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Globalization and its managerial implications [[electronic resource] /] / edited by C.P. Rao
| Globalization and its managerial implications [[electronic resource] /] / edited by C.P. Rao |
| Pubbl/distr/stampa | Westport, Conn., : Quorum Books, 2001 |
| Descrizione fisica | 1 online resource (320 p.) |
| Disciplina | 658/.049 |
| Altri autori (Persone) | RaoC. P |
| Soggetto topico |
Competition, International
Export marketing International business enterprises - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-313-00280-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910455766203321 |
| Westport, Conn., : Quorum Books, 2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Globalization and its managerial implications [[electronic resource] /] / edited by C.P. Rao
| Globalization and its managerial implications [[electronic resource] /] / edited by C.P. Rao |
| Pubbl/distr/stampa | Westport, Conn., : Quorum Books, 2001 |
| Descrizione fisica | 1 online resource (320 p.) |
| Disciplina | 658/.049 |
| Altri autori (Persone) | RaoC. P |
| Soggetto topico |
Competition, International
Export marketing International business enterprises - Management |
| ISBN | 0-313-00280-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910780159703321 |
| Westport, Conn., : Quorum Books, 2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Globalization and its managerial implications / / edited by C.P. Rao
| Globalization and its managerial implications / / edited by C.P. Rao |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Westport, Conn. : , : Praeger, , 2000 |
| Descrizione fisica | 1 online resource (320 p.) |
| Disciplina | 658/.049 |
| Altri autori (Persone) | RaoC. P |
| Soggetto topico |
Export marketing
International business enterprises - Management Competition, International |
| ISBN |
9798400657962
9780313002809 0313002800 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Globalization and Its Managerial Implications -- Copyright Acknowledgments -- Contents -- Introduction -- PART I: ENVIRONMENTAL ISSUES -- PART II: MICROMANAGEMENT ISSUES -- PART III: IMPORTER-EXPORTER INTERACTION ISSUES -- PART IV: MARKET COMMUNICATIONS ISSUES -- PART V: SECTORAL MANAGEMENT ISSUES -- PART VI: MANAGERIAL ISSUES IN REGIONAL MARKETS -- Part I Environmental Issues -- Chapter 1 Conflicting Competition Policies in a Globalized Business Environment: Prospects for International Cooperation and Convergence -- INTRODUCTION -- THE STATE OF INTERNATIONAL TRADE -- The Liberalization and Concurrent Restriction of World Trade -- Rationale for Restriction: The Situation in the United States -- COMPARATIVE COMPETITION POLICIES -- An Illustration of Differing Motives and Views -- The United States, Canada, the European Union, and Japan -- WHY COMPETITION? WHY NOW? -- Recognition by the International Trading Community -- Liberalization, Globalization, and MNCs -- The Case: Gillette-Wilkinson Sword22 -- The Players -- Creditors -- The Transaction -- Investigations -- Outcomes -- Economic Rationale for the Importance of Competition Policies -- RECOMMENDATIONS: WHO? WHAT? WHERE? HOW? -- Who? -- What? -- How? -- Where? OECD, WTO, or Bilateral Arrangements? -- CONCLUSION -- NOTES -- REFERENCES -- Chapter 2 Using Cooperative Strategies to Compete in a Changing World -- INTRODUCTION -- WHY COOPERATIVE STRATEGIES? -- ADVANTAGES AND DISADVANTAGES OF COOPERATIVE STRATEGIES -- THE IMPACT OF THE EUROPEAN UNION ON COOPERATIVE STRATEGIES -- THE IMPACT OF THE ASIAN CRISIS ON COOPERATIVE STRATEGIES -- MULTINATIONALS VERSUS GOVERNMENTS -- ARE COOPERATIVE STRATEGIES WORKING? -- SUCCESS FACTORS -- NOTES -- REFERENCES -- Chapter 3 Integrating Country of Origin into Global Marketing Strategy: A Review of U.S. Marking Statutes -- INTRODUCTION.
PURPOSE OF THE STUDY -- BACKGROUND -- TESTS OF TRANSFORMATION -- Name, Character, and Use Test -- Essence Test -- Value-Added Test -- Article of Commerce Test -- COUNTRY-OF-ORIGIN CRITERIA -- CUSTOMS CONSIDERATIONS -- PRACTICAL STRATEGIC ISSUES -- CONCLUSIONS -- NOTES -- REFERENCES -- Chapter 4 Macrosegmentation Schemes for the Emerging Eastern European and Former Soviet Country Markets -- INTRODUCTION -- MARKET SEGMENTATION -- MACROSEGMENTATION -- Geographic Market Segmentation -- Religious Market Segmentation -- Economic/Cultural Market Segmentation -- Portfolio Segmentation -- Rationale for Macrosegmentation Schemes -- CONCLUSION -- NOTES -- REFERENCES -- Part II Micromanagement Issues -- Chapter 5 A Resource-Based Model of the Internationalization Process of the Firm -- INTRODUCTION -- RESOURCE COMMITMENT IN THE INTERNATIONALIZATION PROCESS -- Characteristics of the Tangible Resources -- Characteristics of the Non-tangible Resources -- A RESOURCE-BASED MODEL -- Operations Prior to Foreign Market Entry -- Initial Internationalization -- Discovering Foreign Market Opportunities -- Country Market and Market Entry Mode Selection -- Dynamics in the Internationalization Process -- Internal Education Effect -- Rationalization Effect -- Quality Improvement Effect -- Patterns of Entry Mode Dynamics -- Legal versus Real Foreign Market Entry Modes -- Spatial Loose Coupling -- Functional Loose Coupling -- FINAL REMARKS -- NOTE -- REFERENCES -- Chapter 6 The Interface between Global Sourcing and Marketing -- INTRODUCTION -- THE GLOBAL SOURCING CHALLENGE -- GLOBAL SOURCING STRATEGY PERSPECTIVES -- ALTERNATIVE GLOBAL SOURCING STRATEGIES -- CONCLUSIONS -- REFERENCES -- Chapter 7 International Sourcing: Entering and Exiting Different Networks -- INTRODUCTION -- INTERNATIONAL PROCUREMENT -- CLASSIFICATION OF BUYING SITUATIONS -- IMPLICATIONS -- NOTE. REFERENCES -- Part III Importer-Exporter Interaction Issues -- Chapter 8 The Impact of Culture on the Exporter- Import Agent Contract -- INTRODUCTION -- THE IMPORT AGENT AND THE CONTRACT -- CULTURAL INFLUENCES ON THE EXPORTER-IMPORT AGENT RELATIONSHIP -- CULTURAL NETWORKS -- DEVELOPMENT OF PROPOSITIONS -- CONCLUSIONS -- REFERENCES -- Chapter 9 The Role of Relationships in a Global Trading Environment: A Look at Taiwanese Importers' Perceptions of Exporters from the United States, Japan, and Western Europe -- INTRODUCTION -- RESEARCH OBJECTIVES -- METHODOLOGY -- Taiwan as the Country Context -- The Sample -- The Questionnaire -- RESULTS AND DISCUSSION -- Importing Experience and Levels of Imports -- The Importance of and Satisfaction with Exporter Business Practices -- DISCUSSION -- CONCLUSIONS -- REFERENCES -- Part IV Market Communications Issues -- Chapter 10 Culture and Communication: Implications for Sales Force Training Involving Intercultural Interactions -- ISSUES IN GLOBAL SALES FORCE TRAINING AND DEVELOPMENT -- A Model for Improving Sales Training in an Intercultural Context -- Dimensions of Cultural Variability -- Individualism-Collectivism -- Power Distance -- Uncertainty Avoidance -- Masculinity-Femininity -- Customer Characteristics -- Salesperson Characteristics -- Sales Communication Styles -- Direct versus Indirect Style -- Elaborate versus Succinct Style -- Personal versus Contextual Style -- Instrumental versus Affective Style -- Congruence/Incongruence -- Success/Failure -- CONCLUSION -- REFERENCES -- Chapter 11 International Copy Testing: Recent Developments in the Measurement of Advertising Effectiveness -- BACKGROUND -- HISTORICAL DEVELOPMENT -- MODEL-BASED TESTING -- REFERENCES -- Chapter 12 Are There Global Dimensions of Beliefs toward Advertising in General? A Multicultural Investigation -- INTRODUCTION. BACKGROUND RESEARCH ON ADVERTISING PERCEPTIONS -- RESEARCH METHOD -- About the Samples -- About the Measures and Questionnaire Administration -- RESULTS -- Configural (or Factor Structure) Invariance -- Metric Invariance -- Factor Covariance Invariance -- Error Variance Invariance -- Internal Consistency -- Cross-National Differences in Beliefs toward Advertising in General -- DISCUSSION -- REFERENCES -- Part V Sectoral Management Issues -- Chapter 13 Globalization and Its Effects on Strategies for Small and Medium-Sized Businesses -- GLOBALIZATION -- THE GLOBAL DEVELOPMENT CHALLENGE -- THE EFFECT OF GLOBALIZATION ON SMALL AND MEDIUM-SIZED ENTERPRISES -- SMALL AND MEDIUM-SIZED ENTERPRISES IN AN ECONOMY -- INNOVATIVE PROGRAMS TO ASSIST SMALL BUSINESSES TO FACE THE CHALLENGES OF GLOBAL DEVELOPMENTS AND OPEN MARKETS -- Cooperative Program: A U.S. Case Study -- ENTREPRENEURSHIP TRAINING AND EDUCATION-A BRAZILIAN CASE -- IMPLICATIONS OF ADOPTING THE SBI OR ENTREPRENEURSHIP PROGRAMS FOR THE INDIAN SETTING -- REFERENCES -- Chapter 14 International Technology Alliances: Recent Trends in the IT Sector -- INTRODUCTION -- RECENT EVIDENCE ON TECHNOLOGY ALLIANCES IN THE IT INDUSTRY -- Sources, Data, and Definitions -- Summary of Findings -- A DIFFERENT VIEW OF TECHNOLOGY ALLIANCES -- SUMMARY AND IMPLICATIONS FOR FUTURE RESEARCH -- Summary -- Implications for Future Research -- ACKNOWLEDGMENT -- REFERENCES -- Chapter 15 Developing a Normative Framework of International Marketing for the General Insurance Industry -- INTRODUCTION -- THE INTERNATIONALIZATION OF SERVICES -- CHARACTERISTICS OF THE GENERAL INSURANCE INDUSTRY -- Standardized or Customized Strategies -- Motives for Internationalization -- Barriers to Internationalization -- Entry Mode -- Culture -- THE DEVELOPMENT OF A NORMATIVE FRAMEWORK -- Objective -- Methodology -- Results -- The Model. The Importance of Marketing Information -- Motives for Internationalization and Strategy Evaluation -- Inexperienced Companies -- Experienced Companies -- SUMMARY -- REFERENCES -- Part VI Managerial Issues in Regional Markets -- Chapter 16 Perceived Attribute Importance in China: An Empirical Investigation of Consumption-Oriented Personal Values -- INTRODUCTION -- BACKGROUND -- THE CONCEPT OF PERCEIVED ATTRIBUTE IMPORTANCE -- HYPOTHESES -- METHODOLOGY -- The Research Instrument and Fielding Activities -- Analysis Procedures -- RESULTS AND DISCUSSION -- Comparison of Factor Analysis Results of the PAI -- Cluster Analysis Results of Shopping and Consumption Behavior -- Assessing the Predictive Power of the Four PAIs -- Limitation of the Study -- CONCLUSIONS -- REFERENCES -- Chapter 17 The European Union: The Case of an Evolving Market -- REFERENCES -- Index -- About the Contributors. |
| Record Nr. | UNINA-9911089578703321 |
| Westport, Conn. : , : Praeger, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Globalization and its managerial implications / / edited by C.P. Rao
| Globalization and its managerial implications / / edited by C.P. Rao |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Westport, Conn. : , : Praeger, , 2000 |
| Descrizione fisica | 1 online resource (320 p.) |
| Disciplina | 658/.049 |
| Altri autori (Persone) | RaoC. P |
| Soggetto topico |
Export marketing
International business enterprises - Management Competition, International |
| ISBN |
9798400657962
9780313002809 0313002800 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Globalization and Its Managerial Implications -- Copyright Acknowledgments -- Contents -- Introduction -- PART I: ENVIRONMENTAL ISSUES -- PART II: MICROMANAGEMENT ISSUES -- PART III: IMPORTER-EXPORTER INTERACTION ISSUES -- PART IV: MARKET COMMUNICATIONS ISSUES -- PART V: SECTORAL MANAGEMENT ISSUES -- PART VI: MANAGERIAL ISSUES IN REGIONAL MARKETS -- Part I Environmental Issues -- Chapter 1 Conflicting Competition Policies in a Globalized Business Environment: Prospects for International Cooperation and Convergence -- INTRODUCTION -- THE STATE OF INTERNATIONAL TRADE -- The Liberalization and Concurrent Restriction of World Trade -- Rationale for Restriction: The Situation in the United States -- COMPARATIVE COMPETITION POLICIES -- An Illustration of Differing Motives and Views -- The United States, Canada, the European Union, and Japan -- WHY COMPETITION? WHY NOW? -- Recognition by the International Trading Community -- Liberalization, Globalization, and MNCs -- The Case: Gillette-Wilkinson Sword22 -- The Players -- Creditors -- The Transaction -- Investigations -- Outcomes -- Economic Rationale for the Importance of Competition Policies -- RECOMMENDATIONS: WHO? WHAT? WHERE? HOW? -- Who? -- What? -- How? -- Where? OECD, WTO, or Bilateral Arrangements? -- CONCLUSION -- NOTES -- REFERENCES -- Chapter 2 Using Cooperative Strategies to Compete in a Changing World -- INTRODUCTION -- WHY COOPERATIVE STRATEGIES? -- ADVANTAGES AND DISADVANTAGES OF COOPERATIVE STRATEGIES -- THE IMPACT OF THE EUROPEAN UNION ON COOPERATIVE STRATEGIES -- THE IMPACT OF THE ASIAN CRISIS ON COOPERATIVE STRATEGIES -- MULTINATIONALS VERSUS GOVERNMENTS -- ARE COOPERATIVE STRATEGIES WORKING? -- SUCCESS FACTORS -- NOTES -- REFERENCES -- Chapter 3 Integrating Country of Origin into Global Marketing Strategy: A Review of U.S. Marking Statutes -- INTRODUCTION.
PURPOSE OF THE STUDY -- BACKGROUND -- TESTS OF TRANSFORMATION -- Name, Character, and Use Test -- Essence Test -- Value-Added Test -- Article of Commerce Test -- COUNTRY-OF-ORIGIN CRITERIA -- CUSTOMS CONSIDERATIONS -- PRACTICAL STRATEGIC ISSUES -- CONCLUSIONS -- NOTES -- REFERENCES -- Chapter 4 Macrosegmentation Schemes for the Emerging Eastern European and Former Soviet Country Markets -- INTRODUCTION -- MARKET SEGMENTATION -- MACROSEGMENTATION -- Geographic Market Segmentation -- Religious Market Segmentation -- Economic/Cultural Market Segmentation -- Portfolio Segmentation -- Rationale for Macrosegmentation Schemes -- CONCLUSION -- NOTES -- REFERENCES -- Part II Micromanagement Issues -- Chapter 5 A Resource-Based Model of the Internationalization Process of the Firm -- INTRODUCTION -- RESOURCE COMMITMENT IN THE INTERNATIONALIZATION PROCESS -- Characteristics of the Tangible Resources -- Characteristics of the Non-tangible Resources -- A RESOURCE-BASED MODEL -- Operations Prior to Foreign Market Entry -- Initial Internationalization -- Discovering Foreign Market Opportunities -- Country Market and Market Entry Mode Selection -- Dynamics in the Internationalization Process -- Internal Education Effect -- Rationalization Effect -- Quality Improvement Effect -- Patterns of Entry Mode Dynamics -- Legal versus Real Foreign Market Entry Modes -- Spatial Loose Coupling -- Functional Loose Coupling -- FINAL REMARKS -- NOTE -- REFERENCES -- Chapter 6 The Interface between Global Sourcing and Marketing -- INTRODUCTION -- THE GLOBAL SOURCING CHALLENGE -- GLOBAL SOURCING STRATEGY PERSPECTIVES -- ALTERNATIVE GLOBAL SOURCING STRATEGIES -- CONCLUSIONS -- REFERENCES -- Chapter 7 International Sourcing: Entering and Exiting Different Networks -- INTRODUCTION -- INTERNATIONAL PROCUREMENT -- CLASSIFICATION OF BUYING SITUATIONS -- IMPLICATIONS -- NOTE. REFERENCES -- Part III Importer-Exporter Interaction Issues -- Chapter 8 The Impact of Culture on the Exporter- Import Agent Contract -- INTRODUCTION -- THE IMPORT AGENT AND THE CONTRACT -- CULTURAL INFLUENCES ON THE EXPORTER-IMPORT AGENT RELATIONSHIP -- CULTURAL NETWORKS -- DEVELOPMENT OF PROPOSITIONS -- CONCLUSIONS -- REFERENCES -- Chapter 9 The Role of Relationships in a Global Trading Environment: A Look at Taiwanese Importers' Perceptions of Exporters from the United States, Japan, and Western Europe -- INTRODUCTION -- RESEARCH OBJECTIVES -- METHODOLOGY -- Taiwan as the Country Context -- The Sample -- The Questionnaire -- RESULTS AND DISCUSSION -- Importing Experience and Levels of Imports -- The Importance of and Satisfaction with Exporter Business Practices -- DISCUSSION -- CONCLUSIONS -- REFERENCES -- Part IV Market Communications Issues -- Chapter 10 Culture and Communication: Implications for Sales Force Training Involving Intercultural Interactions -- ISSUES IN GLOBAL SALES FORCE TRAINING AND DEVELOPMENT -- A Model for Improving Sales Training in an Intercultural Context -- Dimensions of Cultural Variability -- Individualism-Collectivism -- Power Distance -- Uncertainty Avoidance -- Masculinity-Femininity -- Customer Characteristics -- Salesperson Characteristics -- Sales Communication Styles -- Direct versus Indirect Style -- Elaborate versus Succinct Style -- Personal versus Contextual Style -- Instrumental versus Affective Style -- Congruence/Incongruence -- Success/Failure -- CONCLUSION -- REFERENCES -- Chapter 11 International Copy Testing: Recent Developments in the Measurement of Advertising Effectiveness -- BACKGROUND -- HISTORICAL DEVELOPMENT -- MODEL-BASED TESTING -- REFERENCES -- Chapter 12 Are There Global Dimensions of Beliefs toward Advertising in General? A Multicultural Investigation -- INTRODUCTION. BACKGROUND RESEARCH ON ADVERTISING PERCEPTIONS -- RESEARCH METHOD -- About the Samples -- About the Measures and Questionnaire Administration -- RESULTS -- Configural (or Factor Structure) Invariance -- Metric Invariance -- Factor Covariance Invariance -- Error Variance Invariance -- Internal Consistency -- Cross-National Differences in Beliefs toward Advertising in General -- DISCUSSION -- REFERENCES -- Part V Sectoral Management Issues -- Chapter 13 Globalization and Its Effects on Strategies for Small and Medium-Sized Businesses -- GLOBALIZATION -- THE GLOBAL DEVELOPMENT CHALLENGE -- THE EFFECT OF GLOBALIZATION ON SMALL AND MEDIUM-SIZED ENTERPRISES -- SMALL AND MEDIUM-SIZED ENTERPRISES IN AN ECONOMY -- INNOVATIVE PROGRAMS TO ASSIST SMALL BUSINESSES TO FACE THE CHALLENGES OF GLOBAL DEVELOPMENTS AND OPEN MARKETS -- Cooperative Program: A U.S. Case Study -- ENTREPRENEURSHIP TRAINING AND EDUCATION-A BRAZILIAN CASE -- IMPLICATIONS OF ADOPTING THE SBI OR ENTREPRENEURSHIP PROGRAMS FOR THE INDIAN SETTING -- REFERENCES -- Chapter 14 International Technology Alliances: Recent Trends in the IT Sector -- INTRODUCTION -- RECENT EVIDENCE ON TECHNOLOGY ALLIANCES IN THE IT INDUSTRY -- Sources, Data, and Definitions -- Summary of Findings -- A DIFFERENT VIEW OF TECHNOLOGY ALLIANCES -- SUMMARY AND IMPLICATIONS FOR FUTURE RESEARCH -- Summary -- Implications for Future Research -- ACKNOWLEDGMENT -- REFERENCES -- Chapter 15 Developing a Normative Framework of International Marketing for the General Insurance Industry -- INTRODUCTION -- THE INTERNATIONALIZATION OF SERVICES -- CHARACTERISTICS OF THE GENERAL INSURANCE INDUSTRY -- Standardized or Customized Strategies -- Motives for Internationalization -- Barriers to Internationalization -- Entry Mode -- Culture -- THE DEVELOPMENT OF A NORMATIVE FRAMEWORK -- Objective -- Methodology -- Results -- The Model. The Importance of Marketing Information -- Motives for Internationalization and Strategy Evaluation -- Inexperienced Companies -- Experienced Companies -- SUMMARY -- REFERENCES -- Part VI Managerial Issues in Regional Markets -- Chapter 16 Perceived Attribute Importance in China: An Empirical Investigation of Consumption-Oriented Personal Values -- INTRODUCTION -- BACKGROUND -- THE CONCEPT OF PERCEIVED ATTRIBUTE IMPORTANCE -- HYPOTHESES -- METHODOLOGY -- The Research Instrument and Fielding Activities -- Analysis Procedures -- RESULTS AND DISCUSSION -- Comparison of Factor Analysis Results of the PAI -- Cluster Analysis Results of Shopping and Consumption Behavior -- Assessing the Predictive Power of the Four PAIs -- Limitation of the Study -- CONCLUSIONS -- REFERENCES -- Chapter 17 The European Union: The Case of an Evolving Market -- REFERENCES -- Index -- About the Contributors. |
| Record Nr. | UNINA-9911148725203321 |
| Westport, Conn. : , : Praeger, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing and multicultural diversity [[electronic resource] /] / edited by C.P. Rao
| Marketing and multicultural diversity [[electronic resource] /] / edited by C.P. Rao |
| Pubbl/distr/stampa | Aldershot, England ; Burlington, VT, : Ashgate, c2006 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 658.8/02 |
| Altri autori (Persone) | RaoC. P |
| Collana | New perspectives in marketing |
| Soggetto topico |
Consumer behavior
Market segmentation Marketing - Social aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-09717-9
9786611097172 0-7546-8110-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; About the Contributors; 1 Introduction; Part I: Conceptual Issues; Part II: Methodological Issues; Part III: Majority Versus Minority Consumer Behaviors; Part IV: Ethnic Consumer Behaviors; Part V: Organizational Cultures and Relationships; Part VI: Global Consumer Diversity; Selected Bibliography; Index |
| Record Nr. | UNINA-9910450952103321 |
| Aldershot, England ; Burlington, VT, : Ashgate, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing and multicultural diversity [[electronic resource] /] / edited by C.P. Rao
| Marketing and multicultural diversity [[electronic resource] /] / edited by C.P. Rao |
| Pubbl/distr/stampa | Aldershot, England ; Burlington, VT, : Ashgate, c2006 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 658.8/02 |
| Altri autori (Persone) | RaoC. P |
| Collana | New perspectives in marketing |
| Soggetto topico |
Consumer behavior
Market segmentation Marketing - Social aspects |
| ISBN |
1-281-09717-9
9786611097172 0-7546-8110-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; About the Contributors; 1 Introduction; Part I: Conceptual Issues; Part II: Methodological Issues; Part III: Majority Versus Minority Consumer Behaviors; Part IV: Ethnic Consumer Behaviors; Part V: Organizational Cultures and Relationships; Part VI: Global Consumer Diversity; Selected Bibliography; Index |
| Record Nr. | UNINA-9910777309403321 |
| Aldershot, England ; Burlington, VT, : Ashgate, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||