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Machiavelli, marketing, and management / / edited by Phil Harris, Andrew Lock and Patricia Rees
| Machiavelli, marketing, and management / / edited by Phil Harris, Andrew Lock and Patricia Rees |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | xiii, 242 p. : ill |
| Disciplina | 658 |
| Altri autori (Persone) |
HarrisPhil <1952->
LockAndrew <1947-> ReesPatricia |
| Soggetto topico |
Management
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-429-23244-6
0-203-46217-3 1-280-31770-1 1-134-60568-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | chapter 1 Introduction -- chapter 1 Introduction -- chapter 2 Machiavelli through the ages: 500 years on Enlightenment or obfuscation? / Phil Harris, Andrew Lock and Patricia -- chapter 3 Machiavelli's contemporaries George Bull / GEORGE BULL -- chapter 4 Machiavelli, master of liberty / Beatrice Rangoni Machiavelli -- chapter 5 Contra postmodernism: Machiavelli on limits to the malleability of consciousness / Richard Elliott -- chapter 6 Niccol Machiavelli as relationship marketing guru / Michael Thomas -- chapter 7 Machiavellian communication: the role of spin doctors and image makers in early and late twentieth-century British politics / Dominic Wring -- chapter 8 Renaissance realpolitik for modern management / Alistair McAlpine -- chapter 9 From the dark to the light: ranges of the real skills of management / Brian Stone -- chapter 10 Corporate governance: real power, Cecil King and Machiavelli / Ken Simmonds -- chapter 11 Machiavelli, politics and modern language use in modern management / Terry Berrow -- chapter 12 Are Machiavellian tactics still appropriate or defensible in politics? / Maureen Ramsay -- chapter 13 Nicco and Charlie: a story of two political servants and of political management / Kevin Moloney -- chapter 14 Machiavelli and Powell: maximizing prophets / John Parkin -- chapter 15 Butchers, bunglers and Machiavelli: Italian political philosophy and the First World War / Martin Stephen -- chapter 16 Machiavelli and human nature / Robert Gutfreund -- chapter 17 The myth and reality of telling the truth: the legacy of / Phil Harris. |
| Record Nr. | UNINA-9910463364903321 |
| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Machiavelli, marketing, and management / / edited by Phil Harris, Andrew Lock and Patricia Rees
| Machiavelli, marketing, and management / / edited by Phil Harris, Andrew Lock and Patricia Rees |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | xiii, 242 p. : ill |
| Disciplina | 658 |
| Altri autori (Persone) |
HarrisPhil <1952->
LockAndrew <1947-> ReesPatricia |
| Soggetto topico |
Management
Marketing |
| ISBN |
1-134-60567-6
0-429-23244-6 0-203-46217-3 1-280-31770-1 1-134-60568-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | chapter 1 Introduction -- chapter 1 Introduction -- chapter 2 Machiavelli through the ages: 500 years on Enlightenment or obfuscation? / Phil Harris, Andrew Lock and Patricia -- chapter 3 Machiavelli's contemporaries George Bull / GEORGE BULL -- chapter 4 Machiavelli, master of liberty / Beatrice Rangoni Machiavelli -- chapter 5 Contra postmodernism: Machiavelli on limits to the malleability of consciousness / Richard Elliott -- chapter 6 Niccol Machiavelli as relationship marketing guru / Michael Thomas -- chapter 7 Machiavellian communication: the role of spin doctors and image makers in early and late twentieth-century British politics / Dominic Wring -- chapter 8 Renaissance realpolitik for modern management / Alistair McAlpine -- chapter 9 From the dark to the light: ranges of the real skills of management / Brian Stone -- chapter 10 Corporate governance: real power, Cecil King and Machiavelli / Ken Simmonds -- chapter 11 Machiavelli, politics and modern language use in modern management / Terry Berrow -- chapter 12 Are Machiavellian tactics still appropriate or defensible in politics? / Maureen Ramsay -- chapter 13 Nicco and Charlie: a story of two political servants and of political management / Kevin Moloney -- chapter 14 Machiavelli and Powell: maximizing prophets / John Parkin -- chapter 15 Butchers, bunglers and Machiavelli: Italian political philosophy and the First World War / Martin Stephen -- chapter 16 Machiavelli and human nature / Robert Gutfreund -- chapter 17 The myth and reality of telling the truth: the legacy of / Phil Harris. |
| Record Nr. | UNISA-996202975803316 |
| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Machiavelli, marketing, and management / / edited by Phil Harris, Andrew Lock and Patricia Rees
| Machiavelli, marketing, and management / / edited by Phil Harris, Andrew Lock and Patricia Rees |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York, : Routledge, 2000 |
| Descrizione fisica | xiii, 242 p. : ill |
| Disciplina | 658 |
| Altri autori (Persone) |
HarrisPhil <1952->
LockAndrew <1947-> ReesPatricia |
| Soggetto topico |
Management
Marketing |
| ISBN |
1-134-60567-6
0-429-23244-6 0-203-46217-3 1-280-31770-1 1-134-60568-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | chapter 1 Introduction -- chapter 1 Introduction -- chapter 2 Machiavelli through the ages: 500 years on Enlightenment or obfuscation? / Phil Harris, Andrew Lock and Patricia -- chapter 3 Machiavelli's contemporaries George Bull / GEORGE BULL -- chapter 4 Machiavelli, master of liberty / Beatrice Rangoni Machiavelli -- chapter 5 Contra postmodernism: Machiavelli on limits to the malleability of consciousness / Richard Elliott -- chapter 6 Niccol Machiavelli as relationship marketing guru / Michael Thomas -- chapter 7 Machiavellian communication: the role of spin doctors and image makers in early and late twentieth-century British politics / Dominic Wring -- chapter 8 Renaissance realpolitik for modern management / Alistair McAlpine -- chapter 9 From the dark to the light: ranges of the real skills of management / Brian Stone -- chapter 10 Corporate governance: real power, Cecil King and Machiavelli / Ken Simmonds -- chapter 11 Machiavelli, politics and modern language use in modern management / Terry Berrow -- chapter 12 Are Machiavellian tactics still appropriate or defensible in politics? / Maureen Ramsay -- chapter 13 Nicco and Charlie: a story of two political servants and of political management / Kevin Moloney -- chapter 14 Machiavelli and Powell: maximizing prophets / John Parkin -- chapter 15 Butchers, bunglers and Machiavelli: Italian political philosophy and the First World War / Martin Stephen -- chapter 16 Machiavelli and human nature / Robert Gutfreund -- chapter 17 The myth and reality of telling the truth: the legacy of / Phil Harris. |
| Record Nr. | UNINA-9910649312103321 |
| London ; ; New York, : Routledge, 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||