| Nota di contenuto |
Cover -- Title -- Dedication -- CONTENTS -- INTRODUCTION -- THE DESIGN CHALLENGE -- 1. Get the brief right -- 2. Design for the customer, not for yourself -- 3. Organizing a product range -- 4. Designing for a private label -- 5. Designing for display -- 6. Relevance in package design -- DESIGN CONSIDERATIONS: MATERIALS -- 7. Research the options -- 8. Glass and bottle design -- 9. Cardboard -- 10. Metal -- 11. Plastic -- 12. Wrappers -- 13. Innovative materials -- DESIGN CONSIDERATIONS: FORM AND SHAPE -- 14. Brand guidelines that include sh ape -- 15. Form defines function, and Function defines form -- 16. Designing a bag -- 17. Molded Packs -- 18. Die lines -- 19. Special folds -- 20. Window reveals -- 21. Innovation -- DESIGN CONSIDERATIONS: LABELS -- 22. Designing a label -- 23. Shapes -- 24. Label reveals and folds -- DESIGN CONSIDERATIONS: PRINTING -- 25. Four-color lithography -- 26. Lithography with three or fewer colors -- 27. Flexography -- 28. Laser etching -- 29. Screen printing -- 30. Special techniques: Special inks and varnishes -- 31. Special techniques: Foil stamping -- MARKETING AND BRAND CONSIDERATIONS -- 32. A package as a sales tool -- 33. Demographics -- 34. Psychographics -- 35. Designing within a brand standard -- 36. Masstige packaging -- 37. What's in a name? -- 38. Packaging mascots -- 39. Bath, beauty, and health -- 40. Technology -- 41. Confection and candy -- 42. Wine and spirits -- 43. Beverages -- 44. Books and media -- 45. Fashion -- 46. Food -- 47. Home and garden -- 48. Kids' products -- 49. Office and art supplies -- 50. Pet products -- 51. Adult novelty -- SUSTAINABLE DESIGN -- 52. Sustainable practices -- 53. Sustainable printing -- 54. Plastic options -- 55. Paper options -- 56. Multiuse packaging -- 57. Biodegradable and recyclable packages -- THE DESIGN PROCESS -- 58. Create an emotional connection.
59. Tell a story -- 60. Setting the right tone -- 61. Playful design -- 62. Metaphors and similes -- 63. Humor and wit -- 64. Provide information -- 65. The art of exaggeration -- 66. Fake it with faux -- 67. Achieving balance -- 68. Explore pattern -- 69. Rules and lines -- 70. Painting and drawing -- 71. Iconography and symbolism -- 72. Woodcuts and drawings -- 73. Photography -- 74. Retro design -- 75. Tactical use of color -- 76. Lack of color -- 77. Abundance of color -- 78. Don't hide the substrate -- 79. Minimalist design -- 80. Consider all sides -- 81. Hierarchy and dominance -- 82. Type basics -- 83. Fonts create mood and character -- 84. Handmade type -- 85. Type as imagery -- 86. Adapting from other languages -- 87. Bar codes and important information -- 88. Shelf impact -- 89. Product protection -- 90. Unpack the package -- 91. Functionally convenient design -- 92. Packaging several products -- 93. Decorative packages and collectables -- 94. Bottlenecks, stickers, and other add-ons -- 95. Breaking the rules -- ASSESS AND REVIEW -- 96. Proofing and making alterations -- 97. Gauging ROI -- 98. Anticipating the brand tomorrow -- 99. Customer research -- 100. Celebrate a successful package design -- CONTRIBUTORS -- ABOUT THE AUTHORS.
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Packaging essentials [[electronic resource] ] : 100 design principles for creating packages / / Sarah Roncarelli and Candace Ellicott
