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Marketing your service business [[electronic resource] /] / Ian Ruskin-Brown
| Marketing your service business [[electronic resource] /] / Ian Ruskin-Brown |
| Autore | Ruskin-Brown Ian |
| Pubbl/distr/stampa | London, : Thorogood, c2005 |
| Descrizione fisica | viii, 260 p. : ill |
| Disciplina | 338.40688 |
| Soggetto topico |
Service industries - Marketing
Service industries - Management |
| ISBN |
1-85418-403-2
1-281-20493-5 9786611204938 1-4237-8828-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996207988503316 |
Ruskin-Brown Ian
|
||
| London, : Thorogood, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Marketing your service business [[electronic resource] /] / Ian Ruskin-Brown
| Marketing your service business [[electronic resource] /] / Ian Ruskin-Brown |
| Autore | Ruskin-Brown Ian |
| Pubbl/distr/stampa | London, : Thorogood, c2005 |
| Descrizione fisica | viii, 260 p. : ill |
| Disciplina | 338.40688 |
| Soggetto topico |
Service industries - Marketing
Service industries - Management |
| ISBN |
1-85418-403-2
1-281-20493-5 9786611204938 1-4237-8828-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910679445803321 |
|
Ruskin-Brown Ian
|
||
| London, : Thorogood, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mastering Marketing [[electronic resource]]
| Mastering Marketing [[electronic resource]] |
| Autore | Ruskin-Brown Ian |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | London, : Thorogood Publishing, 2006 |
| Descrizione fisica | 1 online resource (346 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Commerce Business & Economics Marketing & Sales |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-20503-6
1-85418-427-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The author; Foreword; Icons; Contents; List of illustrations; 1. Part1: The power of marketing - effectiveness is more important than efficiency; 1. Part2: The power of marketing - the law of supply and demand; 2. How marketing works; 3. Introducing the new marketing mix: the marketing tools (the four or five P's); 4. Part1: The marketing mix - the 'product'; 4. Part2: The marketing mix - distribution - 'Your route to market'; 4. Part3: The marketing mix - marketing communications and promotion (marcomms); 4. Part4: The marketing mix - marketing pricing; 5. The marketing plan
6. The marketing audit - deriving foundations for a marketing strategy7. Getting the feedback; Appendix: Workbook: Planning a campaign; Index |
| Record Nr. | UNINA-9910461890303321 |
|
Ruskin-Brown Ian
|
||
| London, : Thorogood Publishing, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mastering Marketing [[electronic resource]]
| Mastering Marketing [[electronic resource]] |
| Autore | Ruskin-Brown Ian |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | London, : Thorogood Publishing, 2006 |
| Descrizione fisica | 1 online resource (346 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Commerce Business & Economics Marketing & Sales |
| ISBN |
1-281-20503-6
1-85418-427-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The author; Foreword; Icons; Contents; List of illustrations; 1. Part1: The power of marketing - effectiveness is more important than efficiency; 1. Part2: The power of marketing - the law of supply and demand; 2. How marketing works; 3. Introducing the new marketing mix: the marketing tools (the four or five P's); 4. Part1: The marketing mix - the 'product'; 4. Part2: The marketing mix - distribution - 'Your route to market'; 4. Part3: The marketing mix - marketing communications and promotion (marcomms); 4. Part4: The marketing mix - marketing pricing; 5. The marketing plan
6. The marketing audit - deriving foundations for a marketing strategy7. Getting the feedback; Appendix: Workbook: Planning a campaign; Index |
| Record Nr. | UNINA-9910785928303321 |
|
Ruskin-Brown Ian
|
||
| London, : Thorogood Publishing, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mastering marketing : a comprehensive introduction to the skills of developing and defending your company's revenue
| Mastering marketing : a comprehensive introduction to the skills of developing and defending your company's revenue |
| Autore | Ruskin-Brown Ian |
| Pubbl/distr/stampa | [Place of publication not identified], : Hawksmere, 1999 |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Commerce Business & Economics Marketing & Sales |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910679234403321 |
|
Ruskin-Brown Ian
|
||
| [Place of publication not identified], : Hawksmere, 1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mastering Marketing : A Comprehensive Introduction to the Skills of Developing and Defending Your Company's Revenue
| Mastering Marketing : A Comprehensive Introduction to the Skills of Developing and Defending Your Company's Revenue |
| Autore | Ruskin-Brown Ian |
| Pubbl/distr/stampa | Thorogood |
| ISBN |
1-280-23368-0
9786610233687 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996262840403316 |
|
Ruskin-Brown Ian
|
||
| Thorogood | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Mastering Marketing : A Comprehensive Introduction to the Skills of Developing and Defending Your Company's Revenue
| Mastering Marketing : A Comprehensive Introduction to the Skills of Developing and Defending Your Company's Revenue |
| Autore | Ruskin-Brown Ian |
| Pubbl/distr/stampa | Thorogood |
| ISBN |
1-280-23368-0
9786610233687 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996526780203316 |
|
Ruskin-Brown Ian
|
||
| Thorogood | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||