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Advances in advertising research [[electronic resource] ] . vol. IV : the changing roles of advertising / / Sara Rosengren, Micael Dahlen, Shintaro Okazaki, editors
| Advances in advertising research [[electronic resource] ] . vol. IV : the changing roles of advertising / / Sara Rosengren, Micael Dahlen, Shintaro Okazaki, editors |
| Edizione | [1st ed. 2013.] |
| Pubbl/distr/stampa | Munich, : Springer, 2013 |
| Descrizione fisica | 1 online resource (406 p.) |
| Disciplina | 659.1 |
| Altri autori (Persone) |
RosengrenSara
DahlenMicael OkazakiShintaro |
| Collana | European Advertising Academy |
| Soggetto topico |
Advertising - Research
Marketing - Research |
| ISBN | 3-658-02365-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The Roles of Advertising -- The Faces of Advertising -- Reception of Advertising -- Perceptions of Advertising. |
| Record Nr. | UNINA-9910733725903321 |
| Munich, : Springer, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Advertising Research (Vol. XI) : Designing and Communicating Experience / / edited by Martin K.J. Waiguny, Sara Rosengren
| Advances in Advertising Research (Vol. XI) : Designing and Communicating Experience / / edited by Martin K.J. Waiguny, Sara Rosengren |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2021 |
| Descrizione fisica | 1 online resource (VII, 355 p. 35 illus. :) |
| Disciplina | 659.105 |
| Collana | European Advertising Academy |
| Soggetto topico | Marketing |
| ISBN | 3-658-32201-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Construct Confusion in Advertising Research -- Does a Lack of Control Alter Associative Structure of Brands? The Effects for Positioning Familiar and Unfamiliar Brands -- Which message frames and forms best promote political campaigns via social media? -- Can It Hurt to be Honest about Nudging? The Impact of a (Disclosed) Social Norm Nudge on Food Preferences and Choice -- The Impact of Source Credibility on Irish Millennials’ Brand Attitudes and Perceptions of Brand Credibility: A Study of Instagram Influencers’ Health and Fitness Endorsements -- General language use, language proficiency and language attitudes as predictors of consumer response to the use of Spanish and English in advertising in Chile and Mexico -- Disclaimers in Real Estate Print Advertisements -- “Trust me, I’m an advertiser”. The influence of message sidedness and advertiser credibility on readers’ perceptions of native advertisements -- A Thematic Exploration of Strong Emotional Appeals Based on Evolutionary Psychology -- Half a century of Super Bowl commercials: a content analysis of humorous advertising styles -- Should Companies Use Tattooed Models in their Advertisements? -- Creating branded entertainment that resonates: Perspectives of multinational award winners -- Advertising Music and the Effects of Incongruity Resolution on Consumer Response -- The Sound Factor in Autoplay Mobile Video Ads -- Battle-Weary Women: The female creatives fighting for leadership in advertising management -- Can Market Mavens be Negative Word of Mouth Senders? The Moderating Role of Assumed-competence and Gender -- Gender Responses to Emotional Appeals in Advertis-ing: Comparing Self-Reports and Facial Expressions -- Sustainability and Diversity Labels in Job Ads and their Effect on Employer Brands -- Children’s Perceptions of Sponsorship Disclosures in Online Influencer Videos -- Family decision making and vacation functions in summer tourism – the case of Austrian families -- Replicating the CSR-Advertising-Effectiveness Mod-el: Do Consumers’ Attitudes Towards Corporate So-cially Responsible Behavior in the Pharmaceutical In-dustry Change Over Time? -- Empowering claims in CSR tweets: The moderating role of emotion, fit and credibility -- A Cognitive Approach to the Argument Strength × Message Involvement Paradigm in Green Advertising Persuasion. |
| Record Nr. | UNINA-9910495220903321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advances in Advertising Research X : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren
| Advances in Advertising Research X : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 |
| Descrizione fisica | 1 online resource (XI, 240 p. 34 illus.) |
| Disciplina | 158 |
| Collana | European Advertising Academy |
| Soggetto topico |
Economics - Psychological aspects
Consumer behavior Branding (Marketing) Telemarketing Internet marketing Economic Psychology Consumer Behavior Branding Digital Marketing |
| ISBN | 3-658-24878-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Digital Communications and Multiple Touchpoints -- Creativity in Advertising -- Consumer Responses to Multiple Communications. |
| Record Nr. | UNINA-9910349354603321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||