The new icons? : the art of television advertising / / Paul Rutherford |
Autore | Rutherford Paul <1944-> |
Pubbl/distr/stampa | Toronto, Ontario ; ; Buffalo, New York ; ; London, England : , : University of Toronto Press, , 1995 |
Descrizione fisica | 1 online resource (289 p.) |
Disciplina | 659.14/3 |
Soggetto topico | Television advertising |
Soggetto genere / forma | Electronic books. |
ISBN |
1-282-04555-5
9786612045554 1-4426-8186-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Frontmatter -- Contents -- List of Photographs -- Acknowledgments -- Introduction: Ads as Art -- 1 The First Clios (1948-58) -- 2 Studies in American Excellence -- 3 Art in the Service of Commerce -- 4 Reading the Bessies -- 5 The Cannes Lions, Etc. (1984-92) -- 6 The Captivated Viewer and Other Tales -- Afterword: Travels in Europe (October 1992) -- Appendix: How to View Commercials -- Listing of Commercials -- Sources -- Index |
Record Nr. | UNINA-9910456509403321 |
Rutherford Paul <1944->
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Toronto, Ontario ; ; Buffalo, New York ; ; London, England : , : University of Toronto Press, , 1995 | ||
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Lo trovi qui: Univ. Federico II | ||
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The new icons? : the art of television advertising / / Paul Rutherford |
Autore | Rutherford Paul <1944-> |
Pubbl/distr/stampa | Toronto, Ontario ; ; Buffalo, New York ; ; London, England : , : University of Toronto Press, , 1995 |
Descrizione fisica | 1 online resource (289 p.) |
Disciplina | 659.14/3 |
Soggetto topico | Television advertising |
Soggetto genere / forma | Electronic books. |
ISBN |
1-282-04555-5
9786612045554 1-4426-8186-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
""Contents""; ""List of Photographs""; ""Acknowledgments""; ""Introduction: Ads as Art""; ""1 The First Clios (1948�58)""; ""In the Beginning""; ""Hard Sell/Soft Sell""; ""Exploring the Affluent Society""; ""On Materialism""; ""2 Studies in American Excellence""; ""Living in 'Marlboro Country' (1963�71)""; ""Coca-Cola's America (1969�82)""; ""Pepsi's 'New Generation' (1984�6)""; ""About Campaigns""; ""3 Art in the Service of Commerce""; ""The 'Creative Revolution'""; ""The Young & Rubicam Collection""; ""Britain's Creative 'Breakthrough'""; ""The Canadian Accent""
""A Postmodern Form?""""4 Reading the Bessies""; ""Identities""; ""Everyday life""; ""Tradition, Nature, and Modernity""; ""The Gospel of Consumption""; ""5 The Cannes Lions, Etc. (1984�92)""; ""Apple's 1984""; ""The World's Best Commercials?""; ""Sex, Laughs, and Rock 'n' Roll""; ""Images of Products""; ""6 The Captivated Viewer and Other Tales""; ""A Marketing Tool?""; ""Making Popular Culture""; ""The Active Viewer""; ""Afterword: Travels in Europe (October 1992)""; ""Appendix: How to View Commercials""; ""Listing of Commercials""; ""Sources""; ""Index""; ""A""; ""B""; ""C""; ""D"" ""E""""f""; ""g""; ""h""; ""i""; ""j""; ""k""; ""l""; ""m""; ""n""; ""o""; ""p""; ""q""; ""r""; ""s""; ""t""; ""u""; ""v""; ""w""; ""y""; ""z"" |
Record Nr. | UNINA-9910780665903321 |
Rutherford Paul <1944->
![]() |
||
Toronto, Ontario ; ; Buffalo, New York ; ; London, England : , : University of Toronto Press, , 1995 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
The new icons? : the art of television advertising / / Paul Rutherford |
Autore | Rutherford Paul <1944-> |
Pubbl/distr/stampa | Toronto, Ontario ; ; Buffalo, New York ; ; London, England : , : University of Toronto Press, , 1995 |
Descrizione fisica | 1 online resource (289 p.) |
Disciplina | 659.14/3 |
Soggetto topico | Television advertising |
Soggetto genere / forma | Electronic books. |
ISBN |
1-282-04555-5
9786612045554 1-4426-8186-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
""Contents""; ""List of Photographs""; ""Acknowledgments""; ""Introduction: Ads as Art""; ""1 The First Clios (1948�58)""; ""In the Beginning""; ""Hard Sell/Soft Sell""; ""Exploring the Affluent Society""; ""On Materialism""; ""2 Studies in American Excellence""; ""Living in 'Marlboro Country' (1963�71)""; ""Coca-Cola's America (1969�82)""; ""Pepsi's 'New Generation' (1984�6)""; ""About Campaigns""; ""3 Art in the Service of Commerce""; ""The 'Creative Revolution'""; ""The Young & Rubicam Collection""; ""Britain's Creative 'Breakthrough'""; ""The Canadian Accent""
""A Postmodern Form?""""4 Reading the Bessies""; ""Identities""; ""Everyday life""; ""Tradition, Nature, and Modernity""; ""The Gospel of Consumption""; ""5 The Cannes Lions, Etc. (1984�92)""; ""Apple's 1984""; ""The World's Best Commercials?""; ""Sex, Laughs, and Rock 'n' Roll""; ""Images of Products""; ""6 The Captivated Viewer and Other Tales""; ""A Marketing Tool?""; ""Making Popular Culture""; ""The Active Viewer""; ""Afterword: Travels in Europe (October 1992)""; ""Appendix: How to View Commercials""; ""Listing of Commercials""; ""Sources""; ""Index""; ""A""; ""B""; ""C""; ""D"" ""E""""f""; ""g""; ""h""; ""i""; ""j""; ""k""; ""l""; ""m""; ""n""; ""o""; ""p""; ""q""; ""r""; ""s""; ""t""; ""u""; ""v""; ""w""; ""y""; ""z"" |
Record Nr. | UNINA-9910813574303321 |
Rutherford Paul <1944->
![]() |
||
Toronto, Ontario ; ; Buffalo, New York ; ; London, England : , : University of Toronto Press, , 1995 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Weapons of mass persuasion : marketing the war against Iraq / / Paul Rutherford |
Autore | Rutherford Paul <1944-> |
Pubbl/distr/stampa | Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 2004 |
Descrizione fisica | 1 online resource (239 p.) |
Disciplina | 956.7044/38 |
Collana | Heritage |
Soggetto topico |
Iraq War, 2003-2011
War in mass media Iraq War, 2003-2011 - Public opinion |
Soggetto genere / forma | Electronic books. |
ISBN | 1-4426-2348-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Frontmatter -- Contents -- List of Figures -- Acknowledgments -- Introduction -- ONE Marketing's Moment -- TWO The War Debate -- THREE Managing War -- FOUR Real-Time War -- FIVE Consuming War -- six Perceptions of War -- SEVEN The Phallic Dimension -- EIGHT The Propaganda State -- Postscript: Summer/Fall 2003 -- APPENDIX Consumer Voices / Citizens' Panel -- Sources -- Index |
Record Nr. | UNINA-9910459671303321 |
Rutherford Paul <1944->
![]() |
||
Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 2004 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Weapons of mass persuasion : marketing the war against Iraq / / Paul Rutherford |
Autore | Rutherford Paul <1944-> |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 2004 |
Descrizione fisica | 1 online resource (239 p.) |
Disciplina | 956.7044/38 |
Collana | Heritage |
Soggetto topico |
Iraq War, 2003-2011
War in mass media Iraq War, 2003-2011 - Public opinion |
Soggetto genere / forma | Electronic books. |
ISBN |
1-4426-5604-2
1-4426-2348-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Frontmatter -- Contents -- List of Figures -- Acknowledgments -- Introduction -- ONE Marketing's Moment -- TWO The War Debate -- THREE Managing War -- FOUR Real-Time War -- FIVE Consuming War -- six Perceptions of War -- SEVEN The Phallic Dimension -- EIGHT The Propaganda State -- Postscript: Summer/Fall 2003 -- APPENDIX Consumer Voices / Citizens' Panel -- Sources -- Index |
Record Nr. | UNINA-9910787491203321 |
Rutherford Paul <1944->
![]() |
||
Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 2004 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Weapons of mass persuasion : marketing the war against Iraq / / Paul Rutherford |
Autore | Rutherford Paul <1944-> |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 2004 |
Descrizione fisica | 1 online resource (239 p.) |
Disciplina | 956.7044/38 |
Collana | Heritage |
Soggetto topico |
Iraq War, 2003-2011
War in mass media Iraq War, 2003-2011 - Public opinion |
Soggetto genere / forma | Electronic books. |
ISBN |
1-4426-5604-2
1-4426-2348-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Frontmatter -- Contents -- List of Figures -- Acknowledgments -- Introduction -- ONE Marketing's Moment -- TWO The War Debate -- THREE Managing War -- FOUR Real-Time War -- FIVE Consuming War -- six Perceptions of War -- SEVEN The Phallic Dimension -- EIGHT The Propaganda State -- Postscript: Summer/Fall 2003 -- APPENDIX Consumer Voices / Citizens' Panel -- Sources -- Index |
Record Nr. | UNINA-9910807641203321 |
Rutherford Paul <1944->
![]() |
||
Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 2004 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
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