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Key Developments in International Marketing : Influential Contributions and Future Avenues for Research / / edited by Saeed Samiee, Constantine S. Katsikeas, Petra Riefler
| Key Developments in International Marketing : Influential Contributions and Future Avenues for Research / / edited by Saeed Samiee, Constantine S. Katsikeas, Petra Riefler |
| Autore | Samiee Saeed |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2024 |
| Descrizione fisica | 1 online resource (550 pages) |
| Disciplina | 658.848 |
| Altri autori (Persone) |
KatsikeasConstantine S
RieflerPetra |
| Collana | JIBS Special Collections |
| Soggetto topico |
International business enterprises
Marketing International Business |
| ISBN |
9783031173660
303117366X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Introduction -- Part A: From Exporter to the Born-Global Firm.-Chapter 2: Innovation, organizational capabilities, and the born-global firm -- Chapter 3: The export development process: an intergrative review of empirical models -- Part B: International Buyer-Seller Relationships and Partnerships -- Chapter 4: Trust and performance in cross-border marketing partnerships: A behavioral approach -- Part C: Brands and Branding in International Marketing -- Chapter 5: How perceived brand globalness creates brand value:- Chapter 6: Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations -- Part D: The Consumer in International Marketing -- Chapter 7: Cosmopolitan consumers as a target group for segmentation -- Chapter 8: Us versus them, or us versus everyone? Delineating consumer aversion to foreign goods -- Part E: New Frontiers in International Marketing -- Chapter 9: Chief marketing officers’ discretion and firms’ internationalization: An empirical investigation -- Chapter 10: Sharing economy: International marketing strategies. |
| Record Nr. | UNINA-9910845096903321 |
Samiee Saeed
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Sustainable Consumer Behavior and Food Marketing
| Sustainable Consumer Behavior and Food Marketing |
| Autore | Meixner Oliver |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 |
| Descrizione fisica | 1 online resource (264 p.) |
| Soggetto topico | Research and information: general |
| Soggetto non controllato |
animal welfare
aquaponics attitudes Bangladesh Bresse Gauloise carbon-friendly food choice experiment community engagement community-based tourism company canteens consumer behavior consumer behaviour cured ham discrete choice experiment dual-purpose breeds emotions environmental marketing faba beans food heritage food market food tourism food waste green consumer green product green products green purchase decision Kollbecksmoor latent construct model market instability n/a nonlinear empirical dynamics out-of-home catering palm oil free purchase intention rural development SEM small and medium enterprises social media spontaneous choice stockless structural equation modeling Structural Equation Modeling sustainability sustainable consumption sustainable development sustainable food consumption sustainable nutrition theoretical framework theory of planned behavior theory of planned behaviour trust variety seeking vegan vegan-organic veganic Vorwerkhuhn White Rock willingness to pay |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557510303321 |
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Meixner Oliver
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| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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