Creation Technologies for Smart Hypertextual Tutorials in Intercultural Educational Space -- The Use of Individual Learning Styles in E-Learning -- On Communicative and Didactic Aspects of Mapping An Individual Study Pathway in Electronic Educational Environment -- The Information Communication Technology (ICT) in the Open and Distance Learning (ODL): A Tool with Potentials in the Field of Education; The Case Study of Greek Educational Institutes -- Instrument of Coordination of Social Groups for Effectiveness Increase in Smart Education’ Paradigm -- Legal Aspects Use of Educational and Scientific Information Has Posted on the Internet for Organizing E-Learning on the Example of Russia -- Protection of Confidential Information in Educational Information Environments -- Best Practices for a Scientific Seminar in Business Process Management for Master Students at Russian University -- Part XI: Symposium on Integrated Information -- The Communication Role for the Applying of Anchoring Pricing in the Information Sector -- An Analytical Framework for the Analysis of an Information Economy -- The Use of Social Media for Private Concerns in Organizations: An Interview Study -- Toward an Integrated Approach to Information Management: A Literature Review -- Assessing Library Anxiety in Undergraduate Students Using the Greek Library Anxiety Scale (G-Las) -- Retrieval and Dissemination of Information in Distributed and Wireless Environments -- The Design of a Knowledge Base for the Prevention of Bullying in Elementary School -- Information Technology Literacy for Deaf and Hard of Hearing Students in Higher Education -- A Framework for Communities of Practice in Radiotherapy -- Integration of Descriptive and Spatial Data to Rank Public Buildings According to Their Exposure to Landslide Hazard -- Integration of Descriptive and Spatial Data to Rank Public Buildings According to Their Exposure to Landslide Hazard: A Case Study -- Hypatia Digital Library: A Text Classification Approach Based on Abstracts -- Reading Clubs: Current Trends and the Case of Greece. . |
| Record Nr. | UNINA-9910254925403321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece 2016 / / edited by Androniki Kavoura, Damianos P. Sakas, Petros Tomaras
| Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece 2016 / / edited by Androniki Kavoura, Damianos P. Sakas, Petros Tomaras |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XXII, 556 p. 132 illus., 80 illus. in color.) |
| Disciplina | 380.1 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Business information services
Marketing Application software IT in Business Computer and Information Systems Applications |
| ISBN | 3-319-56288-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Sakas TOC -- Preface: 5th International Conference on Strategic Innovative Marketing (IC-SIM 2016) -- Part I: Creativity, Innovation and Entrepreneurship Competence in Higher Education -- Transversal Competences as a Medium of Teaching. The case of creativity, innovation and entrepreneurship -- Using Data Sources, Tools and Applications During Data Mining in Marketing Management of Higher Education -- Integration of the Theory and Practice in Continuity with the Development of Key Competencies - One of the Necessary Areas of Solutions for the Czech University Education -- Part II: New Ways of Marketing Analytics -- Social media analytics empowering customer experience insight -- Emotion-Gauge: Analyzing affective experiences in B2B customer journeys -- Customer perceived value – a key in marketing of integrated solutions -- Reliability and perceived value of sentiment analysis for Twitter data -- Part III: Development and Marketing Strategies in Innovative Technological Enterprises -- Measuring the impact of burnout on job satisfaction and organizational commitment -- The relationship between subordinates and supervisors and the impact on job satisfaction and efficiency of the employees -- Part IV: 6th Symposium on Management Challenges (IANOS): Crisis Kills or Links? -- The role of organisational culture in the Greek higher tourism quality -- Integrating Total Quality Management philosophy in the Greek Tourism sector -- The role of organizational culture in Greek higher education quality -- Integrating Total Quality Management philosophy in Greek higher educational institutions -- Relationship between Supervisor’s Emotional Intelligence and Transformational Leadership in Hotel Organizations -- Dynamic Combination of Automatic Forecasts for Corporate Budgeting -- Financial Text Mining in Tweeterland -- Part V: 2nd Symposium on Business Modelling -- Stuffing Keyword Regulation in Search Engine Optimization for Scientific Marketing Conferences -- Communicating Strategically for Improving Team Effectiveness in ICTs Organizations -- Part VI: 2nd Symposium on Healthcare Services: Special aspects and Challenges in an Evolving Environment -- Improve the effectiveness of the provided healthcare services and the efficiency of a Public Hospital, in the light of a Manager -- The Use of Information System at public hospital pharmacies in Greece: Myths and Reality -- Organization style and its effect on employee satisfaction and personal performance -- A prospective evaluation of health-related quality of life of cancer patients receiving day and home care services in Greece -- The role of local government in the provision of social services in the third age. Case study: the municipality of Volos -- Part VII: Marketing communications in online communities -- Pharmaceutical marketing STAR -- Comparison shopping websites and their impact on consumers’ purchase intention -- Part VIII: The Role Of Branding For Companies & Countries -- Influence of Marketing Communication Tools on Brand Building in the Context of Marketing Management and Corporate Prosperity -- Current Perception of a Brand in Czech Consumers’ Mind -- Generation Z and religion in times of crisis -- Consumer-brand relationship development process in the context of online booking services: The role of cognitive and affective drivers -- Fashion brands, social media and consumers’ exposure to marketing messages -- A report on museum branding literature -- “Greek Breakfast”: A new tourism brand name for an age-long gastronomy tradition -- Part IX: User Generated Content and Marketing -- Cliff diving in virtual communities -- Attitude towards change: factors affecting hospital managerial employees’ resistance to change -- Part X: Innovations on shipping management and marketing -- Are Greek-tanker operators aware of IMO’s Sustainable Maritime Transportation System and willing to follow its goals and actions? -- Strategies in ‘shipping business management’ -- How do Dry Bulk Freight Levels affect Minor Dry Commodity Trade and Shipping Marketing during Economic Recession Periods? -- The Process of employing Greek Ship Officers onboard Greek Ships A Proposal for a New Recruiting Tool -- Evolution of Logistics Centers and Value-Added Services offered in Port Areas & the Importance of Marketing -- The Role of Marketing in the Shipping Industry in Case of Accidents -- The Commercial and Economic Effects of Fuel Additives in the Maritime Industry in a Heavily Environmentally Regulated Market. -- Part XI: 2nd Symposium on Business Informatics and Modelling -- Software Protection and Piracy focusing on the 2008 Crisis: A comparative study and simulation modeling regarding the case of Greece, Germany and England -- Decision Support Systems and Strategic Information Systems Planning for Strategy Implementation -- Modeling and Simulation of Promotion Procedures for IT companies through Facebook -- Modeling and simulation for the development of innovative ideas for video games in smartphones -- Mobile Commerce and success factors. Simulation and modeling of the problem -- The simulation model of supply chains on the macroeconomic level is the tool to control the economic development of the region -- Calculating Handling of Business Resources for Establishing a Successful Information’s Technology Project. -- Calculating Handling of Company Resources for Establishing an Effective Project Team -- Businesses: The association between their export performance and information and communication technology adoption -- Modeling the process of a web-based collaboration tool development -- Comparing Scrum and XP Agile Methodologies using Dynamic Simulation Modeling -- The development of new ideas for IT products, through social media -- Multicriteria Assessment of Alternative Policy Scenarios for Achieving EU RES Target by 2030 -- Mechanisms of Management Process Improvement of an Educational Institution -- Part XII: 6th Symposium on Integrated Information -- The Cooperative Role of Marketer and Programmer on SEO Strategies in Scientific Journals -- Implementation and Dynamic Simulation Modeling of Search Engine Optimization Processes. Improvement of Website Ranking. -- Instagram Company Page Creation Modeling and Simulation -- Two Years on - Developing Metrics for Crowdsourcing with Digital Collections -- Ethics and medical research -- Is the Market Value of Software Vendors affected by Software Vulnerability Announcements? -- Conceptual search algorithms for FDB databases -- Blocking for Entity Resolution in the Web of Data: Challenges and Algorithms -- Analysis of GWAP collected tags in the description of heritage materials -- Selective Monitoring of the Safety of Railway Buildings -- Group Recommendations in MapReduce -- APANTISIS: A Greek Question-Answering System for Knowledge-Base Exploration -- News Articles Platform: Semantic Tools and Services for Ag-gregating and Exploring News Articles -- Data Mining of World Bank Indicators. |
| Record Nr. | UNINA-9910254912003321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||