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The alignment factor : leveraging the power of total stakeholder support / / ees B.M. van Riel
| The alignment factor : leveraging the power of total stakeholder support / / ees B.M. van Riel |
| Autore | Riel C. B. M. van. |
| Pubbl/distr/stampa | London : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (257 p.) |
| Disciplina | 658.4/5 |
| Soggetto topico |
Business communication
Corporations - Communication systems Corporations - Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-136-44547-1
0-203-12453-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover ""; ""The alignment factor ""; ""Copyright""; ""Contents""; ""Illustrations""; ""Foreword""; ""Preface""; ""1. Aligning stakeholders through corporate communication ""; ""Part I: Building internal alignment ""; ""2. Gathering intelligence inside the organization ""; ""3. Developing a road map for internal alignment ""; ""4. Creating internal alignment with effective internal communication ""; ""Part II. Building external alignment ""; ""5. Gathering intelligence aimed at creating external alignment ""; ""6. A road map aimed at creating external alignment ""
"" 7. Benefiting from corporate communication support in creating external alignment """"Part III: Key performance indicators in establishing alignment with corporate communication ""; ""8. Measuring the success of alignment efforts ""; ""Part IV: Epilogue ""; ""9. Alignment: building and maintaining total stakeholder support ""; ""Bibliography""; ""Index "" |
| Record Nr. | UNINA-9910461857903321 |
Riel C. B. M. van.
|
||
| London : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The alignment factor : leveraging the power of total stakeholder support / / ees B.M. van Riel
| The alignment factor : leveraging the power of total stakeholder support / / ees B.M. van Riel |
| Autore | Riel C. B. M. van. |
| Pubbl/distr/stampa | London : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (257 p.) |
| Disciplina | 658.4/5 |
| Soggetto topico |
Business communication
Corporations - Communication systems Corporations - Public relations |
| ISBN |
1-136-44546-3
1-136-44547-1 0-203-12453-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover ""; ""The alignment factor ""; ""Copyright""; ""Contents""; ""Illustrations""; ""Foreword""; ""Preface""; ""1. Aligning stakeholders through corporate communication ""; ""Part I: Building internal alignment ""; ""2. Gathering intelligence inside the organization ""; ""3. Developing a road map for internal alignment ""; ""4. Creating internal alignment with effective internal communication ""; ""Part II. Building external alignment ""; ""5. Gathering intelligence aimed at creating external alignment ""; ""6. A road map aimed at creating external alignment ""
"" 7. Benefiting from corporate communication support in creating external alignment """"Part III: Key performance indicators in establishing alignment with corporate communication ""; ""8. Measuring the success of alignment efforts ""; ""Part IV: Epilogue ""; ""9. Alignment: building and maintaining total stakeholder support ""; ""Bibliography""; ""Index "" |
| Record Nr. | UNINA-9910789938403321 |
|
Riel C. B. M. van.
|
||
| London : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||