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Scenarios in marketing [[electronic resource] ] : from vision to decision / / edited by Gill Ringland and Laurie Young
| Scenarios in marketing [[electronic resource] ] : from vision to decision / / edited by Gill Ringland and Laurie Young |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : Wiley, c2006 |
| Descrizione fisica | 1 online resource (245 p.) |
| Disciplina | 658.802 |
| Altri autori (Persone) |
RinglandGill
YoungLaurie <1955-> |
| Soggetto topico |
Marketing - Management
Strategic planning |
| ISBN |
0-470-66626-9
1-280-83866-3 9786610838660 0-470-05858-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction to scenario planning / Gill Ringland -- Securing future revenue / Laurie Young -- Marketing strategy and scenarios / Paul Fifield -- Scenario planning and innovation / Tim Westall -- Scenarios in customer management / Merlin Stone and Neil Woodcock -- Scenarios in brand valuation and brand portfolio strategy / David Haigh -- Marketing communication : radical or rational change? / Don E. Schultz -- Scenarios for fast moving sectors / Andrew Curry, Lloyd Burdett, and Crawford Hollingworth -- Conclusions. |
| Record Nr. | UNINA-9910143591403321 |
| Chichester, England ; ; Hoboken, NJ, : Wiley, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Scenarios in marketing [[electronic resource] ] : from vision to decision / / edited by Gill Ringland and Laurie Young
| Scenarios in marketing [[electronic resource] ] : from vision to decision / / edited by Gill Ringland and Laurie Young |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : Wiley, c2006 |
| Descrizione fisica | 1 online resource (245 p.) |
| Disciplina | 658.802 |
| Altri autori (Persone) |
RinglandGill
YoungLaurie <1955-> |
| Soggetto topico |
Marketing - Management
Strategic planning |
| ISBN |
0-470-66626-9
1-280-83866-3 9786610838660 0-470-05858-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction to scenario planning / Gill Ringland -- Securing future revenue / Laurie Young -- Marketing strategy and scenarios / Paul Fifield -- Scenario planning and innovation / Tim Westall -- Scenarios in customer management / Merlin Stone and Neil Woodcock -- Scenarios in brand valuation and brand portfolio strategy / David Haigh -- Marketing communication : radical or rational change? / Don E. Schultz -- Scenarios for fast moving sectors / Andrew Curry, Lloyd Burdett, and Crawford Hollingworth -- Conclusions. |
| Record Nr. | UNINA-9910831056003321 |
| Chichester, England ; ; Hoboken, NJ, : Wiley, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Scenarios in marketing : from vision to decision / / edited by Gill Ringland and Laurie Young
| Scenarios in marketing : from vision to decision / / edited by Gill Ringland and Laurie Young |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : Wiley, c2006 |
| Descrizione fisica | 1 online resource (245 p.) |
| Disciplina | 658.8/02 |
| Altri autori (Persone) |
RinglandGill
YoungLaurie <1955-> |
| Soggetto topico |
Marketing - Management
Strategic planning |
| ISBN |
9786610838660
9780470666265 0470666269 9781280838668 1280838663 9780470058589 0470058587 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction to scenario planning / Gill Ringland -- Securing future revenue / Laurie Young -- Marketing strategy and scenarios / Paul Fifield -- Scenario planning and innovation / Tim Westall -- Scenarios in customer management / Merlin Stone and Neil Woodcock -- Scenarios in brand valuation and brand portfolio strategy / David Haigh -- Marketing communication : radical or rational change? / Don E. Schultz -- Scenarios for fast moving sectors / Andrew Curry, Lloyd Burdett, and Crawford Hollingworth -- Conclusions. |
| Record Nr. | UNINA-9911020189703321 |
| Chichester, England ; ; Hoboken, NJ, : Wiley, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||