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The back of the napkin : solving problems and selling ideas with pictures / / Dan Roam
| The back of the napkin : solving problems and selling ideas with pictures / / Dan Roam |
| Autore | Roam Dan |
| Pubbl/distr/stampa | London : , : Marshall Cavendish, , 2009 |
| Descrizione fisica | 1 online resource (344 p.) |
| Disciplina | 658.403 |
| Soggetto topico |
Problem solving - Audio-visual aids
Management - Audio-visual aids Visualization Creative ability in business |
| Soggetto genere / forma | Electronic books. |
| ISBN | 981-4484-86-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Title""; ""Copyright""; ""Contents""; ""Part I: Introductions""; ""1. A Whole New Way of Looking at Business""; ""2. Which Problems, Which Pictures, and Who is?""; ""3. A Gamble We Can't Lose: The Four Steps of Visual Thinking""; ""Part II: Discovering Ideas""; ""4. No Thanks, Just Looking""; ""5. The Six Ways of Seeing""; ""6. The Squid: A Practical Lesson in Applied Imagination""; ""7. Frameworks for Showing""; ""Part III: Developing Ideas""; ""8. Showing and the Visual Thinking MBA""
""9. Who Are Our Customers? Pictures That Solve a Who/What Problem""""10. How Many are Buying? Pictures That Solve a How Much Problem""; ""11. Where is Our Business? Pictures That Solve a Where Problem""; ""12. When Can We Fix Things? Pictures That Solve a When Problem""; ""13. How Can We Improve Our Business? Pictures That Solve a How Problem""; ""14. Why Should We Even Bother? Pictures That Solve a Why Problem""; ""Part IV: Selling Ideas""; ""15. Everything I Know About Business I Learned in Show-and-Tell""; ""16. Drawing Conclusions""; ""Acknowledgments"" ""Appendix A: The Science of Visual Thinking""""Appendix B: Resources for Visual Thinkers""; ""Index"" |
| Record Nr. | UNINA-9910462690003321 |
Roam Dan
|
||
| London : , : Marshall Cavendish, , 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The back of the napkin : solving problems and selling ideas with pictures / / Dan Roam
| The back of the napkin : solving problems and selling ideas with pictures / / Dan Roam |
| Autore | Roam Dan |
| Pubbl/distr/stampa | London : , : Marshall Cavendish, , 2009 |
| Descrizione fisica | 1 online resource (344 p.) |
| Disciplina | 658.403 |
| Soggetto topico |
Problem solving - Audio-visual aids
Management - Audio-visual aids Visualization Creative ability in business |
| ISBN | 981-4484-86-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Title""; ""Copyright""; ""Contents""; ""Part I: Introductions""; ""1. A Whole New Way of Looking at Business""; ""2. Which Problems, Which Pictures, and Who is?""; ""3. A Gamble We Can't Lose: The Four Steps of Visual Thinking""; ""Part II: Discovering Ideas""; ""4. No Thanks, Just Looking""; ""5. The Six Ways of Seeing""; ""6. The Squid: A Practical Lesson in Applied Imagination""; ""7. Frameworks for Showing""; ""Part III: Developing Ideas""; ""8. Showing and the Visual Thinking MBA""
""9. Who Are Our Customers? Pictures That Solve a Who/What Problem""""10. How Many are Buying? Pictures That Solve a How Much Problem""; ""11. Where is Our Business? Pictures That Solve a Where Problem""; ""12. When Can We Fix Things? Pictures That Solve a When Problem""; ""13. How Can We Improve Our Business? Pictures That Solve a How Problem""; ""14. Why Should We Even Bother? Pictures That Solve a Why Problem""; ""Part IV: Selling Ideas""; ""15. Everything I Know About Business I Learned in Show-and-Tell""; ""16. Drawing Conclusions""; ""Acknowledgments"" ""Appendix A: The Science of Visual Thinking""""Appendix B: Resources for Visual Thinkers""; ""Index"" |
| Record Nr. | UNINA-9910787648603321 |
|
Roam Dan
|
||
| London : , : Marshall Cavendish, , 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||