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Companies on a mission [[electronic resource] ] : entrepreneurial strategies for growing sustainably, responsibly, and profitably / / Michael V. Russo ; with a foreword by L. Hunter Lovins
| Companies on a mission [[electronic resource] ] : entrepreneurial strategies for growing sustainably, responsibly, and profitably / / Michael V. Russo ; with a foreword by L. Hunter Lovins |
| Autore | Russo Michael V |
| Pubbl/distr/stampa | Stanford, Calif., : Stanford Business Books, 2010 |
| Descrizione fisica | 1 online resource (273 p.) |
| Disciplina | 658.4/08 |
| Altri autori (Persone) | LovinsL. Hunter |
| Soggetto topico |
Social responsibility of business - United States
Small business - United States - Management Business planning - United States Business ethics - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8047-7428-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Foreword -- Preface -- 1 Capitalizing on an Underground Consumer Movement -- 2 The Opportunity: Social Movements Meet the Marketplace -- 3 Turning Distinctiveness into Market Acceptance: The Mission-Driven Difference -- 4 Creating and Communicating the Brand: From Customers’ Values to Customer Value -- 5 Crafting the Mission-Driven Organization: The Human Dimension -- 6 Everybody Talkin’ ’Bout Heaven Ain’t Goin’ There: Building Credibility and Avoiding Scandals -- 7 Learning from the Leading Edge: Lessons for Mainstream Businesses -- 8 Values Clusters: Portland and Other Hotbeds of Mission-Driven Companies -- 9 Growing Pains: Asking Difficult Questions -- 10 Bringing It All Together: Taking Stock, Looking Ahead -- Acknowledgments -- A Note on the Literature and Research Approach -- Notes -- Index |
| Record Nr. | UNINA-9910459065003321 |
Russo Michael V
|
||
| Stanford, Calif., : Stanford Business Books, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Companies on a mission [[electronic resource] ] : entrepreneurial strategies for growing sustainably, responsibly, and profitably / / Michael V. Russo ; with a foreword by L. Hunter Lovins
| Companies on a mission [[electronic resource] ] : entrepreneurial strategies for growing sustainably, responsibly, and profitably / / Michael V. Russo ; with a foreword by L. Hunter Lovins |
| Autore | Russo Michael V |
| Pubbl/distr/stampa | Stanford, Calif., : Stanford Business Books, 2010 |
| Descrizione fisica | 1 online resource (273 p.) |
| Disciplina | 658.4/08 |
| Altri autori (Persone) | LovinsL. Hunter |
| Soggetto topico |
Social responsibility of business - United States
Small business - United States - Management Business planning - United States Business ethics - United States |
| ISBN | 0-8047-7428-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Foreword -- Preface -- 1 Capitalizing on an Underground Consumer Movement -- 2 The Opportunity: Social Movements Meet the Marketplace -- 3 Turning Distinctiveness into Market Acceptance: The Mission-Driven Difference -- 4 Creating and Communicating the Brand: From Customers’ Values to Customer Value -- 5 Crafting the Mission-Driven Organization: The Human Dimension -- 6 Everybody Talkin’ ’Bout Heaven Ain’t Goin’ There: Building Credibility and Avoiding Scandals -- 7 Learning from the Leading Edge: Lessons for Mainstream Businesses -- 8 Values Clusters: Portland and Other Hotbeds of Mission-Driven Companies -- 9 Growing Pains: Asking Difficult Questions -- 10 Bringing It All Together: Taking Stock, Looking Ahead -- Acknowledgments -- A Note on the Literature and Research Approach -- Notes -- Index |
| Record Nr. | UNINA-9910792588903321 |
|
Russo Michael V
|
||
| Stanford, Calif., : Stanford Business Books, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||