The persuasive power of campaign advertising [[electronic resource] /] / Travis N. Ridout, Michael M. Franz |
Autore | Ridout Travis N. <1974-> |
Pubbl/distr/stampa | Philadelphia, : Temple University Press, 2011 |
Descrizione fisica | 1 online resource (200 p.) |
Disciplina | 324.7/30973 |
Altri autori (Persone) | FranzMichael M. <1976-> |
Soggetto topico |
Political campaigns - United States
Advertising, Political - United States |
Soggetto genere / forma | Electronic books. |
ISBN |
9786613133847
1-283-13384-9 1-4399-0334-4 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | The role of campaign advertising -- The problem of persuasion -- A brief primer on data and research design -- How race context matters -- How ad negativity and emotional appeals matter -- How receiver characteristics matter -- How ad coverage in news matters -- The future study of ad effects. |
Record Nr. | UNINA-9910456997903321 |
Ridout Travis N. <1974->
![]() |
||
Philadelphia, : Temple University Press, 2011 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
The persuasive power of campaign advertising [[electronic resource] /] / Travis N. Ridout, Michael M. Franz |
Autore | Ridout Travis N. <1974-> |
Pubbl/distr/stampa | Philadelphia, : Temple University Press, 2011 |
Descrizione fisica | 1 online resource (200 p.) |
Disciplina | 324.7/30973 |
Altri autori (Persone) | FranzMichael M. <1976-> |
Soggetto topico |
Political campaigns - United States
Advertising, Political - United States |
ISBN |
9786613133847
1-283-13384-9 1-4399-0334-4 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | The role of campaign advertising -- The problem of persuasion -- A brief primer on data and research design -- How race context matters -- How ad negativity and emotional appeals matter -- How receiver characteristics matter -- How ad coverage in news matters -- The future study of ad effects. |
Record Nr. | UNINA-9910781386103321 |
Ridout Travis N. <1974->
![]() |
||
Philadelphia, : Temple University Press, 2011 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
The persuasive power of campaign advertising / / Travis N. Ridout, Michael M. Franz |
Autore | Ridout Travis N. <1974-> |
Pubbl/distr/stampa | Philadelphia, : Temple University Press, 2011 |
Descrizione fisica | 1 online resource (200 p.) |
Disciplina | 324.7/30973 |
Altri autori (Persone) | FranzMichael M. <1976-> |
Soggetto topico |
Political campaigns - United States
Advertising, Political - United States |
ISBN |
9786613133847
1-283-13384-9 1-4399-0334-4 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | The role of campaign advertising -- The problem of persuasion -- A brief primer on data and research design -- How race context matters -- How ad negativity and emotional appeals matter -- How receiver characteristics matter -- How ad coverage in news matters -- The future study of ad effects. |
Record Nr. | UNINA-9910812747503321 |
Ridout Travis N. <1974->
![]() |
||
Philadelphia, : Temple University Press, 2011 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|