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Fashion Communication in the Digital Age : Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023 / / edited by Nadzeya Sabatini, Teresa Sádaba, Alessandro Tosi, Veronica Neri, Lorenzo Cantoni
| Fashion Communication in the Digital Age : Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023 / / edited by Nadzeya Sabatini, Teresa Sádaba, Alessandro Tosi, Veronica Neri, Lorenzo Cantoni |
| Autore | Sabatini Nadzeya |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | 2023 |
| Descrizione fisica | 1 online resource (XI, 317 p. 34 illus., 24 illus. in color.) |
| Disciplina | 658.8 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Communication Business information services Media and Communication IT in Business |
| ISBN |
9783031385414
3031385411 |
| Classificazione | BUS043000BUS083000SOC052000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Preface -- Organization -- Contents -- Social Media and Emerging Technologies in Fashion -- The Power of Consumers on Social Media: A Case Study of Balenciaga's Crisis Communication -- 1 Introduction -- 2 Literature Review -- 2.1 Fashion Crisis Communication -- 2.2 Consumer Empowerment on Social Media -- 3 Methodology -- 4 Results and Analysis -- 4.1 Balenciaga's Case Study -- 4.2 Balenciaga's Performance on Social Media -- 5 Conclusions -- References -- Instagram: Digital Behavior in Luxury Fashion Brands -- 1 Introduction -- 2 Social Media Digital Behavior Approach -- 3 Methodology -- 4 What Brands are Doing on Instagram to Connect -- 4.1 Louis Vuitton -- 4.2 Chanel -- 4.3 Hermés -- 4.4 Gucci -- 5 Discussion and Conclusions -- References -- Metartisanry: Fashion, Metaverse, and the Future of Artisanry in Brazil -- 1 Introduction -- 2 Metaverse, Artisanry, and Fashion -- 2.1 Metaverse -- 2.2 Artisanry in Brazil and Contemporary Fashion -- 3 Methods -- 4 The Case Contreras and Second Life -- 5 Conclusion -- References -- Metaverse and Its Communication. The Future is Here. True or False? -- 1 Introduction: Metaverse. Subject and Term Definition -- 2 Metaverse Effect. Digital Art and Fashion and Their Value -- 3 Metaverse Failures, Problems, and Criticism -- 4 Conclusion -- References -- Extended Reality (XR) in the Digital Fashion Landscape -- 1 Introduction -- 2 Extended Reality in Fashion -- 3 Recommendations on Marketing, User Experience and Storytelling for XR -- 4 Discussion -- 5 Concluding Thoughts -- References -- A Conceptual Model of Dress Embodiment and Technological Mediation in Digital Fashion -- 1 Introduction: Fashion Digitalization -- 2 Touch and Dress Embodiment -- 3 Postphenomenology and Technological Mediation -- 4 Technological Mediation of Dress Embodiment -- 4.1 Dress Dis-embodiment in Digital Relations.
4.2 Dress Re-embodiment in Extended Digital Relations -- 5 A Conceptual Model -- 6 Conclusion -- References -- Communicating Digitalised Supply Chain Transparency: Towards a Guide for Fashion SMEs -- 1 Introduction -- 2 Literature and Context -- 2.1 Compliance, Legislation, and Due Diligence -- 2.2 Data, Public Relations, and Communications -- 2.3 External Pressures and Technology -- 2.4 Digital Transformation and Communication -- 2.5 Research Question -- 3 Research Design -- 3.1 Theoretical Constructs -- 3.2 Methodology -- 4 Findings -- 4.1 Case Study Group 1 -- 4.2 Case Study Group 2 -- 4.3 Case Study Group 3 -- 4.4 Case Study Group 4 -- 4.5 Case Study Group 5 -- 5 Discussion -- 5.1 Building Alternative Values and New Business Models -- 5.2 Limitations and Further Research -- 6 Conclusion -- References -- How Do Luxury Brands Utilize NFTs to Enhance Their Brand Image? -- 1 Introduction -- 1.1 Research Gap -- 1.2 Project Objective and Research Questions -- 2 Background and Relevance -- 2.1 Non-fungible Tokens (NFTs) -- 2.2 Luxury Brands -- 2.3 Brand Image -- 3 Research Design -- 3.1 Empirical Sample -- 3.2 Interview Outline -- 3.3 Data Analysis -- 3.4 Limitations -- References -- The Perks of Being Digital. Nikeland: A Case Study -- 1 Introduction -- 2 Methodology -- 3 Nikeland: Where Sport has No Rules -- 3.1 Case Study Discussion -- 4 Conclusions -- References -- Fashion Between Local and Global -- How Swiss Watchmaking Brands are Communicating Made in Switzerland -- 1 Introduction -- 2 Literature Review -- 2.1 Country of Origin and Made in -- 2.2 Made in Switzerland -- 2.3 Communication of Made in Switzerland in the Swiss Watchmaking Industry -- 3 Methodology -- 3.1 Step 1 - Literature Review and Research Questions -- 3.2 Step 2 - Data Collection -- 3.3 Step 3 - Content Analysis -- 3.4 Step 4 - Coding Process -- 4 Results -- 5 Discussion. 6 Conclusion -- References -- Made in Italy? Images and Narratives of Afro-Italian Fashion -- 1 Introduction: Afro-Italian Fashion as an Object of Communication -- 2 African Heritage in Made in Italy: Practices and Narratives -- 3 Afro-Italian Fashion: A Methodological Approach -- 4 The WAMI Experience: The Game Changers -- 5 Conclusions: Whose Heritage? -- References -- European Fashion Companies and Chinese Social Media Influencers -- 1 Introduction -- 2 Literature Review -- 3 Research Gap, Aim and Questions -- 4 Methodology -- 5 The Case of Viya -- 6 Insights from the Interviews -- 6.1 Advantages and Disadvantages of Working with Chinese Influencers -- 6.2 Criteria Used to Select Chinese Influencers -- 7 Conclusions -- References -- Developments of Cultural Appropriation in Fashion: An In-Progress Research -- 1 Introduction -- 2 Introducing Cultural Appropriation in Fashion -- 3 Notes from an On-Going Research -- 4 Conclusions -- References -- What Would Kachru Wear? A Discourse Analysis of Global Englishes in Fashion Weblogs from Expanding Circle Countries -- 1 Introduction -- 2 Literature Review -- 2.1 Hegemony -- 2.2 Global Englishes -- 2.3 Cultural Capital -- References -- Fashion Between Individual and Social Identities -- Homo Consumens, Amidst Advertising and 'Sports' Fast Fashion. The Role of Ethics in Marking Out the Vulnerability of Consumers -- 1 Introduction -- 2 Fashion Advertising Strategies and Induced Consumption -- 3 Consumerism, Fast Fashion and Athleisure -- 4 Fashion and Vulnerable Consumers -- 5 Conclusions -- References -- Ryunosuke Okazaki: Fashion through the Prism of Posthuman and Affect Theories -- 1 Introduction -- 1.1 Methodology -- 2 Towards a Definition of the Feminine Sublime -- 3 Ryunosuke Okazaki: A Contemplative Approach to Fashion -- 4 A Posthuman Reassessment of the Natural/Technological Worlds. 5 Refashioning Otherness -- 6 Conclusion -- References -- Exploring Symbolic Effect of New Media: The Impact of Bilibili on Gen Z's Cohort Identity and Aesthetic Choices in Fashion -- 1 Introduction -- 2 Materials -- 2.1 Key Materials/Literature Review -- 2.2 A Literature Analysis: Bilibili's Cultural Intervention in Chinese Gen Z -- 3 Methods and Results -- 3.1 Qualitative Data of a Case Study with the Cultural Analysis -- 3.2 Results: An Analysis of Bilibili as Generation Z's Cultural Community -- 4 Crucial Findings: Media Effect in Framing Bilibili as a "Gen-Z Cultural Community" -- 4.1 Bilibili: A Cultural Field for Autonomous Identity Expression Among Gen Z in China -- 4.2 Bilibili: Unique Fashion Aesthetics Through ACG Influences -- 5 Conclusion -- References -- Clothing as an Element of Identity and a Trend of Self-completion in Generation Z in Colombia -- 1 Communicated Trends and Identity -- 2 Fashion Trend as a Symbolic Self-completion of Identity -- 3 Young Gen Z and Tik Tok, from Global to Local -- 4 Methodology -- 5 Trends Metrics -- 6 Findings -- 6.1 Colombian Coquette Trend -- 7 Grunge Trend -- 7.1 Y2K -- 8 Conclusions -- References -- Communication of Fashion Sustainability in the USSR and Modern Russia: What Does the Young Generation Know About Ecological and Social Agendas in Fashion? -- 1 Introduction -- 2 Environmentalism and the Economic Spirit of the USSR: An Overview -- 3 Overview of Current Russian Brands, Projects and Other Initiatives Promoting Fashion Sustainability -- 3.1 Brands' Sustainability -- 3.2 Projects (Clothes) -- 3.3 Art and Cultural Projects -- 3.4 Marketplaces -- 3.5 University Initiatives -- 4 Methodology -- 5 Results -- 6 Discussion -- 7 Limitations -- 8 Conclusion and Recommendations -- References -- The Political Potential of Glamour: The Example of Underwear -- References -- Images of Fashion. Fashion Shows: The Greatest Show on Earth -- 1 Introduction -- 2 Fashions Shows and Communication -- 3 Methodology -- 4 Communication Perspective of the Fashion Show -- 4.1 Model -- 4.2 Location -- 4.3 Theme -- 4.4 Finale -- 4.5 Spectacle -- 5 Balmain Fashion Show Analysis -- 5.1 Model -- 5.2 Location -- 5.3 Theme -- 5.4 Finale -- 5.5 Spectacle -- 6 Conclusion -- References -- Virgil Abolh's Cinematic Fashion Shows for Louis Vuitton's Men's Collections on YouTube -- 1 The Mediatization of Fashion Shows -- 2 Virgil Abloh: The Presentation of the Louis Vuitton Men's Collections on YouTube -- 3 Analysis of Louis Vuitton Men's Fall-Winter 2021 and Spring-Summer 2022 Cinematic Shows on YouTube -- 4 Conclusions -- References -- Teleworking and Video-Meetings. Does Fashion Fit? -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results -- 4.1 Demographics: Workers -- 4.2 Videoconferencing from Home Practices -- 4.3 Camera Behaviour During Videoconferences -- 4.4 Personal Appearance During Videoconferences from Home -- 4.5 Interest in Digital Elements and Prediction of Use -- 4.6 Self-efficacy -- 5 Discussion -- 6 Conclusion, Limitations and Future Research -- References -- Fashion Film and OBC (Online Brand Community): The Co-authoring Dynamics -- 1 Introduction -- 2 Research Purpose: The Study of Interaction Between Fashion Films and OBCs (Online Brand Communities) -- 3 Methodology -- References -- Towards a More Elaborate Understanding of the Fashion Photoshoot - An Aesthetic Production with the Element of Age -- 1 Introduction -- 2 The Fashion Shoot in Its Context -- 3 Methodology -- 4 The Fashion Shoot, Its Practices and Market Culture -- 5 The Framework of Observation Points -- 6 Discussion and Conclusion -- References -- Fashion Heritage -- Rethinking Fashion Storytelling Through Digital Archives and Immersive Museum Experiences. 1 Introduction. |
| Record Nr. | UNINA-9910735996403321 |
Sabatini Nadzeya
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| 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Fashion Communication in the Digital Age : FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 / / edited by Nadzeya Kalbaska, Teresa Sádaba, Francesca Cominelli, Lorenzo Cantoni
| Fashion Communication in the Digital Age : FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 / / edited by Nadzeya Kalbaska, Teresa Sádaba, Francesca Cominelli, Lorenzo Cantoni |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (304 pages) |
| Disciplina | 302.231 |
| Soggetto topico |
Marketing
Communication Luxury goods industry Management Industrial management Culture Technology Communication Studies Luxury Media and Communication Innovation/Technology Management Culture and Technology |
| ISBN | 3-030-15436-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Understanding Fashion Consumption in the Networked Society: A Multidisciplinary Approach -- Digitalized Dynamic Fashion Illustration, Using Motion Graphics -- Digital Fashion Communication: The Influence of Instagram-Queer-Makeup Artists and Their Future Developments on the Industry -- Multimodal Neural Machine Translation of Fashion E-commerce Descriptions -- Remixing the Fashion Brand: Uniqlo through Instagram and Twitter -- Imaginaries, Fashion and the Internet. Towards a New Ethics Paradigm -- The Transformation of Fashion Practice through Instagram -- Britishness: Heritage, Tradition and Authenticity -- ‘Another Genre’ of Media in Fashion: the East Asian TV Industry Mediates Youth’s Popular Aesthetics -- The Consumption Side of Sustainable Fashion: Understanding the Attitude Behavior Gap among the Spanish Consumers -- Key Opinion Leaders’ Influences in the Chinese Fashion Market -- Ageing in Style: Can We Spot the Values of Age in Digital Fashion Branding? -- Fashion Communication: A Thread Connecting Students to the World -- Mapping Mobile Apps on Batik: A Journey across Heritage and Fashion -- Communication of Sustainability and Ethical Issues in Fashion: The Lombardy's Experience -- Sustainability in the Fashion Brands Websites: SEO Keywords Density Analysis and Consumers’ Behavior -- Fashion Sustainability in the Digital Realm -- Sustainability of Apparels - Let the Labels Speak it All -- Fashion Communication: history and other issues -- Narrative Structures in Fashion Film: Generating Engagement -- Great Expectations: the Dissonant Media Portrayals of Local Independent Fashion Designers -- Grotesque Images in Fashion Ads: An Exploration of the Effect of Grotesque Images on Narrative Engagement -- Touching the Cloth: Haptics in Fashion Digital Communication -- Communication Crisis in Fashion: From the Rana Plaza Tragedy to the Bro Tekstil Factory Crisis -- Artificial Intelligence as a Tool in the Online Fashion Retail Industry to Communicate Fashion Trends -- Changes in Fashion Communication. |
| Record Nr. | UNINA-9910337809003321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Understanding Luxury Fashion : From Emotions to Brand Building / / edited by Isabel Cantista, Teresa Sádaba
| Understanding Luxury Fashion : From Emotions to Brand Building / / edited by Isabel Cantista, Teresa Sádaba |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (XXIII, 284 pages) : illustrations (some color) |
| Disciplina |
687
658.827 |
| Collana | Palgrave Advances in Luxury |
| Soggetto topico |
Luxury goods industry
Branding (Marketing) Consumer behavior Management Business ethics Aesthetics Luxury Branding Consumer Behavior Business Ethics |
| ISBN |
9783030256548
3030256545 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Introduction -- 1. Introduction; Isabel Cantista and Teresa Sádaba -- 2. Understanding Luxury: A Philosophical Perspective; Marta Mendonça -- Part II. Understanding Luxury and Emotions -- 3. From Mere Luxury to Unique Lifestyle: The Transformation of Taste in the 'Age of Glamour'; Ambrogia Cereda -- 4. The Dark Side of Luxury: When Negative Emotions are Felt by Very Wealthy Consumers; Virginie de Barnier and Elyette Roux -- 5. The Future of Luxury: Fashioning Wellbeing through Holistic Design; Kirsten Scott -- Part III. Understanding Luxury and Society -- 6. Sustainable Luxury: The Effect of Corporate Social Responsibility Strategy on Luxury Consumption Motivations; Carmela Donato, Matteo De Angelis and Cesare Amatulli -- 7. Luxury Perfume Brands and Millennial Consumers; Aileen Stewart and Lindsey Carey -- 8. The Evolution of the Chinese Luxury Fashion Consumer: An Interpretative Study of Luxury Value Perceptions; Patsy Perry, Liz Barnes and Tiantian Ye -- Part IV. Case Studies: Brand Building and Communication -- 9. Speedy Tuesday: Omega's Adoption of Communication 4.0; François H. Courvoisier and Claire Roederer -- 10. Brand Building: The Case of Collaboration between Javier Carvajal and Loewe; Eugenia Josa Martinez, Maria Villanueva and Isabel Cantista -- 11. Rapha: Weaving Story Strands of Luxury; Catherine Glover. |
| Record Nr. | UNINA-9910367246403321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||