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European spirit, adaption to market economy and national identity in Poland and Ukraine [[electronic resource] ] : national culture and its influence on the European Integration, advertising and entrepreneurship / / Matthias Reichhard
| European spirit, adaption to market economy and national identity in Poland and Ukraine [[electronic resource] ] : national culture and its influence on the European Integration, advertising and entrepreneurship / / Matthias Reichhard |
| Autore | Reichhard Matthias |
| Pubbl/distr/stampa | Hamburg, : Diplomica Verlag, 2008 |
| Descrizione fisica | 1 online resource (284 p.) |
| Disciplina | 306.3 |
| Collana | MA-Thesis/Master |
| Soggetto topico | Nationalism - Europe, Eastern - History |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-8366-1283-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
European spirit, adaption to market economy and national identity in Poland and Ukraine; Acknowledgement:; Abstract; Résumé; Kurzzusammenfassung; Streszczenie; Table of content; Registry of tables; Index of figures; List of abbreviations:; Introduction; 1 The role of Poland and Ukraine in the Council for Mutual Economic Aid(CMEA) and their position during its breakdown; 2 Theoretical contemplations of the NC notion: literature review, discussion; 3 Integration of NC traits extracted from selected models
4 Main features of Polish and Ukrainian national identity, its occurrence nowadays, bi-national comparison and role in the countries` process of European harmonisation 5 Theoretical précis of the Basic Human Need subject, draft of respective consumers` need topology based upon of suitable advertising cases; 6 Polish and Ukrainian national values and their traceability incustoms of business ownership and the complexion of Small- and Medium-sized Enterprises; Conclusion; Annex; List of paper and report references; Directory of book-based sources; Registry of online sources |
| Record Nr. | UNINA-9910459364103321 |
Reichhard Matthias
|
||
| Hamburg, : Diplomica Verlag, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
European spirit, adaption to market economy and national identity in Poland and Ukraine : national culture and its influence on the European Integration, advertising and entrepreneurship / / Matthias Reichhard
| European spirit, adaption to market economy and national identity in Poland and Ukraine : national culture and its influence on the European Integration, advertising and entrepreneurship / / Matthias Reichhard |
| Autore | Reichhard Matthias |
| Pubbl/distr/stampa | Hamburg : , : Diplomica Verlag, , 2008 |
| Descrizione fisica | 1 online resource (284 pages) |
| Disciplina | 306.3 |
| Collana | MA-Thesis/Master |
| Soggetto topico | Nationalism - Europe, Eastern - History |
| ISBN | 3-8366-1283-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
European spirit, adaption to market economy and national identity in Poland and Ukraine; Acknowledgement:; Abstract; Résumé; Kurzzusammenfassung; Streszczenie; Table of content; Registry of tables; Index of figures; List of abbreviations:; Introduction; 1 The role of Poland and Ukraine in the Council for Mutual Economic Aid(CMEA) and their position during its breakdown; 2 Theoretical contemplations of the NC notion: literature review, discussion; 3 Integration of NC traits extracted from selected models
4 Main features of Polish and Ukrainian national identity, its occurrence nowadays, bi-national comparison and role in the countries` process of European harmonisation 5 Theoretical précis of the Basic Human Need subject, draft of respective consumers` need topology based upon of suitable advertising cases; 6 Polish and Ukrainian national values and their traceability incustoms of business ownership and the complexion of Small- and Medium-sized Enterprises; Conclusion; Annex; List of paper and report references; Directory of book-based sources; Registry of online sources |
| Record Nr. | UNINA-9910785469903321 |
|
Reichhard Matthias
|
||
| Hamburg : , : Diplomica Verlag, , 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
European spirit, adaption to market economy and national identity in Poland and Ukraine : national culture and its influence on the European Integration, advertising and entrepreneurship / / Matthias Reichhard
| European spirit, adaption to market economy and national identity in Poland and Ukraine : national culture and its influence on the European Integration, advertising and entrepreneurship / / Matthias Reichhard |
| Autore | Reichhard Matthias |
| Pubbl/distr/stampa | Hamburg : , : Diplomica Verlag, , 2008 |
| Descrizione fisica | 1 online resource (284 pages) |
| Disciplina | 306.3 |
| Collana | MA-Thesis/Master |
| Soggetto topico | Nationalism - Europe, Eastern - History |
| ISBN | 3-8366-1283-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
European spirit, adaption to market economy and national identity in Poland and Ukraine; Acknowledgement:; Abstract; Résumé; Kurzzusammenfassung; Streszczenie; Table of content; Registry of tables; Index of figures; List of abbreviations:; Introduction; 1 The role of Poland and Ukraine in the Council for Mutual Economic Aid(CMEA) and their position during its breakdown; 2 Theoretical contemplations of the NC notion: literature review, discussion; 3 Integration of NC traits extracted from selected models
4 Main features of Polish and Ukrainian national identity, its occurrence nowadays, bi-national comparison and role in the countries` process of European harmonisation 5 Theoretical précis of the Basic Human Need subject, draft of respective consumers` need topology based upon of suitable advertising cases; 6 Polish and Ukrainian national values and their traceability incustoms of business ownership and the complexion of Small- and Medium-sized Enterprises; Conclusion; Annex; List of paper and report references; Directory of book-based sources; Registry of online sources |
| Record Nr. | UNINA-9910827498303321 |
|
Reichhard Matthias
|
||
| Hamburg : , : Diplomica Verlag, , 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||