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The co-creation paradigm / / Venkat Ramaswamy and Kerimcan Ozcan
| The co-creation paradigm / / Venkat Ramaswamy and Kerimcan Ozcan |
| Autore | Ramaswamy Venkatram |
| Pubbl/distr/stampa | Stanford, California : , : Stanford University Press, , 2014 |
| Descrizione fisica | 1 online resource (356 p.) |
| Disciplina | 658.5/75 |
| Soggetto topico |
Customer relations
Relationship marketing Product management Business networks |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8047-9075-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Acknowledgments; Preface; 1. Introduction To The Co-Creation Paradigm; 2. Innovating Co-Creation Platforms of Engagements; 3. Enabling and Connecting With Co-Creation Experiences; 4. Leveraging Co-Creation Ecosystems of Capabilities; 5. Building Co-Creative Managament Systems; 6. Crafting Co-Creative Enterprise Archictectures; 7. Co-Creating Transformational Change; 8. Evolving Economies and Societies Through Co-Creation; 9 . Wealth-Welfare-Wellbeing And Private-Public-Social Sector Co-Creation; 10. Embracing The Co-Creation Paradigm; Reference Matter; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910463923703321 |
Ramaswamy Venkatram
|
||
| Stanford, California : , : Stanford University Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The co-creation paradigm / / Venkat Ramaswamy and Kerimcan Ozcan
| The co-creation paradigm / / Venkat Ramaswamy and Kerimcan Ozcan |
| Autore | Ramaswamy Venkatram |
| Pubbl/distr/stampa | Stanford, California : , : Stanford University Press, , 2014 |
| Descrizione fisica | 1 online resource (356 p.) |
| Disciplina | 658.5/75 |
| Soggetto topico |
Customer relations
Relationship marketing Product management Business networks |
| ISBN | 0-8047-9075-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Acknowledgments; Preface; 1. Introduction To The Co-Creation Paradigm; 2. Innovating Co-Creation Platforms of Engagements; 3. Enabling and Connecting With Co-Creation Experiences; 4. Leveraging Co-Creation Ecosystems of Capabilities; 5. Building Co-Creative Managament Systems; 6. Crafting Co-Creative Enterprise Archictectures; 7. Co-Creating Transformational Change; 8. Evolving Economies and Societies Through Co-Creation; 9 . Wealth-Welfare-Wellbeing And Private-Public-Social Sector Co-Creation; 10. Embracing The Co-Creation Paradigm; Reference Matter; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910787871203321 |
|
Ramaswamy Venkatram
|
||
| Stanford, California : , : Stanford University Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The co-creation paradigm / / Venkat Ramaswamy and Kerimcan Ozcan
| The co-creation paradigm / / Venkat Ramaswamy and Kerimcan Ozcan |
| Autore | Ramaswamy Venkatram |
| Pubbl/distr/stampa | Stanford, California : , : Stanford University Press, , 2014 |
| Descrizione fisica | 1 online resource (356 p.) |
| Disciplina | 658.5/75 |
| Soggetto topico |
Customer relations
Relationship marketing Product management Business networks |
| ISBN | 0-8047-9075-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Acknowledgments; Preface; 1. Introduction To The Co-Creation Paradigm; 2. Innovating Co-Creation Platforms of Engagements; 3. Enabling and Connecting With Co-Creation Experiences; 4. Leveraging Co-Creation Ecosystems of Capabilities; 5. Building Co-Creative Managament Systems; 6. Crafting Co-Creative Enterprise Archictectures; 7. Co-Creating Transformational Change; 8. Evolving Economies and Societies Through Co-Creation; 9 . Wealth-Welfare-Wellbeing And Private-Public-Social Sector Co-Creation; 10. Embracing The Co-Creation Paradigm; Reference Matter; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910815838203321 |
|
Ramaswamy Venkatram
|
||
| Stanford, California : , : Stanford University Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||