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Brand you : turn your unique talents into a winning formula / / by John Purkiss and David Royston-Lee ; cover design by Andrew Ward, Camilla Lovell
| Brand you : turn your unique talents into a winning formula / / by John Purkiss and David Royston-Lee ; cover design by Andrew Ward, Camilla Lovell |
| Autore | Purkiss, John |
| Pubbl/distr/stampa | Clitheroe, [England] : , : Joosr Ltd, , [2016] |
| Descrizione fisica | 1 online resource (19 pages) |
| Disciplina | 650.1 |
| Collana | Joosr guide to |
| Soggetto topico |
Career development
Business networks Branding (Marketing) Success in business |
| ISBN |
9781785672521
1785672525 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910158902903321 |
Purkiss, John
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| Clitheroe, [England] : , : Joosr Ltd, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand you : turn your unique talents into a winning formula / / John Purkiss and David Royston-Lee
| Brand you : turn your unique talents into a winning formula / / John Purkiss and David Royston-Lee |
| Autore | Purkiss John |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson, , [2012] |
| Descrizione fisica | 1 online resource (xiv, 246 pages) : illustrations |
| Disciplina | 650.1 |
| Soggetto topico |
Career development
Business networks Branding (Marketing) Success in business |
| ISBN |
0-273-77921-4
0-273-77920-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Brand You -- Contents -- Preface -- Acknowledgements -- About the authors -- Why build your brand? -- How do brands work? -- Personal branding: the essentials -- Your talents -- Your values -- Your purpose -- Using archetypes to develop your brand -- Staying focused -- Explaining what you do -- Telling your story -- Aligning your CV with your brand -- Your appearance, voice and behaviour -- Charisma -- Getting paid -- Becoming more visible -- Building your network -- Building your brand online -- Using social media to build your brand -- Getting started with social media -- Becoming famous -- Protecting and extending your brand -- Co-branding -- Building a team -- Conclusion -- Appendix: Case studies -- Recommended reading -- Archetypes -- Index. |
| Record Nr. | UNINA-9910151650903321 |
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Purkiss John
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| Harlow, England : , : Pearson, , [2012] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||