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Letting go of the words [[electronic resource] ] : writing Web content that works / / Janice (Ginny) Redish
| Letting go of the words [[electronic resource] ] : writing Web content that works / / Janice (Ginny) Redish |
| Autore | Redish Janice |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Boston, : Elsevier/Morgan Kaufmann, c2007 |
| Descrizione fisica | 1 online resource (385 p.) |
| Disciplina | 006.7 |
| Collana | The Morgan Kaufmann series in interactive technologies |
| Soggetto topico |
Web site development
Web sites - Design |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-51445-4
9786611514457 0-08-055538-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Letting Go of the Words: Writing Web Content that Works; Copyright Page; Contents; Foreword; Acknowledgments; Chapter 1. Content! Content! Content!; People come to web sites for the content; Web users skim and scan; Web users read, but; They don't read more because; What makes writing for the web work well?; Introducing Letting Go of the Words; Chapter 2. People! People! People!; We all interpret as we read; Successful writers focus on their audiences; Seven steps to understanding your audiences; 1. List your major audiences; 2. Gather information about your audiences
3. List major characteristics for each audience 4. Gather your audiences' questions, tasks, and stories; 5. Use your information to create personas; 6. Include the persona's goals and tasks; 7. Use your information to write scenarios for your site; Chapter 3. Starting Well: Home Pages; Home pages - the 10-minute mini-tour; Identifying the site, establishing the brand; Setting the tone and personality of the site; Helping people get a sense of what the site is all about; Letting people start key tasks immediately; Sending each person on the right way, effectively and efficiently Putting it all together: A case study Building your site up from the content - not only down from the home page; Chapter 4. Getting There: Pathway Pages; Most site visitors are on a hunt - a mission - and the pathway is just to get them there; People don't want to read a lot while hunting; A pathway page is like a table of contents; Sometimes, short descriptions help; Marketing is likely to be ignored on a pathway page 61 The smoothness of the path is more important than the number of clicks (within reason); Marketing is likely to be ignored on a pathway page The smoothness of the path is more important than the number of clicks (within reason)Many people choose the first option that looks plausible; Many site visitors are landing inside your site; Chapter 5. Writing Information, Not Documents; Breaking up large documents; Deciding how much to put on one web page; PDF - yes or no?; Chapter 6. Focusing on Your Essential Messages; Six guidelines for focusing on your essential messages; 1. Give people only what they need; 2. Cut! Cut! Cut! And cut again!; 3. Start with the key point. Write in inverted pyramid style; 4. Break down walls of words 5. Market by giving useful information 6. Layer information to help web users; Chapter 7. Designing Your Web Pages for Easy Use; Fourteen guidelines for helpful design; 1. Make the page elements obvious, using patterns and alignment; 2. Consider the entire site when planning the design; 3. Work with templates; 4. Use space effectively. Keep active space in your content; 5. Beware of false bottoms; 6. Don't let headings float; 7. Don't center text; 8. Set a sans serif font as the default; 9. Think broadly about users and their situations when setting type size 10. Use a fluid layout with a medium line length as default |
| Record Nr. | UNINA-9910458815503321 |
Redish Janice
|
||
| Boston, : Elsevier/Morgan Kaufmann, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Letting go of the words [[electronic resource] ] : writing Web content that works / / Janice (Ginny) Redish
| Letting go of the words [[electronic resource] ] : writing Web content that works / / Janice (Ginny) Redish |
| Autore | Redish Janice |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Boston, : Elsevier/Morgan Kaufmann, c2007 |
| Descrizione fisica | 1 online resource (385 p.) |
| Disciplina | 006.7 |
| Collana | The Morgan Kaufmann series in interactive technologies |
| Soggetto topico |
Web site development
Web sites - Design |
| ISBN |
1-281-51445-4
9786611514457 0-08-055538-1 |
| Classificazione | AP 17458 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Letting Go of the Words: Writing Web Content that Works; Copyright Page; Contents; Foreword; Acknowledgments; Chapter 1. Content! Content! Content!; People come to web sites for the content; Web users skim and scan; Web users read, but; They don't read more because; What makes writing for the web work well?; Introducing Letting Go of the Words; Chapter 2. People! People! People!; We all interpret as we read; Successful writers focus on their audiences; Seven steps to understanding your audiences; 1. List your major audiences; 2. Gather information about your audiences
3. List major characteristics for each audience 4. Gather your audiences' questions, tasks, and stories; 5. Use your information to create personas; 6. Include the persona's goals and tasks; 7. Use your information to write scenarios for your site; Chapter 3. Starting Well: Home Pages; Home pages - the 10-minute mini-tour; Identifying the site, establishing the brand; Setting the tone and personality of the site; Helping people get a sense of what the site is all about; Letting people start key tasks immediately; Sending each person on the right way, effectively and efficiently Putting it all together: A case study Building your site up from the content - not only down from the home page; Chapter 4. Getting There: Pathway Pages; Most site visitors are on a hunt - a mission - and the pathway is just to get them there; People don't want to read a lot while hunting; A pathway page is like a table of contents; Sometimes, short descriptions help; Marketing is likely to be ignored on a pathway page 61 The smoothness of the path is more important than the number of clicks (within reason); Marketing is likely to be ignored on a pathway page The smoothness of the path is more important than the number of clicks (within reason)Many people choose the first option that looks plausible; Many site visitors are landing inside your site; Chapter 5. Writing Information, Not Documents; Breaking up large documents; Deciding how much to put on one web page; PDF - yes or no?; Chapter 6. Focusing on Your Essential Messages; Six guidelines for focusing on your essential messages; 1. Give people only what they need; 2. Cut! Cut! Cut! And cut again!; 3. Start with the key point. Write in inverted pyramid style; 4. Break down walls of words 5. Market by giving useful information 6. Layer information to help web users; Chapter 7. Designing Your Web Pages for Easy Use; Fourteen guidelines for helpful design; 1. Make the page elements obvious, using patterns and alignment; 2. Consider the entire site when planning the design; 3. Work with templates; 4. Use space effectively. Keep active space in your content; 5. Beware of false bottoms; 6. Don't let headings float; 7. Don't center text; 8. Set a sans serif font as the default; 9. Think broadly about users and their situations when setting type size 10. Use a fluid layout with a medium line length as default |
| Record Nr. | UNINA-9910784620103321 |
|
Redish Janice
|
||
| Boston, : Elsevier/Morgan Kaufmann, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Letting go of the words [[electronic resource] ] : writing Web content that works / / Janice (Ginny) Redish
| Letting go of the words [[electronic resource] ] : writing Web content that works / / Janice (Ginny) Redish |
| Autore | Redish Janice |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Boston, : Elsevier/Morgan Kaufmann, c2007 |
| Descrizione fisica | 1 online resource (385 p.) |
| Disciplina | 006.7 |
| Collana | The Morgan Kaufmann series in interactive technologies |
| Soggetto topico |
Web site development
Web sites - Design |
| ISBN |
1-281-51445-4
9786611514457 0-08-055538-1 |
| Classificazione | AP 17458 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Letting Go of the Words: Writing Web Content that Works; Copyright Page; Contents; Foreword; Acknowledgments; Chapter 1. Content! Content! Content!; People come to web sites for the content; Web users skim and scan; Web users read, but; They don't read more because; What makes writing for the web work well?; Introducing Letting Go of the Words; Chapter 2. People! People! People!; We all interpret as we read; Successful writers focus on their audiences; Seven steps to understanding your audiences; 1. List your major audiences; 2. Gather information about your audiences
3. List major characteristics for each audience 4. Gather your audiences' questions, tasks, and stories; 5. Use your information to create personas; 6. Include the persona's goals and tasks; 7. Use your information to write scenarios for your site; Chapter 3. Starting Well: Home Pages; Home pages - the 10-minute mini-tour; Identifying the site, establishing the brand; Setting the tone and personality of the site; Helping people get a sense of what the site is all about; Letting people start key tasks immediately; Sending each person on the right way, effectively and efficiently Putting it all together: A case study Building your site up from the content - not only down from the home page; Chapter 4. Getting There: Pathway Pages; Most site visitors are on a hunt - a mission - and the pathway is just to get them there; People don't want to read a lot while hunting; A pathway page is like a table of contents; Sometimes, short descriptions help; Marketing is likely to be ignored on a pathway page 61 The smoothness of the path is more important than the number of clicks (within reason); Marketing is likely to be ignored on a pathway page The smoothness of the path is more important than the number of clicks (within reason)Many people choose the first option that looks plausible; Many site visitors are landing inside your site; Chapter 5. Writing Information, Not Documents; Breaking up large documents; Deciding how much to put on one web page; PDF - yes or no?; Chapter 6. Focusing on Your Essential Messages; Six guidelines for focusing on your essential messages; 1. Give people only what they need; 2. Cut! Cut! Cut! And cut again!; 3. Start with the key point. Write in inverted pyramid style; 4. Break down walls of words 5. Market by giving useful information 6. Layer information to help web users; Chapter 7. Designing Your Web Pages for Easy Use; Fourteen guidelines for helpful design; 1. Make the page elements obvious, using patterns and alignment; 2. Consider the entire site when planning the design; 3. Work with templates; 4. Use space effectively. Keep active space in your content; 5. Beware of false bottoms; 6. Don't let headings float; 7. Don't center text; 8. Set a sans serif font as the default; 9. Think broadly about users and their situations when setting type size 10. Use a fluid layout with a medium line length as default |
| Record Nr. | UNINA-9910817141703321 |
|
Redish Janice
|
||
| Boston, : Elsevier/Morgan Kaufmann, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Report of findings : use of language in ballot instructions / / Janice (Ginny) Redish; Dana E. Chisnell; Ethan Newby; Sharon J. Laskowski; Svetlana Z. Lowry
| Report of findings : use of language in ballot instructions / / Janice (Ginny) Redish; Dana E. Chisnell; Ethan Newby; Sharon J. Laskowski; Svetlana Z. Lowry |
| Autore | Redish Janice |
| Pubbl/distr/stampa | Gaithersburg, MD : , : U.S. Dept. of Commerce, National Institute of Standards and Technology, , 2008 |
| Descrizione fisica | 1 online resource |
| Altri autori (Persone) |
ChisnellDana E
LaskowskiSharon J LowrySvetlana NewbyEthan RedishJanice |
| Collana | NISTIR |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Report of findings |
| Record Nr. | UNINA-9910710759903321 |
|
Redish Janice
|
||
| Gaithersburg, MD : , : U.S. Dept. of Commerce, National Institute of Standards and Technology, , 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Usability in health IT : technical strategy, research, and implementation summary of workshop / / Janice (Ginny) Redish; Svetlana Z. Lowry
| Usability in health IT : technical strategy, research, and implementation summary of workshop / / Janice (Ginny) Redish; Svetlana Z. Lowry |
| Autore | Redish Janice |
| Pubbl/distr/stampa | Gaithersburg, MD : , : U.S. Dept. of Commerce, National Institute of Standards and Technology, , 2010 |
| Descrizione fisica | 1 online resource |
| Altri autori (Persone) |
LowrySvetlana Z
RedishJanice |
| Collana | NISTIR |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Usability in health IT |
| Record Nr. | UNINA-9910710763903321 |
|
Redish Janice
|
||
| Gaithersburg, MD : , : U.S. Dept. of Commerce, National Institute of Standards and Technology, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||