Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Back to the Future: Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference / / edited by Nina Krey, Patricia Rossi
| Back to the Future: Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference / / edited by Nina Krey, Patricia Rossi |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XL, 816 p. 25 illus., 13 illus. in color.) |
| Disciplina | 658.8 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Customer relations—Management
Internet marketing Big data Customer Relationship Management Online Marketing/Social Media Big Data/Analytics |
| ISBN | 3-319-66023-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Managerial Decisions on International Price Adaptation: An Abstract -- A Cross Cultural Comparison of Middle Class Meanings of Money in India and South Korea: An Abstract -- Ad Length and the Presence of the Timer in In-Stream Commercial: An Abstract -- Strategies for Theory Assessment and Enhancement in Marketing: An Abstract -- Understanding Perceived Values and Behavioral Effects of Mobile Apps: An Abstract -- When the service experience drives negative and positive emotions -- Seeking Relief from Negative Emotions: Customer Revenge as an Emotional Outlet -- The Company or the Crowd? Comparing Consumers’ Reactions to Peer-Provided and Firm-Provided Customer Support: An Abstract -- Global Country Social Responsibility: What Is It?: An Abstract -- Influencing Factors on Moral Licensing Effect - A Meta-Analytic Approach: An Abstract -- The Role of Honor as a Key Global Marketing Dimension for Business and Academia -- The Influence of Posture on Taste: An Abstract -- The Power of Scent: Effects of Scent on Temperature Perception Due to Synesthesia: An Abstract -- If I Touch I Like It! The Interplay between Tactile Inputs and Gustatory Perceptions: An Abstract -- An Abstract: The Unconscious Affection Factor: Exploring the Dual Facets of Customer Perceived Value and Their Impact on Brand Attachment -- Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects: An Abstract -- The Effect of Advertising Concentration on Retailers’ Market and Financial Performance: An Abstract -- Advertising Expenditures, Negative Corporate Social Performance, and Firm Performance: Does Advertising Orientation Matter? An Abstract -- Marketing Strategy and Strategic Environment Performance Sustaining Configurations: A Set-Theoretic Approach: An Abstract -- The FREE (Firm Resources and External Environment) Framework as an Alternative to SWOT: An Abstract -- Can Marketing and IT Be Friends?: The Impact of Information Strategy, Structure, and Processes on Business Performance: An Abstract -- Perspective-Taking and Persuasiveness of Charity Advertising Appeals: An Abstract -- An Abstract: Political Ideology of Donors and Attribution Messages in Charity Advertising -- Cause-Related Marketing from the Nonprofit’s Perspective: An International Comparison: An Abstract -- Developing a Scale to Measure Brand-Evoked Nostalgia in Belgium and the United States: An Abstract -- Style of Thinking as Moderator of Drivers of Consumer Brand Identification: An Abstract -- Does COO Still Matter? An Examination of Country of Origin Effects on Purchase Intentions under Recall Circumstances: An Abstract -- Managing Customer Reactions to Brand Deletion: An Abstract -- The Influence of Chief Executive Officers’ Regulatory Foci on Firms’ Advertising, R&D, and Corporate Social Responsibility: An Abstract -- The Mechanisms of Punishment on Consumer’s Forgiveness and Trust Repair: An Integrated Causal Attribution Model of Trust Repair -- An Exploratory Analysis of Consumer Opinions, Ethics and Sentiment of Neuromarketing: An Abstract -- An Abstract: Ethical vs. Unethical Advertisements: Evaluation and Recall -- Entering the Performance-Based Contracting Business –An Exploration of Sales-Related Challenges: An Abstract -- An Abstract: Performance Impact of Customer Orientation, Task Interdependence and Information Sharing in Sales Teams -- Cross-Border M&A: Implications for Marketing Capability: An Abstract -- Radical Multicultural Marketing: Examining the Communication Strategies Used by Multicultural Marketing Agencies: An Abstract -- Task Master or Task Novice: An Abstract on a Strategic Decision-Making Experiment -- Self-Affirmation of Narcissists on Social Media: A Study Proposing a New Method of Categorization on Facebook Ads -- You’ve Got It! Pronouns Increase Self-Referencing and Engagement on Facebook: An Abstract -- The Effects of Holistic Thinking Style On Attitude toward Innovative Design: Role Of Value Presentation: An Abstract -- Sensory Similarity: A Physical Product Perception in Online Context -- Who Regrets More After a Choice? The Role of Dialectical Thinking: An Abstract -- An Abstract: More than a Black Eye! The Effect of Violence Exposure in Anti-IPV Campaigns -- Integrating Social Media into Health Care Marketing: An Abstract -- Patient Safety and Employee Word-of-Mouth Communication: An Abstract -- Does Customer Co-Creation Really Produce Value?: An Abstract -- Purchase Quantity Restrictions: Good or Bad?: An Abstract -- A Comparison of Brand Loyalty between on the Go and Take Home Consumption Purchases: An Abstract -- The Role of Brand Strength and Customer Satisfaction in Explaining Store Loyalty: An Abstract -- The Effect of Gender Differences on Online Shopping Payment Methods: An Abstract -- Consumer Reactions to Low vs. High Levels of Customization: An Abstract -- Big Data-Driven Marketing: An Abstract -- Comparing Lab, Virtual, and Field Environments in Sensory Product Acceptance Testing: An Abstract -- The Influence of Place Attachment and a Certification of Event Sustainability on Residents’ Perceptions of Environmental Impacts and Event Support: An Abstract -- Review Richness: How Online Consumer Review Information Content Shapes Persuasion Though Review Richness: An Abstract -- An Abstract on AEL as a Fundraisers Relationship Building Tool -- I Don’t Think it’s Real – Exploring the Genres of Reality Programming: An Abstract -- Automation in Credit Card Repayment: A Friend or a Foe?: An Abstract -- A Financial Leap of Faith: Government Funding For Community CSR and Sustainability Initiatives: An Abstract -- A Framework to Monitor Corporate Sustainable Development in Supply Chains: An Abstract -- Providing Value to SMEs and their Stakeholders through Corporate Social Responsibility Initiatives: An Abstract -- Embedding CSR in the firm’s DNA: The case for Strategic CSR in Emerging Markets: An Abstract -- E-Mobility Marketing – Standardization or Specialization -- Is Online Sharing and Word-of-Mouth More Prevalent Among Collectivist Consumers? -- An Abstract: Examining Online Chinese Buyer-Seller Relationships: Understanding E-Guanxi -- Uber and the Sharing Economy: Changing Strategies and Global Markets: An Abstract -- A Study on the Relationship between BOP Orientation and Firm Performance: An Abstract -- Resource Advantage Theory, Service Dominant Logic, and Healthcare Consumer Experiences: An Abstract -- Improving Personal Hygiene and Water Conservation Among South African Children: A Pilot Test of Knowledge and Attitude Change: An Abstract -- Money isn’t Everything?! Investigating Public Policies to Engage Energy Efficiency in Private Homes: An Empirical Analysis on Consumer Motives: An Abstract -- Short- and Long-Term Consumer Reactions to Promotions: An Abstract -- Does “Hot” Lead to “Not so Hot?” Sexy Images, Indulgent Consumption, and the Impacts of Gender and Self-Construal: An Abstract -- An Abstract: Gender, Emotions, and Judgments: An Analysis of the Moderating Role of Gender in Influencing the Effectiveness of Advertising and Pricing Tactics -- Influence of Social Context on Consumption in the USA: An Abstract -- An Abstract: Revealing the Young People’s Cognitive Structure of Sharing Video Online: An Exploratory Research -- User-Generated Advertising: The Effects of Consumer-Created Brand Videos on Brand Attitudes: An Abstract -- Exploring the Role of Audience Participation and Para-Social Interaction on Endorsement Effectiveness in Vlogs: An Abstract -- Technology-Based Self-Service (TBSS) Innovations in B2B Settings: An Abstract -- An Abstract: Open Data Innovation: What are Main Issues / Challenges for Open Data Projects in Sweden -- Consumers Perception of Price Premiums for Greenwashed Products: An Abstract -- Exploring Consumer Spending When Redeeming Online Daily Coupons: An Abstract -- An Abstract: Price Promotion for A Pre-Ordered Product: The Moderating Role of Time-of-Release -- An Examination of Heavy Coupon Use, Opinion Leadership, and Self-Confidence: An Abstract -- Investigating Social Media Activity as a Firm’s Signaling Strategy Through an Initial Public Offering -- Digital Retailing: An Abstract for Preliminary Results of a Systematic Literature Review -- An Abstract: Challenges in Data Driven Innovation Towards European Digital Single Market -- The Effects of Color and Position of Add-to-Cart Button on Click Intention: An Abstract -- Why Do Certain Products Influence Grocery Store Choice? The Role of Anchor Products and Their Relationships with other Store Choice Factors: An Abstract -- Effects of Product Categories on Consumers’ Spending in Multiple Retail Formats: An Abstract -- Well That’s Embarrassing: An Examination of Product Package Differences and the Impact on Embarrassment: An Abstract -- Marketing’s Theoretical and Conceptual Value Proposition: An Abstract -- The Mind of the Beholder: Luxury Product Placement and Product-Background Scene Congruency -- The Lovemarks Effect: An Abstract -- Globalizing Consumers’ Attitudes Toward Marketing: An Exploratory Study in a Multicultural Marketplace: An Abstract -- Compulsive Buying in China: Measurement, Prevalence, and Characteristics -- Material Possessions and Hedonic Experience: Paradoxes of Luxury Consumption in Emerging Markets: An Abstract -- Welcome to Brand-Topia: The Role of Transportation and Identification in Brand Storytelling: An Abstract -- The Ideology Underlying Consumer Boycott Studies: Are We Boycotting a Deeper Understanding of the Theme?: An Abstract -- Explaining Motivational Needs Through Positive Affect and Brand Tribalism: An Abstract -- The Quantified Self – The Role of Consumers’ Smart Wearables Perception Offered by Insurance Companies: An Abstract -- Does a Hologram Give an Encore? Authenticity in Mixed-Reality: An Abstract -- Happiness by Design: A Self-Construction Framework of Proteus and Networking Effects in Online Games: An Abstrac. |
| Record Nr. | UNINA-9910298180903321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces : Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference / / edited by Nina Krey, Patricia Rossi
| Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces : Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference / / edited by Nina Krey, Patricia Rossi |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (564 pages) |
| Disciplina | 658.8 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Customer relations—Management
Motivation research (Marketing) Internet marketing Big data Customer Relationship Management Consumer Behavior Online Marketing/Social Media Big Data/Analytics |
| ISBN | 3-319-99181-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter1. The Effect of Narrative on Advertising Persuasiveness: The Moderating Role of Concreteness Language: An Abstract -- Chapter2. A Signalling Approach to Enchance the Advertising Effectiveness of Customer-Ideated New Products: An Abstract -- Chapter3. What Really Drives Customer – Brand Relationships? Evidence from An Emerging Market: An Abstract -- Chapter4. Attachment Styles and Brand Relationships: An Abstract -- Chapter5. When Good Brands Do Bad: The Sequel: An Abstract -- Chapter6. Brand Association and Emotional Confidence: Determinants of Brand Loyalty: An Abstract -- Chapter7. A Conceptual Framework of Erasmus Students as Advocates of a Country Brand: An Abstract -- Chapter8. CSR Communication of Hotels and Consumer Responses Towards It: An Abstract -- Chapter9. Social Responsibility in Adventure Tourism: Analysis of Companies in the Central Region of Portugal -- Chapter10. All by Myself! The Sustainable Liability on Responsible Fashion: An Abstract -- Chapter11. The Evolution of the Impact of Religion and Life Satisfaction on Environmental Concern: An Abstract -- Chapter12. Ethical Perceptions on Cigarette Marketing: An Abstract -- Chapter13. Firm Loyalty to Consumers (FLC) and Relationship Marketing: A Conceptual Framework: An Abstract -- Chapter14. Co-Creation in a Marketing Classroom: An Abstract -- Chapter15. Antecedents of Tourism Destination Loyalty: The Role of Destination Image, Satisfaction, and Identity Salience: An Abstract -- Chapter16. What is the Role of the Relationship in CRM? Exploring the Gaps between Intended and Actual Behavior: An Abstract -- Chapter17. Special Session: Reviewing the Reviewers: Insights on How to Read, Interpret, and Respond to Reviewers: An Abstract -- Chapter18. Dire Straits, Sad Planet: How Facial Emotion, Anthropomorphism and Issue Proximity Affect Green Communication -- Chapter19. Advertising Design in Food Marketing: Comparing the Effectiveness of Sensory, Functional and Symbolic Ad Content for Product Evaluation: An Abstract -- Chapter20. Understanding the Viability of Three Types of Approach of Advertising in Emerging Markets -- Chapter21. In the Conflict between Heart and Mind: Involvement and Aspiration Matter: An Abstract -- Chapter22. Talking About my Generation: The Influence of Age on Counterfeit Luxury Consumption in the GCC Countries: An Abstract -- Chapter23. Understanding the Luxury Consumption during Weddings in Southern India: An Abstract -- Chapter24. The Role of Proactive and Reactive Corporate Social Responsibility as an Extrinsic Cue in Mitigating Consumers’ Privacy Concerns: An Abstract -- Chapter25. Optimal Advertising Strategies for Multinational Enterprises Facing a Product-Harm Crisis: An Abstract -- Chapter26. The Effects of Food Related Retail Ambient Scents on Healthy/Unhealthy Food Purchases: An Abstract -- Chapter27. The Effects of Retail Ambient Music and Noise on Food Purchases: An Abstract -- Chapter28. It's All in the Mix: How Music and Light Affect Shoppers' In-Store Behavior: An Abstract -- Chapter29. Consumer Engagement through Live Customer Service: An Abstract -- Chapter30. Consumers’ Willingness to Try a Robotic Shopping Assistant: The Role of Imagery: An Abstract -- Chapter31. A ZMET Study of Real Meanings on Virtual Experiences in Young Consumers: An Abstract -- Chapter32. Special Session: Does Marketing Have the Right Answers? Questions of Growth, Measurement, Insight, and Heart: An Abstract -- Chapter33. The Relationship between Collectivism and Seeking Product-Related Information on Social Networking Sites: An Abstract -- Chapter34. A Framework and Call for Scholarship on ‘The Dark Side of Social Media’: An Abstract -- Chapter35. Enriched Digital Catalogues: A Multi-Studies Approach: An Abstract -- Chapter36. Exploring the Young People’s Cognitive Structure and Switching Intention toward Social Networking Sites: An Abstract -- Chapter37. Overcoming the Rejection of Changing Sales Force Technologies through Managerial Support: An Abstract -- Chapter38. What Salespeople Don’t Say: A Review of Literature on Nonverbal Communication of Salespeople: An Abstract -- Chapter39. Value in Sales Interactions: A Study from the Buyer’s Perspective: An Abstract -- Chapter40. The Impact of Psychological Ownership on Betrayal in the Sharing Economy: An Abstract -- Chapter41. The Influence of Men’s Body Dissatisfaction in Appearance-Related Behaviors: The Moderator Role of Public Self-Consciousness: An Abstract -- Chapter42. Big Data Infused Service Encounters: Augmenting Emotional Labor and Improving Organizational Outcomes: An Abstract -- Chapter43. Exploring the Influence of Supervisor Support, Fit, and Job Attractiveness on Service Employee Job Resourcefulness: An Abstract -- Chapter44. Help Me, Help You: The Consumer’s Perceptions of “Green” Credit Cards: An Abstract -- Chapter45. “Buy Me, I’m Green”: The Effects of Verbal and Visual Claims on Consumer Responses to Environmental Products: An Abstract -- Chapter46. Modern Marketing-Research Techniques and Policymaking in Wyoming’s State Budgeting: An Abstract -- Chapter47. The Hedonic and Utilitarian Value of Volunteering as an Act of Symbolic Consumption: An Abstract -- Chapter48. Individual Differences in Reactions to Aggression in Advertising, Knowledge Structures’ Perspective: An Abstract -- Chapter49. Nutrition Labelling on Menus: Who Notices and Uses this Information? -- Chapter50. Investigating the Impact of Conflicting Roles of Work and School on Service Providers: An Abstract -- Chapter51. Enhancing the Customer Experience: Understanding UK Consumers’ M-Shopping Adoption Intention -- Chapter52. Sharing in Real and Virtual Spaces: A Motivational and Temporal Screen-Sharing Approach -- Chapter53. Exploring the Impact of Self-Service Technologies on Retail Shoppers: An Abstract -- Chapter54. Special Session: May the Odds be Ever in Your Favor: An Abstract About Improving Your Odds and Successfully Navigating the Academic Job Market -- Chapter55. Virtual Car Information in Real Spaces Right in Your Face: Assessing the System Acceptance of Head-Up Display: An Abstract -- Chapter56. Monsters in Our World: Rethinking Narrative Transportation in Pokémon Go’s Mixed Reality: An Abstract -- Chapter57. An Investigation of the Effect of Nostalgia Proneness and Consumer Innovativeness on Acceptance of Retro Products -- Chapter58. The Impact of Existential Anxiety on Attitude toward Product Innovation: An Abstract -- Chapter59. Marketing Secrets: A Conceptual Model and Quasi-Experimental Study: An Abstract -- Chapter60. Digitally Engaged Services: A Multi-Level Perspective on Technology Readiness and Value Co-Creation Behaviour in Higher Education: An Abstract -- Chapter61. How to Design an Online Digital Marketing Course that Helps Improve Student Participation -- Chapter62. Integrating Customer Journey Mapping and Integrated Marketing Communications for Omnichannel and Digital Marketing Education: An Abstract -- Chapter63. Mood and Luxury Perception: A Tale of Two Genders: An Abstract -- Chapter64. Support for a Motivation-Based Typology of Unsolicited Customer Feedback) -- Chapter65. Causes and Control of Vagueness in Construct Definition and Item Construction: An Abstract -- Chapter66. Using the Evaluative Space Grid to Better Capture Manifest Ambivalence in Customer Satisfaction Surveys: An Abstract -- Chapter67. The Impact of Product Shadows in Ad Frames on Product Volume Perceptions and Consumer Willingness to Pay: An Abstract -- Chapter68. How Visual Sensory Cues Influence Reactions on Social Media: An Abstract -- Chapter69. Vertical vs. Horizontal Packaging Design: Investigating the Effects of Packaging Form on Consumers' Perception of Utilitarian Food Products: An Abstract -- Chapter70. Mobile Marketing: A Consumer Behaviour Perspective: An Abstract -- Chapter71. Valuing Authenticity: Exploring the Role of Consumer Traits in Restaurant Choice: An Abstract -- Chapter72. The Effects of Visual Context on Construal Level in Online Shopping: An Abstract -- Chapter73. Portuguese and French Validation of Need for Drama (NFD) Scale in Consumer Behavior: An Abstract -- Chapter74. Changed to: The Online Shopping Experience (OSE): Expanding an Existing Framework: An Abstract -- Chapter75. Physical Shopping Value in a Digitalized Setting: An Abstract -- Chapter76. A Dual Process Perspective on Congruent and Incongruent Placements as an Advertising Tactic: An Abstract -- Chapter77. Effects of Video Manipulation on Believability and Consumer Attitudes in Direct-To-Consumer Pharmaceutical Advertising: An Abstract -- Chapter78. Magazine Advertising: High on Drugs: An Abstract -- Chapter79. An Abstract: Brand Orientation as Antecedent to Brand Value: Construct Redefinition and Conceptual Model -- Chapter80. Place Brand Communities: From Terminal to Instrumental Values - An Abstract -- Chapter81. What Kind of Product Do I Expect From This Brand? The Imagery Effects of Brand Logo Symmetry on Product Design: An Abstract -- Chapter82. Discovering Surrogate Branding Via Online Image Development, a Case from India: An Abstract -- Chapter83. Social Customer Relationship Management and Company Intervention: A Strategy to Build Trust: An Abstract -- Chapter84. What Drives Green Product’s Consumption in Vietnam? A Moderating and Mediating Effects Analysis: An Abstract -- Chapter85. Fast Moving Consumer Goods (FMCGs) and Emerging Markets: Consumer Convergence, MNCs, and Globalization: An Abstract -- Chapter86. Exploring the Structure of Chinese Consumers’ Attitudes toward Genetically Modified Foods: An Abstract -- Chapter87. The Influence of Brand Loyalty and Nutrition in Soft Drink Consumption of South African Children -- Chapter88. Packaging Texture and Shape as Enhancers for Brand Positioning: The Moderating Role of Need for Touch (NFT): An Abstract -- Chapter89. The Mediating Role of the Affect and Cognition in the Influence of Celebritie. |
| Record Nr. | UNINA-9910298187803321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / / edited by Patricia Rossi, Nina Krey
| Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / / edited by Patricia Rossi, Nina Krey |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (921 pages) |
| Disciplina |
658.83
658.8342 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Motivation research (Marketing)
Customer relations—Management Internet marketing Consumer Behavior Customer Relationship Management Online Marketing/Social Media |
| ISBN | 3-030-02568-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Examining the Impact of Provocation in Green Advertising on Consumers’ Attitudes and Perceptions -- Chapter 2. Blink: Advertising in a Multi-Media Environment: An Abstract -- Chapter 3. Sensory Imagery in the Context of Beverage Advertising: How the Senses Affect Product Design and Attitude: An Abstract -- Chapter 4. Value Expressive Advertising and Innovation Acceptance in Healthcare: An Abstract -- Chapter 5. Exploring the Reciprocal Relationship between Brand Identity and Brand Image in a Context of Co-Creation: An Abstract -- Chapter 6. Co-Creation and Media Business: The Value Creation in a Brand Licensing Case: An Abstract -- Chapter 7. Special Session: Nonprofit and Nongovernmental Organization (NPO and NGO) Marketing – Examination of Multi-Cultural Perspectives: An Abstract -- Chapter 8. Cross-Cultural Examination of Arts Sector Governmental Policies and Development of Standardized Economic Analyses: An Abstract -- Chapter 9. Co-Production and Social Service Providers’ Performance - Parental Satisfaction with Childcare Markets: An Abstract -- Chapter 10. Connecting with Consumers in Subsistence Marketplaces: An Abstract -- Chapter 11. Advancing Mission-Based Metrics: An Abstract -- Chapter 12. The Effects of the Mobile Technology on Overall Tourist Experience: The Case of Augmented Reality Used During a Visit of Chambord Castle: An Abstract -- Chapter 13. Big Consumer Behavior Data and their Analytics: Some Challenges and Solutions -- Chapter 14. Web Personalization Experience: Value Creation or Value Destruction? An Abstract -- Chapter 15. IoT’s Consumer Acceptance: A New Perspective: An Abstract -- Chapter 16. New Dimensions of Postpurchase Behavior in the Service Environment: Consumer Behavior Toward Uber after Consumer Ratings: An Abstract -- Chapter 17. Improving Targeting by Taking Long-Term Relationships into Account -- Chapter 18. Managing the Bright and Dark Sides of Humorous Response in Service Recovery: An Abstract -- Chapter 19. Do Variety Seekers Rely on Information for Their Food Choice? – The Role of Type of Novelty of Food: An Abstract -- Chapter 20. Meanings and Values in the Purchase of a Brand New Car: Study with Brazilian Customers -- Chapter 21. Measuring Comprehensive Typology of Positioning Strategies: An Abstract -- Chapter 22. Think Twice Before Typing: Does Recall Message Strategy Affect Firm Valuation? An Abstract -- Chapter 23. Value Network Segmentation - A Three Factor Model -- Chapter 24. Sustainable Innovation: An Adaptive Capabilities Approach to Understanding its Antecedents and Consequences: An Abstract -- Chapter 25. Examining the Relationship Between Market Orientation and Service Innovation: Fit as Matching Perspective -- Chapter 26. Effect of Service Firm’s Sustainability Orientation on New Service Development Competence and Performance: An Abstract -- Chapter 27. Unravelling the Challenges and Opportunities of Social Innovation across Market Boundaries through Images of Dress: An Abstract -- Chapter 28. Driving Sustainable Shopping by Utilizing In-Store Smartphone Messaging: A Reexamination of Regulatory Focus Theory: An Abstract -- Chapter 29. Redefining Generational Cohorts Based on Touchpoint Exposure in Italy and Japan: An Abstract -- Chapter 30. How Trust, Knowledge Integration and Team Sensemaking Capability Influence NPD Success: The Mediating Role of Team Members’ Creativity: An Abstract -- Chapter 31. The Impact of Friendship on Entrepreneurial Decision-Making: An Abstract -- Chapter 32. The Impact of Organization Agility, Organization Flexibility, and Environmental Volatility on Radical and Incremental Innovation Performance: An Abstract -- Chapter 33. A Meta-Analytical Review on the Effects of In-Game Advertising on Consumers’ Attitudes: An Abstract -- Chapter 34. Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson: An Abstract -- Chapter 35. Misconceptions of Branding Behavior in the Retail Sector - A Delphi Study: An Abstract -- Chapter 36. Investigating Political Brands in Non-Party Political Environments: Post-Electoral Reform in Guernsey: An Abstract -- Chapter 37. How Much Change is Too Much? The Impact of Perceived Technological Change onto Sales Force Technology Acceptance: An Abstract -- Chapter 38. The Role of Mindfulness in Consumers’ Experiences of Food Well-Being: An Abstract -- Chapter 39. Importance of Ethics and Sustainability in the Fashion Industry: An Abstract -- Chapter 40. Understanding the Relationship and Persuasion Mechanisms between Social Media Influencers and their Followers: An Abstract -- Chapter 41. Web Personalization: Experience, Antecedents and Consequences: An Abstract -- Chapter 42. Why do I Follow Fashion Bloggers? Insights from Jordanian Consumers: An Abstract -- Chapter 43. Movie Piracy in Emerging Economies: I Want to be Innovative, and I Know How Explain My Bad Behavior: An Abstract -- Chapter 44. Implications of Consumer Animosity for Marketing Strategy: An Abstract -- Chapter 45. An Abstract: When and How Do Chief Marketing Officers Drive Firm Performance? CMO Characteristics, Managerial Marketing Capability, and Firm-Value Creation -- Chapter 46. Social Enterprise Legitimacy in a Hostile Market -- Chapter 47. Corporate Greed and its Effect on Customer Satisfaction, Corporate Social Responsibility and Corporate Reputation among Customers: An Abstract -- Chapter 48. Fusing Complex Big Data Sets to Understand Consumer’s Online Relationships that Create In-Store Retail Bonding: An Abstract -- Chapter 49. Consumer Pleasure or Guilt: Luxury Fashion Brand Addiction and Social Media Marketing: An Abstract -- Chapter 50. Building Relationships through Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and Self-Esteem. -- Chapter 51. Micro-Blog Marketing of Luxury Consumption - The Role of Micro-Blog Contents and Envy in Purchase Intention: An Abstract -- Chapter 52. Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption: An Abstract -- Chapter 53. I or We - The Persuasive Effects of Typeface Shapes: An Abstract -- Chapter 54. Participatory Impact Assessments from a Relationship Marketing Perspective: How to Balance Latent and Manifest Consulting Functions? -- Chapter 55. “The Others”: The Cultural and Consumer Profile of Expatriates: An Abstract -- Chapter 56. Influencing Customer Experience by Activating Relationship Norms -- Chapter 57. Trade Fairs, Trade Shows and Exhibitions: A Literature Review: An Abstract -- Chapter 58. Conceptualising & Operationalising Respect in Consumer-Brand Relationships: An Abstract -- Chapter 59. Construing Loyalty through Perceived Quality and Brand Identification: The Mediating Role of Brand Trust and Brand Relationship Closeness: An Abstract -- Chapter 60. Service Brand Orientation and Firm Performance: The Moderating Effects of Relationship Marketing Orientation and Customer Orientation -- Chapter 61. Eye-Tracking Research Special Session (Part 1): How to influence in-store buying decisions? An Abstract -- Chapter 62. Visual Attention in Virtual Reality Settings: An Abstract -- Chapter 63. Antecedents and Consequents of the Anchoring Effect in Store Brand vs. National Brand Context: An Abstract -- Chapter 64. Enhancing Brand Commitment through Social Responsibility Associations: A Two-Path Moderated Model -- Chapter 65. Creating My Own Story: Maximizers, A Different Route to Information Evaluation: An Abstract -- Chapter 66. First Impressions: The Impact of Graphic Syllabi on Student Attitudes: An Abstract -- Chapter 67. The Consequences of Consumer Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of Mexico: An Abstract -- Chapter 68. Acculturation of Indian Immigrants to the United States - Technology as a Coping Mechanism: An Abstract -- Chapter 69. Traditionscapes in Emerging Markets: An Abstract -- Chapter 70. New Perspectives on Justifying Customer Citizenship: An Abstract -- Chapter 71. An Abstract: Mission Statements as Marketing Messages: A Comparative Content Analysis -- Chapter 72. An Abstract: Intuitive versus Analytical Delight: How Customers Process Delightful Consumption Experiences -- Chapter 73. Marketing Strategy Implications of Employee Brand Engagement: Optimism and Commonality: An Abstract -- Chapter 74. Agency Theory in Marketing: An Abstract -- Chapter 75. A Model of Post-Installation Seller-Buyer Interactions in Technology-Based Industrial Markets: An Abstract -- Chapter 76. The Institutional Pressures in the Post-Adoption Use of Social Media: An Abstract -- Chapter 77. Customer Participation in New Product Development: The Crucial Role of a Firm's Absorptive Capacity: An Abstract -- Chapter 78. Influences of User Experience on Consumer Perception: A Study on “Autonomous Driving” -- Chapter 79. Don’t Confuse Me! The Effect of Self-Construal on the Relationship between Context Visual Complexity and Enjoyment -- Chapter 80. Shopper’s Experience of Digital Mall Signage as Atmospheric Stimuli: An Abstract -- Chapter 81. Special Session: Putting Knowledge into Action: An Abstract about Implementing Project-Based Learning Across Marketing Courses and University Campuses -- Chapter 82. What am I Going to Eat Here? Food Tensions of Immigrants in a Cosmopolitan City -- Chapter 83. Consumers Who Collaborate with the Firm, but Against Each Other: An Abstract -- Chapter 84. A Comparison of Organizational Sustainability Initiatives through Time in Public and Private Sectors: An Abstract -- Chapter 85. Brand Equity, Country of Origin Effect and Internationalization: An Abstract -- Chapter 86. Beyond Country-of-Origin: An Empirical Study on the Factors that affect American Consumers’ Attitude and Purchasing Intentions: An Abstract -- Chapter 87. Special Session: Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Interconnected World: An . |
| Record Nr. | UNINA-9910337816503321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing at the Confluence between Entertainment and Analytics : Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress / / edited by Patricia Rossi
| Marketing at the Confluence between Entertainment and Analytics : Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress / / edited by Patricia Rossi |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XLIV, 1595 p. 53 illus., 30 illus. in color.) |
| Disciplina | 658.872 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Customer relations - Management
Telemarketing Internet marketing Strategic planning Leadership Customer services Customer Relationship Management Digital Marketing Business Strategy and Leadership Customer Service and Call Center |
| ISBN | 3-319-47331-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Advertising Communication -- Branding and Brand Management -- Business-to-Business Marketing -- Cause- and Health-related Marketing and Consumer Well-being -- Children, Family and/or Senior Marketing -- Consumer Decision Making -- Cross-Cultural, Multicultural and/or International Marketing -- Digital and/or Internet Communication -- Ethics, Social Responsibility, Environmental and/or Sustainable Marketing -- Fashion and/or Luxury Marketing -- Marketing in Emerging Markets -- Marketing Research: Methods, Measures, Analytics and/or Big Data Research -- Marketing Strategy -- New Product (Service) Innovations, Creativity, Pricing and/or Customer Value -- Personal Selling and Sales Management -- Relationship/Services/Customer Relationship Marketing -- Retailing -- Social Media Marketing -- Sponsorship-linked Communication and/or Product Placement -- Supply Chain Management, Channel and/or Distribution Marketing -- Tourism, Hospitality and/or Environmental Marketing -- Wine and/or Food Marketing. . |
| Record Nr. | UNINA-9910254911703321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing Transformation: Marketing Practice in an Ever Changing World : Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / / edited by Patricia Rossi, Nina Krey
| Marketing Transformation: Marketing Practice in an Ever Changing World : Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / / edited by Patricia Rossi, Nina Krey |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XXXI, 322 p. 12 illus., 10 illus. in color.) |
| Disciplina | 380.1 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Marketing
Estudis de mercat Màrqueting per Internet Motivation research (Marketing) Marketing research Internet marketing Consumer Behavior Market Research/Competitive Intelligence Online Marketing/Social Media |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-319-68750-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Investigation of the donation attitude-behaviour gap to celebrity-endorsed charitable campaigns: An Abstract -- Chapter 2: Developing and Validating Internet Compulsive Buying Tendency Measurement Scales -- Chapter 3: Food Waste and Reverse Supply Chains: Implications for Teaching Sustainability Awareness in Business Schools: An Abstract -- Chapter 4: Understanding the Impact of Return Policy Leniency on Consumer Purchase, Repurchase and Return Intentions: A Comparison Between Online and Offline Contexts: An Abstract -- Chapter 5: Town Hall Meeting with International Journal Reviewers: Insights and Understanding Why Manuscripts Fail the Review Process: An Abstract -- Chapter 6: Personal Value Characteristics as Representative of Destination Values: An Abstract -- Chapter 7: An Abstract: Can Product Typicality Enhance Consumers’ Attitudes Toward Goods From Economically Hostile Countries? -- Chapter 8: Is it a Matter of Tempo? Music Tempo Effects on Food’s Purchase Intentions and Perceived Taste: An Abstract -- Chapter 9: Content Analysis in Marketing Strategy: Applications of Hart’s Theory of Word Choice and Verbal Tone: An Abstract -- Chapter 10: Green Logistic Competency: A Resource Hierarchy View of Supply Chain Sustainability -- Chapter 11: Is Using Ornaments Still a Crime? Package Design Complexity and Brand Perception with Application to Champagne Labels: An Abstract -- Chapter 12: EEG and Eyetracking in Attention Paid to Charity Advertising: An Abstract -- Chapter 13: Apps to Eat by: The Relationship Between Product Involvement and On-Demand Food Consumption Among Millennials: An Abstract -- Chapter 14: Marketing Brexit: Young Voter Opinion, Engagement and Future Intention in the context of the EU Referendum: An Abstract -- Chapter 15: Implementing an Inaugural Sustainability Reporting Process: An Abstract -- Chapter 16: Lessons from a Sponsored Social Marketing Pro-Environmental Campaign: An Abstract -- Chapter 17: An Investigation of Offline/Online Channel Patronage Transference in the UK Grocery Sector -- Chapter 18: The Phygital Shopping Experience: An Attempt at Conceptualization and Empirical Investigation -- Chapter 19: Pattern on New Product Introductions and Firm Performance: Consideration of Timing and Target: An Abstract -- Chapter 20: An Abstract: Rethinking Sponsorship Recognition -- Chapter 21: African Immigrant Consumers’ Attitude towards Advertising-in-General and Impact on Buying Decisions: An Abstract -- Chapter 22: Interpreting Offence in Advertising: A Regulatory Perspective: An Abstract -- Chapter 23: Multiple Sports Sponsorships: Is More Always Better?: An Abstract -- Chapter 24: The Role of Transitional Servicescapes in Maintaining Attachment to Place: An Abstract -- Chapter 25: Examining Value Co-Destruction: Towards a Typology of Resource Disintegration: An Abstract -- Chapter 26: Ethical Concerns of Un(Sustainable) Stakeholders: A Re-Examination of Stakeholder Theory in Sustainable Decision-Making -- Chapter 27: Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian & Hedonic Products?: An Abstract -- Chapter 28: The Influence of Store Versus Service Satisfaction on Retail Customer Loyalty: An Abstract -- Chapter 29: An Examination of Retail Product Return Behavior Based on Category of Good: An Abstract -- Chapter 30: When the 12th Man Throws a Flag: Fan Attitude Towards the Proposed Globalization of the NFL: An Abstract -- Chapter 31: The Impact of Packaging Languages on Product Evaluation: Evidence from the Czech Republic: An Abstract -- Chapter 32: Gamified Consumer Engagement and its Influence on Team Involvement over Time: An Abstract -- Chapter 33: The Effect of E-WOM Receivers’ Envy on Their Behavior through Social Networking Site: An Abstract -- Chapter 34: Creative Audiences: Comparing the Effects of Traditional Advertising and User-Generated Advertising on Consumer Brand Attitudes and Behaviour: An Abstract -- Chapter 35: Analysis of Impulsiveness in M-Commerce - A Study of ‘On-The-Go Shoppers’ Behavior: An Abstract -- Chapter 36: Special Session: Macromarketing Saving the World: An Abstract -- Chapter 37: Cultural Variation in Healthcare Consumption in 16 European Countries: National and Individual Drivers in the Case of Mild Medical Conditions: An Abstract -- Chapter 38: Effects of Country Personality on Foreign General Product Attitude through Self-Congruity and General Product Country Images in an Emerging Country: An Abstract -- Chapter 39: An Abstract: Sustainability in Marketing: Academic Perspectives -- Chapter 40: Ethics of Customer Treatment among Woman Small Business Owners Who Follow Kuan Im in Thailand: An Abstract -- Chapter 41: Moderating Role of Individual Ethics and Spirituality in Assessing Consumer Attitude and Purchase Intention Towards Firms Practicing Cause Specific CSR: An Abstract -- Chapter 42: An Empirical Investigation of Augmented Reality to Reduce Customer Perceived Risk -- Chapter 43: Muslim Consumers’ Halal Product Choice Behaviour: An Eye-Tracking Investigation on Visual Choice Process -- Chapter 44: Screen Sharing in A Shopping Process: Motivational Disposition and Perceived Context Incentives: An Abstract -- Chapter 45: Heterogeneity and Homogeneity Measures of Attractions in Tourism Destination Areas: Development of Attraction Diversity Index and Attraction Cluster Equity Indices: An Abstract -- Chapter 46: The Influence of Place Attachment and a Certification of Event Sustainability on Residents’ Perceptions of Environmental Impacts and Event Support: An Abstract -- Chapter 47: New Product Program and Firm Performance: The Moderating Roles of Strategic Emphasis: An Abstract -- Chapter 48: Conceptualizing and Measuring Community Based Brand Equity: An Abstract -- Chapter 49: Are Two Years Enough for a Successful Radical Logo Change?: An Abstract -- Chapter 50: Non-Profit Brand Fragility – Perspectives on Challenges: An Abstract -- Chapter 51: Applying Marketing Knowledge to a Widespread Nonprofit Internal Marketing Issue: An Abstract -- Chapter 52: Coopetition Among Nonprofit Organizations – Strategic and Synergistic Implications of Competition and Cooperation: An Abstract -- Chapter 53: An Integrated Model of Pro-Poor Innovation Adoption within the Bottom-of-the-Pyramid: An Abstract -- Chapter 54: The Psychological Mechanisms for Processing Partitioned Price: An Integrated Framework: An Abstract -- Chapter 55: A Meta-Analytical Review of PAD Within Retail Environments: An Abstract -- Chapter 56: Exploring the Success Factors of Hybrid Micro-Enterprises -- Chapter 57: Driving a Firm’s Agility and Success of Product Innovation through Organizational Behavior: An Abstract -- Chapter 58: Tie Up Technology in Marketing Strategy: A Case Study on a Small Industry Business -- Chapter 59: Discovery, Mystery Solving and Mystery Creation in Marketing Research: Pls and Qca. An Abstract -- Chapter 60: Researching the Ever Changing World: Reflections on Big Data and Questions for Researchers in Marketing: An Abstract -- Chapter 61: Towards a Better Understanding of Customer Empowerment Practices Effectiveness: A Qualitative Study: An Abstract -- Chapter 62: The Transformation of Global Brands: An abstract -- Chapter 63: An Exploration of Brand Experience Development and Management -- Chapter 64: THE IMPORTANCE OF VALUES FOR BRAND PURCHASE: A MANAGERIAL CONTRIBUTION (ABSTRACT) -- Chapter 65: Examining Service Provider Response to Guilty Customers: An Abstract -- Chapter 66: The Innovation Canvas: An Experiential Tool to Stimulate Customer Discovery: An Abstract -- Chapter 67: Felt Bad After Goodbye: Do Purchasing Agent’s Emotions Affect Customer Switch Back?: An Abstract -- Chapter 68: The Relationship of Website Environments and Individual Creativity of Users in Crowdsourcing: An Abstract -- Chapter 69: The Effect of Creativity and Prior Entries on Feedback Activity and Comment Valence in Idea Generation Platforms: An Abstract -- Chapter 70: Taste Perception and Creativity: An Abstract -- Chapter 71: When Visceral Cues in Advertising Cause Withdrawal: Identifying a Boomerang Effect under Conditions of High Involvement: An Abstract: Chapter 72: Identity Marketing: The Moderating Effect of Self Construal and Product Category on Consumer Agency: An Abstract -- Chapter 73: Empowerment in Marketing: Synthesis, Critical Review, and Agenda for Future Research: An Abstract -- Chapter 74: How Makeup Rituals Transform Makeup Wearers and Their Romantic Interests -- Chapter 75: The Influence of Well-Being on Consumers’ Future Discounting Practices in the South African White Goods Industry: An Abstract -- Chapter 76: An Abstract: Should We Hope About Climate Change? The Power of Hope for Engaging in Pro-Environmental Behaviors -- Chapter 77: Feeling Guilty to Buy Online? Exploring Consumers’ Perceived Negative Effects of E-Commerce on Society: An Abstract. Chapter 78: Research Method Topics and Issues that Reduce the Value of Reported Empirical Insights in the Marketing Literatures: An Abstract -- Chapter 79: Internal Branding And Leader-Member Exchange: Role Of Cultural Capital In Employee’s Service Delivery Behaviour In Health Care Sector: An Abstract -- Chapter 80: A Comparative Study of the Impact of B2B Price Pressure: An Abstract -- Chapter 81: Advertising in Transforming Economies: Evidence from Early Market Reforms in China and Vietnam: An Abstract -- Chapter 82: Determinants of Media Consumption: Evidences From an Emerging Market: An Abstract -- Chapter 83: Moderation Effect of Investor and Manager Heterogeneous Beliefs on the Relationship of Advertising and Firm Value -- Chapter 84: Pilgrimage, Consumption and the Politics of Authenticity: An Abstract -- Chapter 85: A Process Evaluation of an Environmental Intervention – The Case of a Heritage Tourism Organ. |
| Record Nr. | UNINA-9910298183503321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||