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Digital Marketing : Tools, Techniques and Best Practices for Graduate Students and Managers / / by Klaus Solberg Söilen
| Digital Marketing : Tools, Techniques and Best Practices for Graduate Students and Managers / / by Klaus Solberg Söilen |
| Autore | Søilen Klaus Solberg |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 |
| Descrizione fisica | 1 online resource (463 pages) |
| Disciplina | 658.872 |
| Collana | Springer Texts in Business and Economics |
| Soggetto topico |
Marketing
Consumer behavior Business information services Consumer Behavior IT in Business Màrqueting per Internet |
| Soggetto genere / forma | Llibres electrònics |
| ISBN |
9783031695186
3031695186 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Understanding the Digital Environment -- Big Data and Data Mining -- Data Quality -- Customer Analytics: Profiles, Personas, Personalization -- Monitoring Performance and Crushing the Numbers, KPIs -- Search Engine Optimization (SEO) -- Click Analytics -- The Online Buying Process -- Checkout and Payment Options -- The e-commerce Website and Mobile App -- Information Architecture -- Building an Attractive Site Structure -- Mobile Interface Is All -- The Role of Influencers, Celebrity Endorsements, and Identifying Opinion Leaders -- Storytelling in Marketing -- Stealth Marketing on Social Media -- The Video-First World: How Everything Is Video and Evaluated in Seconds -- Why Music Matters in Digital Marketing -- Drafting the Storyline, Expected Emotions -- Embedding -- Real-Time Video Editing -- Social CRM -- Personal Branding -- Building Brands Online and Brand Identity -- Online Partnerships -- Omnichannel Marketing -- Gamification Strategies -- Cross-Selling and Upselling -- AI and Marketing Automation -- Geolocation of Visitors -- Dropshipping -- Browsing and Purchasing Online -- B2B Digital Marketing -- Impact on Employment -- The Evolution of PR and Communications in the Digital Age -- The Art and Science of Copywriting -- Ethics in Digital Marketing -- Banner and Native Advertising, Display Champaigns -- Digital Cultures -- Strategies and Business Models in Digital Marketing -- Cookies and Privacy Concerns -- Using Google Ads in Digital Marketing -- E-governance -- Social Networks and E-learning -- Digital Healthcare. |
| Record Nr. | UNINA-9910913791603321 |
Søilen Klaus Solberg
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| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Researcher's Journey : A Guide to Methodology and Academia in Social Sciences / / by Klaus Solberg Söilen
| The Researcher's Journey : A Guide to Methodology and Academia in Social Sciences / / by Klaus Solberg Söilen |
| Autore | Søilen Klaus Solberg |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2025 |
| Descrizione fisica | 1 online resource (0 pages) |
| Disciplina | 658 |
| Soggetto topico |
Management
Marketing research Business intelligence Operations research Management science Market Research and Competitive Intelligence Operations Research, Management Science |
| ISBN |
9783031915659
9783031915642 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | .Chapter 1:Introduction to Science -- Chapter2: How to Conduct Scientific Research -- Chapter3: The Academic Ecosystem -- Chapter4: Positioning in Science: Foundations, Perspectives, and Schools of Thought. |
| Record Nr. | UNINA-9911015640003321 |
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Søilen Klaus Solberg
|
||
| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||