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The Agile startup [[electronic resource] ] : quick and dirty lessons every entrepreneur should know / / Jeff Scheinrock, Matt Richter-Sand
| The Agile startup [[electronic resource] ] : quick and dirty lessons every entrepreneur should know / / Jeff Scheinrock, Matt Richter-Sand |
| Autore | Scheinrock Jeff |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, , 2013 |
| Descrizione fisica | 1 online resource (450 p.) |
| Disciplina | 658.11 |
| Altri autori (Persone) | Richter-SandMatt |
| Soggetto topico |
Entrepreneurship
Business - Data processing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-74448-9
1-118-74463-2 1-118-74472-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know; Copyright; Contents; Why You Should Read This Book; The Entrepreneur's Life Cycle; Chapter 1: Agile Philosophy; Rule #1; What's Your Why?; You Are Wrong; Heaven . . . and Hell; You Get Only 15,000 Days; The Entrepreneurial Method; Focus on Problems, Not Solutions; Three Requirements for Success; Dreamers versus Doers; Get Out of the Building; Business Plans Are Worthless; Let Them Steal It; Embarrass Yourself; Fail Fast-and Often; Contain Risk as Early as Possible; First, Decide What Not To Do; Rules? What Rules?
FOCUS-Follow One Course Until SuccessfulDon't Drink the Kool-Aid; Get in over Your Head; There Is No Silver Bullet; It Ain't a Problem 'Til It's a Problem; Launch to Learn; Resourcefulness, Not Resources; Chapter 2: Make It Feasible; Is it Feasible?; ASS Out of U and ME; Three Questions You Must Answer; Double Your Worst Case; Five Risk Factors; Product 1.0-A Brochure; Good Ideas, Bad Businesses; Wrong Questions-Wrong Answers; Vitamin, Painkiller, or Cure?; Create Massive Value; Why Won't It Work?; Show Me the Money; Does It Pencil?; Play Dumb; Take a Haircut; If You Build It, Will They Come? Prefer Variable to FixedGo Bootstrap Yourself; The First Rule to Making Money; The First Dollar Is the Hardest; Bottoms Up!; Build a (Bad) Financial Model; How Much Runway?; Know Your Do-or-Die Numbers; Chapter 5: Marketing; Luck Is Not a Plan; What's Your Positioning?; Hold the Presses; Old Meets New; Sell Wants, but Deliver Needs; How Can I Help You?; Turn 1 into 2+; Do It Twice; Perception Is Reality; Be a Guerrilla Marketer; The Secret to Writing Copy That Sells; Promise . . . Then Overdeliver; Your Brand Talks; Chapter 6: Team; Not So Fast, Partner; Get a Pre-Nup; ABCs of Hiring Your Startup Is a BoatThe Build/Sell Team; Make Sure You're Aligned; How to Get the Best People; Fire Yourself; You Are Not Scalable; Mess with the Vest, Die Like the Rest; Delegate, Don't Abdicate; Form an Advisory Board; Who's the Boss?; The Right Partner Formula; Hire Slow, Fire Fast; Sharing a Submarine; Chapter 7: Pitching Your Startup; Get Your Story Straight; Get to the Next Step; Half as Long Is Twice as Good; First Rule of Elevator Pitches; Get Used to Rejection; Use the Use Case; Make It Stick; Name It and Frame It; Find the Hot Buttons; Fake It 'Til You Make It Be Simple, Not Simplistic |
| Record Nr. | UNINA-9910139030403321 |
Scheinrock Jeff
|
||
| Hoboken, New Jersey : , : John Wiley & Sons, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Agile startup : quick and dirty lessons every entrepreneur should know / / Jeff Scheinrock, Matt Richter-Sand
| The Agile startup : quick and dirty lessons every entrepreneur should know / / Jeff Scheinrock, Matt Richter-Sand |
| Autore | Scheinrock Jeff |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, 2013 |
| Descrizione fisica | 1 online resource (450 p.) |
| Disciplina | 658.11 |
| Altri autori (Persone) | Richter-SandMatt |
| Soggetto topico |
Entrepreneurship
Business - Data processing |
| ISBN |
1-118-74448-9
1-118-74463-2 1-118-74472-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know; Copyright; Contents; Why You Should Read This Book; The Entrepreneur's Life Cycle; Chapter 1: Agile Philosophy; Rule #1; What's Your Why?; You Are Wrong; Heaven . . . and Hell; You Get Only 15,000 Days; The Entrepreneurial Method; Focus on Problems, Not Solutions; Three Requirements for Success; Dreamers versus Doers; Get Out of the Building; Business Plans Are Worthless; Let Them Steal It; Embarrass Yourself; Fail Fast-and Often; Contain Risk as Early as Possible; First, Decide What Not To Do; Rules? What Rules?
FOCUS-Follow One Course Until SuccessfulDon't Drink the Kool-Aid; Get in over Your Head; There Is No Silver Bullet; It Ain't a Problem 'Til It's a Problem; Launch to Learn; Resourcefulness, Not Resources; Chapter 2: Make It Feasible; Is it Feasible?; ASS Out of U and ME; Three Questions You Must Answer; Double Your Worst Case; Five Risk Factors; Product 1.0-A Brochure; Good Ideas, Bad Businesses; Wrong Questions-Wrong Answers; Vitamin, Painkiller, or Cure?; Create Massive Value; Why Won't It Work?; Show Me the Money; Does It Pencil?; Play Dumb; Take a Haircut; If You Build It, Will They Come? Prefer Variable to FixedGo Bootstrap Yourself; The First Rule to Making Money; The First Dollar Is the Hardest; Bottoms Up!; Build a (Bad) Financial Model; How Much Runway?; Know Your Do-or-Die Numbers; Chapter 5: Marketing; Luck Is Not a Plan; What's Your Positioning?; Hold the Presses; Old Meets New; Sell Wants, but Deliver Needs; How Can I Help You?; Turn 1 into 2+; Do It Twice; Perception Is Reality; Be a Guerrilla Marketer; The Secret to Writing Copy That Sells; Promise . . . Then Overdeliver; Your Brand Talks; Chapter 6: Team; Not So Fast, Partner; Get a Pre-Nup; ABCs of Hiring Your Startup Is a BoatThe Build/Sell Team; Make Sure You're Aligned; How to Get the Best People; Fire Yourself; You Are Not Scalable; Mess with the Vest, Die Like the Rest; Delegate, Don't Abdicate; Form an Advisory Board; Who's the Boss?; The Right Partner Formula; Hire Slow, Fire Fast; Sharing a Submarine; Chapter 7: Pitching Your Startup; Get Your Story Straight; Get to the Next Step; Half as Long Is Twice as Good; First Rule of Elevator Pitches; Get Used to Rejection; Use the Use Case; Make It Stick; Name It and Frame It; Find the Hot Buttons; Fake It 'Til You Make It Be Simple, Not Simplistic |
| Record Nr. | UNINA-9910877025603321 |
|
Scheinrock Jeff
|
||
| Hoboken, NJ, : Wiley, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||