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Market intelligence [[electronic resource] ] : building strategic insight / / Per V. Jenster & Klaus Solberg Søilen
| Market intelligence [[electronic resource] ] : building strategic insight / / Per V. Jenster & Klaus Solberg Søilen |
| Autore | Jenster Per V |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [Frederiksberg, Denmark], : Copenhagen Business School Press |
| Descrizione fisica | 1 online resource (240 p.) |
| Disciplina | 658.4/72 |
| Altri autori (Persone) | SøilenKlaus Solberg |
| Soggetto topico |
Marketing - Decision making
Marketing - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 87-630-9953-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Market Intelligence""; ""Table of Contents""; ""Foreword""; ""Preface""; ""CHAPTER 1 Converging Foundations of Intelligence Analysis""; ""It Depends how you Look at It""; ""Focus of the Analysis""; ""Decisional “Altitude�""; ""Decisional Scope""; ""Customer/Market Scope""; ""Product and Technological Scope""; ""Network Definition""; ""Temporal Dimension""; ""Competitive Battlefield""; ""Academic Perspectives""; ""Conclusion""; ""CHAPTER 2 Strategies for a Competitive Advantage""; ""Seeking a Competitive Advantage""; ""The Organization�s Strategic Options""
""It is not all about Aggression""""Deterrence""; ""Attack Strategies""; ""Defensive Strategies""; ""REFERENCES""; ""CHAPTER 3 Industry Analysis: Key to Understanding the Competitive Situation""; ""The Importance of Industry Analysis""; ""The Concepts of Industry Analysis""; ""Factors which Influence the Competitive Position""; ""Competitors in the Industry""; ""Buyers (the converse of these factors apply to suppliers)""; ""Entry Barriers""; ""Exit Barriers""; ""Substitutes""; ""Influencers""; ""The Industry and the Macro or External Business Environment""; ""The Life Cycle and the Industry"" ""What is the “Industry�?""""Industry Analysis in Practice""; ""Making Sense of a Mass of Information""; ""The Outline Diagrams""; ""Mapping Strategic Groups""; ""Taking a Dynamic View""; ""REFERENCES""; ""CHAPTER 4 Company Analysis: Assessing Competitive Fitness""; ""Introduction""; ""The Company Analysis""; ""How to Perform a Company Analysis""; ""Why Perform the Company Analysis""; ""Preparing a Strategic Plan""; ""Review of the Strategic Situation""; ""Mergers and Acquisitions (M&As)""; ""Divestments""; ""Analysis of Synergies""; ""REFERENCES""; ""CHAPTER 5 Intelligence Analysis"" ""The Need for a Method""""What do we want from Competitor Analysis?""; ""Developing Competitor Profiles""; ""Marketing Diagrams""; ""Portfolio Analysis""; ""Sources of Customer Value: The Value Chain""; ""Benchmarking""; ""Competitor Newsletters""; ""Using Critical Success Factors in Planning""; ""Information Focused on Factors Influencing Strategic Success""; ""An Overview of the Design Process""; ""Designing a Strategic Information System""; ""Step 1: Structure the Design Process""; ""Step 2: Determine the Elements Influencing Success""; ""Step 3: Develop or Review the Strategic Plan"" ""Step 4: Identify CSFs""""Step 5: Determine who is Responsible""; ""Step 6: Select Strategic Performance Indicators""; ""Step 7: Development of Reporting Procedures""; ""Step 8: Implement System and Initiate System Use""; ""Step 9: Establish Evaluation Procedures""; ""Conclusion""; ""RERERENCES""; ""CHAPTER 6 Building an Effective Business Intelligence System: Technology and Organizational Structure""; ""Strong Growth in BI Software Market""; ""Integrated Business Intelligence Systems""; ""Real Time Business Intelligence Systems""; ""Organizational Models of Intelligence"" ""1. The Special Department Model of Intelligence"" |
| Record Nr. | UNINA-9910459743303321 |
Jenster Per V
|
||
| [Frederiksberg, Denmark], : Copenhagen Business School Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Market intelligence [[electronic resource] ] : building strategic insight / / Per V. Jenster & Klaus Solberg Søilen
| Market intelligence [[electronic resource] ] : building strategic insight / / Per V. Jenster & Klaus Solberg Søilen |
| Autore | Jenster Per V |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [Frederiksberg, Denmark], : Copenhagen Business School Press |
| Descrizione fisica | 1 online resource (240 p.) |
| Disciplina | 658.4/72 |
| Altri autori (Persone) | SøilenKlaus Solberg |
| Soggetto topico |
Marketing - Decision making
Marketing - Management |
| ISBN | 87-630-9953-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Market Intelligence""; ""Table of Contents""; ""Foreword""; ""Preface""; ""CHAPTER 1 Converging Foundations of Intelligence Analysis""; ""It Depends how you Look at It""; ""Focus of the Analysis""; ""Decisional “Altitude�""; ""Decisional Scope""; ""Customer/Market Scope""; ""Product and Technological Scope""; ""Network Definition""; ""Temporal Dimension""; ""Competitive Battlefield""; ""Academic Perspectives""; ""Conclusion""; ""CHAPTER 2 Strategies for a Competitive Advantage""; ""Seeking a Competitive Advantage""; ""The Organization�s Strategic Options""
""It is not all about Aggression""""Deterrence""; ""Attack Strategies""; ""Defensive Strategies""; ""REFERENCES""; ""CHAPTER 3 Industry Analysis: Key to Understanding the Competitive Situation""; ""The Importance of Industry Analysis""; ""The Concepts of Industry Analysis""; ""Factors which Influence the Competitive Position""; ""Competitors in the Industry""; ""Buyers (the converse of these factors apply to suppliers)""; ""Entry Barriers""; ""Exit Barriers""; ""Substitutes""; ""Influencers""; ""The Industry and the Macro or External Business Environment""; ""The Life Cycle and the Industry"" ""What is the “Industry�?""""Industry Analysis in Practice""; ""Making Sense of a Mass of Information""; ""The Outline Diagrams""; ""Mapping Strategic Groups""; ""Taking a Dynamic View""; ""REFERENCES""; ""CHAPTER 4 Company Analysis: Assessing Competitive Fitness""; ""Introduction""; ""The Company Analysis""; ""How to Perform a Company Analysis""; ""Why Perform the Company Analysis""; ""Preparing a Strategic Plan""; ""Review of the Strategic Situation""; ""Mergers and Acquisitions (M&As)""; ""Divestments""; ""Analysis of Synergies""; ""REFERENCES""; ""CHAPTER 5 Intelligence Analysis"" ""The Need for a Method""""What do we want from Competitor Analysis?""; ""Developing Competitor Profiles""; ""Marketing Diagrams""; ""Portfolio Analysis""; ""Sources of Customer Value: The Value Chain""; ""Benchmarking""; ""Competitor Newsletters""; ""Using Critical Success Factors in Planning""; ""Information Focused on Factors Influencing Strategic Success""; ""An Overview of the Design Process""; ""Designing a Strategic Information System""; ""Step 1: Structure the Design Process""; ""Step 2: Determine the Elements Influencing Success""; ""Step 3: Develop or Review the Strategic Plan"" ""Step 4: Identify CSFs""""Step 5: Determine who is Responsible""; ""Step 6: Select Strategic Performance Indicators""; ""Step 7: Development of Reporting Procedures""; ""Step 8: Implement System and Initiate System Use""; ""Step 9: Establish Evaluation Procedures""; ""Conclusion""; ""RERERENCES""; ""CHAPTER 6 Building an Effective Business Intelligence System: Technology and Organizational Structure""; ""Strong Growth in BI Software Market""; ""Integrated Business Intelligence Systems""; ""Real Time Business Intelligence Systems""; ""Organizational Models of Intelligence"" ""1. The Special Department Model of Intelligence"" |
| Record Nr. | UNINA-9910785414203321 |
|
Jenster Per V
|
||
| [Frederiksberg, Denmark], : Copenhagen Business School Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||