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Agile marketing strategies : new approaches to engaging consumer behavior / / Rajagopal
| Agile marketing strategies : new approaches to engaging consumer behavior / / Rajagopal |
| Autore | Rajagopal <1957-> |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2022] |
| Descrizione fisica | 1 online resource (254 pages) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Marketing - Planning |
| ISBN |
9783031042126
9783031042119 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Acknowledgments -- Contents -- About the Author -- List of Figures -- 1 Introduction -- The Concept -- Thematic Discussions -- The Quadruple Bottom-Line in Business -- Behavioral Analysis -- Social Media and Markets -- Agility in Marketing Strategies -- Thematic Convergence -- Part I The Convergence -- 2 Consumer Dynamics -- Evolution of Consumer Behavior -- Behavioral Ecosystem -- Cognition and Emotions -- Changing Consumer Preferences -- Neurobehavioral Attributes -- 3 Social Media and Markets -- Social Media Marketing -- Evolution of Communication Strategies -- Relationship Marketing -- Social Phenotype and Consumer Behavior -- 4 Relationship Strategy -- Customer Relationship -- Relationship Foundations -- CRM Perspectives -- CRM Value Chain -- Corporate Behavior and Relationship Management -- Managing Loyalty Programs -- Competitive Touchpoints -- Competitive Market Cycle -- Part II The Shift -- 5 Neurobehavioral Perspectives -- Neurobehavioral Attributes -- Emotions and Consumer Behavior -- Neurobehavioral Effects: Arousal and Merriment -- Neuromarketing Techniques -- Functional Magnetic Resonance Imaging (fMRI) -- Electroencephalogram (EEG) -- Steady-State Topography (SST) -- Positron Emission Tomography (PET) -- Eye Tracking -- Facial Electromyography -- Skin Conductance -- Consumer Personality and Behavioral Traits -- Big Five Concept -- 6 Rethinking Marketing -- Cognition and Critical Thinking -- Collective Intelligence and Cognition -- Market Evolution -- Competition Complexity Grid -- Aggressive Marketing -- Crowd Business Modeling -- 7 The Agile Mind-Set -- Agile Marketing Concept and Practices -- Social Learning and Behavioral Flexibility -- Social Intelligence and Brand Effects -- Psychodynamics Among Consumers -- Consumption Philosophies -- Part III Window to the Future -- 8 Epilogue: The Extent of Agility.
Future Marketing Technology -- Technology Disruptions -- Conscious Consumerism -- Index. |
| Record Nr. | UNINA-9910585790703321 |
Rajagopal <1957->
|
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| Cham, Switzerland : , : Springer, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business analytics and cyber security management in organizations / / Rajagopal and Ramesh Behl, editors
| Business analytics and cyber security management in organizations / / Rajagopal and Ramesh Behl, editors |
| Autore | Rajagopal <1957-> |
| Pubbl/distr/stampa | Hershey, PA : , : Business Science Reference, , [2017] |
| Descrizione fisica | 1 online resource (xxi, 345 pages) : illustrations (some color) |
| Disciplina | 658/.05 |
| Collana | Advances in Business Information Systems and Analytics (ABISA) Book Series |
| Soggetto topico |
Business intelligence
Electronic commerce Cyberspace - Security measures |
| Soggetto non controllato |
Ant colony optimization
Brand building Business growth External trade development Green accounting M-banking M-commerce Robust decision tools Services trade |
| ISBN |
9781522509035
9781522509028 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Competing on performance on the global marketplace: applying business analytics as a robust decision tool / Rajagopal -- Cyber security and business growth / Akanksha Sharma, Prashant Tandekar -- Perception and intention of youth's towards online shopping: an empirical assessment / Ajitabh Dash -- A readiness index for marketing analytics: a resource-based view conceptualization for the implementation stage / Pável Reyes-Mercado -- Globalization, innovation, and marketing philosophy: a critical assessment of role of technology in defining new dimensions / Sandeep Kumar Mohanty -- Services trade in emerging market economies / Raju Mandal, Hiranya K. Nath -- Consumer impetuosity in m-commerce: designing scale to measure the shopping behavior / Natasha Patricia Bojorges Moctezuma -- Germany's external trade development: a case of the German automotive industry / Alexander Schülke [and 3 others] -- Assessing the determinants of adoption of m-banking by students: a study using an extended TAM model / Gazal Punyani, Sourabh Sharma -- Customer perception and behavioral intention to use biometric-enabled e-banking services in India / Siddharth Varma, Ruchika Gupta -- Interplay of technology and customer value dynamics in banking industry: analytical construct for measuring growth and performance / Rajagopal, Ananya Rajagopal -- Corporate social responsibility and corporate governance: analysis across industries in Mexico / Andrée Marie López-Fernández --
Building brands in emerging economies: a consumer-oriented approach / Sandra Nunez, Raquel Castaño -- Training effectiveness: a perspective of engaged vs. disengaged employees / Snigdha Mohapatra, Pravat Kumar Mohanty -- Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico / Rajagopal -- Moderating role of demands: abilities fit in the relationship between work role stressors and employee outcomes / Bindu Chhabra -- A discussion on Indian consumers' hedonic and non-hedonic values / Manit Mishra -- Key performance indicators for the organized farm products retailing in India / Rajwinder Singh, Ajit Pal Singh, Bhimaraya A. Metri -- Incidence of green accounting on competitiveness: empirical evidences from mining and quarrying sector / Ramakrushna Panigrahi -- Moderating role of demographics on attitude towards organic food purchase behavior: a study on Indian consumers / Arpita Khare. |
| Record Nr. | UNINA-9910153209703321 |
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Rajagopal <1957->
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| Hershey, PA : , : Business Science Reference, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business Dynamics in North America [[electronic resource] ] : Analysis of Spatial and Temporal Trade Patterns / / by Rajagopal, Vladimir Zlatev
| Business Dynamics in North America [[electronic resource] ] : Analysis of Spatial and Temporal Trade Patterns / / by Rajagopal, Vladimir Zlatev |
| Autore | Rajagopal <1957-> |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (301 pages) : illustrations |
| Disciplina | 382 |
| Soggetto topico |
Trade
Business Commerce Globalization Markets International economics Emerging Markets/Globalization International Economics |
| ISBN | 3-319-57606-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Overview: North American Trade and Economy -- 2 Industrial Policy and Trade Competitiveness in North America -- 3. Market Integration in NAFTA Region -- 4. Structural Growth in Trade -- 5. Venture Collaborations and Management -- 6. Market Volatility and Risk Factors -- 7. International Trade Policies and Development -- 8. Functional Strategies in Managing International Trade -- 9. Opportunities in International Trade Development -- 10. Globalization and Challenges Ahead. |
| Record Nr. | UNINA-9910298205903321 |
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Rajagopal <1957->
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management / / Rajagopal
| Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management / / Rajagopal |
| Autore | Rajagopal <1957-> |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2018 |
| Descrizione fisica | 1 online resource (198 pages) |
| Disciplina | 658.8342 |
| Collana | Consumer Behavior Collection |
| Soggetto topico |
Consumer behavior
Consumers' preferences |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-947441-15-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910467945303321 |
|
Rajagopal <1957->
|
||
| New York, NY : , : Business Expert Press, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management / / Rajagopal
| Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management / / Rajagopal |
| Autore | Rajagopal <1957-> |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2018 |
| Descrizione fisica | 1 online resource (198 pages) |
| Disciplina | 658.8342 |
| Collana | Consumer Behavior Collection |
| Soggetto topico |
Consumer behavior
Consumers' preferences |
| ISBN | 1-947441-15-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910795469003321 |
|
Rajagopal <1957->
|
||
| New York, NY : , : Business Expert Press, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management / / Rajagopal
| Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management / / Rajagopal |
| Autore | Rajagopal <1957-> |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2018 |
| Descrizione fisica | 1 online resource (198 pages) |
| Disciplina | 658.8342 |
| Collana | Consumer Behavior Collection |
| Soggetto topico |
Consumer behavior
Consumers' preferences |
| ISBN | 1-947441-15-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910821077403321 |
|
Rajagopal <1957->
|
||
| New York, NY : , : Business Expert Press, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Crowd-based business models : using collective intelligence for market competitiveness / / Rajagopal
| Crowd-based business models : using collective intelligence for market competitiveness / / Rajagopal |
| Autore | Rajagopal <1957-> |
| Pubbl/distr/stampa | Cham, Switzerland : , : Palgrave Macmillan, , [2021] |
| Descrizione fisica | 1 online resource (301 pages) |
| Disciplina | 658.4012 |
| Soggetto topico |
Business planning
Collective behavior - Economic aspects |
| ISBN | 3-030-77083-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910494561603321 |
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Rajagopal <1957->
|
||
| Cham, Switzerland : , : Palgrave Macmillan, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Entrepreneurship and regional development : analyzing growth models in emerging markets / / Rajagopal, Ramesh Behl, editors
| Entrepreneurship and regional development : analyzing growth models in emerging markets / / Rajagopal, Ramesh Behl, editors |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Cham, Switzerland : , : Palgrave Macmillan, , [2021] |
| Descrizione fisica | 1 online resource (XXXI, 404 p. 13 illus., 3 illus. in color.) |
| Disciplina | 658.421 |
| Soggetto topico |
Entrepreneurship
Rural development |
| ISBN | 3-030-45521-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Entrepreneurship, Education, and Economics: A Helix Effect on Business Growth -- 2. Significance of Microfinance in Entrepreneurship Development: A Study of South Rajasthan -- 3. Testing the Indirect Effects on Entrepreneurial Orientation and Enterprise Performance -- 4. Role of Entrepreneurial Capability in the Performance of Sustained SMEs -- 5. Herd Behavior Analysis in Crowdfunding Platforms in Mexico -- 6. Entrepreneurial Epistemologies and Design-to-Market Modelling: A Latitudinal Discussion -- 7. Entrepreneurial Behaviour, Attitude and Framework Conditions: An Analysis of Efficiency, Factor and Innovation Driven Three Asian Economies -- 8. Cluster Development in Small Enterprises: A Case Study of Select Plastic Enterprises in Murshidabad, West Bengal -- 9. Innovation and Human Resource Management Fit: Case of an ITES Firm -- 10. A Study on Sustainable Livelihood Frameworks and Entrepreneurial Opportunities with Specific Reference to the Sabai Grass Handicraft, Odisha, India -- 11. Organizational Culture and Its Impact on Student Engagement: A Study Based on Private and Public Universities in Rajasthan -- 12. Corporate Social Responsibility Informing Business Analytics: New Standards for Engagement and Performance -- 13. Effect of Exaggerated Claims on Brand Evaluation -- 14. Religion and Marketing -- 15. Study the Role of Personality Traits on Academic Stress: A Comparative Study of Male and Female University Students -- 16. Influence of Entrepreneurship Education and University Ecosystem on Individual’s Entrepreneurship Readiness -- 17. Perceived Organizational Fit: Analyzing Negative Effect of Work Stressors on Employee Outcomes -- 18. Entrepreneurial Journey of Bastav Das: A Case Study -- 19. Happy Laundry Services: What Next? -- 20. Mapping Entrepreneurial Growth: A Case of BivinoS Restaurant in Australia -- 21. Entrepreneurial Strategies, Managerial Implications, Prospects, and Dilemmas. |
| Record Nr. | UNINA-9910483091203321 |
| Cham, Switzerland : , : Palgrave Macmillan, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Globalization thrust [[electronic resource] ] : driving nations competitive / / Rajagopal
| Globalization thrust [[electronic resource] ] : driving nations competitive / / Rajagopal |
| Autore | Rajagopal <1957-> |
| Pubbl/distr/stampa | New York, : Nova Science Publishers, c2009 |
| Descrizione fisica | 1 online resource (356 p.) |
| Disciplina | 337 |
| Soggetto topico |
Competition, International
Globalization International economic relations International trade |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-60741-906-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""GLOBALIZATION THRUST: DRIVING NATIONS COMPETITIVE""; ""CONTENTS ""; ""PREFACE ""; ""UNDERSTANDING GLOBALIZATION ""; ""THE DEBATE � FOR AND AGAINST GLOBALIZATION ""; ""DETERMINANTS OF GLOBAL TRADE ""; ""GLOBAL TRADE DYNAMICS ""; ""INTERNATIONAL COMPETITION ""; ""OUTGROWTH OF NEW MARKETS ""; ""DEFINING CONCEPTS OF GLOBAL TRADE ""; ""DRIVERS OF GLOBALIZATION ""; ""ORGANIZING GLOBAL MARKETING ""; ""GLOBAL LOCAL MARKETING ""; ""LOOKING BEYOND GLOBAL MARKETING ""; ""REFERENCES ""; "" INTERNATIONAL ECONOMIC ENVIRONMENT ""; ""MACROECONOMIC ENVIRONMENT ""; ""Demography and Income Distribution ""
""Structure of Consumption """"Economic Indicators ""; ""Financial Indicators ""; ""Macroeconomics and Economic Advancement ""; ""Economic System ""; ""Macroeconomic Policies ""; ""Tariff Structures ""; ""Trade, Tariff and Inflation ""; ""MICROECONOMIC ENVIRONMENT ""; ""SCREENING THE MICROECONOMIC ENVIRONMENT ""; ""EXPANSION OF MICROECONOMIC INSIGHTS ""; ""MICROECONOMIC ANALYSIS OF A SUSTAINABLE MARKET STRATEGY ""; ""SOME MAJOR CONCLUSIONS ON MICROECONOMIC FACTORS ""; ""BUSINESS OPPORTUNITIES IN DEVELOPING COUNTRIES ""; ""REFERENCES ""; ""POLITICAL RENAISSANCE AND GLOBALIZATION "" ""DETERMINING POLITICAL ENVIRONMENT """"POLITICAL INTERVENTIONS ""; ""Expropriation, Domestication and Nationalization ""; ""Exchange Control ""; ""Import Restrictions ""; ""Market Control ""; ""Tax and Human Resources Controls ""; ""POLITICAL SYSTEMS ""; ""POLITICAL AND RESIDUAL RISKS IN INTERNATIONAL BUSINESS ""; ""LEGAL OUTLOOK ON INTERNATIONAL BUSINESS ""; ""TARIFF BARRIERS ""; ""ANTI-DUMPING LAWS ""; ""IMPORT LICENSING ""; ""REFERENCES ""; ""TRADE COMPETITIVENESS IN DEVELOPING COUNTRIES""; ""MACROECONOMIC FACTORS ""; ""FREE TRADE AGREEMENTS ""; ""TRADE AND MONETARY REFORMS "" ""REGIONAL TRADE AND ECONOMY OF EEC """"Trade and Economic Growth in Latin American Countries ""; ""INTERNATIONAL TRADE AMONG LATIN AMERICAN AND ASIAN COUNTRIES ""; ""Architecture of Business Partnering among Asian-LA Countries ""; ""Prospects in Foreign Trade ""; ""Expansion of Latin America-Asia Trade Links ""; ""TRADE POLICY IMPLICATIONS ""; ""GLOBAL BUSINESS PARTNERING ""; "" Triad Market""; ""Asia- Caribbean- Pacific Rim Countries ""; ""Post-Communist Countries ""; ""African Marketplace ""; ""GROUPING OF COUNTRIES ""; ""REFERENCES ""; ""INTERNATIONAL TRADE IN EMERGING MARKETS "" ""CHINA AN EMERGING MARKET """"INDIA IN GLOBAL TRADE COMPETITION ""; ""LATIN AMERICAN AND CARIBBEAN COUNTRIES AS EMERGING MARKETS ""; ""ECONOMIC ENVIRONMENT ""; ""INTERNATIONAL COMPETITION ""; ""POLITICAL FACTORS IN INTERNATIONAL TRADE ALLIANCES ""; ""TRADE AND TARIFF STRUCTURES ""; ""ARCHITECTURE OF BUSINESS PARTNERING AMONG ASIAN-LATIN AMERICAN COUNTRIES ""; ""Prospects ""; ""Expansion of Latin America-Asia Trade Links ""; ""DEVELOPMENT OF TRADE RELATIONSHIPS AMONG ASIAN-LAC COUNTRIES ""; ""REFERENCES ""; ""MODES OF ENTRY IN A GLOBAL MARKETPLACE ""; ""EXPORTING "" ""CONTRACTUAL AGREEMENT "" |
| Record Nr. | UNINA-9910454839603321 |
|
Rajagopal <1957->
|
||
| New York, : Nova Science Publishers, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Globalization thrust [[electronic resource] ] : driving nations competitive / / Rajagopal
| Globalization thrust [[electronic resource] ] : driving nations competitive / / Rajagopal |
| Autore | Rajagopal <1957-> |
| Pubbl/distr/stampa | New York, : Nova Science Publishers, c2009 |
| Descrizione fisica | 1 online resource (356 p.) |
| Disciplina | 337 |
| Soggetto topico |
Competition, International
Globalization International economic relations International trade |
| ISBN | 1-60741-906-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""GLOBALIZATION THRUST: DRIVING NATIONS COMPETITIVE""; ""CONTENTS ""; ""PREFACE ""; ""UNDERSTANDING GLOBALIZATION ""; ""THE DEBATE � FOR AND AGAINST GLOBALIZATION ""; ""DETERMINANTS OF GLOBAL TRADE ""; ""GLOBAL TRADE DYNAMICS ""; ""INTERNATIONAL COMPETITION ""; ""OUTGROWTH OF NEW MARKETS ""; ""DEFINING CONCEPTS OF GLOBAL TRADE ""; ""DRIVERS OF GLOBALIZATION ""; ""ORGANIZING GLOBAL MARKETING ""; ""GLOBAL LOCAL MARKETING ""; ""LOOKING BEYOND GLOBAL MARKETING ""; ""REFERENCES ""; "" INTERNATIONAL ECONOMIC ENVIRONMENT ""; ""MACROECONOMIC ENVIRONMENT ""; ""Demography and Income Distribution ""
""Structure of Consumption """"Economic Indicators ""; ""Financial Indicators ""; ""Macroeconomics and Economic Advancement ""; ""Economic System ""; ""Macroeconomic Policies ""; ""Tariff Structures ""; ""Trade, Tariff and Inflation ""; ""MICROECONOMIC ENVIRONMENT ""; ""SCREENING THE MICROECONOMIC ENVIRONMENT ""; ""EXPANSION OF MICROECONOMIC INSIGHTS ""; ""MICROECONOMIC ANALYSIS OF A SUSTAINABLE MARKET STRATEGY ""; ""SOME MAJOR CONCLUSIONS ON MICROECONOMIC FACTORS ""; ""BUSINESS OPPORTUNITIES IN DEVELOPING COUNTRIES ""; ""REFERENCES ""; ""POLITICAL RENAISSANCE AND GLOBALIZATION "" ""DETERMINING POLITICAL ENVIRONMENT """"POLITICAL INTERVENTIONS ""; ""Expropriation, Domestication and Nationalization ""; ""Exchange Control ""; ""Import Restrictions ""; ""Market Control ""; ""Tax and Human Resources Controls ""; ""POLITICAL SYSTEMS ""; ""POLITICAL AND RESIDUAL RISKS IN INTERNATIONAL BUSINESS ""; ""LEGAL OUTLOOK ON INTERNATIONAL BUSINESS ""; ""TARIFF BARRIERS ""; ""ANTI-DUMPING LAWS ""; ""IMPORT LICENSING ""; ""REFERENCES ""; ""TRADE COMPETITIVENESS IN DEVELOPING COUNTRIES""; ""MACROECONOMIC FACTORS ""; ""FREE TRADE AGREEMENTS ""; ""TRADE AND MONETARY REFORMS "" ""REGIONAL TRADE AND ECONOMY OF EEC """"Trade and Economic Growth in Latin American Countries ""; ""INTERNATIONAL TRADE AMONG LATIN AMERICAN AND ASIAN COUNTRIES ""; ""Architecture of Business Partnering among Asian-LA Countries ""; ""Prospects in Foreign Trade ""; ""Expansion of Latin America-Asia Trade Links ""; ""TRADE POLICY IMPLICATIONS ""; ""GLOBAL BUSINESS PARTNERING ""; "" Triad Market""; ""Asia- Caribbean- Pacific Rim Countries ""; ""Post-Communist Countries ""; ""African Marketplace ""; ""GROUPING OF COUNTRIES ""; ""REFERENCES ""; ""INTERNATIONAL TRADE IN EMERGING MARKETS "" ""CHINA AN EMERGING MARKET """"INDIA IN GLOBAL TRADE COMPETITION ""; ""LATIN AMERICAN AND CARIBBEAN COUNTRIES AS EMERGING MARKETS ""; ""ECONOMIC ENVIRONMENT ""; ""INTERNATIONAL COMPETITION ""; ""POLITICAL FACTORS IN INTERNATIONAL TRADE ALLIANCES ""; ""TRADE AND TARIFF STRUCTURES ""; ""ARCHITECTURE OF BUSINESS PARTNERING AMONG ASIAN-LATIN AMERICAN COUNTRIES ""; ""Prospects ""; ""Expansion of Latin America-Asia Trade Links ""; ""DEVELOPMENT OF TRADE RELATIONSHIPS AMONG ASIAN-LAC COUNTRIES ""; ""REFERENCES ""; ""MODES OF ENTRY IN A GLOBAL MARKETPLACE ""; ""EXPORTING "" ""CONTRACTUAL AGREEMENT "" |
| Record Nr. | UNINA-9910778031003321 |
|
Rajagopal <1957->
|
||
| New York, : Nova Science Publishers, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
