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Sensory and consumer research in food product design and development [[electronic resource] /] / Howard R. Moskowitz, Jacqueline H. Beckley, Anna V.A. Resurreccion
| Sensory and consumer research in food product design and development [[electronic resource] /] / Howard R. Moskowitz, Jacqueline H. Beckley, Anna V.A. Resurreccion |
| Autore | Moskowitz Howard R |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Ames, Iowa, : Blackwell Pub., 2012 |
| Descrizione fisica | 1 online resource (442 p.) |
| Disciplina | 664/.07 |
| Altri autori (Persone) |
BeckleyJacqueline H
ResurreccionAnna V. A |
| Collana | IFT Press series |
| Soggetto topico |
Food - Sensory evaluation
Commercial products - Testing |
| ISBN |
1-119-94595-X
1-62198-224-6 1-283-45407-6 9786613454072 1-119-94597-6 1-119-94594-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Sensory and Consumer Research in Food Product Design and Development; Contents; Preface; Author biographies; Acknowledgments; 1 Emerging corporate knowledge needs: how and where does sensory fit?; 2 Making use of existing knowledge and increasing its business value-the forgotten productivity tool; 3 Understanding consumers' and customers' needs-the growth engine; 4 Innovation's friend: integrated market and sensory input for food product design and development; 5 A process to bring consumer mind-sets into a corporation; 6 Developing relevant concepts; 7 High-level product assessments
8 So what can sensory do for me (or for my company)?9 What types of tests do sensory researchers do to measure sensory response to the product? and . . . why do they do them?; 10 What can sensory researchers do to characterize products? and . . . how does one select the best method?; 11 So what are the practical considerations in actually running a test? what do I need to know? what does the rest of the company need to know?; 12 Evolving sensory research; 13 Addressable MindsTM and directed innovation: new vistas for the sensory community; Index |
| Record Nr. | UNINA-9910139689903321 |
Moskowitz Howard R
|
||
| Ames, Iowa, : Blackwell Pub., 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sensory and consumer research in food product design and development [[electronic resource] /] / Howard R. Moskowitz, Jacqueline H. Beckley, Anna V.A. Resurreccion
| Sensory and consumer research in food product design and development [[electronic resource] /] / Howard R. Moskowitz, Jacqueline H. Beckley, Anna V.A. Resurreccion |
| Autore | Moskowitz Howard R |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Ames, Iowa, : Blackwell Pub., 2012 |
| Descrizione fisica | 1 online resource (442 p.) |
| Disciplina | 664/.07 |
| Altri autori (Persone) |
BeckleyJacqueline H
ResurreccionAnna V. A |
| Collana | IFT Press series |
| Soggetto topico |
Food - Sensory evaluation
Commercial products - Testing |
| ISBN |
1-119-94595-X
1-62198-224-6 1-283-45407-6 9786613454072 1-119-94597-6 1-119-94594-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Sensory and Consumer Research in Food Product Design and Development; Contents; Preface; Author biographies; Acknowledgments; 1 Emerging corporate knowledge needs: how and where does sensory fit?; 2 Making use of existing knowledge and increasing its business value-the forgotten productivity tool; 3 Understanding consumers' and customers' needs-the growth engine; 4 Innovation's friend: integrated market and sensory input for food product design and development; 5 A process to bring consumer mind-sets into a corporation; 6 Developing relevant concepts; 7 High-level product assessments
8 So what can sensory do for me (or for my company)?9 What types of tests do sensory researchers do to measure sensory response to the product? and . . . why do they do them?; 10 What can sensory researchers do to characterize products? and . . . how does one select the best method?; 11 So what are the practical considerations in actually running a test? what do I need to know? what does the rest of the company need to know?; 12 Evolving sensory research; 13 Addressable MindsTM and directed innovation: new vistas for the sensory community; Index |
| Record Nr. | UNINA-9910812784603321 |
|
Moskowitz Howard R
|
||
| Ames, Iowa, : Blackwell Pub., 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sensory and consumer research in food product design and development [[electronic resource] /] / Howard R. Moskowitz, Jacqueline H. Beckley, Anna V.A. Resurreccion
| Sensory and consumer research in food product design and development [[electronic resource] /] / Howard R. Moskowitz, Jacqueline H. Beckley, Anna V.A. Resurreccion |
| Autore | Moskowitz Howard R |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Ames, Iowa, : Blackwell Pub., 2012 |
| Descrizione fisica | 1 online resource (442 p.) |
| Disciplina | 664/.07 |
| Altri autori (Persone) |
BeckleyJacqueline H
ResurreccionAnna V. A |
| Collana | IFT Press series |
| Soggetto topico |
Food - Sensory evaluation
Commercial products - Testing |
| ISBN |
1-119-94595-X
1-62198-224-6 1-283-45407-6 9786613454072 1-119-94597-6 1-119-94594-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Sensory and Consumer Research in Food Product Design and Development; Contents; Preface; Author biographies; Acknowledgments; 1 Emerging corporate knowledge needs: how and where does sensory fit?; 2 Making use of existing knowledge and increasing its business value-the forgotten productivity tool; 3 Understanding consumers' and customers' needs-the growth engine; 4 Innovation's friend: integrated market and sensory input for food product design and development; 5 A process to bring consumer mind-sets into a corporation; 6 Developing relevant concepts; 7 High-level product assessments
8 So what can sensory do for me (or for my company)?9 What types of tests do sensory researchers do to measure sensory response to the product? and . . . why do they do them?; 10 What can sensory researchers do to characterize products? and . . . how does one select the best method?; 11 So what are the practical considerations in actually running a test? what do I need to know? what does the rest of the company need to know?; 12 Evolving sensory research; 13 Addressable MindsTM and directed innovation: new vistas for the sensory community; Index |
| Record Nr. | UNISA-996206502303316 |
|
Moskowitz Howard R
|
||
| Ames, Iowa, : Blackwell Pub., 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Sensory and consumer research in food product design and development [[electronic resource] /] / Howard R. Moskowitz, Jacqueline H. Beckley, and Anna V.A. Resurreccion
| Sensory and consumer research in food product design and development [[electronic resource] /] / Howard R. Moskowitz, Jacqueline H. Beckley, and Anna V.A. Resurreccion |
| Autore | Moskowitz Howard R |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Ames, IA, : Blackwell Pub., 2006 |
| Descrizione fisica | 1 online resource (370 p.) |
| Disciplina |
664.07
664/.07 |
| Altri autori (Persone) |
BeckleyJacqueline H
ResurreccionAnna V. A |
| Collana | IFT Press series |
| Soggetto topico |
Food - Sensory evaluation
Commercial products - Testing |
| ISBN |
1-280-93240-6
9786610932405 0-470-27770-X 1-60119-688-1 1-4051-8215-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 8 So What Can Sensory Do for Me (or for My Company)?9 What Types of Tests Do Sensory Researchers Do? And . . . Why Do They Do Them?; 10 So What Are the Practical Considerations in Actually Running a Test? What Do Need to Know? What Does the Need to Know?; 11 Evolving Sensory Research; Index |
| Record Nr. | UNISA-996211176203316 |
|
Moskowitz Howard R
|
||
| Ames, IA, : Blackwell Pub., 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||