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Contemporary issues in social marketing / / edited by Krzysztof Kubacki and Sharyn Rundle-Thiele
| Contemporary issues in social marketing / / edited by Krzysztof Kubacki and Sharyn Rundle-Thiele |
| Pubbl/distr/stampa | Newcastle upon Tyne : , : Cambridge Scholars Publishing, , 2013 |
| Descrizione fisica | 1 online resource (259 p.) |
| Soggetto topico | Social marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-4438-6422-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910458260603321 |
| Newcastle upon Tyne : , : Cambridge Scholars Publishing, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Contemporary issues in social marketing / / edited by Krzysztof Kubacki and Sharyn Rundle-Thiele
| Contemporary issues in social marketing / / edited by Krzysztof Kubacki and Sharyn Rundle-Thiele |
| Pubbl/distr/stampa | Newcastle upon Tyne : , : Cambridge Scholars Publishing, , 2013 |
| Descrizione fisica | 1 online resource (259 p.) |
| Soggetto topico | Social marketing |
| ISBN | 1-4438-6422-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910791009103321 |
| Newcastle upon Tyne : , : Cambridge Scholars Publishing, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Contemporary issues in social marketing / / edited by Krzysztof Kubacki and Sharyn Rundle-Thiele
| Contemporary issues in social marketing / / edited by Krzysztof Kubacki and Sharyn Rundle-Thiele |
| Pubbl/distr/stampa | Newcastle upon Tyne : , : Cambridge Scholars Publishing, , 2013 |
| Descrizione fisica | 1 online resource (259 p.) |
| Soggetto topico | Social marketing |
| ISBN | 1-4438-6422-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910827262203321 |
| Newcastle upon Tyne : , : Cambridge Scholars Publishing, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Formative Research in Social Marketing : Innovative Methods to Gain Consumer Insights / / edited by Krzysztof Kubacki, Sharyn Rundle-Thiele
| Formative Research in Social Marketing : Innovative Methods to Gain Consumer Insights / / edited by Krzysztof Kubacki, Sharyn Rundle-Thiele |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (viii, 290 pages) : colour illustrations |
| Disciplina | 658.83 |
| Soggetto topico |
Market research
Health promotion Market Research/Competitive Intelligence Health Promotion and Disease Prevention |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Chapter 1 What can formative research do for you? -- PART I Getting started: Looking backwards -- Chapter 2 Case study -- Chapter 3 Systematic literature review -- Chapter 4 Making sense of big data -- Chapter 5 Ethics in social marketing research -- PART II Quantitative methods: Looking forwards -- Chapter 6 Experimental methods -- Chapter 7 Eye tracking (neuromarketing) -- Chapter 8 Observational techniques -- Chapter 9 Visual observation techniques -- PART III Qualitative methods -- Chapter 10 Projective techniques -- Chapter 11 Consumer diaries -- Chapter 12 Videography and netnography -- Chapter 13 Action research -- Conclusions -- Chapter 14 The importance of formative research. |
| Record Nr. | UNINA-9910254924103321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Segmentation in Social Marketing : Process, Methods and Application / / edited by Timo Dietrich, Sharyn Rundle-Thiele, Krzysztof Kubacki
| Segmentation in Social Marketing : Process, Methods and Application / / edited by Timo Dietrich, Sharyn Rundle-Thiele, Krzysztof Kubacki |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (VI, 214 p. 23 illus.) |
| Disciplina | 658.83 |
| Soggetto topico |
Market research
Health promotion Market Research/Competitive Intelligence Health Promotion and Disease Prevention |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Chapter 1 Segmentation in Social Marketing: Why we don’t do it as much as we should? -- Part I The segmentation process -- Chapter 2 Segmentation as one of the key benchmarks in Social Marketing -- Chapter 3 The Segmentation Process -- Chapter 4 An umbrella review of the use of segmentation in social marketing interventions -- Chapter 5 How segmentation improves social marketing’s Return on Investment (ROI) -- Part II Segmentation methods -- Chapter 6 An overview of different segmentation methods -- Chapter 7 Innovative segmentation methods from commercial marketing for social marketing -- Chapter 8 Advances in segmentation practice -- Chapter 9 Segmentation using two-step cluster analysis -- Part III Segmentation in practice -- Chapter 10 Identity matters: REScue changes and their approach to segmentation -- Chapter 11 Forgetful attempters: Segmentation for the Be Sun Sound Campaign -- Chapter 12 Segmenting the market for safe sex: Fiesta and Kiss condoms -- Chapter 13 Nationwide physical activity campaign: segmenting the VERB market -- Conclusions -- Chapter 14 Why we need segmentation when designing behaviour change programs. |
| Record Nr. | UNINA-9910135972003321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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