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The Evolution of Luxury Brands, Volume I : Industries and Markets / / edited by Alkis Thrassou, Demetris Vrontis, Leonidas Efthymiou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos
| The Evolution of Luxury Brands, Volume I : Industries and Markets / / edited by Alkis Thrassou, Demetris Vrontis, Leonidas Efthymiou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos |
| Autore | Thrassou Alkis |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 |
| Descrizione fisica | 1 online resource (348 pages) |
| Disciplina | 338.47 |
| Altri autori (Persone) |
VrontisDemetris
EfthymiouLeonidas WeberYaakov Riad ShamsS. M TsoukatosEvangelos |
| Collana | Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business |
| Soggetto topico |
Luxury goods industry
Branding (Marketing) Marketing Luxury Branding |
| ISBN | 3-031-96676-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Luxury Brands Evolution: An Overview of Industries and Markets Demetris Vrontis, Alkis Thrassou, Emmanouela Kokkinopoulou, and Leonidas Efthymiou -- Chapter 2: Sustainable Marketing Activities and Brand Defense in the Greek Luxury Market: Exploring a Sequential Mediation Model through Brand Trust and Brand Engagement Paraskevi (Evi) Dekoulou, Kyriakos Riskos and Ioanna Papasolomou -- Chapter 3: Business Models Transformation in Luxury Clothes Companies Under Uncertainty Anna S. Zotova, Alexandra A. Chudaeva and Irina A. Svetkina -- Chapter 4: Could Fashion Influencers Be Masstige Brands? Paula Rodrigues and Ana Pinto Borges -- Chapter 5: Luxury Meets Affordability: The Strategic Co-Branding of Swatch with Omega and Blancpain Nikola Drašković -- Chapter 6: Luxury Branding in Sport: The Evolution of Louis Vuitton’s America’s Cup Sponsorship Mario Nicoliello -- Chapter 7: The Synergy Between Luxury Fashion Brands and Slow Fashion Through the Eyes of Gen Z Consumers: A Study of Two European Countries Ioanna Papasolomou, Jana Brenkusová and Jana Turčínková -- Chapter 8: Consumer Buying Behavior Through the Lens of Luxury Brands Valentina Iuliana Diaconu-Cerceloiu and Mădălin Lucian Cerceloiu -- Chapter 9: The Hybrid Identity of Second-Hand Luxury: A Semiotic Approach Ichraf Dimassi and Fatma Smaoui -- Chapter 10: Luxury Brand Evolution and Growth in India Ambika Kulshrestha, Sandeep Kulshrestha, Leonidas Efthymiou and Meliz Bozat -- Chapter 11: Luxury Experience Purchasing Patterns: Understanding Consumer Behavior Towards Established Luxury Brands in Jordan Marcos Komodromos, Jusuf Zeqiri, Andreas N. Masouras and Sofia Anastasiadou -- Chapter 12: Luxury Brands or Not? Customer Engagement on e-Marketplace Conversation in Thailand Mathupayas Thongmak -- Chapter 13: Luxury on Rent: The Rising Trend Among Millennials and Gen Z in India Sabeeha Fatma. |
| Record Nr. | UNINA-9911031679503321 |
Thrassou Alkis
|
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| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Evolution of Luxury Brands, Volume II : Society, Technology, and Context / / edited by Alkis Thrassou, Demetris Vrontis, Leonidas Efthymiou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos
| The Evolution of Luxury Brands, Volume II : Society, Technology, and Context / / edited by Alkis Thrassou, Demetris Vrontis, Leonidas Efthymiou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos |
| Autore | Thrassou Alkis |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 |
| Descrizione fisica | 1 online resource (382 pages) |
| Disciplina | 658.802 |
| Altri autori (Persone) |
VrontisDemetris
EfthymiouLeonidas WeberYaakov Riad ShamsS. M TsoukatosEvangelos |
| Collana | Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business |
| Soggetto topico |
Luxury goods industry
Branding (Marketing) Marketing Luxury Branding |
| ISBN | 3-031-96680-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Luxury Brands Evolution: An Overview of Society, Technology and Context Demetirs Vrontis, Alkis Thrassou, Naziyet Uzunboylu, and Leonidas Efthymiou -- Chapter 2: The Impact of Generation Z on the Luxury Market: Rethinking the Status and Values of Luxury for the New Generation of Consumers Daria Batamirova and Alkis Thrassou -- Chapter 3: An Innovative Circular Business Model for the Luxury Fashion Industry Marcos Komodromos, Jinju Heo, Tatiana Harkiolakis and Daphe Halkias -- Chapter 4: Can Luxury Brands Coexist in Harmony with Art, Technology and Immersive Storytelling to Reach Sublime Emotions? Angelos Vouldis and Maria Christoforou -- Chapter 5: Motives Towards Luxury Consumption during Crisis in the Context of Individualistic and Collectivist Cultures Mirna El Shayeb, Sara El-Deeb, and Raghda El Ebrashi -- Chapter 6: Is There a Place for Luxury During Wartime? Insights from the Ukrainian Luxury Watch Market Nataliia Kochkina. Michela Floris and Borys Kharchenko -- Chapter 7: Virtual Couture: Exploring the Integration of NFTs in Luxury Fashion Brands Nikola Drašković, Vanja Šebek, and Mario Fraculj -- Chapter 8: Luxury Brands Navigating the Digital Ecosystem: A Systematic Literature Review Isabel Barbosa, and João F. Proença -- Chapter 9: Exploring the Upsurge in Luxury Real Estate: Factors and Challenges Ruchika Jeswal, Leonidas Efthymiou, and Meliz Bozat -- Chapter 10: Luxury from Unexpected Needles: The Rise of Niche Knitwear Brands from Unconventional Markets Roxana Voicu-Dorobanțu, Valentin Cojanu, and Ana Barbara Bobircă -- Chapter 11: Smart Luxury: Exploring Portuguese Guests’ Technology Preferences in High-End Hotels Ana Brochado and Afonso Mendes Chapter 12: Luxury Fashion and Sustainability: Digital Narratives, Greenwashing, and Consumer Engagement Yioula Melanthiou and Maria C. Voutsa. |
| Record Nr. | UNINA-9911034935703321 |
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Thrassou Alkis
|
||
| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||