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Monetizing innovation : how smart companies design the product around the price / / Madhavan Ramanujam, Georg Tacke
| Monetizing innovation : how smart companies design the product around the price / / Madhavan Ramanujam, Georg Tacke |
| Autore | Ramanujam Madhavan |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2016 |
| Descrizione fisica | 1 online resource (259 p.) |
| Disciplina | 658.5/752 |
| Soggetto topico |
New products - Marketing
Pricing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-119-24087-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Monetizing Innovation: How Smart Companies Design the Product Around the Price; Contents; Foreword; Acknowledgments; Part One: The Monetizing Innovation Problem; Chapter 1: How Innovators Leave Billions on the Table: A Tale of Two Cars; Why the Majority of New Products Fail; Successful Innovation Matters More Than Ever; The Good News: Monetizing Innovation Failures Come in Only Four Varieties; You Can Avoid Failure-but Only If You Play by Different Rules; Chapter 2: Feature Shocks, Minivations, Hidden Gems, and Undeads: The Four Flavors of Monetizing Innovation Failure
Flavor 1: Feature Shocks-When You Give Too Much and Get Too LittleFlavor 2: Minivations-When You Ask for Too Little, That's What You Get; Flavor 3: Hidden Gems-When You Don't Look, You're Not Going to Find Them; Flavor 4: Undeads-When Nobody Wants Your Product; These Four Monetizing Innovation Failures Can Be Avoided; Chapter 3: Why Good People Get It Wrong; Myths and Misconceptions with the Prevailing Mindset; Embracing a New Paradigm; Introduction to Part 2; Part Two: Nine Surprising Rules for Successful Monetization Chapter 4: Have the "Willingness-to-Pay" Talk Early: You Can't Prioritize without ItHow an Early Willingness-to-Pay Talk Propelled Gillette; Why You Should Have the Talk Early: The Three Benefits; The Information You Need from Those Early Pricing Talks; Insights, Tips, and Tricks; Chapter 5: Don't Default to a One-Size-Fits-All Solution: Like It or Not, Your Customers Are Different; A Paper Company's Segmentation Story; Typical Pitfalls of Segmentation; What Best-in-Class Companies Do; Insights, Tips, and Tricks Chapter 6: When Designing Products, Configuration and Bundling is More Science Than ArtProduct Configuration Done Right; Bundling Done Right; Microsoft Office: A Bundling Blockbuster; Two Key Principles of Product Configuration and Bundling; Principle #1: Leaders, Fillers, and Killers; Principle #2: Creating Good, Better, and Best Options; Insights, Tips, and Tricks; Chapter 7: Go beyond the Price Point: Five Powerful Monetization Models; How You Charge Trumps What You Charge; Michelin: From Selling Tires to Monetizing Miles Innovative Monetization Models: More the Rule Than the ExceptionFive Powerful Monetization Models; 1. The Subscription Model; What Is It?; The Advantages; Is It Right for You?; 2. Dynamic Pricing; What Is It?; The Advantages; Is It Right for You?; 3. Market-Based Pricing: Auctions; What Is It?; The Advantages; Is It Right for You?; 4. Alternative Metric Pricing/Pay As You Go; What Is It?; The Advantages; Is It Right for You?; 5. Freemium Pricing; What Is It?; The Advantages; Is It Right for You?; Five Questions to Choose the Right Monetization Model 1. How Likely Are Your Customers to Accept the Model? |
| Record Nr. | UNINA-9910465103103321 |
Ramanujam Madhavan
|
||
| Hoboken, New Jersey : , : Wiley, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Monetizing innovation : how smart companies design the product around the price / / Madhavan Ramanujam, Georg Tacke
| Monetizing innovation : how smart companies design the product around the price / / Madhavan Ramanujam, Georg Tacke |
| Autore | Ramanujam Madhavan |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2016 |
| Descrizione fisica | 1 online resource (259 p.) |
| Disciplina | 658.5/752 |
| Soggetto topico |
New products - Marketing
Pricing |
| ISBN |
1-119-24088-3
1-119-24087-5 |
| Classificazione | BUS043000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Monetizing Innovation: How Smart Companies Design the Product Around the Price; Contents; Foreword; Acknowledgments; Part One: The Monetizing Innovation Problem; Chapter 1: How Innovators Leave Billions on the Table: A Tale of Two Cars; Why the Majority of New Products Fail; Successful Innovation Matters More Than Ever; The Good News: Monetizing Innovation Failures Come in Only Four Varieties; You Can Avoid Failure-but Only If You Play by Different Rules; Chapter 2: Feature Shocks, Minivations, Hidden Gems, and Undeads: The Four Flavors of Monetizing Innovation Failure
Flavor 1: Feature Shocks-When You Give Too Much and Get Too LittleFlavor 2: Minivations-When You Ask for Too Little, That's What You Get; Flavor 3: Hidden Gems-When You Don't Look, You're Not Going to Find Them; Flavor 4: Undeads-When Nobody Wants Your Product; These Four Monetizing Innovation Failures Can Be Avoided; Chapter 3: Why Good People Get It Wrong; Myths and Misconceptions with the Prevailing Mindset; Embracing a New Paradigm; Introduction to Part 2; Part Two: Nine Surprising Rules for Successful Monetization Chapter 4: Have the "Willingness-to-Pay" Talk Early: You Can't Prioritize without ItHow an Early Willingness-to-Pay Talk Propelled Gillette; Why You Should Have the Talk Early: The Three Benefits; The Information You Need from Those Early Pricing Talks; Insights, Tips, and Tricks; Chapter 5: Don't Default to a One-Size-Fits-All Solution: Like It or Not, Your Customers Are Different; A Paper Company's Segmentation Story; Typical Pitfalls of Segmentation; What Best-in-Class Companies Do; Insights, Tips, and Tricks Chapter 6: When Designing Products, Configuration and Bundling is More Science Than ArtProduct Configuration Done Right; Bundling Done Right; Microsoft Office: A Bundling Blockbuster; Two Key Principles of Product Configuration and Bundling; Principle #1: Leaders, Fillers, and Killers; Principle #2: Creating Good, Better, and Best Options; Insights, Tips, and Tricks; Chapter 7: Go beyond the Price Point: Five Powerful Monetization Models; How You Charge Trumps What You Charge; Michelin: From Selling Tires to Monetizing Miles Innovative Monetization Models: More the Rule Than the ExceptionFive Powerful Monetization Models; 1. The Subscription Model; What Is It?; The Advantages; Is It Right for You?; 2. Dynamic Pricing; What Is It?; The Advantages; Is It Right for You?; 3. Market-Based Pricing: Auctions; What Is It?; The Advantages; Is It Right for You?; 4. Alternative Metric Pricing/Pay As You Go; What Is It?; The Advantages; Is It Right for You?; 5. Freemium Pricing; What Is It?; The Advantages; Is It Right for You?; Five Questions to Choose the Right Monetization Model 1. How Likely Are Your Customers to Accept the Model? |
| Record Nr. | UNINA-9910798498303321 |
|
Ramanujam Madhavan
|
||
| Hoboken, New Jersey : , : Wiley, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Monetizing innovation : how smart companies design the product around the price / / Madhavan Ramanujam, Georg Tacke
| Monetizing innovation : how smart companies design the product around the price / / Madhavan Ramanujam, Georg Tacke |
| Autore | Ramanujam Madhavan |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2016 |
| Descrizione fisica | 1 online resource (259 p.) |
| Disciplina | 658.5/752 |
| Soggetto topico |
New products - Marketing
Pricing |
| ISBN |
1-119-24088-3
1-119-24087-5 |
| Classificazione | BUS043000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Monetizing Innovation: How Smart Companies Design the Product Around the Price; Contents; Foreword; Acknowledgments; Part One: The Monetizing Innovation Problem; Chapter 1: How Innovators Leave Billions on the Table: A Tale of Two Cars; Why the Majority of New Products Fail; Successful Innovation Matters More Than Ever; The Good News: Monetizing Innovation Failures Come in Only Four Varieties; You Can Avoid Failure-but Only If You Play by Different Rules; Chapter 2: Feature Shocks, Minivations, Hidden Gems, and Undeads: The Four Flavors of Monetizing Innovation Failure
Flavor 1: Feature Shocks-When You Give Too Much and Get Too LittleFlavor 2: Minivations-When You Ask for Too Little, That's What You Get; Flavor 3: Hidden Gems-When You Don't Look, You're Not Going to Find Them; Flavor 4: Undeads-When Nobody Wants Your Product; These Four Monetizing Innovation Failures Can Be Avoided; Chapter 3: Why Good People Get It Wrong; Myths and Misconceptions with the Prevailing Mindset; Embracing a New Paradigm; Introduction to Part 2; Part Two: Nine Surprising Rules for Successful Monetization Chapter 4: Have the "Willingness-to-Pay" Talk Early: You Can't Prioritize without ItHow an Early Willingness-to-Pay Talk Propelled Gillette; Why You Should Have the Talk Early: The Three Benefits; The Information You Need from Those Early Pricing Talks; Insights, Tips, and Tricks; Chapter 5: Don't Default to a One-Size-Fits-All Solution: Like It or Not, Your Customers Are Different; A Paper Company's Segmentation Story; Typical Pitfalls of Segmentation; What Best-in-Class Companies Do; Insights, Tips, and Tricks Chapter 6: When Designing Products, Configuration and Bundling is More Science Than ArtProduct Configuration Done Right; Bundling Done Right; Microsoft Office: A Bundling Blockbuster; Two Key Principles of Product Configuration and Bundling; Principle #1: Leaders, Fillers, and Killers; Principle #2: Creating Good, Better, and Best Options; Insights, Tips, and Tricks; Chapter 7: Go beyond the Price Point: Five Powerful Monetization Models; How You Charge Trumps What You Charge; Michelin: From Selling Tires to Monetizing Miles Innovative Monetization Models: More the Rule Than the ExceptionFive Powerful Monetization Models; 1. The Subscription Model; What Is It?; The Advantages; Is It Right for You?; 2. Dynamic Pricing; What Is It?; The Advantages; Is It Right for You?; 3. Market-Based Pricing: Auctions; What Is It?; The Advantages; Is It Right for You?; 4. Alternative Metric Pricing/Pay As You Go; What Is It?; The Advantages; Is It Right for You?; 5. Freemium Pricing; What Is It?; The Advantages; Is It Right for You?; Five Questions to Choose the Right Monetization Model 1. How Likely Are Your Customers to Accept the Model? |
| Record Nr. | UNINA-9910815034603321 |
|
Ramanujam Madhavan
|
||
| Hoboken, New Jersey : , : Wiley, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||