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Business marketing in the decade ahead [[electronic resource] ] : the key challenges we face / / Guest editor Michael K. Rich
| Business marketing in the decade ahead [[electronic resource] ] : the key challenges we face / / Guest editor Michael K. Rich |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
| Descrizione fisica | 1 online resource (136 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | RichMichael K |
| Collana | Journal of Business & Industrial Marketing. No.2/3 |
| Soggetto topico |
Industrial marketing
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-47920-5
9786610479207 1-84544-667-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts and keywords; Guest editorial; Customer perceived valu; Measuring network competence: some international evidence; Supplier Web-page design and organizational buyer preferences; Adoption of electronic commerce tools in business procurement; Simulating buyer center decision processes; Stakeholder analysis for multi-sector innovations; Marketing's role in the knowledge economy; Are we losing trust through technology?; Internet currency |
| Record Nr. | UNINA-9910449794303321 |
| Bradford, England, : Emerald Group Publishing, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business marketing in the decade ahead [[electronic resource] ] : the key challenges we face / / Guest editor Michael K. Rich
| Business marketing in the decade ahead [[electronic resource] ] : the key challenges we face / / Guest editor Michael K. Rich |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
| Descrizione fisica | 1 online resource (136 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | RichMichael K |
| Collana | Journal of Business & Industrial Marketing. No.2/3 |
| Soggetto topico |
Industrial marketing
Marketing |
| ISBN |
1-280-47920-5
9786610479207 1-84544-667-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts and keywords; Guest editorial; Customer perceived valu; Measuring network competence: some international evidence; Supplier Web-page design and organizational buyer preferences; Adoption of electronic commerce tools in business procurement; Simulating buyer center decision processes; Stakeholder analysis for multi-sector innovations; Marketing's role in the knowledge economy; Are we losing trust through technology?; Internet currency |
| Record Nr. | UNINA-9910777071903321 |
| Bradford, England, : Emerald Group Publishing, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business marketing in the decade ahead : the key challenges we face / / Guest editor Michael K. Rich
| Business marketing in the decade ahead : the key challenges we face / / Guest editor Michael K. Rich |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
| Descrizione fisica | 1 online resource (136 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | RichMichael K |
| Collana | Journal of Business & Industrial Marketing. No.2/3 |
| Soggetto topico |
Industrial marketing
Marketing |
| ISBN |
1-280-47920-5
9786610479207 1-84544-667-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts and keywords; Guest editorial; Customer perceived valu; Measuring network competence: some international evidence; Supplier Web-page design and organizational buyer preferences; Adoption of electronic commerce tools in business procurement; Simulating buyer center decision processes; Stakeholder analysis for multi-sector innovations; Marketing's role in the knowledge economy; Are we losing trust through technology?; Internet currency |
| Record Nr. | UNINA-9911096882603321 |
| Bradford, England, : Emerald Group Publishing, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business marketing in the decade ahead : the key challenges we face / / Guest editor Michael K. Rich
| Business marketing in the decade ahead : the key challenges we face / / Guest editor Michael K. Rich |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
| Descrizione fisica | 1 online resource (136 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | RichMichael K |
| Collana | Journal of Business & Industrial Marketing. No.2/3 |
| Soggetto topico |
Industrial marketing
Marketing |
| ISBN |
1-280-47920-5
9786610479207 1-84544-667-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts and keywords; Guest editorial; Customer perceived valu; Measuring network competence: some international evidence; Supplier Web-page design and organizational buyer preferences; Adoption of electronic commerce tools in business procurement; Simulating buyer center decision processes; Stakeholder analysis for multi-sector innovations; Marketing's role in the knowledge economy; Are we losing trust through technology?; Internet currency |
| Record Nr. | UNINA-9911131299103321 |
| Bradford, England, : Emerald Group Publishing, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||