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The Adman's dilemma : from Barnum to Trump / / Paul Rutherford
| The Adman's dilemma : from Barnum to Trump / / Paul Rutherford |
| Autore | Rutherford Paul |
| Pubbl/distr/stampa | Toronto : , : University of Toronto Press, , [2018] |
| Descrizione fisica | 1 online resource (x, 456 pages) |
| Disciplina | 659.1042 |
| Soggetto topico |
Advertising - Social aspects
Advertising - History Advertising executives - History Advertising in popular culture |
| ISBN |
1-4875-1903-6
1-4875-1902-8 |
| Classificazione | AP 14450 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Acknowledgments -- Introduction: Enter "Don Draper," 2007 -- Prelude: The Con Man, the Adman, and the Trickster: Herman Melville, The Confidence-Man: His Masquerade, 1857 -- 1. The Huckster's Game -- 2. The Rise of the Advertising Agent -- 3. The Chronicle of Struggle -- 4. A Worrisome Dominion -- 5. The Gospel of Creativity -- 6. A Tyranny of Signs -- Conclusion: Deception and Its Discontents: Farewell "Don Draper," 2015 -- Afterword: The Triumph of the Huckster: Donald J. Trump, Republican Nomination Acceptance Speech, 21 July 2016 -- The Moral of the Biography -- Notes -- Concept Index -- Name Index |
| Record Nr. | UNINA-9910793132003321 |
Rutherford Paul
|
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| Toronto : , : University of Toronto Press, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Adman's dilemma : from Barnum to Trump / / Paul Rutherford
| The Adman's dilemma : from Barnum to Trump / / Paul Rutherford |
| Autore | Rutherford Paul |
| Pubbl/distr/stampa | Toronto : , : University of Toronto Press, , [2018] |
| Descrizione fisica | 1 online resource (x, 456 pages) |
| Disciplina | 659.1042 |
| Soggetto topico |
Advertising - Social aspects
Advertising - History Advertising executives - History Advertising in popular culture |
| ISBN |
1-4875-1903-6
1-4875-1902-8 |
| Classificazione | AP 14450 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Acknowledgments -- Introduction: Enter "Don Draper," 2007 -- Prelude: The Con Man, the Adman, and the Trickster: Herman Melville, The Confidence-Man: His Masquerade, 1857 -- 1. The Huckster's Game -- 2. The Rise of the Advertising Agent -- 3. The Chronicle of Struggle -- 4. A Worrisome Dominion -- 5. The Gospel of Creativity -- 6. A Tyranny of Signs -- Conclusion: Deception and Its Discontents: Farewell "Don Draper," 2015 -- Afterword: The Triumph of the Huckster: Donald J. Trump, Republican Nomination Acceptance Speech, 21 July 2016 -- The Moral of the Biography -- Notes -- Concept Index -- Name Index |
| Record Nr. | UNINA-9910822402003321 |
|
Rutherford Paul
|
||
| Toronto : , : University of Toronto Press, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
When television was young : primetime Canada 1952-1967 / / Paul Rutherford
| When television was young : primetime Canada 1952-1967 / / Paul Rutherford |
| Autore | Rutherford Paul |
| Pubbl/distr/stampa | Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 1990 |
| Descrizione fisica | 1 online resource (672 p.) |
| Disciplina | 384.550971 |
| Soggetto topico |
Television broadcasting - Canada - History
Television programs - Canada - History |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-05615-8
9786612056154 1-4426-8333-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Graphics -- Acknowledgments -- Introduction: A Personal Journey -- 1. Expectations -- 2. Enter CBC-TV -- 3. What's on Tonight? -- 4. Enter CTV -- 5. Information for Everyone -- 6. Variety's Heyday -- 7. In Gameland -- 8. Culture on the Small Screen -- 9. 'And Now a Word from Our Sponsors' -- 10. Storytelling -- 11. Versions of Reality -- 12. On Viewing -- Afterword: Understanding Television -- APPENDIX I: Forms and Genres -- APPENDIX II: Viewing Analysis -- Notes -- Primary Sources -- Index |
| Record Nr. | UNINA-9910456384603321 |
|
Rutherford Paul
|
||
| Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 1990 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
When television was young : primetime Canada 1952-1967 / / Paul Rutherford
| When television was young : primetime Canada 1952-1967 / / Paul Rutherford |
| Autore | Rutherford Paul |
| Pubbl/distr/stampa | Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 1990 |
| Descrizione fisica | 1 online resource (672 p.) |
| Disciplina | 384.550971 |
| Soggetto topico |
Television broadcasting - Canada - History
Television programs - Canada - History |
| Soggetto genere / forma |
Livres numeriques.
History e-books. Electronic books. |
| ISBN |
1-282-05615-8
9786612056154 1-4426-8333-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""CONTENTS""; ""GRAPHICS""; ""ACKNOWLEDGMENTS""; ""Introduction: A Personal Journey""; ""1 Expectations""; ""PART ONE: STRUCTURES""; ""2 Enter CBC-TV""; ""3 What's on Tonight?""; ""4 Enter CTV""; ""PART TWO: GENRES""; ""5 Information for Everyone""; ""Focus: 'Tabloid' 31 January 1958""; ""6 Variety's Heyday""; ""Focus: 'The Wayne and Shuster Hour' 11 March 1962""; ""7 In Gameland""; ""Focus: 'Front Page Challenge' 16 January 1962""; ""8 Culture on the Small Screen""; ""Focus: 'The Queen of Spades' 28 October 1956""; ""9 'And Now a Word from Our Sponsors'""; ""Focus: Aspirin 1967""
""10 Storytelling""""Focus: 'Wojeck' 13 September 1966""; ""11 Versions of Reality""; ""Focus: 'This Hour Has Seven Days' 24 October 1965""; ""12 On Viewing""; ""Afterword: Understanding Television""; ""APPENDIX I: Forms and Genres""; ""APPENDIX II: Viewing Analysis""; ""NOTES""; ""SOURCES""; ""INDEX""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""G""; ""H""; ""I""; ""J""; ""K""; ""L""; ""M""; ""N""; ""O""; ""P""; ""Q""; ""R""; ""S""; ""T""; ""U""; ""V""; ""W""; ""Y""; ""Z"" |
| Record Nr. | UNINA-9910780556703321 |
|
Rutherford Paul
|
||
| Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 1990 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
When television was young : primetime Canada 1952-1967 / / Paul Rutherford
| When television was young : primetime Canada 1952-1967 / / Paul Rutherford |
| Autore | Rutherford Paul |
| Pubbl/distr/stampa | Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 1990 |
| Descrizione fisica | 1 online resource (672 p.) |
| Disciplina | 384.550971 |
| Soggetto topico |
Television broadcasting - Canada - History
Television programs - Canada - History |
| Soggetto genere / forma |
Livres numeriques.
History e-books. Electronic books. |
| ISBN |
1-282-05615-8
9786612056154 1-4426-8333-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""CONTENTS""; ""GRAPHICS""; ""ACKNOWLEDGMENTS""; ""Introduction: A Personal Journey""; ""1 Expectations""; ""PART ONE: STRUCTURES""; ""2 Enter CBC-TV""; ""3 What's on Tonight?""; ""4 Enter CTV""; ""PART TWO: GENRES""; ""5 Information for Everyone""; ""Focus: 'Tabloid' 31 January 1958""; ""6 Variety's Heyday""; ""Focus: 'The Wayne and Shuster Hour' 11 March 1962""; ""7 In Gameland""; ""Focus: 'Front Page Challenge' 16 January 1962""; ""8 Culture on the Small Screen""; ""Focus: 'The Queen of Spades' 28 October 1956""; ""9 'And Now a Word from Our Sponsors'""; ""Focus: Aspirin 1967""
""10 Storytelling""""Focus: 'Wojeck' 13 September 1966""; ""11 Versions of Reality""; ""Focus: 'This Hour Has Seven Days' 24 October 1965""; ""12 On Viewing""; ""Afterword: Understanding Television""; ""APPENDIX I: Forms and Genres""; ""APPENDIX II: Viewing Analysis""; ""NOTES""; ""SOURCES""; ""INDEX""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""G""; ""H""; ""I""; ""J""; ""K""; ""L""; ""M""; ""N""; ""O""; ""P""; ""Q""; ""R""; ""S""; ""T""; ""U""; ""V""; ""W""; ""Y""; ""Z"" |
| Record Nr. | UNINA-9910819658303321 |
|
Rutherford Paul
|
||
| Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 1990 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||