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Business Governance and Society [[electronic resource] ] : Analyzing Shifts, Conflicts, and Challenges / / edited by Rajagopal, Ramesh Behl
| Business Governance and Society [[electronic resource] ] : Analyzing Shifts, Conflicts, and Challenges / / edited by Rajagopal, Ramesh Behl |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (464 pages) |
| Disciplina | 322.3 |
| Soggetto topico |
International business enterprises
Leadership Entrepreneurship Trade Business Commerce Marketing International Business Business Strategy/Leadership |
| ISBN | 3-319-94613-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Shifts in Business-Politics Paradigms: Exploring Lessons and Future Growth -- 2. Trends in Agricultural production and Productivity Growth in India: Challenges to sustainability -- 3. Unraveling the power of talent analytics: Implications for enhancing business performance -- 4. The Impact of Customer Relationship Management (CRM) Practices on Customer Satisfaction -- 5. Customer Expectations at the Urban Bottom of Pyramid in India: A Grounded Theory Approach -- 6. A qualitative study on work-family conflict, social support and response mechanisms of individuals working in multi-national corporations -- 7. Does Corporate Governance affect the financial performance and quality of financial reporting of companies? A study on selected Indian Companies -- 8. Factors Impacting Purchase of Private Labels in India -- 9. Drifts in Banking Business and Deepening Losses amidst the Insolvency and Bankruptcy Code, 2016 -- 10. Impact of Demographic Variables on the Attitude towards Violence and Cooperation with Police: A study of Extremism affected areas in Odisha, India -- 11. Emotional intelligence at workplace: A Comparative study of male and female bank Employees in public sector -- 12. Role of Leadership Style on Corporate Entrepreneurship and Firm Innovativeness: Learnings from Startups in Emerging Markets -- 13. Analysis of factors of benefits and disadvantages in the business scenario of North East India - The entrepreneur's perspective -- 14. Relationship between Employee Mobility and Organizational Creativity to improve Organizational Performance: A Strategic Analysis -- 15. Persuasion and dissuasion via social networking sites: The influence of word-of-mouth on consumer activism -- 16. Relationship between the exports and the BRICS´ Gross Domestic Product: A BVAR approach for the period 1978-2016 -- 17. Consumer Behavior in Social Media: A Thematic Exploration and an Agenda for Future Inquiry -- 18. Diffusion of reverse innovations across markets: An agent-based model -- 19. Relationship Lending and Entrepreneurial Behavior: Analyzing Empirical Evidences -- 20. The impact of corporate governance in efficiency of Nepalese commercial banks -- 21. Impact of corporate governance on dividend policy of Nepalese enterprise -- 22. Impact of Ownership Structure and Corporate Governance on Capital Structure of Nepalese Listed Companies -- 23. Effect of board diversity and corporate governance structure on operating performance: Evidence from the Nepalese enterprises. |
| Record Nr. | UNINA-9910337822203321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Challenge-Based Learning, Research, and Innovation [[electronic resource] ] : Leveraging Industry, Government, and Society / / by Arturo Molina, Rajagopal
| Challenge-Based Learning, Research, and Innovation [[electronic resource] ] : Leveraging Industry, Government, and Society / / by Arturo Molina, Rajagopal |
| Autore | Molina Arturo |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (233 pages) |
| Disciplina | 658.408 |
| Altri autori (Persone) | Rajagopal |
| Collana | Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies |
| Soggetto topico |
Technological innovations
Marketing Industries Innovation and Technology Management |
| ISBN |
9783031291562
9783031291555 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Social Challenges in Developing Economies: Converging Research and Industrial Needs -- Chapter 2: People, Planet, and Profit: Crossing the Triple Bottom Line -- Chapter 3: Sensitizing Entrepreneurship: Managing Growth Touchpoints -- Chapter 4: A Challenge-based University: Learning, Research, Innovation and Entrepreneurship -- Chapter 5: Linking Research and Business: Raising Social Wellbeing -- Chapter 6: Research Technology and Institutions: Fostering Role, Relationship, and Responsiveness -- Chapter 7: Research-based Innovation: Economics, Transferability, and Consumerism -- Chapter 8: Technology Thrust: Design, Development, and Diffusion -- Chapter 9: Social Innovation and Technology: The Road Ahead. |
| Record Nr. | UNINA-9910720095003321 |
Molina Arturo
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Competitive Branding Strategies [[electronic resource] ] : Managing Performance in Emerging Markets / / by Rajagopal
| Competitive Branding Strategies [[electronic resource] ] : Managing Performance in Emerging Markets / / by Rajagopal |
| Autore | Rajagopal |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (XXV, 288 p. 7 illus.) |
| Disciplina | 658.827 |
| Soggetto topico |
Branding (Marketing)
Globalization Markets Leadership Branding Emerging Markets/Globalization Business Strategy/Leadership |
| ISBN | 3-030-24933-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I Understanding Market Competition -- 1. Managing Brands in Competitive Marketplaces -- 2. Branding Decisions -- 3. Brand Positioning and Value Creation -- Part II Managing Brands -- 4. Branding Strategy -- 5. Brand Portfolio Management -- 6. New Trends in Brand Management -- 7. Branding in Emerging Markets -- 8. Brand-Market Risks -- 9. Brand Audit. |
| Record Nr. | UNINA-9910341851403321 |
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Rajagopal
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Contemporary Marketing Strategy [[electronic resource] ] : Analyzing Consumer Behavior to Drive Managerial Decision Making / / by Rajagopal
| Contemporary Marketing Strategy [[electronic resource] ] : Analyzing Consumer Behavior to Drive Managerial Decision Making / / by Rajagopal |
| Autore | Rajagopal |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (XXI, 277 p. 16 illus., 1 illus. in color.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Leadership Business Strategy/Leadership |
| ISBN | 3-030-11911-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Consumer Behavior: Internal Factors -- 2. Consumer Behavior: External Factors -- 3. Understanding Market Environment -- 4. Strategic Capability and Direction -- 5. Advanced Marketing-mix -- 6. Product and Brand Strategy -- 7. Pricing Strategy -- 8. Distribution and Promotion Strategy -- 9. Marketing Research. |
| Record Nr. | UNINA-9910337792103321 |
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Rajagopal
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Innovation, Technology, and Market Ecosystems [[electronic resource] ] : Managing Industrial Growth in Emerging Markets / / edited by Rajagopal, Ramesh Behl
| Innovation, Technology, and Market Ecosystems [[electronic resource] ] : Managing Industrial Growth in Emerging Markets / / edited by Rajagopal, Ramesh Behl |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (XXIX, 407 p. 25 illus.) |
| Disciplina | 658.514 |
| Soggetto topico |
Management
Industrial management Industries Innovation/Technology Management |
| ISBN | 3-030-23010-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Convergence of Local Enterprises with Large Corporations -- 2. Validation and Modelling of Drivers and Barriers for Multivendor ATM -- 3. Leveraging Technology for Shared Services Transformation -- 4. Coal Sourcing Options for Captive Power Plants of Aluminum Smelters in India -- 5. Managing microfinance institutions -- 6. Directing Institutional Capital to India’s Renewable Energy Sector -- 7. Risk Management in Emerging Markets in Post 2007-2009 Financial Crisis -- 8. Stakeholder influence on decision-making -- 9. Direct and interactive effects of perceived organizational support and positive reciprocity beliefs on organizational identification -- 10. Human Resources as Business Value Creator -- 11. Impact of Foreign Direct Investment on GDP Growth Rate in India -- 12. Macroeconomic Variables Affecting External Commercial Borrowings -- 13. Classroom 4.0: Understanding the New Battleground -- 14. Values Based Control in Land Acquisition for Infrastructure Projects -- 15. Developing Scale to Measure Perceived Brand Literacy of Consumer Products -- 16. Testing the Moderation Effects on Gartner’s Customer Relationship Management Practices and Customer Acquisition -- 17. Effectuation and causation approaches in entrepreneurial marketing -- 18. Competency Evaluation for Social Media Usage -- 19. Effect of Computer Efficacy, Motivation and User Satisfaction on Continuance Intention of E-Training System -- 20. Impact of Culture, Community, Communications and Leadership on Social Enterprises Effectiveness in Africa. |
| Record Nr. | UNINA-9910367248403321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Paradigm shift in business : critical appraisal of agile management practices / / Rajagopal, Ramesh Behl, editors
| Paradigm shift in business : critical appraisal of agile management practices / / Rajagopal, Ramesh Behl, editors |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Cham : , : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (531 pages) : illustrations (some color) |
| Disciplina | 658.8 |
| Collana | Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth Series |
| Soggetto topico |
Management
Customer relations Social responsibility of business |
| ISBN |
9783031404399
3031404394 3-031-40439-4 9783031404382 3031404386 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Prologue -- Contents -- Editors and Contributors -- About the Editors -- Contributors -- List of Figures -- List of Tables -- Part I Introduction -- 1 Transforming Businesses at the Grassroots: A Drive Through Agile Practices -- Crowd, Consumption, and Business -- Agile Marketing Concept and Practices -- Business Innovation and Technology -- Agility, Inclusivity, and Diversity -- References -- Part II Human Resources Management -- 2 Understanding Privacy Violation and Fairness Perception of Job Seekers Using Social Media -- Introduction -- Review of Literature-Conceptual Framework and Hypotheses Development -- The Theory of Reasoned Action (TRA) -- Social Media Use and Social Networking Websites -- Concept of Privacy -- Concept of Privacy Concern in Job Search -- Prior Work on Privacy Concern in Job Search with Social Media -- Research Model and Hypothesis Development -- Perceived Procedural Justice (PJ) -- Perceived Privacy Violation (PV) -- Perceived Fairness Practice (FP) -- TRA variables and intentions toward social media use in job search -- Research Methodology -- Research Instruments -- Results and Discussion -- Respondent Characteristics -- Descriptive Analysis -- Measurement Model Assessment -- Structural Model Assessment and Hypotheses Testing -- Comparison of the Privacy Concerns by Type of Job Seeker (Independent Samples t-Test) -- Discussion -- Managerial Implications -- Limitations and Recommendations for Future Research -- Recommendations for Future Research -- References -- 3 Tone, Readability, and Firm Performance: A Study of Chairman's Letter Across India and China -- Introduction -- Background of the Study -- Literature Review -- Tone Measurement -- Readability Analysis -- Financial Performance Measures -- Hypotheses Development -- Current Performance and Tone -- Current Performance and Readability.
Tone and Future Performance -- Readability and Performance -- Association of Tone and Readability with Firm Performance Across India and China -- Methodology -- Sample Selection -- Variables Definition -- Financial Performance Measures -- Techniques for Analysis -- Analysis, Results, Discussion, and Implications -- Validity and Reliability Analysis -- Descriptive Analysis -- Results and Discussion -- Managerial Implications -- Conclusion, Limitations, and Scope for Future Work -- References -- 4 Employee Experience in the Post-Pandemic Era: Strategizing a Robust Return to Office (RTO) Plan in an Indian IT Firm -- Introduction -- The Study -- Literature Review -- Objectives -- Methodology -- External Benchmarking -- Internal Surveys/interviews -- Internal Data Collection and Analysis -- Sampling -- Objectives and Attributes -- Consultation with Stakeholders -- Drafting the Recommendations -- Findings -- Role/department-Based Exceptions for WFH/Hybrid -- Flexibility Levels of the Company Policy -- The Number of Employees Coming to Office -- Special Measures Are Taken to Smoothen the Transition -- Discussion -- Hybrid Model -- Permanent Remote Working Arrangements -- Implications -- Conclusion -- Appendix -- References -- 5 Is Shift in Work Culture Due to Covid-19 Reducing Stress? A Study of Indian Working Professionals -- Introduction -- Literature Review -- Research Hypothesis -- Objectives of the Study -- Research Design -- Data and Methodology -- Sampling Technique -- Data Analysis and Finding -- Result and Findings -- Conclusion -- Theoretical and Practical Implications -- Limitations and Future Research -- References -- 6 Influence of Gender and Role Stress on Hardiness: An Empirical Study -- Introduction -- Theoretical Roots of Hardiness -- Hypothesis Formulation -- Influence of Gender on Hardy Coping and Role Stress. Relationship Between Role Stress and Hardiness -- Methodology -- Sample -- Methods -- Findings -- Discussion and Conclusion -- References -- Part III Marketing -- 7 Honing Local Enterprises and Industrial Alliances with the Success of Entrepreneurs: Mediating the Role of Technology Adoption and Market Competition -- Introduction -- Role of MSMEs in Indian Economy -- Technology Centers -- Program for Cluster Development (MSE-CDP) -- Challenges of MSME -- Review of Literature -- Local Enterprise (MSME) -- Industrial Alliance -- SME and Technology -- Industrial Alliance and Competitive Advantage -- Industrial Alliance and Technology -- MSME-Entrepreneurial Success -- Technology Adoption and Market Competition -- The Mediating Role of Technology Adoption and Market Competition -- Research Gap -- Objectives of the Study -- Theoretical Framework and Hypotheses -- Research Methodology -- Scaling Techniques and Measures -- Data Analysis -- Results and Discussion -- Test for Measurement Model -- Validation of the Structural Model -- Analysis of Mediating Effect -- Findings -- Practical Implications -- Conclusions -- References -- 8 How Disruptive Technology Leads to New Product Development in Emerging Markets -- Introduction -- Conceptual Framework and Theory -- Prior Research -- Proposition Development -- Disruptive Technology and Innovation -- Disruptive Technology, Digital Infrastructure, and FDI -- Disruptive Technology, Financial Risks, and Innovation -- Disruptive Technology, FDI, and Innovation -- Innovation and New Product Development -- Innovation, Perceived Risk, and New Product Development -- Innovation, Arousal, and New Product Development -- Discussion -- Implications for Managers -- Future Research Directions -- References -- 9 Gaming Without Rules: Role of Agility in Tourism Marketing -- The Agile Foundation -- Crafting Marketing Agility. The GAME Changers -- References -- 10 The Impact of Media on Consumer Behavior: An Examination of the Role of Cinema, Newspaper, Theater, Internet, and Television -- Introduction -- Literature Review -- Consumer Decision Process -- Method -- Consumer -- Advertiser -- Analysis and Results -- Citation Overview -- Discussion -- Conclusion -- References -- 11 Are Malls Catching on with Small Town-Adolescents: A Study on Shopping Moderators, Motivators, and Experience? -- Introduction -- Theoretical Background and Hypothesis -- Tenant Mix -- Safety -- Ambiance -- Facilities -- Promotion -- Shopping Experience and Mall Loyalty -- Moderating Effect of Income -- Methodology -- Data Analysis -- Data Handling -- Sample Profile -- Factor Analysis, Reliability, and Validity -- Model Fitness -- Results and Discussion -- Moderating Effect of Income -- Theoretical Implications -- Managerial Implications -- Limitations and Further Research Directions -- References -- 12 Factors Influencing Young Consumers Buying Behaviour Towards Green Products -- Introduction -- Theory and Review of Literature -- Research Gap -- Research Methodology -- Variables Identification -- Findings -- Analysis of Demographic Data -- Exploratory Factor Analysis -- Validity Test of the Model -- Discussion -- Conclusions and Implications -- Limitations and Scope for Further Study -- References -- 13 Does Social Media Facilitate Admission to Business Schools: Evidence from Prospective Students -- Introduction -- Literature Review -- Role of Social Media in College and University Marketing -- Research Objective and Methodology -- Research Methodology -- Method of Data Analysis -- Data Analysis -- Conclusion and Managerial Implication -- Limitation and Scope for Future Research -- References. 14 Analytical Study of Factors Influencing Consumer Choice Heterogeneity for the Acceptance of Functional Foods (Foods with Health Claims) in India -- Scope and Rationale -- Research Problem -- Literature Review -- Functional Foods: Diet -Disease Relationship and Consumer Awareness, Beliefs and Attitudes -- Functional Foods: Gender and Age -- Functional Foods: Health Claims, Trust and Communication -- Research Objectives -- Research Methodology -- Interdisciplinary Relevance of the Study -- Key Hypotheses -- Observation and Interpretation of Findings -- Conclusions and Recommendations -- Implications -- References -- 15 COD: A Boon or Curse for Online Impulse Buying? -- Introduction -- Conceptual Framework -- Impulse Buying Tendency and Impulse Buying -- Online Impulse Buying -- COD as a Moderator in IBT-Impulse Buying Relationship -- Impulse Buying-Negative Feelings-Returns -- Theoretical and Managerial Implications -- Future Scope -- References -- Part IV Entrepreneurship and Sustainability -- 16 Innovation-Led Entrepreneurial Growth Amid Business Disruption: Analyzing Shifts in Social Entrepreneurial Paradigm -- Introduction -- Thematic Significance and Core Contributions -- Literature Review and the Structure of the Propositions -- Theoretical Motivation -- Conceptual Framework -- General Discussion -- Conclusion -- Implications in Theory and Practice -- Future Research -- References -- 17 Women Entrepreneurs-Moving Center and Front: An Overview of Research in Karnataka, India -- Introduction -- Literature Review -- Family Support (FS) in Women-Owned Business -- Role of Individual Competencies (IC) in Success of Women Entrepreneurs -- Role of Managerial Competencies (MC) in Success of Women Entrepreneurs -- Hypothesis Development -- Family Support -- Individual Competencies -- Managerial Competencies -- Methodology -- Sampling Method and Size. Data Analysis. |
| Record Nr. | UNINA-9910763597503321 |
| Cham : , : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Rebuilding Entrepreneurship at the Grassroots : Converging Divergent Factors of Society and Economy
| Rebuilding Entrepreneurship at the Grassroots : Converging Divergent Factors of Society and Economy |
| Autore | Rajagopal |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing AG, , 2024 |
| Descrizione fisica | 1 online resource (212 pages) |
| Disciplina | 338.04 |
| Altri autori (Persone) | Rajagopal |
| Collana | Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies Series |
| ISBN | 3-031-43270-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Preface -- Acknowledgments -- Contents -- About the Author -- List of Figures -- Part I Dissecting the Core -- 1 Entrepreneurial Transitions -- Traditional Entrepreneurship -- The Driving Head -- Capabilities and Competencies -- Business Scaling -- Challenges in Research and Business Planning -- 2 Entrepreneurial Ecosystem -- Social Ecosystem and Entrepreneurship -- Exploring Inside Market -- Driving Entrepreneurial Innovations -- Human Element in Operational Linkages -- 3 Entrepreneurial Behavior -- Artisanal Pedigree -- Leadership -- Human Element in Enterprise Management -- Entrepreneurial Mindset, Decisions, and Strategies -- Part II The Transition -- 4 Reverse Entrepreneurship -- Reverse Entrepreneurship -- Investments in Local Enterprises -- Developing Local Markets -- 5 Crowd-Based Entrepreneurship -- Crowdsourcing -- Open Innovation -- New Product Development -- Niche Marketing Strategy -- 6 Alternate Business Modeling -- Agility in Marketing -- Brand Architecture -- Proximity, Relationship, and Optimism -- Part III Thematic Fusion -- 7 Synthesis: Managing Enterprises at the Grassroots -- The Bottom-line -- The Transition -- Sustainable Entrepreneurship -- The Convergence: Market, Society, and Values -- The Quadruple Bottom-line in Business -- Behavioral Analysis -- Profiling Innovations -- Digital Media and Markets -- Thematic Convergence -- Index. |
| Record Nr. | UNINA-9910799238003321 |
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Rajagopal
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| Cham : , : Springer International Publishing AG, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Sustainable Growth in Global Markets [[electronic resource] ] : Strategic Choices and Managerial Implications / / by Rajagopal
| Sustainable Growth in Global Markets [[electronic resource] ] : Strategic Choices and Managerial Implications / / by Rajagopal |
| Autore | Rajagopal |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (XXIII, 324 p.) |
| Disciplina | 658.8/4 |
| Soggetto topico |
International business enterprises
Marketing Leadership Organization Planning International economics Management Industrial management International Business Business Strategy/Leadership International Economics Innovation/Technology Management |
| ISBN | 1-137-52595-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910254663703321 |
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Rajagopal
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Transgenerational marketing : evolution, expansion, and experience / / Rajagopal
| Transgenerational marketing : evolution, expansion, and experience / / Rajagopal |
| Autore | Rajagopal |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (312 pages) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Management Industrial management Globalization Markets Innovation/Technology Management Emerging Markets/Globalization |
| ISBN | 3-030-33926-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Section I: Theoretical Foundations -- Chapter 1. Evolution of Marketing Scholarship -- Chapter 2. Transgenerational entrepreneurship -- Section II: Growth of Functional Perspectives -- Chapter 3. Generations of Innovation and Technology -- Chapter 4. Growth of Supply Chain Management -- Chapter 5. Evolution of Decision making in Marketing -- Chapter 6. Development of Consumer Behavior -- Chapter 7. Industrial Marketing across Generations -- Section III: Global Transformations -- Chapter 8. Shifts in Market Competition -- Chapter 9. Business Diplomacy and Corporate Social Initiatives -- Chapter 10. Next Generation Market and Consumerism -- Index Terms. |
| Record Nr. | UNINA-9910367245303321 |
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Rajagopal
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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