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How strategic communication shapes value and innovation in society / / edited by Betteke Van Ruler, Iekje Smit, Øyvind Ihlen, Stefania Romenti
| How strategic communication shapes value and innovation in society / / edited by Betteke Van Ruler, Iekje Smit, Øyvind Ihlen, Stefania Romenti |
| Pubbl/distr/stampa | London, [England] : , : Emerald Publishing, , 2017 |
| Descrizione fisica | 1 online resource (206 pages) |
| Disciplina | 395.520943 |
| Collana | Advances in public relations and communication management |
| Soggetto topico |
Business communication - Great Britain
Business communication - France Business communication - Germany Business & Economics, Public Relations Public relations |
| ISBN |
1-78743-014-6
1-78714-716-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Prelims -- Educating society's future PR practitioners: an exploration of 'preparedness' as a qualitative indicator of higher education performance -- Contextualising change in public sector organisations -- When a nation's leader is under siege: managing personal reputation and engaging in public diplomacy -- Towards a societal discourse with the government? A comparative content analysis on the development of social media communication by the British, French and German National Governments 2011 - 2015 -- Lessons learned: communication studies in transition -- Secrets of public affairs -- Social media: the dialogue myth? How organizations use social media for stakeholder dialogue -- Clarifying skills and competencies in organisational decision making - perceptions of finnish communication professionals -- Reputation: a cross-disciplinary study of key concepts in public relations, business administration, and public administration -- About the Contributors -- Index. |
| Record Nr. | UNINA-9910794804903321 |
| London, [England] : , : Emerald Publishing, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
How strategic communication shapes value and innovation in society / / edited by Betteke Van Ruler, Iekje Smit, Øyvind Ihlen, Stefania Romenti
| How strategic communication shapes value and innovation in society / / edited by Betteke Van Ruler, Iekje Smit, Øyvind Ihlen, Stefania Romenti |
| Pubbl/distr/stampa | London, [England] : , : Emerald Publishing, , 2017 |
| Descrizione fisica | 1 online resource (206 pages) |
| Disciplina | 395.520943 |
| Collana | Advances in public relations and communication management |
| Soggetto topico |
Business communication - Great Britain
Business communication - France Business communication - Germany Business & Economics, Public Relations Public relations |
| ISBN |
1-78743-014-6
1-78714-716-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Prelims -- Educating society's future PR practitioners: an exploration of 'preparedness' as a qualitative indicator of higher education performance -- Contextualising change in public sector organisations -- When a nation's leader is under siege: managing personal reputation and engaging in public diplomacy -- Towards a societal discourse with the government? A comparative content analysis on the development of social media communication by the British, French and German National Governments 2011 - 2015 -- Lessons learned: communication studies in transition -- Secrets of public affairs -- Social media: the dialogue myth? How organizations use social media for stakeholder dialogue -- Clarifying skills and competencies in organisational decision making - perceptions of finnish communication professionals -- Reputation: a cross-disciplinary study of key concepts in public relations, business administration, and public administration -- About the Contributors -- Index. |
| Record Nr. | UNINA-9910809970603321 |
| London, [England] : , : Emerald Publishing, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The management game of communication / / edited by Peggy Simcic Brønn, BI Norwegian Business School, Oslo, Norway, Stefania Romenti, IULM University, Milan, Italy, Ansgar Zerfass, University of Leipzig, Leipzig, Germany, BI Norwegian Business School, Oslo, Norway
| The management game of communication / / edited by Peggy Simcic Brønn, BI Norwegian Business School, Oslo, Norway, Stefania Romenti, IULM University, Milan, Italy, Ansgar Zerfass, University of Leipzig, Leipzig, Germany, BI Norwegian Business School, Oslo, Norway |
| Pubbl/distr/stampa | United Kingdom : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (316 p.) |
| Disciplina | 651.7 |
| Collana | Advances in public relations and communication management |
| Soggetto topico |
Communication in management
Business communication |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78635-715-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; The Management Game of Communication; Copyright Page; Contents; List of Contributors; Series Preface; Introduction; Structure of the Volume; Part I: Linking Communication and Business; Business Knowledge as a Limited Success Factor for Communication Managers: Results of a Survey in the German-Speaking Context; Introduction; Current State of Research with a Focus on Germany; Design, Methodology, and Approach; Methodological Overview; Five "Propositions"; Qualitative Pre-Study; Quantitative Main Study; Selected Results; Qualitative Pre-Study; Quantitative (Main) Study
Some General Results Comparative Overall Results for Proposition P1; Results Concerning Business Knowledge Related to Executive Education Participants in Propositions P2-P5; Conclusion and Outlook; Notes; References; Public Relations: Economics vs. Communication Science - Effects of Education on the Practice in Austrian Non-Profit Organisations; Introduction; Theoretical Considerations, Research Questions, Hypotheses, and Method; Results; Educational Data; Economics versus Communication Science and Practice; Conclusion; Notes; References Communication and Management: An Obvious Relationship? The BA Curricula in Communication Management in Flanders Introduction; Literature Review; Communication in Business Programmes: Evidence; Management in Communication Programmes: An Unknown; Definition of Communication Management; Methodology; Findings; Curriculum Analysis; The Perspective of CCOs; Discussion; Conclusion; Notes; References; Appendix A; Appendix B: Interview Guide; Silo Thinking Is Out, Fortress Invaded: Running a Communication Programme at a Business School; Introduction; Business and Communication Before the 2000's Communication Programmes Combining Business and Communication Master's Programme in Corporate Communication Since 2013; Eligibility to the Programme; Structure of the Corporate Communication Programme; Learning Outcomes; Conclusion; References; Communication Courses in MBA Programmes: An Analysis of Curricula of Business Schools in the United States and Europe; Introduction; Literature Review; Methods; Findings; US Business Schools - Full-Time MBA (Two Years); European Business Schools Full-Time MBA (One or Two Years); Reasons for the Current Shape of the Curricula; Discussion Limitations of the Study and Conclusion Notes; References; Part II: Communication, Leadership and Organisational Goals; Bulwark of the Company or Advocate of Stakeholders? Public Relations Strategies between Influencing and Consulting; Introduction; Literature Review; Theoretical Framework; Legitimation as the Function of PR; Legitimization through External Communication Services and Internal Consulting Services; External Communication Services: External Context Management; Internal Consulting Services: Corporate Self-Management; PR as Difference Management; Method; Results Discussion, Conclusion and Limitations |
| Record Nr. | UNINA-9910466162003321 |
| United Kingdom : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The management game of communication [[electronic resource] /] / edited by Peggy Simcic Brnn, Stefania Romenti, Ansgar Zerfass
| The management game of communication [[electronic resource] /] / edited by Peggy Simcic Brnn, Stefania Romenti, Ansgar Zerfass |
| Pubbl/distr/stampa | United Kingdom : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (316 p.) |
| Disciplina | 651.7 |
| Altri autori (Persone) |
Simcic BrnnPeggy
RomentiStefania ZerfassAnsgar <1965-> VillaVirginia |
| Collana | Advances in public relations and communication management |
| Soggetto topico |
Public relations
Communication studies Business communication |
| ISBN | 1-78635-715-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; The Management Game of Communication; Copyright Page; Contents; List of Contributors; Series Preface; Introduction; Structure of the Volume; Part I: Linking Communication and Business; Business Knowledge as a Limited Success Factor for Communication Managers: Results of a Survey in the German-Speaking Context; Introduction; Current State of Research with a Focus on Germany; Design, Methodology, and Approach; Methodological Overview; Five "Propositions"; Qualitative Pre-Study; Quantitative Main Study; Selected Results; Qualitative Pre-Study; Quantitative (Main) Study
Some General Results Comparative Overall Results for Proposition P1; Results Concerning Business Knowledge Related to Executive Education Participants in Propositions P2-P5; Conclusion and Outlook; Notes; References; Public Relations: Economics vs. Communication Science - Effects of Education on the Practice in Austrian Non-Profit Organisations; Introduction; Theoretical Considerations, Research Questions, Hypotheses, and Method; Results; Educational Data; Economics versus Communication Science and Practice; Conclusion; Notes; References Communication and Management: An Obvious Relationship? The BA Curricula in Communication Management in Flanders Introduction; Literature Review; Communication in Business Programmes: Evidence; Management in Communication Programmes: An Unknown; Definition of Communication Management; Methodology; Findings; Curriculum Analysis; The Perspective of CCOs; Discussion; Conclusion; Notes; References; Appendix A; Appendix B: Interview Guide; Silo Thinking Is Out, Fortress Invaded: Running a Communication Programme at a Business School; Introduction; Business and Communication Before the 2000's Communication Programmes Combining Business and Communication Master's Programme in Corporate Communication Since 2013; Eligibility to the Programme; Structure of the Corporate Communication Programme; Learning Outcomes; Conclusion; References; Communication Courses in MBA Programmes: An Analysis of Curricula of Business Schools in the United States and Europe; Introduction; Literature Review; Methods; Findings; US Business Schools - Full-Time MBA (Two Years); European Business Schools Full-Time MBA (One or Two Years); Reasons for the Current Shape of the Curricula; Discussion Limitations of the Study and Conclusion Notes; References; Part II: Communication, Leadership and Organisational Goals; Bulwark of the Company or Advocate of Stakeholders? Public Relations Strategies between Influencing and Consulting; Introduction; Literature Review; Theoretical Framework; Legitimation as the Function of PR; Legitimization through External Communication Services and Internal Consulting Services; External Communication Services: External Context Management; Internal Consulting Services: Corporate Self-Management; PR as Difference Management; Method; Results Discussion, Conclusion and Limitations |
| Record Nr. | UNINA-9910798650703321 |
| United Kingdom : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The management game of communication / / edited by Peggy Simcic Brnn, Stefania Romenti, Ansgar Zerfass
| The management game of communication / / edited by Peggy Simcic Brnn, Stefania Romenti, Ansgar Zerfass |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | United Kingdom : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (316 p.) |
| Disciplina | 651.7 |
| Altri autori (Persone) |
Simcic BrnnPeggy
RomentiStefania ZerfassAnsgar <1965-> VillaVirginia |
| Collana | Advances in public relations and communication management |
| Soggetto topico |
Public relations
Communication studies Business communication |
| ISBN | 1-78635-715-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; The Management Game of Communication; Copyright Page; Contents; List of Contributors; Series Preface; Introduction; Structure of the Volume; Part I: Linking Communication and Business; Business Knowledge as a Limited Success Factor for Communication Managers: Results of a Survey in the German-Speaking Context; Introduction; Current State of Research with a Focus on Germany; Design, Methodology, and Approach; Methodological Overview; Five "Propositions"; Qualitative Pre-Study; Quantitative Main Study; Selected Results; Qualitative Pre-Study; Quantitative (Main) Study
Some General Results Comparative Overall Results for Proposition P1; Results Concerning Business Knowledge Related to Executive Education Participants in Propositions P2-P5; Conclusion and Outlook; Notes; References; Public Relations: Economics vs. Communication Science - Effects of Education on the Practice in Austrian Non-Profit Organisations; Introduction; Theoretical Considerations, Research Questions, Hypotheses, and Method; Results; Educational Data; Economics versus Communication Science and Practice; Conclusion; Notes; References Communication and Management: An Obvious Relationship? The BA Curricula in Communication Management in Flanders Introduction; Literature Review; Communication in Business Programmes: Evidence; Management in Communication Programmes: An Unknown; Definition of Communication Management; Methodology; Findings; Curriculum Analysis; The Perspective of CCOs; Discussion; Conclusion; Notes; References; Appendix A; Appendix B: Interview Guide; Silo Thinking Is Out, Fortress Invaded: Running a Communication Programme at a Business School; Introduction; Business and Communication Before the 2000's Communication Programmes Combining Business and Communication Master's Programme in Corporate Communication Since 2013; Eligibility to the Programme; Structure of the Corporate Communication Programme; Learning Outcomes; Conclusion; References; Communication Courses in MBA Programmes: An Analysis of Curricula of Business Schools in the United States and Europe; Introduction; Literature Review; Methods; Findings; US Business Schools - Full-Time MBA (Two Years); European Business Schools Full-Time MBA (One or Two Years); Reasons for the Current Shape of the Curricula; Discussion Limitations of the Study and Conclusion Notes; References; Part II: Communication, Leadership and Organisational Goals; Bulwark of the Company or Advocate of Stakeholders? Public Relations Strategies between Influencing and Consulting; Introduction; Literature Review; Theoretical Framework; Legitimation as the Function of PR; Legitimization through External Communication Services and Internal Consulting Services; External Communication Services: External Context Management; Internal Consulting Services: Corporate Self-Management; PR as Difference Management; Method; Results Discussion, Conclusion and Limitations |
| Record Nr. | UNINA-9910823936003321 |
| United Kingdom : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Public relations and the power of creativity : strategic opportunities, innovation and critical challenges / / edited by Sarah Bowman, Adrian Crookes, Stefania Romenti and Øyvind Ihlen
| Public relations and the power of creativity : strategic opportunities, innovation and critical challenges / / edited by Sarah Bowman, Adrian Crookes, Stefania Romenti and Øyvind Ihlen |
| Pubbl/distr/stampa | Bingley, UK : , : Emerald Publishing, , 2018 |
| Descrizione fisica | 1 online resource (250 pages) |
| Disciplina | 659.2 |
| Collana | Advances in public relations and communication management |
| Soggetto topico |
Public relations
Creative ability Business & Economics, Public Relations |
| Soggetto genere / forma | Conference papers and proceedings. |
| ISBN |
1-78769-299-X
1-78769-291-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Prelims -- Leadership, ethics and creativity -- Knowledge and collaboration for fostering creativity -- New creative approaches to public relations -- Index. |
| Record Nr. | UNINA-9910793141303321 |
| Bingley, UK : , : Emerald Publishing, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Public relations and the power of creativity : strategic opportunities, innovation and critical challenges / / edited by Sarah Bowman, Adrian Crookes, Stefania Romenti and Øyvind Ihlen
| Public relations and the power of creativity : strategic opportunities, innovation and critical challenges / / edited by Sarah Bowman, Adrian Crookes, Stefania Romenti and Øyvind Ihlen |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, UK : , : Emerald Publishing, , 2018 |
| Descrizione fisica | 1 online resource (250 pages) |
| Disciplina | 659.2 |
| Collana | Advances in public relations and communication management |
| Soggetto topico |
Public relations
Creative ability Business & Economics, Public Relations |
| ISBN |
1-78769-299-X
1-78769-291-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Prelims -- Leadership, ethics and creativity -- Knowledge and collaboration for fostering creativity -- New creative approaches to public relations -- Index. |
| Record Nr. | UNINA-9910828789503321 |
| Bingley, UK : , : Emerald Publishing, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategic communication & values in societal dialogue / / guest editor Stefania Romenti, Betteke van Ruler, Iekje Smit
| Strategic communication & values in societal dialogue / / guest editor Stefania Romenti, Betteke van Ruler, Iekje Smit |
| Pubbl/distr/stampa | [Bradford, England] : , : Emerald Publishing, , 2018 |
| Descrizione fisica | 1 online resource (120 pages) : illustrations |
| Disciplina | 302.2 |
| Collana | Journal of Communication Management |
| Soggetto topico |
Communication
Communication - Social aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78756-114-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910494621903321 |
| [Bradford, England] : , : Emerald Publishing, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategic communication & values in societal dialogue / / guest editor Stefania Romenti, Betteke van Ruler, Iekje Smit
| Strategic communication & values in societal dialogue / / guest editor Stefania Romenti, Betteke van Ruler, Iekje Smit |
| Pubbl/distr/stampa | [Bradford, England] : , : Emerald Publishing, , 2018 |
| Descrizione fisica | 1 online resource (120 pages) : illustrations |
| Disciplina | 302.2 |
| Collana | Journal of Communication Management |
| Soggetto topico |
Communication
Communication - Social aspects |
| ISBN | 1-78756-114-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910795446703321 |
| [Bradford, England] : , : Emerald Publishing, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategic communication & values in societal dialogue / / guest editor Stefania Romenti, Betteke van Ruler, Iekje Smit
| Strategic communication & values in societal dialogue / / guest editor Stefania Romenti, Betteke van Ruler, Iekje Smit |
| Pubbl/distr/stampa | [Bradford, England] : , : Emerald Publishing, , 2018 |
| Descrizione fisica | 1 online resource (120 pages) : illustrations |
| Disciplina | 302.2 |
| Collana | Journal of Communication Management |
| Soggetto topico |
Communication
Communication - Social aspects |
| ISBN | 1-78756-114-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910816749603321 |
| [Bradford, England] : , : Emerald Publishing, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||