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Companies on a mission [[electronic resource] ] : entrepreneurial strategies for growing sustainably, responsibly, and profitably / / Michael V. Russo ; with a foreword by L. Hunter Lovins
Companies on a mission [[electronic resource] ] : entrepreneurial strategies for growing sustainably, responsibly, and profitably / / Michael V. Russo ; with a foreword by L. Hunter Lovins
Autore Russo Michael V
Pubbl/distr/stampa Stanford, Calif., : Stanford Business Books, 2010
Descrizione fisica 1 online resource (273 p.)
Disciplina 658.4/08
Altri autori (Persone) LovinsL. Hunter
Soggetto topico Social responsibility of business - United States
Small business - United States - Management
Business planning - United States
Business ethics - United States
Soggetto genere / forma Electronic books.
ISBN 0-8047-7428-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Front matter -- Contents -- Foreword -- Preface -- 1 Capitalizing on an Underground Consumer Movement -- 2 The Opportunity: Social Movements Meet the Marketplace -- 3 Turning Distinctiveness into Market Acceptance: The Mission-Driven Difference -- 4 Creating and Communicating the Brand: From Customers’ Values to Customer Value -- 5 Crafting the Mission-Driven Organization: The Human Dimension -- 6 Everybody Talkin’ ’Bout Heaven Ain’t Goin’ There: Building Credibility and Avoiding Scandals -- 7 Learning from the Leading Edge: Lessons for Mainstream Businesses -- 8 Values Clusters: Portland and Other Hotbeds of Mission-Driven Companies -- 9 Growing Pains: Asking Difficult Questions -- 10 Bringing It All Together: Taking Stock, Looking Ahead -- Acknowledgments -- A Note on the Literature and Research Approach -- Notes -- Index
Record Nr. UNINA-9910459065003321
Russo Michael V  
Stanford, Calif., : Stanford Business Books, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Companies on a mission [[electronic resource] ] : entrepreneurial strategies for growing sustainably, responsibly, and profitably / / Michael V. Russo ; with a foreword by L. Hunter Lovins
Companies on a mission [[electronic resource] ] : entrepreneurial strategies for growing sustainably, responsibly, and profitably / / Michael V. Russo ; with a foreword by L. Hunter Lovins
Autore Russo Michael V
Pubbl/distr/stampa Stanford, Calif., : Stanford Business Books, 2010
Descrizione fisica 1 online resource (273 p.)
Disciplina 658.4/08
Altri autori (Persone) LovinsL. Hunter
Soggetto topico Social responsibility of business - United States
Small business - United States - Management
Business planning - United States
Business ethics - United States
ISBN 0-8047-7428-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Front matter -- Contents -- Foreword -- Preface -- 1 Capitalizing on an Underground Consumer Movement -- 2 The Opportunity: Social Movements Meet the Marketplace -- 3 Turning Distinctiveness into Market Acceptance: The Mission-Driven Difference -- 4 Creating and Communicating the Brand: From Customers’ Values to Customer Value -- 5 Crafting the Mission-Driven Organization: The Human Dimension -- 6 Everybody Talkin’ ’Bout Heaven Ain’t Goin’ There: Building Credibility and Avoiding Scandals -- 7 Learning from the Leading Edge: Lessons for Mainstream Businesses -- 8 Values Clusters: Portland and Other Hotbeds of Mission-Driven Companies -- 9 Growing Pains: Asking Difficult Questions -- 10 Bringing It All Together: Taking Stock, Looking Ahead -- Acknowledgments -- A Note on the Literature and Research Approach -- Notes -- Index
Record Nr. UNINA-9910792588903321
Russo Michael V  
Stanford, Calif., : Stanford Business Books, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Companies on a mission : entrepreneurial strategies for growing sustainably, responsibly, and profitably / / Michael V. Russo ; with a foreword by L. Hunter Lovins
Companies on a mission : entrepreneurial strategies for growing sustainably, responsibly, and profitably / / Michael V. Russo ; with a foreword by L. Hunter Lovins
Autore Russo Michael V
Edizione [1st ed.]
Pubbl/distr/stampa Stanford, Calif., : Stanford Business Books, 2010
Descrizione fisica 1 online resource (273 p.)
Disciplina 658.4/08
Altri autori (Persone) LovinsL. Hunter
Soggetto topico Social responsibility of business - United States
Small business - United States - Management
Business planning - United States
Business ethics - United States
ISBN 0-8047-7428-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Front matter -- Contents -- Foreword -- Preface -- 1 Capitalizing on an Underground Consumer Movement -- 2 The Opportunity: Social Movements Meet the Marketplace -- 3 Turning Distinctiveness into Market Acceptance: The Mission-Driven Difference -- 4 Creating and Communicating the Brand: From Customers’ Values to Customer Value -- 5 Crafting the Mission-Driven Organization: The Human Dimension -- 6 Everybody Talkin’ ’Bout Heaven Ain’t Goin’ There: Building Credibility and Avoiding Scandals -- 7 Learning from the Leading Edge: Lessons for Mainstream Businesses -- 8 Values Clusters: Portland and Other Hotbeds of Mission-Driven Companies -- 9 Growing Pains: Asking Difficult Questions -- 10 Bringing It All Together: Taking Stock, Looking Ahead -- Acknowledgments -- A Note on the Literature and Research Approach -- Notes -- Index
Record Nr. UNINA-9910823597603321
Russo Michael V  
Stanford, Calif., : Stanford Business Books, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui