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Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach / / edited by Soumi Dutta, Álvaro Rocha, Pushan Kumar Dutta, Pronaya Bhattacharya, Ramanjeet Singh
| Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach / / edited by Soumi Dutta, Álvaro Rocha, Pushan Kumar Dutta, Pronaya Bhattacharya, Ramanjeet Singh |
| Autore | Dutta Soumi |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 |
| Descrizione fisica | 1 online resource (434 pages) |
| Disciplina | 620.00285 |
| Altri autori (Persone) |
RochaÁlvaro
DuttaPushan Kumar BhattacharyaPronaya SinghRamanjeet |
| Collana | Information Systems Engineering and Management |
| Soggetto topico |
Engineering - Data processing
Computational intelligence Marketing Data Engineering Computational Intelligence |
| ISBN | 3-031-65727-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | -- 1: Introduction to Influencer Marketing and Data Analytics. -- 2: The Evolution of Influencer Marketing. -- 3: From Word-of-Mouth to AI-Powered Engagement: The Dynamic Evolution of Influencer Marketing in the Digital Era. -- 4: Revolutionizing Influencer Marketing: Harnessing the Power of Data Analytics and Artificial Intelligence (AI). -- 5: Influencer Marketing Unleashed: Leveraging Data Analytics for Success. -- 6: Data analytics and AI for influencer marketing. -- 7: Interdisciplinary Data Analytics Transforming Influencer Marketing Strategies. -- 8: Influencer Marketing Evolution: Unveiling the Power of Data Analytics and AI for Strategic Campaign Ex-cellence. -- 9: Sustainability and Influencer Marketing: Measuring the Gap between Consumer Attitudes and Purchase Behavior. -- 10: An Audience Threshold in the Millions: Exploring Influencer Marketing Activations Online. -- 11: Metaverse: A New Frontier for Influencer Marketing. -- 12: Influencer Marketing on New Platforms and the Metaverse for Male Grooming Brands. -- 13: Impact of Influencer Marketing through Instagram among Youth: A Study. -- 14: E-commerce Platforms Extend Beyond Sell-ing... A Case Study on India. -- 15: Analyzing the Effectiveness of Influencer Campaigns in Driving Customer Acquisition and Retention: Perspectives from Unilever Pakistan. -- 16: Analysing the impact of hosting influencer giveaways on purchase intention of luxury items by Generation Z. -- 17: Innovative Fusion: Attention-Augmented Support Vector Machines for Superior Text Classification for Social Marketing. -- 18: Fuzzy Artificial Intelligence as a Technique to Find Relative Desirability for Fake Review Detection. -- 19: A Study on the Influence of Artificial Intelligence on Brain Plasticity with Reference to Consumer Behaviour and Workplace Dynamics. -- 20: Influential Asanas: An In-depth Study Exploring the Dynamics of Yoga Influencers. -- 21: Online User Choices Data Analytics and Privacy in Digital Marketing: Legal-Ethical Landscapes in the Digital- Futuristic Arena Projecting Multiple Layers of Artificial Intelligence and Blockchain. -- 22: The pinnacle of influence: unveiling the evolution, global dynamics, and multidisciplinary tapestry of social media influencer marketing (2016-2024). |
| Record Nr. | UNINA-9910882896203321 |
Dutta Soumi
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| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Tourism, Technology and Smart Systems : Proceedings of ICOTTS 2019 / / edited by Álvaro Rocha, António Abreu, João Vidal de Carvalho, Dália Liberato, Elisa Alén González, Pedro Liberato
| Advances in Tourism, Technology and Smart Systems : Proceedings of ICOTTS 2019 / / edited by Álvaro Rocha, António Abreu, João Vidal de Carvalho, Dália Liberato, Elisa Alén González, Pedro Liberato |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (xviii, 714 pages) : illustrations |
| Disciplina | 006.3 |
| Collana | Smart Innovation, Systems and Technologies |
| Soggetto topico |
Computational intelligence
Tourism Management Artificial intelligence Big data Management information systems Application software Computational Intelligence Tourism Management Artificial Intelligence Big Data Business Information Systems Information Systems Applications (incl. Internet) |
| ISBN | 981-15-2024-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Naturalistic analysis of urban tourist-pedestrians’ spatial cognition -- Extracting Feeling from Food Colour -- Social Media Influence: A Comprehensive Review in General and in Tourism Domain -- Using Data Analytics to understand visitors online search interests: the case of Côa Museum -- Cultural and Creative Tourism: using Google Arts & Culture platform to promote a small city in the North of Portugal -- Smart experiences in tourism -- An Importance-Performance Matrix Analysis of the Factors Influencing US Tourists to Use Airbnb -- Most Important Contents in Travel Blogs: A Perspective from Brazilian Tourists -- Virtual accessibility on digital business websites and tourist distribution -- Infoaccessibility on the websites of inbound markets of Portugal destination -- The feedback channels in a DMO: Case study in Porto and North Tourism Association -- Innovative Destination Branding: “Porto.” -- Web Accessibility in the Tourism Sector: an analysis of the most used Websites in Portugal. |
| Record Nr. | UNINA-9910484966403321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Developments and Advances in Defense and Security : Proceedings of MICRADS 2019 / / edited by Álvaro Rocha, Robson Pacheco Pereira
| Developments and Advances in Defense and Security : Proceedings of MICRADS 2019 / / edited by Álvaro Rocha, Robson Pacheco Pereira |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (XIX, 534 p. 198 illus., 149 illus. in color.) |
| Disciplina | 006.3 |
| Collana | Smart Innovation, Systems and Technologies |
| Soggetto topico |
Computational intelligence
Electrical engineering Power electronics Signal processing Image processing Speech processing systems Computational Intelligence Communications Engineering, Networks Power Electronics, Electrical Machines and Networks Signal, Image and Speech Processing |
| ISBN | 981-13-9155-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1: Cybersecurity and Cyberdefense -- Chapter 1. Reducing the Attack Surface of Dynamic Binary Instrumentation Frameworks -- Chapter 2. Single Sign-On Implementation: Leveraging Browser Storage for Handling Tabbed Browsing Sign-outs -- Chapter 3. Cybernetic Dependency Capacity -- Chapter 4. Portuguese Concerns and Experience of Specific Cybercrimes: A Benchmarking with European Citizens -- Chapter 5. Classification of Phishing Attack Solutions by Employing Deep Learning Techniques: A Systematic Literature Review -- Chapter 6. Is Cyber Warfare an Alternative? -- Chapter 7. Memory Auditing for Detection of Compromised Switches in Software Defined Networks Using Trusted Execution Environment -- Chapter 8. Mobile Communication Systems Evolution and Security -- Part 2: Computer Networks, Mobility and Pervasive Systems -- Chapter 9. Evaluating Trail Formation in Collaborative UAV Networks with Lethal Threats -- Chapter 10. Visual Analytics applied in the Reduction of Air Pollution on Real Time, Derived from WSN. |
| Record Nr. | UNINA-9910483642903321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Developments and Advances in Defense and Security : Proceedings of MICRADS 2020 / / edited by Álvaro Rocha, Manolo Paredes-Calderón, Teresa Guarda
| Developments and Advances in Defense and Security : Proceedings of MICRADS 2020 / / edited by Álvaro Rocha, Manolo Paredes-Calderón, Teresa Guarda |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (536 pages) |
| Disciplina | 006.3 |
| Collana | Smart Innovation, Systems and Technologies |
| Soggetto topico |
Computational intelligence
Electrical engineering Power electronics Signal processing Image processing Speech processing systems Computational Intelligence Communications Engineering, Networks Power Electronics, Electrical Machines and Networks Signal, Image and Speech Processing |
| ISBN | 981-15-4875-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Cybersecurity Vulnerabilities in Colombia's Maritime Critical Infrastructure (MCI) -- Chapter 2. Cyberspace and innocent passage: regulations for the security of the coastal state -- Chapter 3. Security versus usability in e-government: insights from the literature -- Chapter 4. Ackermann UGV with 2D mapping for unknown environments -- Chapter 5. Visual-based real time detection using neural networks and Micro-UAVs for military operations -- Chapter 6. Visual and inertial data based virtual localization for urban combat -- Chapter 7. Kinect and manipulator-based sample collection system for military robot -- Chapter 8. Autonomous Navigation based on proportional controller with GPS setpoint for UAV in external environments -- Chapter 9. Monte Carlo based localization for kidnapped robot problem -- Chapter 10. The automatic people counting in crowded scenes with drones applied to the parades that took place on October 20, 2019 in Ecuador. |
| Record Nr. | UNINA-9910484975303321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Developments and Advances in Defense and Security : Proceedings of the Multidisciplinary International Conference of Research Applied to Defense and Security (MICRADS 2018) / / edited by Álvaro Rocha, Teresa Guarda
| Developments and Advances in Defense and Security : Proceedings of the Multidisciplinary International Conference of Research Applied to Defense and Security (MICRADS 2018) / / edited by Álvaro Rocha, Teresa Guarda |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (415 pages) |
| Disciplina | 355.03 |
| Collana | Smart Innovation, Systems and Technologies |
| Soggetto topico |
Computational intelligence
Artificial intelligence Computational Intelligence Artificial Intelligence |
| ISBN | 3-319-78605-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910299938403321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Developments and Advances in Intelligent Systems and Applications / / edited by Álvaro Rocha, Luís Paulo Reis
| Developments and Advances in Intelligent Systems and Applications / / edited by Álvaro Rocha, Luís Paulo Reis |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XIII, 282 p. 93 illus., 75 illus. in color.) |
| Disciplina | 006.3 |
| Collana | Studies in Computational Intelligence |
| Soggetto topico |
Computational intelligence
Artificial intelligence Computational Intelligence Artificial Intelligence |
| ISBN | 3-319-58965-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Advanced Classification of Remote Sensing High Resolution Imagery -- An Application for the Management of Natural Resources -- Analyzing the Impact of Strategic Performance Management Systems and Role Ambiguity on Performance: A Qualitative Approach -- Advanced Radial Approach to Resource Location Problems -- Verbal Decision Analysis Applied to the Prioritization of Influencing Factors in Distributed Software Development -- Agile Documentation Tool Concept -- Pervasive Business Intelligence: A Key Success Factor for Business -- Annotated Documents and Expanded CIDOC-CRM Ontology in the Automatic Construction of a Virtual Museum. |
| Record Nr. | UNINA-9910299904003321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital Science 2019 / / edited by Tatiana Antipova, Álvaro Rocha
| Digital Science 2019 / / edited by Tatiana Antipova, Álvaro Rocha |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (558 pages) |
| Disciplina | 004 |
| Collana | Advances in Intelligent Systems and Computing |
| Soggetto topico |
Engineering—Data processing
Computational intelligence Machine learning Data Engineering Computational Intelligence Machine Learning |
| ISBN | 3-030-37737-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910483321403321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital Technologies and Transformation in Business, Industry and Organizations : Volume 2
| Digital Technologies and Transformation in Business, Industry and Organizations : Volume 2 |
| Autore | Pereira Ruben |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing AG, , 2023 |
| Descrizione fisica | 1 online resource (266 pages) |
| Disciplina | 658 |
| Altri autori (Persone) |
BianchiIsaias
RochaÁlvaro |
| Collana | Studies in Systems, Decision and Control Series |
| ISBN | 3-031-40710-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Preface -- Contents -- The Impact of Green Human Resource Management Practices on Digital Transformation -- 1 Introduction -- 2 Background -- 3 Research Methodology -- 3.1 Information Extraction Process -- 3.2 Sample Characteristics -- 4 Discussion -- 5 Conclusion -- 5.1 Limitations -- 5.2 Future Work -- References -- Creating Value with Blockchain for Organizations -- 1 Introduction -- 2 Background -- 3 Research Methodology -- 4 Planning the Review -- 4.1 Need for the Review -- 4.2 Objectives-Research Questions -- 4.3 Review Protocol -- 5 Conducting the Review -- 5.1 Selection of Primary Studies -- 5.2 Data Extraction and Monitoring -- 6 Reporting the Review -- 6.1 RQ1: What is Blockchain? and Value Creation? -- 6.2 RQ2: Why Blockchain is so Important for Organizations? -- 6.3 RQ3: Where We Can Implement Blockchain? -- 6.4 RQ4: How Blockchain Can Help in the Sustainable Development of Organizations? -- 7 Limitations -- 8 Conclusion -- References -- How Can Artificial Intelligence Help Improve Fashion Sustainability? -- 1 Introduction -- 2 Methodology -- 2.1 Need for the Review -- 2.2 Review Protocol -- 2.3 Search Databases -- 2.4 Search String -- 2.5 Selection Criteria -- 3 Result -- 4 Analyze of Literature -- 5 Discussion -- 5.1 Fashion Footprint on the Environment -- 5.2 Artificial Intelligence Within Fashion Sustainability -- 5.3 Limitations -- 6 Conclusion -- References -- Fundamentals of Digital Governance: Bibliometric Mixed Approach and Social Network Analysis -- 1 Introduction -- 2 Information Technology Governance in Public Administration -- 3 Government, E-Government and Digital Transformation -- 4 Research Method -- 5 Analysis and Results -- 5.1 Defining Digital Governance -- 5.2 Fundamental Pillars of Digital Governance -- 6 Conclusion -- References.
IT Governance Mechanisms to Foster Digital Transformation in Higher Education Institutions -- 1 Introduction -- 2 Theoretical Background -- 2.1 Digital Transformation in Higher Education Institutions -- 2.2 ITG Mechanisms in Higher Education -- 2.3 ITG Mechanisms Influencing Digital Transformation -- 3 Methodology -- 3.1 The Case -- 3.2 Data Collection and Data Analysis -- 4 Discussion and Conclusion -- 5 Theoretical and Managerial Implications -- 5.1 Limitations and Future Research -- References -- Artificial Intelligence Applied to Stakeholder Theory -- 1 Introduction -- 2 Intelligent Systems -- 2.1 Artificial Intelligence -- 3 Machine Learning and Deep Learning -- 3.1 Big Data -- 4 Stakeholder Theory -- 5 Methodology -- 5.1 Quantitative Methodology -- 5.2 Sample Description -- 6 Results Presentation and Discussion -- 7 Final Considerations -- References -- Towards Knowledge Management for Digital Transformation in Hyper Turbulent Environments -- 1 Introduction -- 2 Digital Transformation -- 3 Knowledge Management Practices in Transformation Environments -- 4 Methods and Materials -- 5 Data Analysis and Discussion -- 6 First Phase "Confusion" -- 7 Second Phase "Understanding" -- 8 Third Stage "Adaptation" -- 9 Fourth Phase "Possible New Normal" -- 10 Conclusion -- References -- Developing an Innovative Digital Learning Environment with Metaverse -- 1 Introduction -- 2 Metaverse -- 3 Innovative Learning Environment -- 4 Methodology-Systematic Review -- 5 Analysis of the Selected Publications -- 6 How to Develop an Innovation Digital Learning Environment with Metaverse -- 7 Conclusion -- References -- Implementation of a Serious Game to Develop Computational Thinking Skills -- 1 Introduction -- 2 Computational Thinking -- 2.1 Definition of Computational Thinking -- 2.2 Dimensions Addressed in Previous Studies -- 3 Design Framework. 4 Software Engine and Other Components -- 5 Results, Suggestions, and Conclusions -- 6 Experimentation of Previous Studies -- 7 Conclusions -- References -- How Can LMS Affect Student's Motivation and Engagement? -- 1 Introduction -- 2 Theoretical Background -- 3 Methodology -- 4 Identification of the Need for a Review -- 4.1 Objective of the Review -- 4.2 Review Protocol -- 4.3 Search Strategy and Study Selection -- 4.4 Analysis of the Literature -- 4.5 Conducting the Review -- 4.6 Summarization of Extracted Data -- 5 Report of the Findings -- 6 Conclusion -- References -- Development of Digital Capabilities in Small Business: A Necessary Condition Analysis -- 1 Introduction -- 2 Digital Growth in SMEs -- 3 Hypothesis Development -- 3.1 Sensing as a Necessary Condition for Developing -- 3.2 Developing as a Necessary Condition for Seizing -- 3.3 Seizing as a Necessary Condition for Managing -- 3.4 Managing as a Necessary Condition for Seizing -- 3.5 Developing as a Necessary Condition for Managing -- 4 Methodology -- 4.1 Dataset -- 4.2 Analysis Method -- 5 Results -- 5.1 Assessment of the Measurement Model -- 5.2 Necessary Condition Analysis -- 6 Final Remarks -- References -- Accountant's Perceptions of the Digital Transformation -- 1 Introduction -- 2 Digital Transformation in Accounting -- 3 Methodology -- 3.1 Research Questions -- 3.2 Data Collection -- 3.3 Conceptual Model -- 3.4 Data Analysis -- 4 Results -- 4.1 Sample Characteristics -- 4.2 Participants Opinion -- 4.3 Training -- 4.4 Contribution -- 4.5 Perception -- 5 Discussion and Final Considerations -- References -- Scoping Review on AI as a Driver for Industry -- 1 Introduction -- 2 Methodology -- 3 Artificial Intelligence Technologies -- 4 AI Applications in Industry -- 5 Portugal Artificial Intelligence Strategies -- 6 Final Considerations -- References. Enablers for the Success for Competitive Stance in Portuguese Companies Due to Digital Transformation During Covid-19 -- 1 Introduction -- 2 Theoretical Background -- 3 Methodology -- 4 Results -- 4.1 Descriptive and Exploratory Analysis of the Companies -- 4.2 Digital Transformation Dimensions -- 4.3 Tracking Digital Transformation: Assessing Progress in Companies -- 5 Limitations -- 6 Conclusion -- References. |
| Record Nr. | UNINA-9910755074003321 |
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Pereira Ruben
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| Cham : , : Springer International Publishing AG, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Europe and MENA Cooperation Advances in Information and Communication Technologies / / edited by Álvaro Rocha, Mohammed Serrhini, Carlos Felgueiras
| Europe and MENA Cooperation Advances in Information and Communication Technologies / / edited by Álvaro Rocha, Mohammed Serrhini, Carlos Felgueiras |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XVI, 569 p. 217 illus.) |
| Disciplina | 004 |
| Collana | Advances in Intelligent Systems and Computing |
| Soggetto topico |
Computational intelligence
Artificial intelligence Computational Intelligence Artificial Intelligence |
| ISBN | 3-319-46568-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I Educational Technology -- Part II Artificial Intelligence in Education -- Part III Network & Web Technologies Applications -- Part IV Security, Privacy & Data Forensic. |
| Record Nr. | UNINA-9910254348303321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Explainable AI for Education
| Explainable AI for Education |
| Autore | Singh Tanu |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Cham : , : Springer, , 2024 |
| Descrizione fisica | 1 online resource (314 pages) |
| Altri autori (Persone) |
DuttaSoumi
VyasSonali RochaÁlvaro |
| Collana | Information Systems Engineering and Management Series |
| ISBN |
9783031724107
3031724100 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910913795003321 |
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Singh Tanu
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| Cham : , : Springer, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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