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Brand aid [[electronic resource] ] : shopping well to save the world / / Lisa Ann Richey and Stefano Ponte
| Brand aid [[electronic resource] ] : shopping well to save the world / / Lisa Ann Richey and Stefano Ponte |
| Autore | Richey Lisa Ann |
| Pubbl/distr/stampa | Minneapolis [Minn.], : University of Minnesota Press, c2011 |
| Descrizione fisica | 1 online resource (272 p.) |
| Disciplina | 361.2/6 |
| Altri autori (Persone) | PonteStefano |
| Collana | A Quadrant Book |
| Soggetto topico |
Economic assistance - Developing countries
Celebrities - Political activity Social entrepreneurship Social responsibility of business Branding (Marketing) - Social aspects Consumption (Economics) - Social aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8166-7667-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else. |
| Record Nr. | UNINA-9910460073703321 |
Richey Lisa Ann
|
||
| Minneapolis [Minn.], : University of Minnesota Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand aid [[electronic resource] ] : shopping well to save the world / / Lisa Ann Richey and Stefano Ponte
| Brand aid [[electronic resource] ] : shopping well to save the world / / Lisa Ann Richey and Stefano Ponte |
| Autore | Richey Lisa Ann |
| Pubbl/distr/stampa | Minneapolis [Minn.], : University of Minnesota Press, c2011 |
| Descrizione fisica | 1 online resource (272 p.) |
| Disciplina | 361.2/6 |
| Altri autori (Persone) | PonteStefano |
| Collana | A Quadrant Book |
| Soggetto topico |
Economic assistance - Developing countries
Celebrities - Political activity Social entrepreneurship Social responsibility of business Branding (Marketing) - Social aspects Consumption (Economics) - Social aspects |
| ISBN | 0-8166-7667-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else. |
| Record Nr. | UNINA-9910789867603321 |
|
Richey Lisa Ann
|
||
| Minneapolis [Minn.], : University of Minnesota Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||