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Political marketing in the 2019 Canadian federal election / / Jamie Gillies, Vincent Raynauld, André Turcotte, editors
| Political marketing in the 2019 Canadian federal election / / Jamie Gillies, Vincent Raynauld, André Turcotte, editors |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Cham, Switzerland : , : Palgrave Macmillan, , [2021] |
| Descrizione fisica | 1 online resource (XI, 150 p. 5 illus.) |
| Disciplina | 324.7 |
| Collana | Palgrave Studies in Political Marketing and Management |
| Soggetto topico | Political campaigns |
| ISBN | 3-030-50281-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1 Introduction: The 2019 Canadian Federal Election (Vincent Raynauld, André Turcotte and Jamie Gillies) -- 2 The New (Old) Trudeau in 2019: The Challenges and Potential for Branding Prime Ministers in Government (Jennifer Lees-Marshment) -- 3 Andrew Scheer and the post-Harper Conservative Party: Materialist, Post-Materialist and Negative Branding (Kenneth Cosgrove) -- 4 Gliding In On a Wing and a Prayer: Jagmeet Singh and the NDP (James McLean) -- 5 The Bloc is Back!: The Resurgence of the Bloc Québécois in 2019 (Guy Lachapelle) -- 6 The Populist Impact: The People’s Party and the Green Party (Jamie Gillies) -- 7 Go Knock Doors: ‘New’ Dimensions in Market Intelligence (David Coletto) -- 8 Voters as Consumers of Durable Goods (André Turcotte and Michal Moore) -- 9 Divide Et Impera: Wedge Politics in the 2019 Canadian Federal Election (André Turcotte and Vincent Raynauld) -- 10 Conclusion: Déjà Vu All Over Again? (André Turcotte, Jamie Gillies and Vincent Raynauld). |
| Record Nr. | UNINA-9910483038903321 |
| Cham, Switzerland : , : Palgrave Macmillan, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Selfies & stars : Politique et culture de la célébrité en France et en Amérique du Nord / / François Hourmant, Mireille Lalancette, Pierre Leroux
| Selfies & stars : Politique et culture de la célébrité en France et en Amérique du Nord / / François Hourmant, Mireille Lalancette, Pierre Leroux |
| Autore | Dakhlia Jamil |
| Pubbl/distr/stampa | Rennes, : Presses universitaires de Rennes, 2021 |
| Descrizione fisica | 1 online resource (202 p.) |
| Altri autori (Persone) |
DurocherMyriam
HourmantFrançois LalancetteMireille LerouxPierre Le BartChristian MaryNicolas RaynauldVincent RiutortPhilippe VerhaegheSidonie |
| Collana | Res publica |
| Soggetto topico |
Political Science
politique information communication |
| Soggetto non controllato |
politique
information communication |
| ISBN | 2-7535-8569-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Record Nr. | UNINA-9910548295003321 |
Dakhlia Jamil
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| Rennes, : Presses universitaires de Rennes, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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