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Advertising and personal selling [[electronic resource] /] / Namita Rajput, Neeru Vasishth
| Advertising and personal selling [[electronic resource] /] / Namita Rajput, Neeru Vasishth |
| Autore | Rajput Namita |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2008 |
| Descrizione fisica | 1 online resource (309 p.) |
| Disciplina | 658.8/2 |
| Altri autori (Persone) | VasishthNeeru |
| Soggetto topico |
Advertising
Sales promotion Selling |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-80206-2
9786612802065 1-4416-8718-1 93-5043-713-9 600-00-2733-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
COVER; CONTENTS; Nature and Importance of Advertising; Advertising Budget; Media Decisions; Advertising Copy and Elements; Advertising Appeals; Measuring Advertising Effectiveness; Advertising Agency; Ethical and Legal Aspects of Advertising; Nature and Importance of Personal Selling; Customer Knowledge and Buying Motives; Knowledge of Products and Markets; Process of Effective Personal Selling; Handling Objections; Closing the Sale; Customer Follow-up; Sales Planning and Control - An Overview; Sales Force Management : Recruitment and Selection; Training and Development
Direction and SupervisionMotivation and Compensation; Performance Appraisal |
| Record Nr. | UNINA-9910459519303321 |
Rajput Namita
|
||
| Mumbai [India], : Himalaya Pub. House, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising and personal selling [[electronic resource] /] / Namita Rajput, Neeru Vasishth
| Advertising and personal selling [[electronic resource] /] / Namita Rajput, Neeru Vasishth |
| Autore | Rajput Namita |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2008 |
| Descrizione fisica | 1 online resource (309 p.) |
| Disciplina | 658.8/2 |
| Altri autori (Persone) | VasishthNeeru |
| Soggetto topico |
Advertising
Sales promotion Selling |
| ISBN |
1-282-80206-2
9786612802065 1-4416-8718-1 93-5043-713-9 600-00-2733-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
COVER; CONTENTS; Nature and Importance of Advertising; Advertising Budget; Media Decisions; Advertising Copy and Elements; Advertising Appeals; Measuring Advertising Effectiveness; Advertising Agency; Ethical and Legal Aspects of Advertising; Nature and Importance of Personal Selling; Customer Knowledge and Buying Motives; Knowledge of Products and Markets; Process of Effective Personal Selling; Handling Objections; Closing the Sale; Customer Follow-up; Sales Planning and Control - An Overview; Sales Force Management : Recruitment and Selection; Training and Development
Direction and SupervisionMotivation and Compensation; Performance Appraisal |
| Record Nr. | UNINA-9910785340803321 |
|
Rajput Namita
|
||
| Mumbai [India], : Himalaya Pub. House, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising and personal selling [[electronic resource] /] / Namita Rajput, Neeru Vasishth
| Advertising and personal selling [[electronic resource] /] / Namita Rajput, Neeru Vasishth |
| Autore | Rajput Namita |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2008 |
| Descrizione fisica | 1 online resource (309 p.) |
| Disciplina | 658.8/2 |
| Altri autori (Persone) | VasishthNeeru |
| Soggetto topico |
Advertising
Sales promotion Selling |
| ISBN |
1-282-80206-2
9786612802065 1-4416-8718-1 93-5043-713-9 600-00-2733-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
COVER; CONTENTS; Nature and Importance of Advertising; Advertising Budget; Media Decisions; Advertising Copy and Elements; Advertising Appeals; Measuring Advertising Effectiveness; Advertising Agency; Ethical and Legal Aspects of Advertising; Nature and Importance of Personal Selling; Customer Knowledge and Buying Motives; Knowledge of Products and Markets; Process of Effective Personal Selling; Handling Objections; Closing the Sale; Customer Follow-up; Sales Planning and Control - An Overview; Sales Force Management : Recruitment and Selection; Training and Development
Direction and SupervisionMotivation and Compensation; Performance Appraisal |
| Record Nr. | UNINA-9910818181403321 |
|
Rajput Namita
|
||
| Mumbai [India], : Himalaya Pub. House, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||