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Strategic communications for nonprofit organizations [[electronic resource] ] : seven steps to creating a successful plan / / Sally J. Patterson and Janel M. Radtke
| Strategic communications for nonprofit organizations [[electronic resource] ] : seven steps to creating a successful plan / / Sally J. Patterson and Janel M. Radtke |
| Autore | Patterson Sally J |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2009 |
| Descrizione fisica | 1 online resource (291 p.) |
| Disciplina |
658.45
658.802 |
| Altri autori (Persone) | RadtkeJanel M |
| Collana | Nonprofit law, finance, and management series Strategic communications for nonprofit organizations |
| Soggetto topico |
Nonprofit organizations - Marketing - Planning
Advocacy advertising - Planning Institutional advertising - Planning |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-00914-1
9786612009143 1-118-38680-9 0-470-44270-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Succesful Plan, Second Edition; Acknowledgments; Contents; About the Authors; Preface: Strategic Communications as a Way to Effect Social Change; Chapter 1: Getting the Most Out of This Book; Chapter 2: Strategic Communications Planning Process; Chapter 3: Step One: Preparing to Plan Essential Building Blocks; Chapter 4: Step Two: Foundation of the Plan The Situation Analysis; Chapter 5: Step Three: Focusing the Plan Target Audiences; Chapter 6: Step Four: Fostering Audience Support Communications Objectives
Chapter 7: Step Five: Promoting the Nonprofit Organization Issue Frames and Message DevelopmentChapter 8: Step Six: Advancing the Plan Vehicles and Dissemination Strategies; Chapter 9: Step Seven: Ensuring that the Plan Succeeds Measurement and Evaluation; Chapter 10: Pulling It All Together Creating the Plan; Appendix 1: Planet 3000 Strategic Communications Worksheets; Appendix 2: Essential Communications Tools; Appendix 3: Elements of a Style Manual; Appendix 4: Expanding the Organization's Coalitions and Partnerships; List of Worksheets; Suggested Resources; Index |
| Record Nr. | UNINA-9910145818303321 |
Patterson Sally J
|
||
| Hoboken, N.J., : Wiley, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategic communications for nonprofit organizations [[electronic resource] ] : seven steps to creating a successful plan / / Sally J. Patterson and Janel M. Radtke
| Strategic communications for nonprofit organizations [[electronic resource] ] : seven steps to creating a successful plan / / Sally J. Patterson and Janel M. Radtke |
| Autore | Patterson Sally J |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2009 |
| Descrizione fisica | 1 online resource (291 p.) |
| Disciplina |
658.45
658.802 |
| Altri autori (Persone) | RadtkeJanel M |
| Collana | Nonprofit law, finance, and management series Strategic communications for nonprofit organizations |
| Soggetto topico |
Nonprofit organizations - Marketing - Planning
Advocacy advertising - Planning Institutional advertising - Planning |
| ISBN |
1-282-00914-1
9786612009143 1-118-38680-9 0-470-44270-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Succesful Plan, Second Edition; Acknowledgments; Contents; About the Authors; Preface: Strategic Communications as a Way to Effect Social Change; Chapter 1: Getting the Most Out of This Book; Chapter 2: Strategic Communications Planning Process; Chapter 3: Step One: Preparing to Plan Essential Building Blocks; Chapter 4: Step Two: Foundation of the Plan The Situation Analysis; Chapter 5: Step Three: Focusing the Plan Target Audiences; Chapter 6: Step Four: Fostering Audience Support Communications Objectives
Chapter 7: Step Five: Promoting the Nonprofit Organization Issue Frames and Message DevelopmentChapter 8: Step Six: Advancing the Plan Vehicles and Dissemination Strategies; Chapter 9: Step Seven: Ensuring that the Plan Succeeds Measurement and Evaluation; Chapter 10: Pulling It All Together Creating the Plan; Appendix 1: Planet 3000 Strategic Communications Worksheets; Appendix 2: Essential Communications Tools; Appendix 3: Elements of a Style Manual; Appendix 4: Expanding the Organization's Coalitions and Partnerships; List of Worksheets; Suggested Resources; Index |
| Record Nr. | UNINA-9910830754803321 |
|
Patterson Sally J
|
||
| Hoboken, N.J., : Wiley, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategic communications for nonprofit organizations : seven steps to creating a successful plan / / Sally J. Patterson and Janel M. Radtke
| Strategic communications for nonprofit organizations : seven steps to creating a successful plan / / Sally J. Patterson and Janel M. Radtke |
| Autore | Patterson Sally J |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2009 |
| Descrizione fisica | 1 online resource (291 p.) |
| Disciplina | 658.8/02 |
| Altri autori (Persone) | RadtkeJanel M |
| Collana | Nonprofit law, finance, and management series Strategic communications for nonprofit organizations |
| Soggetto topico |
Nonprofit organizations - Marketing - Planning
Advocacy advertising - Planning Institutional advertising - Planning |
| ISBN |
1-282-00914-1
9786612009143 1-118-38680-9 0-470-44270-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Succesful Plan, Second Edition; Acknowledgments; Contents; About the Authors; Preface: Strategic Communications as a Way to Effect Social Change; Chapter 1: Getting the Most Out of This Book; Chapter 2: Strategic Communications Planning Process; Chapter 3: Step One: Preparing to Plan Essential Building Blocks; Chapter 4: Step Two: Foundation of the Plan The Situation Analysis; Chapter 5: Step Three: Focusing the Plan Target Audiences; Chapter 6: Step Four: Fostering Audience Support Communications Objectives
Chapter 7: Step Five: Promoting the Nonprofit Organization Issue Frames and Message DevelopmentChapter 8: Step Six: Advancing the Plan Vehicles and Dissemination Strategies; Chapter 9: Step Seven: Ensuring that the Plan Succeeds Measurement and Evaluation; Chapter 10: Pulling It All Together Creating the Plan; Appendix 1: Planet 3000 Strategic Communications Worksheets; Appendix 2: Essential Communications Tools; Appendix 3: Elements of a Style Manual; Appendix 4: Expanding the Organization's Coalitions and Partnerships; List of Worksheets; Suggested Resources; Index |
| Record Nr. | UNINA-9910877409303321 |
|
Patterson Sally J
|
||
| Hoboken, N.J., : Wiley, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||