Beating low cost competition [[electronic resource] ] : how premium brands can respond to cut-price rivals beating the competition / / Adrian Ryans |
Autore | Ryans Adrian B. <1945-> |
Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008 |
Descrizione fisica | 1 online resource (274 p.) |
Disciplina |
658.4012
658.827 |
Soggetto topico |
Product management
Price cutting Brand choice Brand name products Marketing |
Soggetto genere / forma | Electronic books. |
ISBN |
0-470-68761-4
1-119-20650-2 1-282-34949-X 9786612349492 0-470-74522-3 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Beating Low Cost Competition; Contents; Preface; Acknowledgments; CHAPTER 1: The growing challenge from low cost competitors; CHAPTER 2: Why the threat from low cost competition is intensifying; CHAPTER 3: Understanding how low cost competitors play the game; CHAPTER 4: Realistically assessing the threat; CHAPTER 5: Confronting low cost competitors in the price value segment of the market; CHAPTER 6: Avoiding head-to-head competition with low cost competitors by playing a different game; CHAPTER 7: The leadership challenge; CHAPTER 8: An even more challenging future; References; Index |
Record Nr. | UNINA-9910145259103321 |
Ryans Adrian B. <1945->
![]() |
||
Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Beating low cost competition [[electronic resource] ] : how premium brands can respond to cut-price rivals beating the competition / / Adrian Ryans |
Autore | Ryans Adrian B. <1945-> |
Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008 |
Descrizione fisica | 1 online resource (274 p.) |
Disciplina |
658.4012
658.827 |
Soggetto topico |
Product management
Price cutting Brand choice Brand name products Marketing |
ISBN |
0-470-68761-4
1-119-20650-2 1-282-34949-X 9786612349492 0-470-74522-3 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Beating Low Cost Competition; Contents; Preface; Acknowledgments; CHAPTER 1: The growing challenge from low cost competitors; CHAPTER 2: Why the threat from low cost competition is intensifying; CHAPTER 3: Understanding how low cost competitors play the game; CHAPTER 4: Realistically assessing the threat; CHAPTER 5: Confronting low cost competitors in the price value segment of the market; CHAPTER 6: Avoiding head-to-head competition with low cost competitors by playing a different game; CHAPTER 7: The leadership challenge; CHAPTER 8: An even more challenging future; References; Index |
Record Nr. | UNINA-9910830833403321 |
Ryans Adrian B. <1945->
![]() |
||
Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition / / Adrian Ryans |
Autore | Ryans Adrian B. <1945-> |
Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008 |
Descrizione fisica | 1 online resource (274 p.) |
Disciplina | 658.8/27 |
Soggetto topico |
Product management
Price cutting Brand choice Brand name products Marketing |
ISBN |
0-470-68761-4
1-119-20650-2 1-282-34949-X 9786612349492 0-470-74522-3 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Beating Low Cost Competition; Contents; Preface; Acknowledgments; CHAPTER 1: The growing challenge from low cost competitors; CHAPTER 2: Why the threat from low cost competition is intensifying; CHAPTER 3: Understanding how low cost competitors play the game; CHAPTER 4: Realistically assessing the threat; CHAPTER 5: Confronting low cost competitors in the price value segment of the market; CHAPTER 6: Avoiding head-to-head competition with low cost competitors by playing a different game; CHAPTER 7: The leadership challenge; CHAPTER 8: An even more challenging future; References; Index |
Record Nr. | UNINA-9910877541003321 |
Ryans Adrian B. <1945->
![]() |
||
Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|