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Key Developments in International Marketing : Influential Contributions and Future Avenues for Research / / edited by Saeed Samiee, Constantine S. Katsikeas, Petra Riefler
| Key Developments in International Marketing : Influential Contributions and Future Avenues for Research / / edited by Saeed Samiee, Constantine S. Katsikeas, Petra Riefler |
| Autore | Samiee Saeed |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2024 |
| Descrizione fisica | 1 online resource (550 pages) |
| Disciplina | 658.848 |
| Altri autori (Persone) |
KatsikeasConstantine S
RieflerPetra |
| Collana | JIBS Special Collections |
| Soggetto topico |
International business enterprises
Marketing International Business |
| ISBN | 3-031-17366-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Introduction -- Part A: From Exporter to the Born-Global Firm.-Chapter 2: Innovation, organizational capabilities, and the born-global firm -- Chapter 3: The export development process: an intergrative review of empirical models -- Part B: International Buyer-Seller Relationships and Partnerships -- Chapter 4: Trust and performance in cross-border marketing partnerships: A behavioral approach -- Part C: Brands and Branding in International Marketing -- Chapter 5: How perceived brand globalness creates brand value:- Chapter 6: Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations -- Part D: The Consumer in International Marketing -- Chapter 7: Cosmopolitan consumers as a target group for segmentation -- Chapter 8: Us versus them, or us versus everyone? Delineating consumer aversion to foreign goods -- Part E: New Frontiers in International Marketing -- Chapter 9: Chief marketing officers’ discretion and firms’ internationalization: An empirical investigation -- Chapter 10: Sharing economy: International marketing strategies. |
| Record Nr. | UNINA-9910845096903321 |
Samiee Saeed
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Sustainable Consumer Behavior and Food Marketing
| Sustainable Consumer Behavior and Food Marketing |
| Autore | Meixner Oliver |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 |
| Descrizione fisica | 1 electronic resource (264 p.) |
| Soggetto topico | Research & information: general |
| Soggetto non controllato |
aquaponics
Structural Equation Modeling consumer behavior purchase intention willingness to pay sustainability food market veganic vegan-organic vegan stockless attitudes environmental marketing green product green consumer green purchase decision consumer behaviour theory of planned behaviour sustainable consumption Bangladesh out-of-home catering sustainable nutrition variety seeking spontaneous choice company canteens trust social media small and medium enterprises Bresse Gauloise choice experiment dual-purpose breeds faba beans Kollbecksmoor theory of planned behavior Vorwerkhuhn White Rock green products palm oil free structural equation modeling SEM sustainable food consumption food waste theoretical framework food tourism community-based tourism sustainable development community engagement rural development food heritage carbon-friendly food emotions animal welfare cured ham discrete choice experiment latent construct model market instability nonlinear empirical dynamics |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557510303321 |
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Meixner Oliver
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| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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