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Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior / / by Rajagopal
Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior / / by Rajagopal
Autore Rajagopal <1957->
Edizione [1st ed. 2022.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022
Descrizione fisica 1 online resource (254 pages)
Disciplina 658.8
Soggetto topico Marketing
Consumer behavior
Entrepreneurship
New business enterprises
Consumer Behavior
ISBN 9783031042126
9783031042119
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future -- Chapter 9: Epilogue: The Extent of Agility -- Index.
Record Nr. UNINA-9910585790703321
Rajagopal <1957->  
Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Business analytics and cyber security management in organizations / / Rajagopal and Ramesh Behl, editors
Business analytics and cyber security management in organizations / / Rajagopal and Ramesh Behl, editors
Autore Rajagopal <1957->
Pubbl/distr/stampa Hershey, PA : , : Business Science Reference, , [2017]
Descrizione fisica 1 online resource (xxi, 345 pages) : illustrations (some color)
Disciplina 658/.05
Collana Advances in Business Information Systems and Analytics (ABISA) Book Series
Soggetto topico Business intelligence
Electronic commerce
Cyberspace - Security measures
Soggetto non controllato Ant colony optimization
Brand building
Business growth
External trade development
Green accounting
M-banking
M-commerce
Robust decision tools
Services trade
ISBN 9781522509035
9781522509028
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Competing on performance on the global marketplace: applying business analytics as a robust decision tool / Rajagopal -- Cyber security and business growth / Akanksha Sharma, Prashant Tandekar -- Perception and intention of youth's towards online shopping: an empirical assessment / Ajitabh Dash -- A readiness index for marketing analytics: a resource-based view conceptualization for the implementation stage / Pável Reyes-Mercado -- Globalization, innovation, and marketing philosophy: a critical assessment of role of technology in defining new dimensions / Sandeep Kumar Mohanty -- Services trade in emerging market economies / Raju Mandal, Hiranya K. Nath -- Consumer impetuosity in m-commerce: designing scale to measure the shopping behavior / Natasha Patricia Bojorges Moctezuma -- Germany's external trade development: a case of the German automotive industry / Alexander Schülke [and 3 others] -- Assessing the determinants of adoption of m-banking by students: a study using an extended TAM model / Gazal Punyani, Sourabh Sharma -- Customer perception and behavioral intention to use biometric-enabled e-banking services in India / Siddharth Varma, Ruchika Gupta -- Interplay of technology and customer value dynamics in banking industry: analytical construct for measuring growth and performance / Rajagopal, Ananya Rajagopal -- Corporate social responsibility and corporate governance: analysis across industries in Mexico / Andrée Marie López-Fernández --
Building brands in emerging economies: a consumer-oriented approach / Sandra Nunez, Raquel Castaño -- Training effectiveness: a perspective of engaged vs. disengaged employees / Snigdha Mohapatra, Pravat Kumar Mohanty -- Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico / Rajagopal -- Moderating role of demands: abilities fit in the relationship between work role stressors and employee outcomes / Bindu Chhabra -- A discussion on Indian consumers' hedonic and non-hedonic values / Manit Mishra -- Key performance indicators for the organized farm products retailing in India / Rajwinder Singh, Ajit Pal Singh, Bhimaraya A. Metri -- Incidence of green accounting on competitiveness: empirical evidences from mining and quarrying sector / Ramakrushna Panigrahi -- Moderating role of demographics on attitude towards organic food purchase behavior: a study on Indian consumers / Arpita Khare.
Record Nr. UNINA-9910153209703321
Rajagopal <1957->  
Hershey, PA : , : Business Science Reference, , [2017]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Business Dynamics in North America : Analysis of Spatial and Temporal Trade Patterns / / by Rajagopal, Vladimir Zlatev
Business Dynamics in North America : Analysis of Spatial and Temporal Trade Patterns / / by Rajagopal, Vladimir Zlatev
Autore Rajagopal <1957->
Edizione [1st ed. 2018.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018
Descrizione fisica 1 online resource (301 pages) : illustrations
Disciplina 382
Soggetto topico Retail trade
International economic integration
Globalization
International economic relations
Trade and Retail
Emerging Markets and Globalization
International Economics
ISBN 9783319576060
3319576062
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. Overview: North American Trade and Economy -- 2 Industrial Policy and Trade Competitiveness in North America -- 3. Market Integration in NAFTA Region -- 4. Structural Growth in Trade -- 5. Venture Collaborations and Management -- 6. Market Volatility and Risk Factors -- 7. International Trade Policies and Development -- 8. Functional Strategies in Managing International Trade -- 9. Opportunities in International Trade Development -- 10. Globalization and Challenges Ahead.
Record Nr. UNINA-9910298205903321
Rajagopal <1957->  
Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management / / Rajagopal
Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management / / Rajagopal
Autore Rajagopal <1957->
Edizione [First edition.]
Pubbl/distr/stampa New York, NY : , : Business Expert Press, , 2018
Descrizione fisica 1 online resource (198 pages)
Disciplina 658.8342
Collana Consumer Behavior Collection
Soggetto topico Consumer behavior
Consumers' preferences
Soggetto genere / forma Electronic books.
ISBN 1-947441-15-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910467945303321
Rajagopal <1957->  
New York, NY : , : Business Expert Press, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management / / Rajagopal
Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management / / Rajagopal
Autore Rajagopal <1957->
Edizione [First edition.]
Pubbl/distr/stampa New York, NY : , : Business Expert Press, , 2018
Descrizione fisica 1 online resource (198 pages)
Disciplina 658.8342
Collana Consumer Behavior Collection
Soggetto topico Consumer behavior
Consumers' preferences
ISBN 1-947441-15-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910795469003321
Rajagopal <1957->  
New York, NY : , : Business Expert Press, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management / / Rajagopal
Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management / / Rajagopal
Autore Rajagopal <1957->
Edizione [First edition.]
Pubbl/distr/stampa New York, NY : , : Business Expert Press, , 2018
Descrizione fisica 1 online resource (198 pages)
Disciplina 658.8342
Collana Consumer Behavior Collection
Soggetto topico Consumer behavior
Consumers' preferences
ISBN 1-947441-15-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910821077403321
Rajagopal <1957->  
New York, NY : , : Business Expert Press, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Crowd-Based Business Models : Using Collective Intelligence for Market Competitiveness / / by Rajagopal
Crowd-Based Business Models : Using Collective Intelligence for Market Competitiveness / / by Rajagopal
Autore Rajagopal <1957->
Edizione [1st ed. 2021.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2021
Descrizione fisica 1 online resource (301 pages)
Disciplina 658.4012
Soggetto topico Strategic planning
Leadership
Marketing
Management
Entrepreneurship
New business enterprises
Technological innovations
Business Strategy and Leadership
Innovation and Technology Management
ISBN 9783030770839
3030770834
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Section I: The Crowd Foundation -- Chapter 1: Crowdsourcing -- Chapter 2: Crowdfunding -- Chapter 3: Crowd-based Business Modeling -- Section: II Crowd Dynamics in Business -- Chapter 4: Decision Space: Collective Intelligence -- Chapter 5: Crowd-based Business Leadership and Strategies -- Chapter 6: Technology and 'Generation Next' Business -- Chapter 7: Consumer Behavior and Cognitive Theories -- Chapter 8: Crowd-based Service Design -- Section III: Times Ahead -- Chapter 9: Future Perspectives.
Record Nr. UNINA-9910494561603321
Rajagopal <1957->  
Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2021
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Entrepreneurship and Regional Development : Analyzing Growth Models in Emerging Markets / / edited by Rajagopal, Ramesh Behl
Entrepreneurship and Regional Development : Analyzing Growth Models in Emerging Markets / / edited by Rajagopal, Ramesh Behl
Edizione [1st ed. 2021.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2021
Descrizione fisica 1 online resource (XXXI, 404 p. 13 illus., 3 illus. in color.)
Disciplina 658.421
Soggetto topico Entrepreneurship
New business enterprises
International economic integration
Globalization
Regionalism
Technological innovations
Emerging Markets and Globalization
Innovation and Technology Management
ISBN 9783030455217
3030455211
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. Entrepreneurship, Education, and Economics: A Helix Effect on Business Growth -- 2. Significance of Microfinance in Entrepreneurship Development: A Study of South Rajasthan -- 3. Testing the Indirect Effects on Entrepreneurial Orientation and Enterprise Performance -- 4. Role of Entrepreneurial Capability in the Performance of Sustained SMEs -- 5. Herd Behavior Analysis in Crowdfunding Platforms in Mexico -- 6. Entrepreneurial Epistemologies and Design-to-Market Modelling: A Latitudinal Discussion -- 7. Entrepreneurial Behaviour, Attitude and Framework Conditions: An Analysis of Efficiency, Factor and Innovation Driven Three Asian Economies -- 8. Cluster Development in Small Enterprises: A Case Study of Select Plastic Enterprises in Murshidabad, West Bengal -- 9. Innovation and Human Resource Management Fit: Case of an ITES Firm -- 10. A Study on Sustainable Livelihood Frameworks and Entrepreneurial Opportunities with Specific Reference to the Sabai Grass Handicraft, Odisha,India -- 11. Organizational Culture and Its Impact on Student Engagement: A Study Based on Private and Public Universities in Rajasthan -- 12. Corporate Social Responsibility Informing Business Analytics: New Standards for Engagement and Performance -- 13. Effect of Exaggerated Claims on Brand Evaluation -- 14. Religion and Marketing -- 15. Study the Role of Personality Traits on Academic Stress: A Comparative Study of Male and Female University Students -- 16. Influence of Entrepreneurship Education and University Ecosystem on Individual's Entrepreneurship Readiness -- 17. Perceived Organizational Fit: Analyzing Negative Effect of Work Stressors on Employee Outcomes -- 18. Entrepreneurial Journey of Bastav Das: A Case Study -- 19. Happy Laundry Services: What Next? -- 20. Mapping Entrepreneurial Growth: A Case of BivinoS Restaurant in Australia -- 21. Entrepreneurial Strategies, Managerial Implications, Prospects, and Dilemmas.
Record Nr. UNINA-9910483091203321
Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2021
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Globalization thrust [[electronic resource] ] : driving nations competitive / / Rajagopal
Globalization thrust [[electronic resource] ] : driving nations competitive / / Rajagopal
Autore Rajagopal <1957->
Pubbl/distr/stampa New York, : Nova Science Publishers, c2009
Descrizione fisica 1 online resource (356 p.)
Disciplina 337
Soggetto topico Competition, International
Globalization
International economic relations
International trade
Soggetto genere / forma Electronic books.
ISBN 1-60741-906-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto ""GLOBALIZATION THRUST: DRIVING NATIONS COMPETITIVE""; ""CONTENTS ""; ""PREFACE ""; ""UNDERSTANDING GLOBALIZATION ""; ""THE DEBATE � FOR AND AGAINST GLOBALIZATION ""; ""DETERMINANTS OF GLOBAL TRADE ""; ""GLOBAL TRADE DYNAMICS ""; ""INTERNATIONAL COMPETITION ""; ""OUTGROWTH OF NEW MARKETS ""; ""DEFINING CONCEPTS OF GLOBAL TRADE ""; ""DRIVERS OF GLOBALIZATION ""; ""ORGANIZING GLOBAL MARKETING ""; ""GLOBAL LOCAL MARKETING ""; ""LOOKING BEYOND GLOBAL MARKETING ""; ""REFERENCES ""; "" INTERNATIONAL ECONOMIC ENVIRONMENT ""; ""MACROECONOMIC ENVIRONMENT ""; ""Demography and Income Distribution ""
""Structure of Consumption """"Economic Indicators ""; ""Financial Indicators ""; ""Macroeconomics and Economic Advancement ""; ""Economic System ""; ""Macroeconomic Policies ""; ""Tariff Structures ""; ""Trade, Tariff and Inflation ""; ""MICROECONOMIC ENVIRONMENT ""; ""SCREENING THE MICROECONOMIC ENVIRONMENT ""; ""EXPANSION OF MICROECONOMIC INSIGHTS ""; ""MICROECONOMIC ANALYSIS OF A SUSTAINABLE MARKET STRATEGY ""; ""SOME MAJOR CONCLUSIONS ON MICROECONOMIC FACTORS ""; ""BUSINESS OPPORTUNITIES IN DEVELOPING COUNTRIES ""; ""REFERENCES ""; ""POLITICAL RENAISSANCE AND GLOBALIZATION ""
""DETERMINING POLITICAL ENVIRONMENT """"POLITICAL INTERVENTIONS ""; ""Expropriation, Domestication and Nationalization ""; ""Exchange Control ""; ""Import Restrictions ""; ""Market Control ""; ""Tax and Human Resources Controls ""; ""POLITICAL SYSTEMS ""; ""POLITICAL AND RESIDUAL RISKS IN INTERNATIONAL BUSINESS ""; ""LEGAL OUTLOOK ON INTERNATIONAL BUSINESS ""; ""TARIFF BARRIERS ""; ""ANTI-DUMPING LAWS ""; ""IMPORT LICENSING ""; ""REFERENCES ""; ""TRADE COMPETITIVENESS IN DEVELOPING COUNTRIES""; ""MACROECONOMIC FACTORS ""; ""FREE TRADE AGREEMENTS ""; ""TRADE AND MONETARY REFORMS ""
""REGIONAL TRADE AND ECONOMY OF EEC """"Trade and Economic Growth in Latin American Countries ""; ""INTERNATIONAL TRADE AMONG LATIN AMERICAN AND ASIAN COUNTRIES ""; ""Architecture of Business Partnering among Asian-LA Countries ""; ""Prospects in Foreign Trade ""; ""Expansion of Latin America-Asia Trade Links ""; ""TRADE POLICY IMPLICATIONS ""; ""GLOBAL BUSINESS PARTNERING ""; "" Triad Market""; ""Asia- Caribbean- Pacific Rim Countries ""; ""Post-Communist Countries ""; ""African Marketplace ""; ""GROUPING OF COUNTRIES ""; ""REFERENCES ""; ""INTERNATIONAL TRADE IN EMERGING MARKETS ""
""CHINA AN EMERGING MARKET """"INDIA IN GLOBAL TRADE COMPETITION ""; ""LATIN AMERICAN AND CARIBBEAN COUNTRIES AS EMERGING MARKETS ""; ""ECONOMIC ENVIRONMENT ""; ""INTERNATIONAL COMPETITION ""; ""POLITICAL FACTORS IN INTERNATIONAL TRADE ALLIANCES ""; ""TRADE AND TARIFF STRUCTURES ""; ""ARCHITECTURE OF BUSINESS PARTNERING AMONG ASIAN-LATIN AMERICAN COUNTRIES ""; ""Prospects ""; ""Expansion of Latin America-Asia Trade Links ""; ""DEVELOPMENT OF TRADE RELATIONSHIPS AMONG ASIAN-LAC COUNTRIES ""; ""REFERENCES ""; ""MODES OF ENTRY IN A GLOBAL MARKETPLACE ""; ""EXPORTING ""
""CONTRACTUAL AGREEMENT ""
Record Nr. UNINA-9910454839603321
Rajagopal <1957->  
New York, : Nova Science Publishers, c2009
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Globalization thrust [[electronic resource] ] : driving nations competitive / / Rajagopal
Globalization thrust [[electronic resource] ] : driving nations competitive / / Rajagopal
Autore Rajagopal <1957->
Pubbl/distr/stampa New York, : Nova Science Publishers, c2009
Descrizione fisica 1 online resource (356 p.)
Disciplina 337
Soggetto topico Competition, International
Globalization
International economic relations
International trade
ISBN 1-60741-906-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto ""GLOBALIZATION THRUST: DRIVING NATIONS COMPETITIVE""; ""CONTENTS ""; ""PREFACE ""; ""UNDERSTANDING GLOBALIZATION ""; ""THE DEBATE � FOR AND AGAINST GLOBALIZATION ""; ""DETERMINANTS OF GLOBAL TRADE ""; ""GLOBAL TRADE DYNAMICS ""; ""INTERNATIONAL COMPETITION ""; ""OUTGROWTH OF NEW MARKETS ""; ""DEFINING CONCEPTS OF GLOBAL TRADE ""; ""DRIVERS OF GLOBALIZATION ""; ""ORGANIZING GLOBAL MARKETING ""; ""GLOBAL LOCAL MARKETING ""; ""LOOKING BEYOND GLOBAL MARKETING ""; ""REFERENCES ""; "" INTERNATIONAL ECONOMIC ENVIRONMENT ""; ""MACROECONOMIC ENVIRONMENT ""; ""Demography and Income Distribution ""
""Structure of Consumption """"Economic Indicators ""; ""Financial Indicators ""; ""Macroeconomics and Economic Advancement ""; ""Economic System ""; ""Macroeconomic Policies ""; ""Tariff Structures ""; ""Trade, Tariff and Inflation ""; ""MICROECONOMIC ENVIRONMENT ""; ""SCREENING THE MICROECONOMIC ENVIRONMENT ""; ""EXPANSION OF MICROECONOMIC INSIGHTS ""; ""MICROECONOMIC ANALYSIS OF A SUSTAINABLE MARKET STRATEGY ""; ""SOME MAJOR CONCLUSIONS ON MICROECONOMIC FACTORS ""; ""BUSINESS OPPORTUNITIES IN DEVELOPING COUNTRIES ""; ""REFERENCES ""; ""POLITICAL RENAISSANCE AND GLOBALIZATION ""
""DETERMINING POLITICAL ENVIRONMENT """"POLITICAL INTERVENTIONS ""; ""Expropriation, Domestication and Nationalization ""; ""Exchange Control ""; ""Import Restrictions ""; ""Market Control ""; ""Tax and Human Resources Controls ""; ""POLITICAL SYSTEMS ""; ""POLITICAL AND RESIDUAL RISKS IN INTERNATIONAL BUSINESS ""; ""LEGAL OUTLOOK ON INTERNATIONAL BUSINESS ""; ""TARIFF BARRIERS ""; ""ANTI-DUMPING LAWS ""; ""IMPORT LICENSING ""; ""REFERENCES ""; ""TRADE COMPETITIVENESS IN DEVELOPING COUNTRIES""; ""MACROECONOMIC FACTORS ""; ""FREE TRADE AGREEMENTS ""; ""TRADE AND MONETARY REFORMS ""
""REGIONAL TRADE AND ECONOMY OF EEC """"Trade and Economic Growth in Latin American Countries ""; ""INTERNATIONAL TRADE AMONG LATIN AMERICAN AND ASIAN COUNTRIES ""; ""Architecture of Business Partnering among Asian-LA Countries ""; ""Prospects in Foreign Trade ""; ""Expansion of Latin America-Asia Trade Links ""; ""TRADE POLICY IMPLICATIONS ""; ""GLOBAL BUSINESS PARTNERING ""; "" Triad Market""; ""Asia- Caribbean- Pacific Rim Countries ""; ""Post-Communist Countries ""; ""African Marketplace ""; ""GROUPING OF COUNTRIES ""; ""REFERENCES ""; ""INTERNATIONAL TRADE IN EMERGING MARKETS ""
""CHINA AN EMERGING MARKET """"INDIA IN GLOBAL TRADE COMPETITION ""; ""LATIN AMERICAN AND CARIBBEAN COUNTRIES AS EMERGING MARKETS ""; ""ECONOMIC ENVIRONMENT ""; ""INTERNATIONAL COMPETITION ""; ""POLITICAL FACTORS IN INTERNATIONAL TRADE ALLIANCES ""; ""TRADE AND TARIFF STRUCTURES ""; ""ARCHITECTURE OF BUSINESS PARTNERING AMONG ASIAN-LATIN AMERICAN COUNTRIES ""; ""Prospects ""; ""Expansion of Latin America-Asia Trade Links ""; ""DEVELOPMENT OF TRADE RELATIONSHIPS AMONG ASIAN-LAC COUNTRIES ""; ""REFERENCES ""; ""MODES OF ENTRY IN A GLOBAL MARKETPLACE ""; ""EXPORTING ""
""CONTRACTUAL AGREEMENT ""
Record Nr. UNINA-9910778031003321
Rajagopal <1957->  
New York, : Nova Science Publishers, c2009
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui