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Big Data and Innovation in Tourism, Travel, and Hospitality : Managerial Approaches, Techniques, and Applications / / edited by Marianna Sigala, Roya Rahimi, Mike Thelwall
| Big Data and Innovation in Tourism, Travel, and Hospitality : Managerial Approaches, Techniques, and Applications / / edited by Marianna Sigala, Roya Rahimi, Mike Thelwall |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (XII, 223 p. 43 illus., 32 illus. in color.) |
| Disciplina | 658.4038 |
| Soggetto topico |
Big data
Tourism Management Big Data/Analytics Tourism Management Big Data |
| ISBN | 981-13-6339-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Big Data: the Oil of the New Tourism Economy -- Chapter 2. Composite Indicators for Measuring the Online Search Interest by a Tourist Destination -- Chapter 3. Developing Smart Tourism Destinations with the Internet of Things -- Chapter 4. Big Data in Online Travel Agencies and its Application Through Electronic Devices -- Chapter 5. Big Data for Measuring the Impact of Tourism Economic Development Programme: a Process and Quality Criteria Framework for Using Big Data -- Chapter 6. Research on Big Data, VGI, and the Tourism and Hospitality Sector: Concepts, Methods, and Geographies -- Chapter 7. Sentiment Analysis for Tourism -- Chapter 8. Location-Based Social Network Data for Tourism Destinations -- Chapter 9. Identifying Innovative Idea Proposals with Topic Models - A Case Study from SPA Tourism -- Chapter 10. Customer Data and Crisis Monitoring in Flanders and Brussels -- Chapter 11. Analyzing Airbnb Customer Experience Feedback Using Text Mining -- Chapter 12. Big Data as a Game Changer: How does it Shape Business Intelligence within a Tourism and Hospitality Industry Context? -- Chapter 13. Strengthening Relational Ties and Building Loyalty Through Relational Innovation and Technology: Evidence from Spanish Hotel Guests -- Chapter 14. Big Data and its Supporting Elements: Implications for Tourism and Hospitality Marketing. |
| Record Nr. | UNINA-9910350210103321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Promotional strategies and new service opportunities in emerging economies / / Vipin Nadda, Sumesh Dadwal and Roya Rahimi [editors]
| Promotional strategies and new service opportunities in emerging economies / / Vipin Nadda, Sumesh Dadwal and Roya Rahimi [editors] |
| Autore | Nadda Vipin |
| Pubbl/distr/stampa | Hershey, Pennsylvania : , : Business Science Reference, , 2017 |
| Descrizione fisica | PDFs (417 pages) |
| Disciplina | 658.8 |
| Collana | Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series |
| Soggetto topico |
Service industries - Developing countries - Marketing
Sales promotion - Developing countries Customer relations - Developing countries - Management |
| Soggetto non controllato |
Online retailing
Self-service technologies Service marketing Service risk management Supply chain management Sustainable consumption |
| ISBN |
9781522522072
9781522522065 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Service sector and antecedents of marketing strategies for emerging markets: a case of Indian market / Sumesh Singh Dadwal -- Social innovation practices in services for sustainable consumption: the case of Turkey / Banu Atrek, Burcu Ilter -- Competitive strategies in retailing in emerging economies: evidence from Turkey / Faruk Anıl Konuk -- Service risk management in emerging economies / Yilmaz Akgunduz -- Augmented reality for tourism service promotion in Iran as an emerging market / Neda Shabani, Azizul Hassan -- Issues in service marketing in emerging economies / Mahmood Ali, Arvind Upadhyay, Vikas Kumar -- Managing innovation in the service sector in emerging markets / Husam Awadalla -- Pre-purchase user perceptions of attributes and post-purchase attitudes in building successful online retail promotional strategies / Sajad Rezaei, Rona Chandran, Yoke Moi Oh -- Engagement with online customers in emerging economies: the power of online brand communities and social networking sites / Esra Arıkan -- Technology-enabled experiential marketing: promotional strategies towards new service opportunities / Thorben Haenel, Wilhelm Loibl, Hui Wang -- Understanding the relationship between culture and sensory marketing in developing strategies and opportunities in emerging economies: a cross-cultural study / Abdulelah Althagafi, Mahmood Ali -- Adoption and acceptance of online banking: a comparative study of UK and Nigeria retail banks / Abimbola Dada -- Using internet: a mechanism to develop market share / S. Fatemeh Mostafavi Shirazi -- Always on: managing online communities in a 24/7 society / Sarah Williams. |
| Record Nr. | UNINA-9910159445803321 |
Nadda Vipin
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| Hershey, Pennsylvania : , : Business Science Reference, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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